GOOGLE SLIDES – Did you know that colours can make, or break your website? Colours and branding have an enormous impact on your website’s conversion, basically success online.

In this article, we take a closer look at the impact of colours, the do’s and don’ts on your website and the latest trends of colours in Web Design in 2019.

Web Design Color Trends 2019

This article consists of the follwing subjects:

  1. Web Design Color Inspiration trends 2019
  2. Meaning and feeling related to colours
  3. Other important Web Design trends in 2019

Choosing the right colours for your website

Choosing the right colours for your website can be difficult. Especially if you’re not sure yet about the corporate identity and branding of your company. Because what attracts a visitor? The choice of colours of your website is an important part of your website and has a big impact on the visitor and conversion. The right colours can provide a professional and positive experience.

Ensuring the right colour combination is not an easy job. To maintain the identity of your company, it is advisable to keep the colours of your corporate identity and not to use too many colours.

Web Design Color Inspiration trends 2019

Below you will find 8 slides that can help you find the right colours for your new website. We have put together the latest Web Design Colour trends in 2019.

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Meaning and feeling related to colours

Colours all have a meaning and give the visitor a certain feeling. Which can be experienced both positively and negatively. It depends on your services and/or products what the website should look like.

Colour Associations

Black

Death, darkness, end, elegance and revenge

White

Light and purity

Blue

Truth, trust, status, security and power

Brown

Masculinity, stability and weightiness

Yellow

Energy, joy, mind power and lightness

Grey

Dull, bored, grey and massy

Green

Health, fertility, peace and nature

Orange

Friendly, party, fun, happy and abundant

Purple

Wealth, creativity, generosity and refinement

Red

Love, aggression, hunger, beware and warmth

Violet

Wisdom, spirituality, success and protection

Pink

Love, humour, friendship and loyalty

More important Web Design Trends in 2019

1. Typography on your website

Typography is an important part of the tone of your website. It creates personality and evokes emotions, but above all it is a tool to bring important information forward. The new art is to process typography in a creative but readable way on your website. The bigger, the bolder, the better. Whereas previously hero images gave a face to a page, now they are large, thick fonts that show the message. Let your creativity run free, but take the user experience into account.

2. Asymmetric design

This trend has been going on for a while, but you will come across it more and more often on the web. With an asymmetric layout, you can easily distinguish yourself and your website gets a unique tone with a playful character. Asymmetry can also contribute to the user experience. Keep in mind that not every brand/company can get away with this. For a strictly business or traditional brand, it can entail risks.

3. Mobile Website first!

Mobile is the new standard. The use in desktop and tablet is decreasing, while mobile use continues to increase. Desktop is no longer the starting point for the design of a website. Responsive design alone is no longer sufficient. The loading speed of your site on mobile is largely central. Images have to be adjusted to mobile in terms of format and file size. The faster, the better.

Would you like to be rewarded by Google with a high(er) ranking? Go mobile. But it’s not just about SEO. By offering the user the best possible user experience, you can build a loyal base of visitors and (potential) customers faster. So make sure your website meets the requirements of the mobile user.

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