8 AI tools that will elevate your website’s SEO

AI tools website's SEO

In recent years, the world of artificial intelligence (AI) has witnessed remarkable advancements. These developments have given rise to a plethora of AI-powered tools that can greatly assist in various aspects of search engine optimization (SEO).

From content creation to keyword research and fact-checking, AI has found its place in every corner of the market. It is undeniable that AI has become an integral part of SEO strategies, offering immense potential for improving website rankings. In this article, we will explore eight outstanding AI tools that can revolutionize your approach to SEO.

The Power of AI in SEO

Before delving into the specifics of the AI tools, it is essential to understand the role of AI in the SEO landscape. AI offers unmatched capabilities to automate mundane tasks, save time, and enhance productivity. These tools can generate high-quality content, analyze keyword data, optimize readability, and even fact-check information. However, it is crucial to strike a balance between utilizing AI and maintaining your unique perspective. While AI can assist in various aspects of SEO, your input and critical thinking are vital to ensure authenticity and trustworthiness. The human element remains essential to achieving top search engine rankings.

1. ChatGPT (Plus)

ChatGPT is a widely known text-based AI model that can interact with users in a conversational manner. This tool can help with a wide range of requests, making it incredibly versatile for SEO purposes. Whether you need answers to specific questions or content creation assistance, ChatGPT has got you covered. One of its standout features is the ability to customize requests. If the generated content is too long, you can ask ChatGPT to shorten it. You can also request changes to the tone of voice or even ask for a complete rewrite. With ChatGPT, you have the flexibility to refine the generated text until you are satisfied with the result.

While there is a paid version called ChatGPT Plus that offers additional features and faster response times, the free version is already a powerful tool worth exploring. It is recommended to start with the free tool if you are new to ChatGPT.

2. Jasper

Jasper is an AI tool specifically designed for marketing content creation. It caters to individuals working in marketing and entrepreneurs who handle their own marketing efforts. With Jasper, you can request various types of content, such as blog posts, social media updates, email copies, and website copy. The tool allows you to upload a style guide or examples of your content to help it learn your preferred tone of voice. Additionally, you can provide information about your company, products or services, audience, and campaign brief to ensure on-brand and detailed content creation. Jasper even comes in the form of a convenient browser extension, enabling seamless integration with platforms like WordPress and Gmail.

Jasper operates on a subscription-based model, offering different pricing options to suit your needs. You can also take advantage of a free trial to test its capabilities before committing.

3. Keyword Insights

Keyword research is an essential but time-consuming aspect of SEO. Keyword Insights is an AI-powered tool specifically designed to streamline this process. By entering a keyword, you can unlock a wealth of related keywords and their search volumes. The tool also assists in categorizing keywords by clustering them effectively. Additionally, you can upload other files to incorporate additional keywords into the analysis. Keyword Insights provides a comprehensive overview of all your keywords, helping you make informed decisions about which ones to prioritize. The tool’s algorithm even suggests the best keyword choice based on the current data. What sets Keyword Insights apart is its integrated writing assistant, which can generate article outlines or suggest relevant content based on top-ranking websites.

Keyword Insights operates on a subscription basis, offering various pricing options. Some plans even allow for team sharing, making it ideal for collaborative SEO efforts. While the tool offers valuable features for organized keyword research, it is important to strike a balance and avoid relying solely on its writing assistant to maintain originality and authenticity.

4. Semrush SEO Writing Assistant

Semrush is a renowned SEO tool, and its SEO Writing Assistant, powered by AI, is a valuable addition to its suite of features. This tool analyzes your text from an SEO, readability, originality, and tone of voice perspective. It offers suggestions based on the analysis, including features like the Rephraser, Compose, and Ask AI. The Originality section of the tool is particularly noteworthy, as it helps you create content that stands out from the crowd and checks for plagiarism. Semrush’s Content Marketing Platform, which includes the SEO Writing Assistant, is available with select subscription plans.

Semrush’s AI-powered writing assistant provides invaluable insights and optimizations for your content creation process. Combined with Semrush’s comprehensive SEO features, it is a tool worth considering.

5. MarketMuse

MarketMuse is a content planning and optimization software that harnesses the power of AI. It offers a range of SEO and automation features, making it an all-in-one platform for content creation. MarketMuse analyzes your website and compares it to competitors in your niche, providing personalized data-driven insights. The tool assists with keyword research, content planning, and even generates content recommendations. By centralizing all these functions, MarketMuse saves time and enables informed decision-making. It operates on a subscription-based model, offering different plans to suit your specific needs.

MarketMuse’s comprehensive suite of AI-powered features makes it a valuable asset for SEO professionals and content creators alike.

6. Originality.ai

As the name suggests, Originality.ai focuses on fact-checking and plagiarism detection. In the era of AI, maintaining trustworthiness and accuracy is crucial for SEO success. Originality.ai offers a reliable solution to ensure your content is factually accurate and free from unintentional plagiarism. Interestingly, the tool also includes an AI Content Detector that can identify content created by AI, even if it has been paraphrased. Originality.ai offers both monthly subscription and pay-as-you-go options, allowing you to choose the most suitable plan for your needs.

Originality.ai provides an essential service in today’s AI-driven world, helping you maintain credibility and authenticity in your content.

7. Grammarly

Grammarly is a well-known tool among writers, offering assistance with spelling and grammar. With the integration of AI, Grammarly has expanded its capabilities to support online content creation even further. The tool now includes a generative text feature, allowing you to receive instant drafts based on prompts. It also offers a rewrite feature to adjust the tone of voice, and you can teach it your personal communication style for tailored suggestions. Furthermore, Grammarly provides brainstorming and outline suggestions based on your specific task. Grammarly offers a free plan with basic AI assistance and a limited number of AI prompts per month. Paid subscription plans are available for more advanced features and increased usage.

Grammarly’s AI-powered features make it a valuable tool for anyone involved in online content creation.

8. Yoast SEO & WooCommerce SEO

No discussion of AI tools for SEO would be complete without mentioning Yoast SEO and Yoast WooCommerce SEO. Yoast offers an AI feature in their premium plugins that generates SEO titles, meta descriptions, and social snippets. With the click of a button, you can obtain several options tailored to increase your click-through rates. This feature saves time and ensures that your website’s presence in search engine results is optimized for maximum visibility. Yoast SEO and Yoast WooCommerce SEO are available through a yearly subscription plan, making them accessible to a wide range of users.

Yoast’s AI features provide a seamless integration into your SEO workflow, allowing you to enhance your website’s performance effectively.


The emergence of AI has revolutionized the SEO landscape, offering a wide array of tools to streamline and enhance various aspects of search engine optimization. From content creation to keyword research, fact-checking, and more, these AI-powered tools provide invaluable assistance. However, it is essential to strike a balance between utilizing AI and maintaining your unique perspective. Remember that authenticity and trustworthiness are paramount for both your audience and SEO success.

While AI can be a powerful ally, your critical thinking and human touch remain instrumental in achieving top search engine rankings. Experiment with these AI tools, harness their potential and make informed decisions to elevate your website’s SEO.

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