Web design trends 2024

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Web design is an ever-evolving field, constantly adapting to new technologies and user demands. As we approach 2024, it’s essential for web designers to stay ahead of the curve and anticipate the trends that will dominate the industry in the coming year. In this article, we will explore the top web design trends to watch for in 2024. From UX-focused design to AI-generated designs, these trends will shape the future of web design and provide a roadmap for creating immersive and engaging user experiences.

1. UX-Focused Design

User experience (UX) has become a crucial factor in web design, and this trend will continue to rise in 2024. Designers are racing to create immersive experiences for users, focusing on lead generation, higher traffic, and conversions. Every element on a website is designed with the user in mind, from the navigation bar to the hero image, animations, and text. Personalization and AI-powered platforms are playing a significant role in simplifying navigation and offering instant recommendations or solutions. The future of web design will revolve around providing seamless and personalized experiences for visitors.

2. Y2K Effects

Nostalgia is making a comeback in web design, particularly with Y2K effects. Designers are incorporating elements inspired by the late ’90s and early 2000s, such as oversized text, retro illustrations, neon colors, and matrix-style text. Y2K aesthetics are being used in branding to evoke nostalgia and capture the attention of users. These effects can work well for various businesses, including marketing, design services, and portfolios. When incorporating Y2K effects, it’s crucial to prioritize mobile responsiveness and choose elements that keep users engaged across all devices.

3. Vibrant Gradients

Gradients have made a comeback in web design, thanks to platforms like Instagram. Graphic designers and brands have observed the impact of gradients on logos and realized their potential in enhancing website aesthetics. Gradients can be used to highlight essential messages, prompt user action, and encourage visitors to keep scrolling. They can be incorporated into backgrounds, CTAs, or entire sections of a website. Gradients offer a visually appealing way to enhance the overall look and feel of SaaS websites, e-commerce platforms, and other online businesses.

4. Kinetic or Dynamic Typography

Kinetic typography is the art of adding animation to text, capturing the viewer’s attention instantly. This trend has gained momentum in web design, with many designers and brands already incorporating moving text in their websites. Kinetic typography can serve as the hero element of a website or as a standalone feature on the homepage. By using moving text for headlines or subheadings, designers can keep users engaged and avoid cluttering the website with additional visuals. This trend is expected to have a significant influence on web design in the future, particularly for digital marketing services, portfolios, agencies, and SaaS platforms.

5. Interactive Storytelling

Storytelling has been a dominant trend in web design for a while, and it will continue to evolve in 2024. Interactive storytelling takes this trend to the next level by adding elements that guide visitors from one point to another without disrupting the flow of information. Gamification, videos, and immersive 3D visuals can create unforgettable experiences for users on websites. Interactive storytelling doesn’t necessarily require complex animations; even simple animations with two or three visuals or dynamic text can be effective. This trend is particularly relevant for e-commerce websites, offering inspiration for creating engaging and captivating user experiences.

6. Large or Oversized Text

Ultra-minimalist websites that convey essential information in the first look are becoming increasingly popular. Large or oversized text is a design choice that helps highlight key messages, services, or contact information. Using plain text with sans serif font styles can add to the appeal of a website and allow businesses to say more with less. Large text draws focus to the main unique selling points (USPs) and how a product or service can meet the needs of the audience. This trend works well for service-based businesses, agencies, and SaaS websites, creating a minimalistic and impactful web design.

7. Glassmorphism for the Hero Section

The hero section of a website is the first thing visitors focus on when they land on a page. Glassmorphism is a design style that utilizes transparency to create a glass-like appearance or effect. This trend has gained popularity and will likely dominate in 2024. Glassmorphism in the hero section can make visitors stop and take notice of a brand’s message or product. By incorporating aesthetically pleasing images or shapes, businesses can entice visitors to explore further and discover more about their offerings. Glassmorphism can be integrated into websites across various industries, following the principles of minimalism and simplicity.

8. Handmade Illustrations

Handmade illustrations have made a comeback in web design, providing a unique and memorable experience for users. These illustrations can tell stories, demonstrate how a business solves real problems, or draw attention to different services. Handmade illustrations don’t have to be elaborate; even simple designs can convey the right message. They add a personal touch to any website and can work with different themes, layouts, and elements. Handmade illustrations are set to become a dominant web design trend in 2024, offering versatility and creativity in designing visually appealing websites.

9. Clear or Visible Borders

Web design trends in 2024 will focus on providing clarity and simplicity. Clear borders around large images and product photos can improve the user experience and make navigation more intuitive. Clear borders create a visual structure, separating sections on the homepage or around text. By incorporating borders, designers can achieve symmetry and balance in their web designs. Clear borders work exceptionally well for e-commerce websites, portfolios, and business pages, where a minimalistic appearance is desired. Adding borders can instantly uplift the web design and enhance the overall aesthetics of a website.

10. Motion Effects on the Home Page

Motion effects on the home page have become increasingly popular in web design. This trend allows designers to create immersive experiences and engage visitors. Motion effects can be achieved through scroll-driven animations, hover animations, loading animations, accent animations, and moving elements. By showcasing examples of previous work, portfolios, or inspirational visual storytelling, websites can captivate visitors and keep them engaged. When incorporating motion effects, it’s crucial to ensure that they don’t negatively impact website speed or mobile display. This trend is particularly relevant for design services and SaaS product websites, adding interactivity and enhancing the overall appeal of the platforms.


Web design trends in 2024 will focus on creating immersive experiences through UX-focused design, Y2K effects, vibrant gradients, kinetic typography, interactive storytelling, large or oversized text, glassmorphism, handmade illustrations, clear or visible borders, and motion effects on the home page. These trends will shape the future of web design, guiding designers in creating visually appealing, user-friendly, and engaging websites. By staying ahead of these trends, web designers can ensure that their designs resonate with users and provide memorable experiences. So, embrace these trends and let your creativity pave the way for innovative and impactful web designs in 2024 and beyond.

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