62% of internet users start their search with a search engine. In the Netherlands, Google is the most used, with 95% of the Dutch as a regular user. When people search via search engines, they typically type in one or two keywords and based on these words, the search engine ranks the web pages in its database for relevance and popularity.
Research shows that 70% of Google users look no further than the first four search results in a particular search. If you are not in the top four for a relevant search term then you will let many visitors walk to your website. SEO, search engine optimization, revolves around making web pages more relevant and popular so that you score better with search results and free potential customers.