Business case: International SEO for Luxury Retailer (E-commerce)

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SEO Business Case

Organic SEO project for local Jacob Cohen Store in Marbella & International e-commerce sales.

Project milestones

94% search visibility on average in 5 countries. (Baseline: 3% 08-2020).
81% of keywords in top 10 (394 keywords in SERP).
60% Increase in online sales in first year.
+350% organic traffic in 14 months.

The story behind the success

Get in touch

This SEO campaign started in August 2020. The client’s desire was:

Generate more online traffic
Increase online sales

This project is a perfect example of a solid synergy between organic SEO & Google Ads (PPC). We started optimising all meta-data for the website. Next, we created a strong content creation approach with link building. For immediate results, we developed a strong Google Ads-campaigns existing of:

Search adverts
Display adverts
Retargeting adverts

As the data underlines, our approach started to pay-off after approx. 3 months. To accelerate growth in the UK, the Netherlands, Switzerland, Germany and France we professionally translated the website in these languages. This resulted in a dominant position in Europe for all relevant Jacob Cohen-related keywords.

Our company and values

FLM Marketing is an online marketing agency located in Estepona, near Marbella on the Costa del Sol. We help international clients generate online growth. Our services are respected in 6 different countries. We are in business +8 years. Our ever-growing team exists of people from 5 different countries. Our mission is simple and effective:

Help your company achieve its goals online. All day. Every day.

More about us Get in touch

Minoek Egberink 10-10-2023

Google

FML Marketing provided pleasant communication, clear agreements and great solutions for my revised business website. An accompanying marketing plan has now also been drawn up and implemented. The leads and conversions have increased measurably and this has entered a new phase of growth for my company!

C F 05-10-2023

Ken and Michelle have saved my business many times over the years.
They are top people who always deliver their work honestly and punctually.
I recommend them to everyone.
If there was a 6th star available they would definitely have gotten it.
Thanks for everything.

Anna Ch. 11-10-2020

Have been working with Ken and Michelle at FML marketing for the best part of a year now - they're a fantastic team. We've launched two new websites, 3 marketing campaigns across all social media platforms and created endless amount of additional marketing collateral like videos and infographics with their help. The communication has been fantastic, and there's hasn't been a single idea that we haven't been able to successfully implement without their help. Would highly recommend to anyone looking for a creative, professional service.

Maurice Elst 23-04-2020

Excellent company providing social media and marketing services. High quality design, reliable team, excellent communiction. Well impressed with our new real estate website and social media channels and campaigns.

Irene Pais 11-04-2020

We are very satisfied with FML Marketing. They created 2 websites for us, help with our SEO and do the marketing for our company. Ken and Michelle always think along with us, give good advice and always respond quickly to our questions.We recommend FML Marketing to everyone. Besides that they are super professional, you can also have a laugh with them.

SEO Business Case

Project milestones

The story behind the success

Our company and values

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