1. Introduction – Realtor website design Marbella guide

Welcome to the ultimate guide to web design for realtors in Marbella, Costa del Sol. In this comprehensive guide, we will explore the importance of web design for realtors, the key elements of a successful realtor website, and strategies to enhance lead generation and user experience. Whether you are a realtor in Marbella or any other location, this guide will provide valuable insights to help you create an effective online presence.

2. Understanding the Importance of Web Design for Realtors

What is Web Design?

Web design encompasses the visual and functional aspects of a website, including its layout, colors, typography, navigation, and overall user experience. It is a crucial element in creating a professional and engaging online presence for realtors.

The Role of Web Design in Lead Generation

A well-designed website can significantly impact lead generation for realtors. By creating an attractive and user-friendly website, you can capture the attention of potential clients and encourage them to explore your services. A visually appealing website with intuitive navigation can also increase the chances of converting visitors into leads.

The Impact of Web Design on User Experience

User experience (UX) plays a vital role in web design. A website that provides a seamless and enjoyable browsing experience will keep visitors engaged and encourage them to spend more time exploring your listings and services. A positive user experience can lead to higher conversion rates and increased client satisfaction.

3. Choosing the Right Platform, Domain Name, and Hosting

Selecting the Ideal Website Platform

When designing a realtor website, it is essential to choose a platform that offers flexibility, customization options, and ease of use. WordPress is a popular choice among realtors due to its user-friendly interface, extensive theme options, and robust plugin ecosystem. Consider hiring a web design company or developer to set up your website’s foundation and core elements.

Choosing a Domain Name

Selecting the right domain name is crucial for establishing a strong online presence. Your domain name should be memorable, relevant to your real estate business, and ideally include keywords related to your services or location. Consider using your own name or a variation of it to create a personal brand.

Selecting Web Hosting Services

Web hosting is an essential aspect of website management. Choose a reliable hosting provider that offers fast loading speeds, excellent uptime, and reliable customer support. Consider factors such as storage space, bandwidth, and security features when selecting a hosting plan.

4. Selecting the Perfect User Experience WordPress Theme

Importance of User Experience in Web Design

User experience plays a crucial role in web design. A well-designed realtor website should prioritize ease of use, intuitive navigation, and quick access to important information. Users should be able to find listings, contact information, and other relevant details with minimal effort.

Top User Experience WordPress Themes for Realtors

When choosing a WordPress theme for your realtor website, consider themes that prioritize user experience. Some popular options include:

• WP Residence
• Astra
• Houzes
• Real Estate Lite
• CitiLights
• Divi RealEstate
• Real Spaces
• WP Pro Real Estate 7
• Homeland
• HomePress

Choose a theme that aligns with your branding, offers customization options, and is optimized for mobile devices.

5. Designing a Website for Realtors in Marbella

Creating a User-Friendly Layout and Navigation

When designing your realtor website, prioritize a user-friendly layout and navigation. Ensure that important pages, such as listings, contact information, and services, are easily accessible. Use clear headings, subheadings, and menus to guide visitors through your website.

Incorporating a Responsive Design

In today’s mobile-dominated world, it is crucial to have a responsive website design. A responsive design ensures that your website adapts seamlessly to different screen sizes and devices, providing an optimal browsing experience for both desktop and mobile users.

Implementing a Clean and Professional Design

A clean and professional design can make a significant impact on the perception of your real estate business. Use high-quality images, consistent branding elements, and a visually appealing color scheme. Avoid clutter and ensure that your website is easy to read and navigate.

6. Enhancing Lead Generation through Effective Web Design

Creating Compelling Call-to-Actions

A well-designed realtor website should include compelling call-to-action (CTA) elements. These can be in the form of buttons, contact forms, or prominent text prompts that encourage visitors to take action, such as contacting you for more information or scheduling a consultation.

Optimizing Lead Capture Forms

Lead capture forms are essential for capturing visitor information and generating leads. Optimize your forms by keeping them simple, requesting only necessary information, and ensuring that they are easy to fill out. Consider using plugins or tools that integrate with your CRM system for efficient lead management.

Offering Valuable Lead Magnets

Lead magnets are incentives that you offer in exchange for visitors’ contact information. These can include free e-books, market reports, or exclusive access to property listings. Design visually appealing lead magnets that provide value to potential clients and encourage them to provide their contact details.

7. Implementing SEO Strategies for Realtor Websites

Understanding the Basics of SEO

Search engine optimization (SEO) is crucial for improving the visibility of your realtor website in search engine results. Understand the basics of SEO, including keyword research, on-page optimization, and creating high-quality content that appeals to both search engines and human readers.

Conducting Keyword Research for Realtors in Marbella

Keyword research is essential for identifying the phrases and terms potential clients are searching for when looking for real estate services in Marbella. Use keyword research tools to find relevant keywords with high search volume and low competition. Incorporate these keywords strategically into your website content and meta tags.

Optimizing On-Page Elements for Search Engines

Optimize your realtor website’s on-page elements to improve its visibility in search engine results. This includes optimizing page titles, meta descriptions, heading tags, and image alt tags. Use relevant keywords strategically but avoid keyword stuffing, which can negatively impact your website’s ranking.

WordPress SEO by Yoast: This is an essential plugin for real estate websites because it allows you to customize almost every element of each page without having to know HTML or CSS coding.

All in One SEO Pack: This is another great real estate WordPress plugin for optimizing all of your web pages, where you can easily change the page titles, descriptions, and more without knowing HTML/CSS. It even helps with canonicalization across sub-domains to ensure search engines know which pages are related on multiple domains within the same real estate website.

8. Incorporating Listings and Resales Online

Showcasing Properties and Listings

One of the primary purposes of a realtor website is to showcase properties and listings. Create visually appealing property listings with high-quality images, detailed descriptions, and key features. Include search filters and sorting options to help visitors find properties that match their criteria.

Providing Interactive Search Tools

Enhance user experience by incorporating interactive search tools on your realtor website. These tools can include advanced search filters, map-based property search, and saved search functionalities. Make it easy for visitors to find relevant properties and explore your listings in a user-friendly manner.

Integrating Online Resales Platforms

Consider integrating online resales platform into your realtor website to provide additional value to potential clients. These platforms allow users to browse resale properties directly from your website, streamlining the buying process and enhancing the user experience. It also offers a module for all new developments for sale on the Costa del Sol.

