When is it time for a website redesign? You have had a website online for a number of years now. It is advisable to update your website at least every 3 to 4 years. After a few years, your website design will look a bit outdated or it will no longer meet the current standards, techniques, and requirements. When is it really time for a redesign? We describe a number of points you should pay attention to.
7 reasons to consider a website redesign
1. The technique is outdated
A few years ago, websites were built with Flash. Responsive was not an issue at all. How different is it now? Now a mobile-first approach is important for your Google ranking and Flash doesn’t even work on the average Mac. The technique is fast, so make sure you are aware of the latest developments and change your website if necessary.
2. Your logo and corporate identity are restyled
Sometimes it’s not necessary to redesign your website aesthetically, but other things do lead to a redesign. For example, if you get a new logo and/or a new corporate identity, your website will probably also have to rely on a few changes. Of course, this doesn’t have to be super rigorous, but you do want all expressions of your company to be consistently recognizable for your customers.
3. Your current website is not SEO friendly
The purpose of a website is of course that it can be found. Many outdated websites are not completely up to date in terms of code. This means that on other points the SEO is probably a bit outdated as well. Google’s requirements for a good ranking for your website change regularly, so you should keep an eye on it and adapt your website accordingly.
4. Your website can’t be updated easily
Thanks to WordPress, coding is no longer necessary. This means that having a website is a lot more accessible than just having one ten years ago. Thanks to WordPress, having and maintaining a blog is easier than ever. A blog is also a great tool for SEO. Google ranked websites that are regularly updated with new content are higher than websites that are not.
5. Your website built with a platform like Wix
With Wix, you can easily create your own website. The problem with this kind of website builders is that they are limited. That’s why these kinds of websites are not so distinctive. Also, the functionalities in the field of SEO are limited. And let’s face it, most business owners are not necessarily well versed in the field of design, which also quickly results in an amateurish website.
6. Your nephew, niece, neighbor designed your web page
Although the person who designed your website is a professional, it is usually not a good idea to have your nephew, niece or neighbor build your website. Cheap is usually expensive. It is possible that you are missing out on great opportunities because your website is not optimal. That’s a shame.
7. Your Facebook page functions as a website
Some companies don’t have a website at all, but only use their Facebook page as a replacement for a real website. However, it is important to have your own website. Most customers do their research online and your website can help them with this. A website can serve in this way to inform your (potential) customers. After all, you can put a lot more information on your website than on a Facebook page. Also, having a website builds trust. This way, people get a better feeling that they are dealing with a “real” company.
In addition, it is also quite possible that Facebook will hardly be used anymore in a few years’ time. Just look at Hyves. When these kinds of channels disappear, it is good to have a website where you can fall back on.
Website redesign round-up
There are plenty of reasons to consider a website redesign. The fact is that you may miss out on opportunities due to an outdated website. Still doubting whether your website is ready for a redesign? Please contact us for free and non-binding advice.
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FML Marketing – Digital solutions Marbella area
Considering a redesign of your website in the Marbella area (Gibraltar, Manilva, Estepona, San Pedro de Alcántara, Fuengirola)? Contact FML Marketing. We are a boutique online marketing agency, specialized in high-quality, responsive web design.