Best posts

This page shares our best posts to read on topics like SEO, Online Marketing, Web Design and more. The central question that drives our work is, “How can we help you?” To answer that question, we like to write about simple ways to solve practical problems related to your (online) business.

Ready to dive in? You can use the categories below to browse our best posts or scroll down to see our latest post sorted by date.

Posts by Category

E-commerce Online Store by FML Marketing
Start selling online: The advantages of e-commerce websites
06/09/2020

E-commerce, the abbreviation of ‘electronic commerce’, is simply trading over the Internet. Many people still believe that setting up a webshop or creating an online store is a daunting, time-consuming affair… but e-commerce offers too [Read more]

e-commerce online store lady buying online website FML
10 e-commerce trends to watch in 2020 (Q3/4 Update)
28/06/2020

Put the customer first! That has been for a long time the mantra in e-commerce. It is so obvious and widely (ab)used in e-commerce trend reports. But even though we know this, in the hunt [Read more]

How to SEO copywrite like a pro
How to write SEO copy like a real pro! (FREE E-BOOK)
14/05/2020

How to write a SEO-friendly article? How to write copy that ranks high in Google? Just two questions our customers often ask. As an online marketing agency, we have many clients that understand the benefits [Read more]

Free stock photos: 6 of our favourite websites
17/04/2020

We are regularly asked if we know of any sites where you can download good free stock photos. Since we’ve been in web design for roughly 10 years, we know them all, so it’s just [Read more]

Why Display Marketing should be on your mind in 2020
Why Display Marketing is essential for your brand in 2020
13/01/2020

Ensuring the highest possible level of conversion is essential in the world of e-commerce. One way to get the most out of your options is to add display marketing to your marketing mix. It is [Read more]

Web Hosting and the impact on SEO
Web Hosting and the impact on SEO
30/12/2019

Why a good WordPress hosting important Good WordPress hosting ensures a fast website. And a fast website is important for both your visitors and Google. First of all, visitors drop out if it takes too [Read more]

5 tips to increase the CTR of organic search results
5 tips to increase the CTR of organic search results
15/12/2019

Online marketers are constantly talking about it: the click-through rate (CTR). They can fill up entire reports with it. But what does this important term actually mean and what exactly does it mean for your [Read more]

5 costly mistakes people make when advertising on Facebook
5 costly mistakes people make when advertising on Facebook
11/12/2019

Facebook offers you as an advertiser great opportunities. Even with a small budget, you can build successful Facebook campaigns that ensure a continuous flow of new customers. But after the initial success, it can just [Read more]

Facebook Ads and advertisement guide for beginners
Facebook Ads Guide for Beginners
09/12/2019

Facebook is great to build a free fanbase and to reach your fans regularly. And with good content, you can get far, but not everywhere. With Facebook ads (or Facebook ads in short) you can [Read more]

What is a landing page
What’s a landing page and why do you need it?
07/12/2019

A landing page is a page within your website to which you refer from other media. Think of a link from a Google Ads campaign. A landing page provides more conversion. But why is that? [Read more]

text affects your SEO
How text affects your SEO
02/12/2019

Want to be found by search engines? Make sure you have well-written copy on your website. Google and other search engines ‘read’ the texts on a website and determine whether your text is relevant. The [Read more]

website redesign FML Marketing blog
Website Redesign: When is it time?
29/11/2019

When is it time for a website redesign? You have had a website online for a number of years now. It is advisable to update your website at least every 3 to 4 years. After [Read more]

Does Web Design affect SEO?
Does Web Design affect SEO?
28/11/2019

Does the web design process affect your ranking in Google? A good website doesn’t just look sleek and neat, it also meets a large number of standards that are used. These standards help search engines [Read more]

website software FML Marketing
What website software? Choose the best website software!
27/11/2019

Time for a new website? Which website software are you going to choose? Are you going to create a new website yourself or are you going to have a professional website made by a specialist? [Read more]

Content SEO Strategy
The winning SEO Content Strategy of 2020
26/11/2019

There are some of those words that call up another word in a split second. For example, search engine optimization and Google. Or vanilla and ice cream. Or what to think about social media and [Read more]

SEO Health Check FML Marketing
Content SEO audit: check the health of your content strategy
25/11/2019

Outdated texts or images, broken links, 404’s or content that is never viewed? Time for a Content SEO audit! Your content ages and changes rapidly. For example, because of new wishes of your visitors or [Read more]

Content Marketing Strategy: The Start to Finish guide
20/11/2019

Does your website attract few visitors or do you spend a lot of money on advertising every month? Then it’s probably time that you started investing (more) in creating good content. How? Not by just [Read more]

Content Marketing & Creation FML Marketing
Content: The first step to a successful website
19/11/2019

How do I get more visitors? How can I sell more through my webshop? How do I score on the first page on Google? We often get these questions from our customers. As you may [Read more]

6 do’s & don’ts of Social Media Monitoring
15/11/2019

In many organizations, online media monitoring is already an important factor when making strategic choices by Brand Managers, Marketing Managers, and Press Officers. Data-driven strategies are the future and more and more brands are following [Read more]

Search Engine Optimization
Trends & changes within SEO: how do you keep growing organically?
18/10/2019

What are the biggest ‘hidden’ changes within SEO when it comes to organic search results? And what is the best way to adapt your strategy to this to grow organically? Trends & changes within SEO [Read more]

Wordpress SEO tips
WordPress SEO tips for your website
16/07/2019

If you are looking for WordPress SEO tips or WordPress plugins that can help you with SEO (make your website easier to find), there are many solutions to find. Sometimes it is good to use [Read more]