9. Utilizing Plugins and Tools to Improve Web Design

Essential WordPress Plugins for Realtor Websites

WordPress offers a wide range of plugins to enhance the functionality and design of your realtor website. Some essential plugins for realtors include:

• Estatik
• Easy Property Listings
• IMPress
• WP-Property
• Realtyna WPL Real Estate
• Essential Real Estate
• WP Amortization Calculator
• WP Real Estate
• WPCCasa
• Home Value WordPress Plugin

Choose plugins that align with your specific requirements and integrate seamlessly with your realtor website.

Implementing Tools for Enhanced Functionality

In addition to plugins, consider implementing additional tools to enhance the functionality of your realtor website. These can include live chat tools for real-time customer support, CRM integration for efficient lead management, and analytics tools to track website performance and visitor behavior.

More from our online marketing blog

• The 8 Digital Marketing Trends That Will Define 2026: A Complete Strategy Guide
• Top 5 Pain Points for Costa del Sol Real Estate Agencies in Online Marketing
• Unlock the Secrets to Selling Real Estate Like Crazy on the Costa del Sol
• How to Choose the Best Digital Marketing Agencies for Your Business
• Real Estate Lead Generation: Proven Techniques for Success

10. The Role of Content Marketing in Web Design

Creating Engaging and Valuable Content

Content marketing plays a crucial role in web design for realtors. Create engaging and valuable content that appeals to your target audience. This can include blog posts, articles, market reports, and informative guides related to real estate in Marbella. Focus on providing information that is relevant, informative, and helpful to potential clients.

Establishing a Content Marketing Strategy

Develop a content marketing strategy to guide your website’s design and ongoing content creation efforts. Identify your target audience, their needs, and the topics they are interested in. Plan your content calendar, including the frequency of blog posts and other content types, and allocate resources for content creation and promotion.

Leveraging Content for Lead Generation

Utilize your content to drive lead generation for your real estate business. Incorporate lead capture forms, calls-to-action, and lead magnets within your content to encourage visitors to provide their contact information. Create landing pages for specific offers and optimize them for conversion.

11. Regular Maintenance and Tracking of Realtor Websites

Ensuring Website Security and Updates

Regular website maintenance is crucial for ensuring optimal performance and security. Keep your website’s themes, plugins, and core files up to date to prevent vulnerabilities. Regularly backup your website to protect against data loss.

Tracking Key Metrics for Performance Evaluation

Monitor key metrics to evaluate the performance of your realtor website. Track metrics such as website traffic, bounce rate, time on site, and conversion rates. Use tools like Google Analytics to gain insights into user behavior and make data-driven decisions to improve your website’s performance.

Conducting Regular Website Maintenance

Perform regular website maintenance tasks, such as checking for broken links, fixing coding issues, and updating content. Regularly review and update your website’s design elements to ensure a fresh and modern appearance. Continuously optimize your website for search engines and user experience.

12. Conclusion: Realtor website design Marbella – The ultimate guide

In conclusion, web design plays a crucial role in creating a successful online presence for realtors in Marbella. By choosing the right platform, domain name, and hosting, selecting a user-friendly WordPress theme, and incorporating effective lead generation and SEO strategies, you can create an engaging and high-performing realtor website. Regular maintenance and tracking will ensure that your website continues to attract potential clients and generate leads. With the right web design, your real estate business in Marbella can thrive in the digital landscape.

FML Marketing are realtor website design experts. We operate from Estepona, near Marbella on the Costa del Sol. Thank you for reading: Realtor website design Marbella: The ultimate guide.

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1. UX-Focused Design

User experience (UX) has become a crucial factor in web design, and this trend will continue to rise in 2024. Designers are racing to create immersive experiences for users, focusing on lead generation, higher traffic, and conversions. Every element on a website is designed with the user in mind, from the navigation bar to the hero image, animations, and text. Personalization and AI-powered platforms are playing a significant role in simplifying navigation and offering instant recommendations or solutions. The future of web design will revolve around providing seamless and personalized experiences for visitors.

2. Y2K Effects

Nostalgia is making a comeback in web design, particularly with Y2K effects. Designers are incorporating elements inspired by the late ’90s and early 2000s, such as oversized text, retro illustrations, neon colors, and matrix-style text. Y2K aesthetics are being used in branding to evoke nostalgia and capture the attention of users. These effects can work well for various businesses, including marketing, design services, and portfolios. When incorporating Y2K effects, it’s crucial to prioritize mobile responsiveness and choose elements that keep users engaged across all devices.

3. Vibrant Gradients

Gradients have made a comeback in web design, thanks to platforms like Instagram. Graphic designers and brands have observed the impact of gradients on logos and realized their potential in enhancing website aesthetics. Gradients can be used to highlight essential messages, prompt user action, and encourage visitors to keep scrolling. They can be incorporated into backgrounds, CTAs, or entire sections of a website. Gradients offer a visually appealing way to enhance the overall look and feel of SaaS websites, e-commerce platforms, and other online businesses.

4. Kinetic or Dynamic Typography

Kinetic typography is the art of adding animation to text, capturing the viewer’s attention instantly. This trend has gained momentum in web design, with many designers and brands already incorporating moving text in their websites. Kinetic typography can serve as the hero element of a website or as a standalone feature on the homepage. By using moving text for headlines or subheadings, designers can keep users engaged and avoid cluttering the website with additional visuals. This trend is expected to have a significant influence on web design in the future, particularly for digital marketing services, portfolios, agencies, and SaaS platforms.

5. Interactive Storytelling

Storytelling has been a dominant trend in web design for a while, and it will continue to evolve in 2024. Interactive storytelling takes this trend to the next level by adding elements that guide visitors from one point to another without disrupting the flow of information. Gamification, videos, and immersive 3D visuals can create unforgettable experiences for users on websites. Interactive storytelling doesn’t necessarily require complex animations; even simple animations with two or three visuals or dynamic text can be effective. This trend is particularly relevant for e-commerce websites, offering inspiration for creating engaging and captivating user experiences.

6. Large or Oversized Text

Ultra-minimalist websites that convey essential information in the first look are becoming increasingly popular. Large or oversized text is a design choice that helps highlight key messages, services, or contact information. Using plain text with sans serif font styles can add to the appeal of a website and allow businesses to say more with less. Large text draws focus to the main unique selling points (USPs) and how a product or service can meet the needs of the audience. This trend works well for service-based businesses, agencies, and SaaS websites, creating a minimalistic and impactful web design.

