The terms sometimes seem to be so perpendicular to each other; Content Marketing and Search Engine Optimization (SEO). Content Marketing wants to attract people, with SEO, especially Google’s web crawler. Many companies use a specialized agency for SEO, while for Content Marketing only a limited budget is made available. Sad, because apart from the value of Content Marketing itself, it is essential for a successful SEO strategy. We give you some ammunition in the form of 9 reasons why good content is essential for SEO.
9 reasons why content is essential for SEO
Actually, we have already established 9 reasons why good content is so essential for SEO and we can certainly think of more.
1. A reason to come back
The goal of SEO is more visitors. If visitors have a reason to come directly to your site, what do you need the search engine for? Nevertheless, a good content SEO strategy will let your website rank higher in Google over time for important and relevant keywords.
2. Establish expertise and authority
Good content brings the expertise and knowledge of your organization and people under the spotlight. So a potential customer can already see from your content that he is at the right address.
3. Conversion option to lead / customer
Content that touches or appeals to your target group probably causes questions or eventually even an order/assignment. That piece you wrote about that custom solution that you implemented with that big customer in France? A potential customer from Germany called, he also has an ear to it. It goes without saying that this tactic could be very effective for regional and local companies. For example A new restaurant in Marbella is opening soon with a new style of kitchen and menu. Time for the marketing department to get to work. Essential is to create solid online content (Videos, blogs, social media posts) to create a buzz and simultaneously inform potential visitors about the new location of the store. Later the goal shifts towards getting reviews on Google and Tripadvisor for example.
4. Good content is divisible on social media
The most powerful form of advertising is still word-of-mouth and social media are now one of the most important channels for this. Who knows how a cow catches a hare? Oh, and Google now takes the number of social shares into account in its ranking, that you know it.
5. To social shares, search engines (or will I just say Google?)
Have more tricks to assess content. What we read about it (contentmarketinginstitue.com for example) quickly becomes complex but that Google can determine better and better what good content is. All the more reason to ensure that you stand out from the competition head and shoulders.
6. Claim brand (values)
Are there words that you would like to associate with your company or brand? Content can help you with that. To give your own example, if your search contains the word ‘positioning’, chances are that you will come to De Merkelijkheid. And let that be just where we excel. By putting a few words at the center of your content, the search engine can easily associate this with your brand.
7. Provides an ‘active’ site
Activity is an important factor for Google. A site that is not maintained will contain no relevant information, the robot reasons. So make sure that you regularly post new content on your site.
8. Provides new SEO (keyword) insights and links
By experimenting with content from the content you sometimes come to insights that are very valuable in the field of SEO. You may find long-tail keywords that are specific to your target group and no one has claimed it yet!
9. Link building
People like to link to good content. You must ensure that you become one of the best sources of information in your market. Google looks along and often rewards many links quickly with a (much) higher ranking. This SEO strategy is called link building. Together with a solid Local SEO setup and content marketing/SEO strategy, your company will be able to climb the search engines fast.
Search Engine Optimization Marbella and Estepona
For more information, please visit our Search Engine Optimization page and learn more about our SEO/packages and services. Also available is our SEO consultancy and free website audit! Simply contact us via one of the forms or call us for free advice. We are happy to support you in the race to the first page in Google!