Content creation is the future of modern marketing
In recent years there has been a shift from paid media to so-called owned media. And that is not so strange. Characteristic for the owned media are the relatively low costs and control over their own publications. Content creation is therefore part of owned media. Paid media and earned media are more promotional in nature. These are used to promote the organisation’s products/services. Content creation is all about the needs of the visitor. Do you have to forget about the other two types of media? No, a combination of these three will provide the most results.