7. Glassmorphism for the Hero Section

The hero section of a website is the first thing visitors focus on when they land on a page. Glassmorphism is a design style that utilizes transparency to create a glass-like appearance or effect. This trend has gained popularity and will likely dominate in 2024. Glassmorphism in the hero section can make visitors stop and take notice of a brand’s message or product. By incorporating aesthetically pleasing images or shapes, businesses can entice visitors to explore further and discover more about their offerings. Glassmorphism can be integrated into websites across various industries, following the principles of minimalism and simplicity.

8. Handmade Illustrations

Handmade illustrations have made a comeback in web design, providing a unique and memorable experience for users. These illustrations can tell stories, demonstrate how a business solves real problems, or draw attention to different services. Handmade illustrations don’t have to be elaborate; even simple designs can convey the right message. They add a personal touch to any website and can work with different themes, layouts, and elements. Handmade illustrations are set to become a dominant web design trend in 2024, offering versatility and creativity in designing visually appealing websites.

9. Clear or Visible Borders

Web design trends in 2024 will focus on providing clarity and simplicity. Clear borders around large images and product photos can improve the user experience and make navigation more intuitive. Clear borders create a visual structure, separating sections on the homepage or around text. By incorporating borders, designers can achieve symmetry and balance in their web designs. Clear borders work exceptionally well for e-commerce websites, portfolios, and business pages, where a minimalistic appearance is desired. Adding borders can instantly uplift the web design and enhance the overall aesthetics of a website.

10. Motion Effects on the Home Page

Motion effects on the home page have become increasingly popular in web design. This trend allows designers to create immersive experiences and engage visitors. Motion effects can be achieved through scroll-driven animations, hover animations, loading animations, accent animations, and moving elements. By showcasing examples of previous work, portfolios, or inspirational visual storytelling, websites can captivate visitors and keep them engaged. When incorporating motion effects, it’s crucial to ensure that they don’t negatively impact website speed or mobile display. This trend is particularly relevant for design services and SaaS product websites, adding interactivity and enhancing the overall appeal of the platforms.

Conclusion

Web design trends in 2024 will focus on creating immersive experiences through UX-focused design, Y2K effects, vibrant gradients, kinetic typography, interactive storytelling, large or oversized text, glassmorphism, handmade illustrations, clear or visible borders, and motion effects on the home page. These trends will shape the future of web design, guiding designers in creating visually appealing, user-friendly, and engaging websites. By staying ahead of these trends, web designers can ensure that their designs resonate with users and provide memorable experiences. So, embrace these trends and let your creativity pave the way for innovative and impactful web designs in 2024 and beyond.

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Web Design and CMS: Choose a SEO-friendly system with our 10 checkpoints

Therefore, we have this checklist with the 10 most important SEO (Search Engine Optimization) features for your website,

1. Clean URLs

Clean URLS are important. You look at a website and see for example the url www.tweedomein.nl/ index4.php?option=en_content&do_pdf=1&id=5. That looks awful. It is certainly not clean. It is cheap.
A (clean) URL should have a descriptive character. Both a search engine and a user can read from a URL what a web page is about. A good URL for example is www.tweedomein.nl/pagina-met-8-tips.
In a good CMS, a user can write or modify this clean URL himself. Pay attention to this when purchasing a CMS. If you see such a cheap url, stop judging the CMS immediately. This is really very bad. Usually there are other things wrong with the CMS.

2. URL for the homepage

If you are on the homepage of a site (e.g. www.yourdomain.nl) click on the home button in the navigation bar. You are probably wondering why. Sometimes you will see that the url then changes to www.eendomein.nl/index.htm. In another homepage so…
This actually means that there are 2 homepages: www.yourdomain.nl and for example www.yourdomain.nl/index.html.
And if Google sees 2 homepages (because that’s what happens) then that’s not ideal. Why is that not ideal? Because Google doesn’t like duplicate URLs with the same content. Google prefers single URLs.
That is why it is important that you choose a CMS that doesn’t have this problem of double homepages.

3. Title tags can be filled in separately

Do you want to improve your SEO with title tags? The title tag is important for Google. It is pleasant for search engine optimisation (SEO) if you can fill in the title tag (the title of the page at the top of the browser) yourself in the CMS. In some CMSs the title tag is generated automatically. But that is not allowed. At least, that is not SEO friendly
In a good CMS you as a user fill in the title tag. Why should I do this? Because you can put your important keywords in it.

4. Heading tags + visual editor for pages

A bit reasonable CMS provides the possibility to add heading tags. Examples of heading tags are H1, H2 and Hx tags.
A heading tag is actually no more than a title or subtitle of a web page. For example, the word “Heading tags” as a subtitle of this part is an H2.
A CMS is primarily intended to manage content, as the name suggests. A CMS should therefore be easy to use for non-technical editors, online marketers and employees of marketing and communication departments. A CMS that is built by and for developers overshoots the mark.

5. Canonical tag

In a good CMS you can enter a canonical tag on every page. A canonical tag is a preferred URL. I’m trying to explain in Pinocchio-language what this is. Earlier in this article I discussed 2 homepage URLs. www.yourdomain.nl www.yourdomain.nl/index.htm There is a problem here.
Google sees these URLs as double. What can you do about this? Set a preferred URL: you set which URL is most important. Suppose you find www.eendomein.nl most important. What you do then is the following. On the page www.yourdomain.nl/index.htm you indicate that www.yourdomain.nl is the main page.
In most cases, Google will take over this. And this in turn ensures that Google does not see pages with the same content as double.

6. Meta description

Although the meta description no longer counts for seo, it is still desirable to write a good meta description. Visitors click on an attractive title and a good meta description from the Google results.

7. Meta robots tag

A CMS must provide the possibility to enter a “meta robots tag” on every page. With a meta robots tag you can indicate whether a page can be indexed by Google or not. Sometimes you don’t want certain pages on your site to be indexed by Google. And that is possible with this tag.
A meta robot tag also has some other advantages, but this is the most important one.

8. 301 redirects + 404 page

A 301 redirect is difficult to explain to a layman. I am going to try anyway. If you change the URL (for whatever reason) then you can place a 301 redirect from the old to the new URL. Suppose you have the following URL www.yourdomain.nl/example-page.html.
You are going to change CMS and change this URL to www.yourdomain.nl/example-page.
As you can see these are 2 different URLs. Both Google and users now end up with a dead URL at www.yourdomain.nl/example-page.html.
What you do about this is the following: you create a sort of rerouting which automatically converts www.yourdomain.nl/example-page.html. to www.yourdomain.nl/example-page. This redirect has a 301 redirect and is good for SEO. An SEO-optimised CMS must have the ability to enter 301 redirects.

9. XML sitemap

In an SEO friendly CMS you can generate a dynamic XML sitemap. An XML sitemap is a page that contains all the pages of your website. As a kind of table of contents. It is an XML file that has been specially created for Google. As soon as a page disappears or is added to your site it is immediately reported to Google via the XML sitemap.

10. Alt tags with images

Google actually only reads text. That is very brief but a good rule of thumb. This means that Google does not read images. What Google can read, however, are alto texts in images. Alt texts are very important for search engine optimisation because an alt text indicates what an image is about.

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The advantages of setting up an e-commerce website

Easy to use

Nowadays, ease of use is playing an increasingly important role among consumers. Of course, it is much easier to order products from behind your computer than visiting different shops to find the right product. With the internet, it is possible to order products without leaving the house and the internet has a huge assortment. Because of the large number of webshops on offer, the chance of success for consumers is many times greater. If, in addition to a webshop for desktop, a website for mobile or tablet is also created, the convenience for the customer is increased even further. This, in turn, has a positive effect on the traffic that is drawn to the site.

E-commerce in Europe: 60% buys online

Online shopping had already become more popular throughout the European Union over the years. Partly due to increased use of the Internet and improved security standards. But driven by the measures taken to contain the coronavirus, eCommerce has recently taken quite a breakthrough. Eurostat does not yet show these figures, so we have to do with the 2019 stats. It shows that six out of ten people in the European Union, aged between 16 and 74, shopped online last year. By way of comparison: a year earlier, that percentage was 4 percentage points lower, at 56 percent. And compared to ten years ago, the share has even almost doubled, from 32 per cent in 2009.

Opportunity for unknown brands

Where the big brands are mainly about brand awareness, this is not the case with e-commerce. It is much more important to attract visitors to the website than to generate brand awareness. In addition, many large webshops now also offer a partner program. As a small supplier of, for example, clothing or electronics products, you can pre-purchase on the site of the large webshop. In Holland,  leading webshop such as Bol.com and internationally Zalando.nl and Amazon already work according to this principle to expand the range of products. Also Google Shopping can play a huge part in the success of your online business. In April 2020, Google changed its policy, allowing all online stores to advertise on the platform for free.

Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. Usually, an e-commerce operation would need to pay for ad placement on Google Shopping. But the company says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. Google still plans to charge companies for top placement as promoted listings.

For more information, please visit the Google Merchant Center website.

In addition, literally and figuratively a world opens up once a webshop has been set up. Where a physical store has a relatively small reach, in a webshop the world is at your feet. Worldwide, almost everyone is a potential consumer.

Your 24/7 sales office

Because there are no opening hours, you can sell your products 24 hours a day, 7 days a week.

Customers sell your products

By using a webshop and allowing reviews on the website, many more potential consumers are reached than when only using a physical store. In physical stores, positive feedback will only reach people who are close to the consumer, such as family and friends. Reviews on the internet, on the other hand, reach almost all consumers who click on the product in question. These people are often interested in the product, but also how others think about the product. However, this can also have negative consequences. The same applies to negative feedback.

Low costs

Setting up an online store can be done for a fraction of the costs if compared to a physical store. There is no rent to be paid, there is less staff and the physical stock needed is smaller. The fact that marketing costs are lower can also save a lot of money. By setting up the webshop in the right way, consumer confidence is also gained. When the website looks good, the customer is more inclined to buy products and the owner of the webshop can respond much better to the wishes of the customer. It is possible to look at the number of clicks per product, the number of purchases per product or the turnover per product. This allows a webshop owner to adapt his assortment to the wishes of the customer faster. By using Search Engine Optimization, the traffic to the website can be further increased.

Security and Data of the consumer

However, it is important to protect the data of the consumer. Consumers are forced to provide a delivery address, personal information and payment details when purchasing a product. It is therefore important that this personal information is properly protected.

Starting your E-commerce website the smart way

In order to run a webshop successfully, you have to take into account many things, such as marketing, logistics and the ability to pay online. But first, you need to select your CMS (Content Management System) and E-commerce platform.

To learn more about this aspect, please read the following content thoroughly:

• What website software? Choose the best website software!
• Web Shop and Ecommerce Design
• Content: The first step to a successful website
• 9 Ways to boost your webshop
• Content Marketing Strategy: The Start to Finish guide

Ecommerce: Online Marketing is the cornerstone for your online store

In order to sell online, you need website traffic. The RIGHT website traffic that is. In order to open the gates and provide a solid stream of visitors, you need to get started with marketing. Basically, this means you need to get out of the obscurity. Sales-mogul Grant Cardone puts it brilliantly in the following video. Long story short: People do not know you! And you need to make sure they do. You need to make sure people are convinced about your product. Time to step out of the shadow and to start with online marketing.

Content marketing

Content marketing is an important part of your overall marketing strategy. A slogan like this used to be very effective. Maybe you remember it: “We from WC duck, recommend WC duck”. Nowadays this no longer works and you have to do your best to build trust with your target group. Visitors and potential customers want more, they want proof that they have really come to the right place. Content marketing helps with this.

By placing and distributing content, you create value for visitors. They are looking for certain information and you give it to them. If you do this right, you not only create engagement with your visitors, but you will soon be seen as an expert in your field. Moreover, content marketing strengthens the position of your webshop in search engines.

Of course, there are many forms of content. Below are a number of forms you can use for your webshop.

Get started with content marketing today with our FREE WINNING content strategy of 2020. Click here: The winning SEO Content Strategy of 2020

Blogs and articles

Blogging is an excellent method to share your knowledge, to inform your target group about news and to bring your web shop to the attention of your customers. Every webshop should have a blog. Share not only news about your webshop, but also background information about products, new collections and useful tips.

Videos

Not everyone likes to read (long) articles and blogs. Therefore use video as a marketing tool. For example, make videos with product reviews, show how products can be used and answer questions in videos.

Reviews

Telling yourself that you are the best no longer works (see also the video of WC duck above). Visitors are more likely to assume from your current customers that your products are good. Give customers the opportunity to share their experiences and post these reviews on your website.

Infographics

An infographic is a nice variation on your content. An infographic is an illustration that displays information in an orderly manner. It is often a combination of text and image. You can use it, for example, to explain the production process.

E-books

E-books are ideal tools to share your knowledge and expertise. Write an e-book about a subject that your target group is interested in and that matches the products you sell. You can also use this to collect more subscriptions to your newsletter.

Email marketing, indispensable in your marketing strategy

It is often thought that e-mail marketing, sending newsletters and mailings to your target group, is outdated. But nothing could be further from the truth. Of course, it is true that consumers receive an awful lot of e-mails and newsletters these days, but that does not mean that it is better not to send them.

E-mail marketing is a great way to reach your target group and customers and keep them informed about new products, promotions and other news. Moreover, if you send a regular newsletter, the reader is constantly reminded of your webshop. The moment the consumer needs something, you are top of mind.

Collecting email addresses

By placing a registration form on your website and giving visitors a reason to register, you can collect e-mail addresses, even from people who are not customers at that time. By subscribing to your newsletter they can indicate that they are interested in your products. Then use the newsletter to introduce these potential customers to your webshop and gain their trust, so that they can still make a purchase.

Offer value in your newsletter

Do not turn your newsletter into a digital advertising brochure. Take a different approach than your competitors, so that you stand out in those overflowing mailboxes. Provide tips, background information and sneak previews in your newsletter. Make something valuable out of it, that works much better than simply saying ‘these are the new products and these are this week’s offers’. Of course, you have to mention them as well, but always offer a little added value, so people will keep opening your newsletters and even look forward to them in the long run.

Social media for your webshop

The proper use of social media for your webshop can bring you enormous brand awareness, online visibility, fans and customers. But don’t underestimate it. Setting up and implementing a good social media strategy takes time and perseverance.

You don’t have to be present everywhere. Choose the channels where your target group is present and post messages that suit both the channel and your target group. On Instagram and Pinterest, for example, it’s all about the photos and you can use Facebook to share links to blogs you’ve written.

Search engine marketing

Worldwide, Google processes nearly 4 million searches per minute. Many online shoppers start their search for a particular product or for inspiration in a search engine. If you make sure that your shop scores well in search engines, that’s a great way to attract more free visitors to your shop.

There are several things that are important when you optimize your website for search engines. One of those things, which I’ve had a lot of success with last year, is adding a knowledge base to the website. Here you can share a lot of basic information. Information that is interesting for new visitors, but that doesn’t really belong on your blog. In addition, blogging ensures a better position in the search results, especially if you include relevant search terms in your articles.

Discover more about our Search Engine Marketing Sevice: Ranking within 90 days! – FML SEO (Search Engine Optimization)

Google Ads

If you are not yet found well in the search engine on certain search terms, you can place advertisements in the Google advertising program: Google Ads. By advertising in Google or other search engines (SEA – Search Engine Advertising) you can attract many extra visitors to your webshop.

In the search results of Google, for example, standard places are reserved for the advertisements. In the image below you can see that the first four search results contain the abbreviation ‘Adv.’, which indicates that these are advertisements. On the right side of the screen you will also see the Google Shopping results. These are also advertisements.

Logistics

Logistics is one of the most important parts when it comes to optimising your business, especially if it’s an online shop. Sometimes we assume that everything goes well, but if you take a closer look at the figures and possibilities, you will see that you can probably perform even better. So always look for new opportunities to optimise. We explain here how you can do this best for your logistics.

Payment

As you can read, a webshop offers numerous advantages. Besides the lower costs, there is a larger market that can be tapped into, products can be sold 24 hours a day, 7 days a week and positive feedback reaches more consumers. The use of e-commerce is therefore highly recommended for companies, so increase the chances and put on that webshop!

But in order to be successful, you must ensure flexible payment options!

The post Start selling online: The advantages of e-commerce websites appeared first on FML Marketing.

We are regularly asked if we know of any sites where you can download good free stock photos. Since we’ve been in web design for roughly 10 years, we know them all, so it’s just as handy to share this information with you in this article. There’s plenty of choice in this area, but we’ve listed our personal top 6 (in random order) below for you.

Freepik

Our favourite recourse for free stock pics is for sure Freepik. This website is a must for anyone active on social media or with content marketing. And it even goes beyond just photos. You can also download icons, vector/psd.ai files to customise later with photoshop or Illustrator. Best of all…the database is updated every day and we are sure you will find some relevant pictures here.

Unsplash

Unsplash’s database is impressive with more than 200,000 high-resolution photos. The platform grows daily with hundreds of new photos thanks to more than 40,000 photographers who have all made their photos available free of charge for both personal and commercial use. Visit website: https://unsplash.com/

Above we give the creator credits for his/her work, but this is not mandatory. We do it for blogs, but not for other pages on the website.

You can create an account on the website with which you can create your own collections. With an evening of inspiration you can easily create a beautiful collection where you can have a great time in your blogs or social posts. You can easily search for individual photos, but with each search term you immediately get to see the collections that others have already made on that search term.

Pixabay

Another very nice site with a lot of choice is Pixabay. This platform has over a million images to choose from and besides photos, it also has illustrations, vector files, illustrations and videos. As with Unsplash, you can use all materials freely and it is not mandatory to mention the source of the photo.

Pixabay is available in Dutch, so if your English is not too good, then this is probably a better option than Unsplash, for example. On Pixabay you can also create a free account with which you can save your favorite images, follow other users and even send messages.

Pexels

Pexels is a bit smaller than the other free stock photo services, but still a nice site to browse through. With an estimated 50,000 images, there’s always something in between for a blog post or a social post (maybe together with Canva). The database of Pexels grows monthly with about 3000 images, so it’s definitely worth a bookmark!

Magdeleine

One of the nicest free stock photo websites is Magdeleine. Although this platform does not have the offer of all previously mentioned websites, they make up for that with the quality of the photos. Magdeleine prides itself on the fact that all photos on the site have been personally selected on quality and nothing has been lied about. The many original images lend themselves perfectly to blogs or posts for inspiration. Especially if you do something in coaching or management we would definitely look for the tag “People” on the website.

Burst

Burst is a free photo database from Shopify (an e-commerce platform) and offers a nice collection of photos that you can use without mentioning any source. You can use and edit the photos commercially as well as non-commercially.

There is no need to create an account on this website and you can download photos in both low and high resolution. The latter is for example super handy if you need an image for printed matter such as a flyer or brochure. You can search the site in English, but you can also browse through various collections to see if there is something in between for you.

FML Marketing

Client that create a website or webshop with us always wget access to a number of paid stock photo services. For example, you can use up to 20 Freepik Premium photos to build your website or shop at no extra cost.

Thank you for reading our blog! FML Marketing is an online marketing agency, located in Alkmaar, The Netherlands and Estepona, Spain. We specialise in web design, SEO and PPC marketing campaigns.

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Questions? Feel free to contact us for free advice on photos and web design!

The post Free stock photos: 6 of our favourite websites appeared first on FML Marketing.

Good WordPress hosting ensures a fast website. And a fast website is important for both your visitors and Google. First of all, visitors drop out if it takes too long to load your website. And Google rewards fast websites. They get higher in the search results. And website hosting is one of the most important factors of a fast website. It is the ground you start building from.

In addition, you can and must do everything yourself to make your website faster. But it all starts with a host that makes it possible to have a fast website. Otherwise, you can optimize all you like, but it will never harvest the desired result.

The other way around is also true. You can have a good WordPress website provider, but if you don’t do anything to optimize your WordPress website it won’t help you. But more about that another time. First, a number of criteria to choose a good WordPress website provider in Spain or any other European country for that matter.

What should you pay attention to when choosing good WordPress hosting?

In recent years I have moved my websites several times to other WordPress hosting in the Netherlands and abroad. This is because I was always dissatisfied with a certain aspect. One time it was slow websites, the other time it was bad support. As a result, I now know what to look out for when choosing good WordPress hosting in the Netherlands. This has led to the following criteria.

Speed

Speed is the most important criterion for me. But how do you find out if a WordPress hosting provider is fast?

To start with, you can read reviews. There are all kinds of comparison sites. And if you already have WordPress hosting in mind, you can specifically search for reviews or experiences for this WordPress hosting provider. You will then be able to read quickly enough whether it is a good choice.

Price can also say something about speed. In general, the cheaper a WordPress hosting provider, the more websites on the server, and the slower your website will be. So my advice is to stay away from discounters in the field of WordPress hosting in Spain, the UK, the Netherlands, etc.. Don’t choose the cheapest one, but pay a bit more.

It is also important where the server is located. If your target group is in the Netherlands, choose a server in the Netherlands. However, if you mainly have visitors from America, choose a server in America. This does not necessarily mean that you have to choose a Dutch WordPress hosting provider. There are also foreign WordPress hosting providers with servers in the Netherlands.

Some WordPress hosting providers have extra caching functionality. This can make your website considerably faster. Furthermore, your site will get considerably faster from SSD website hosting. So choose a hosting provider that supports this. For some time now, some hosting providers support HTTP/2. A successor to the HTTP protocol that makes your site considerably faster because files are loaded at the same time instead of one after the other… So choose a hosting provider that supports HTTP/2.

Also good: if the hosting provider has taken measures to ensure that other websites on the server cannot slow down your website.

Attention to security

WordPress sites are regularly attacked by hackers. That is why it is good to choose a website hosting provider that pays attention to the security of your website.

For example, by:

• offering the possibility to update your WordPress and plugins automatically.
• quickly close security holes on the server
• apply technology that prevents a hacked website from infecting other websites on the same server
• Here too, the following applies: Siteground has and does all of the above.

Let’s Encrypt SSL Certificates

An SSL certificate is nowadays a must (see also my other blog about this). Browsers say your site is not safe if you don’t have one. And search engines like Google give priority to secure websites. This means websites using an SSL certificate. Well, until now that was sometimes complicated to arrange. And SSL certificates cost money. Nevertheless, now you have the open-source project Let’s Encrypt. This allows you to apply for a free SSL certificate. And you don’t need your own unique IP address anymore.

Support

I think good support is very important. I always look at how to get in touch first. Is that only by e-mail? Maybe there is a support forum where you can see how well they answer questions.

Also important: how fast is the response. Is it within 15 minutes or can it take a few days? And what about support in the evenings or on weekends?

An example of how you don’t want it: I recently had to transfer a website for a customer and wanted to create an extra database for that purpose. It already started with the fact that I couldn’t do it myself (silly!). That had to be done by support. Unfortunately, they hadn’t done that. We found out on Friday after 5 pm and then had to wait until Monday morning before we could continue.

I need support at the most impossible hours because I run into something. That’s why I always choose a large WordPress hosting provider with support 24 hours a day, 7 days a week. A large WordPress hosting provider can offer this because they have a support team all over the world. So there is always someone awake and working. I haven’t found a Dutch WordPress hosting provider that can offer this.

A special form of support is the transfer service. Some WordPress hosting providers offer to transfer your website for free if you switch to them. This can save you a lot of time and frustration.

The numbers

The numbers or features are also important. The megabytes and gigabytes:

• How much web space do you get to set up your website? I like to have at least one gigabyte. In my case, this space is not only for my website but also for my e-mail. I use the so-called IMAP protocol. This means that all e-mail stays on the server. And when you receive an e-mail with a large attachment, you are suddenly at your limit.
• How many e-mail addresses can you have? Useful if you want to link multiple e-mail addresses to your domain. For example, for freelancers or employees who help you. Or to separate support from regular mail.
• How many databases can you use? Additional databases are useful for test sites, for example.
• How much traffic is your website allowed to have? You may not be so quick to reach this limit, but it’s good to know.
• How many websites can you put on one package? If you only have one website, that’s not important, but if you have more, you might be able to save money. And who knows what the future holds.

Extra functionality

Also look at extra functionality such as:

• Does the website hosting provider have a WordPress installer? This will allow you to install WordPress with just a few clicks.
• Are automatic backups made? How often? How far back in time can I go? Can I access it myself or do I need support for this?
• Can I access the log files myself (raw access logs)? These are files in which you can see exactly what is happening on your website. Very useful if your website is slow or has been hacked.
• Can I set “Cron jobs” myself? Cron jobs are tasks that are performed automatically at a fixed interval. A normal user will not need them. But I am not a normal user …
• Can I test my website with “staging”? With staging, you can make a copy of your website with one click of a button. With this copy you can, for example, test new plugins or make other changes. If you are satisfied with the result, you

Price – Cheap WordPress Hosting Providers: A NO GO!

I advise you not to go for the cheapest for a business website. Cheap WordPress hosting providers:

• put a lot of websites on one server, which results in a slow website.
• are often difficult to reach for support questions
• often respond slowly to support questions

For a private website that’s not so bad. But for a business website, you don’t want all that. In any case, I would like to pay a few extra tens for quality and SERVICE!

Therefore, I can not stress enough to search for a very good price/quality ratio.

A fast website

At FML Marketing, we pay a lot of attention to the speed of your site, such as:

• Fast NGINX servers in Amsterdam, London and two other continents which is important if you mainly have visitors from Europe, and the rest of the world.
• All shared website hosting servers have SSD disks, which makes your website considerably faster (nowadays many providers have this, but Siteground already offered this in 2015, indicating that they are at the forefront with new technologies).
• HTTP/2 on all shared and cloud servers, which means that the different files of your website are loaded at the same time instead of one after the other, which also results in a faster website (they have had this since 2015 when it wasn’t standard yet).
• A self-developed SG Optimizer plug-in to accelerate WordPress websites. With its caching capabilities and front-end and image optimization features, it optimizes the performance of WordPress sites so much that, according to Siteground, you can see speed benefits between 20% and 500%.
• Free Cloudflare CDN integration allowing some files to be loaded from the fast Cloudflare servers and making your site faster.
• The latest PHP version for even faster websites.

FML Marketing – Hosting Experts Marbella

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What is CTR?

In the world of online marketing, it’s a common term: the CTR, also known as click-through rate, clickthrough rate or click through rate. Especially within Google Ads and Microsoft Advertising, this percentage is highly valued. This term tells you what the ratio is between the number of people that see your advertisement and how often they click through to your landing page. The higher this percentage, the higher the chance of a conversion.
The click-through rate is just as important for SEO. You want to know whether these high, organic positions within Google actually generate a lot of new visitors. Does only a small part of it click through to your website? This is a signal that the meta description, URL and page title have not been optimised sufficiently. These texts are not sufficiently appealing. High time to adjust that!

5 tips to increase the CTR of organic search results

Getting people to your website. As an entrepreneur, of course, you want nothing better. You know better than anyone that this is the first step towards a conversion. Fortunately, as the owner of a domain, you can influence the click-through rate of a landing page yourself. With the next five tips, you will attract more potential customers to your website.

TIP: Apply these tips to your existing content to increase the CTR of existing organic search results and content.

Tip 1: Create an attractive meta description

The meta description is one of the most important texts within Google’s SERP. It gives you an attractive description of your landing page. You have to sell your website, as it were, to the users of Google. Don’t fill in anything here? Then Google will get a random piece of text from your page. Of course, this flow of words is not written for visitors to click through. It is therefore not surprising that filling in a meta description often results in a higher CTR.
Example Meta Description
The good meta description tempts you to click!

Tip 2: Include the main search word in the URL

Not only Google but also the potential visitors of your website attach great importance to the words that appear in your URL. With these words, they determine whether the page actually answers their question. Many reports underline the importance of the right choice of words. URLs in which a specific search term is used, show 45% growth in their CTR. Non-matching words, which do match the search, also have a significantly higher click-through rate.
Keyword in the URL
The main search term of this page is used in the URL.

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Tip 3: Use 15 to 45 characters in the page title

The maximum length of the page title has changed regularly in recent years. However, research shows that these changes have little effect on the efficiency of the text. It follows that when a page title contains between 15 and 45 characters, the click-through ratio is almost 9% higher. Do you use more or fewer characters? Then you reduce your chances of a click.
Characters page title
This page title is – with 26 characters – short but powerful. Service + company name.

Tip 4: Ask a question in the page title

Google users are often looking for answers. How high is the Empire State Building? Where can I find a cheap pizzeria in Estepona? Best golf course in Marbella? It is, therefore, no surprise that asking questions in the page title is a good strategy. This is because you indicate that your landing page will provide the user with the correct answer. Do you use a who-, what-, true-, why-, when- or how-question in your page title? Then the CTR of your landing page is on average 14.1% higher than for variants without a question.
Question in the page title
This page answers the question of a visitor

Tip 5: Emotions in the page title increase CTR

In the world of advertising, you regularly come across them: texts that try to appeal to emotions. With Product X you become a leading professional! Or: Prevent mistakes on the shop floor with Product Y. It’s no surprise that this technique also works well in the world of online marketing. Even today, page titles with a positive or negative charge score significantly more clicks.
Emotion in page title
This blog title responds to emotion

Need help optimizing your organic results?

Getting visitors from Google or other search engines on your website. As an internet entrepreneur, this is a very important goal. To make this wish come true, it is important that you optimize the page title, meta description and URL structure of your landing pages. Do you need help with filling in these elements correctly? The SEO specialists at FML Marketing will be happy to help you! Contact us today.

Thank you for reading – 5 tips to increase the CTR of organic search results –

The post 5 tips to increase the CTR of organic search results appeared first on FML Marketing.

Of course, you can also send visitors to your homepage or a product page, but if your landing page fits in seamlessly with your advertisement, the visitor will need to make less ‘effort’ to orientate him/herself.

The landing page is, in fact, a transition page that you place between the advertisement or expression with which you get the visitor on your website and prepared to show more about the products and services you want to show. Sometimes a landing page can’t be found in a menu because it’s specially designed to ‘receive’ visitors who have clicked on an advertisement. You don’t make a landing page per se to be easier to find. It is better to use (blog) articles in which you can place links to a landing page.

What’s the purpose?

as indicated, it is not so much about attracting as many online visitors as possible, but about attracting the right customers. In other words, the target group where all offered information, products and services are aimed at. Links and banners to these pages are distributed on the web, advertised and made findable in Google via SEO in such a way that they can reach customers with possible interest in the product optimally. Then landing pages make the visitors a suitable offer, in exchange for information or data.

Striving for more conversion

Landing pages are entirely focused on so-called conversion. Within internet marketing, this means that a certain predetermined goal must be achieved with the launch of the page. For example, generating more purchases, collecting customer data or registering for a meeting. In marketing, conversion goals are always described in measurable terms, often in percentages. For example, a conversion rate of 2% can be aimed for. Then it is assumed that at least two out of 100 visitors perform the action on the landing page.

What do landing pages yield?

Conversion does not always have to be about an actual purchase by the visitor. There are more online customer actions to which companies attach great value, such as:

• Subscribe to a newsletter
• Register for an event
• Information request
• Download demo
• Contact service
• Establish contact, for example with a callback request

For all these actions, the visitor deliberately, and sometimes also unconsciously, leaves data behind. Data that the company can use for product positioning and targeted web marketing. For example, web administrators and marketers use these landing pages for:

• Expanding the so-called ‘brand awareness’ among the target group.
• Offering more in-depth content
• Selling (online) products and services
• Getting to know existing and new customers better
• Generating valuable leads

What are leads?

An important goal of a landing page is to win leads. These are so-called ‘traces’ that can lead to potential customers. By collecting them and approaching them in a targeted way, sales transactions can ultimately be realized. Leads include telephone numbers, e-mail addresses and other contact details that visitors leave behind by subscribing to a newsletter or requesting information, a demo or a quotation.

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Importance of SEO and keywords

Keywords are central to landing pages. These keywords or related terms ensure that search engines and then the target group track down the page and visit the website. But it also important to match the keywords from campaigns to the keywords on your page. (See below: The advantages of a landing page)

Researching the right search terms and well-thought-out use of them in the web content is, therefore, an essential part of the composition of landing pages. But it does take some time. It is important that the focus is kept on the subject and that the number of primary keywords is not expanded too much.

The advantages of a landing page are

• Because your landing page matches your advertisement, your visitor does not have to think or search. This results in fewer visitors who drop out and more visitors who will read the message on the landing page.
• An additional advantage is that Google Ads looks at the relevance of your landing page and your advertisement. The closer they are to each other, the better you will be judged and you will have to pay less for a ‘click’. In other words, a good landing page will save you advertising costs.
• You can convince the visitor step by step. In your advertisement, you attract the visitor with an advantage. On your landing page, you can mention more advantages and confirmations with ‘social proof’. Think of reviews, quotes, references. Always provide a name and photo, otherwise, the “proof” has no value.
• All these elements together make the conversion go up.

4 Tips for a successful landing page

1. Make sure the message matches your ad. A very eye-catching title of your landing page may seem funny, but it’s not your goal to attract attention. If all goes well, the ad will do that for you. It’s all about trust and persuasion now!
2. Convince with advantages for the visitors. No list of specifications, but focus on concrete benefits. You finally have time to spare because of our solution… You save money thanks to our tool… etc. etc.
3. Keep it clear and make sure there is as little noise as possible. All elements that do not directly contribute to the connection between advertisement and offer can be removed.
   It is important that you keep it simple for the visitor. One goal, one call to action.
4. I don’t mean just one button. You can show multiple buttons, as long as there is only one goal. And the best goal is a page on which you can go into more detail about what you have to offer. More background information, specifications, references, reviews, and examples.

A solution to the above ‘noise problem’ is that you divide the benefits, social proof and information into several pages. You link these pages together so that the visitor is convinced step by step. This is also called a funnel.

Measuring success

The success of your landing page is very easy to measure within Google Analytics. The basic question is: “How many people come to the landing page and how many people go to the product/service page?” The larger the number of people who click through, the better and you can adjust your content to see if you get influence on this number.

Sometimes small differences, such as the text of your call to action button, can make a big difference. Once you have created landing pages, it is worth testing A/B and optimizing your landing page. See also: Within 5 minutes your first A/B test

With an A/B test, you can create different variants of your landing page and test if “Start today” works better as a call to action than “Request a trial period”. Do you have questions about landing pages? I like to read and answer them in the comment section below.

Thank you for reading our blog. If you would like to learn more or get started with landing pages, please do not hesitate to contact FML Marketing. We are a digital marketing agency, located in Estepona on the Costa del Sol.

The post What’s a landing page and why do you need it? appeared first on FML Marketing.

7 reasons to consider a website redesign

1. The technique is outdated

A few years ago, websites were built with Flash. Responsive was not an issue at all. How different is it now? Now a mobile-first approach is important for your Google ranking and Flash doesn’t even work on the average Mac. The technique is fast, so make sure you are aware of the latest developments and change your website if necessary.

2. Your logo and corporate identity are restyled

Sometimes it’s not necessary to redesign your website aesthetically, but other things do lead to a redesign. For example, if you get a new logo and/or a new corporate identity, your website will probably also have to rely on a few changes. Of course, this doesn’t have to be super rigorous, but you do want all expressions of your company to be consistently recognizable for your customers.

3. Your current website is not SEO friendly

The purpose of a website is of course that it can be found. Many outdated websites are not completely up to date in terms of code. This means that on other points the SEO is probably a bit outdated as well. Google’s requirements for a good ranking for your website change regularly, so you should keep an eye on it and adapt your website accordingly.

4. Your website can’t be updated easily

Thanks to WordPress, coding is no longer necessary. This means that having a website is a lot more accessible than just having one ten years ago. Thanks to WordPress, having and maintaining a blog is easier than ever. A blog is also a great tool for SEO. Google ranked websites that are regularly updated with new content are higher than websites that are not.

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5. Your website built with a platform like Wix

With Wix, you can easily create your own website. The problem with this kind of website builders is that they are limited. That’s why these kinds of websites are not so distinctive. Also, the functionalities in the field of SEO are limited. And let’s face it, most business owners are not necessarily well versed in the field of design, which also quickly results in an amateurish website.

6. Your nephew, niece, neighbor designed your web page

Although the person who designed your website is a professional, it is usually not a good idea to have your nephew, niece or neighbor build your website. Cheap is usually expensive. It is possible that you are missing out on great opportunities because your website is not optimal. That’s a shame.

7. Your Facebook page functions as a website

Some companies don’t have a website at all, but only use their Facebook page as a replacement for a real website. However, it is important to have your own website. Most customers do their research online and your website can help them with this. A website can serve in this way to inform your (potential) customers. After all, you can put a lot more information on your website than on a Facebook page. Also, having a website builds trust. This way, people get a better feeling that they are dealing with a “real” company.

In addition, it is also quite possible that Facebook will hardly be used anymore in a few years’ time. Just look at Hyves. When these kinds of channels disappear, it is good to have a website where you can fall back on.

Website redesign round-up

There are plenty of reasons to consider a website redesign. The fact is that you may miss out on opportunities due to an outdated website. Still doubting whether your website is ready for a redesign? Please contact us for free and non-binding advice.

Did you like this blog post – Website Redesign: When is it time? –  and would you like to receive more of these messages? Subscribe to our newsletter. You will receive the latest news, tips, and inspiration in the field of branding, search engine optimization, graphic design, and web design.

FML Marketing – Digital solutions Marbella area 

Considering a redesign of your website in the Marbella area (Gibraltar, Manilva, Estepona, San Pedro de Alcántara, Fuengirola)? Contact FML Marketing. We are a boutique online marketing agency, specialized in high-quality, responsive web design.

The post Website Redesign: When is it time? appeared first on FML Marketing.

Good content is half the battle

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Learn more: Content SEO Audit

Faster websites are better for SEO

Good websites don’t just look sleek and neat, it also meets a large number of standards that are used. These standards help search engines to better index your website, allowing potential visitors and customers to find their way to your website. A website that meets modern requirements for SEO, will not only make a good impression on visitors but will also be displayed much higher in the natural search results. The design of your website definitely plays an important role in this.

Well coded functionalities

Websites are often equipped with all kinds of functionalities that enable visitors to perform certain actions. A like-button, a contact form or a registration field for the newsletter are examples of small and simple functionalities. Larger functionalities that are used in websites are, for example, the integration of a webshop, a forum or a photo album. The more functionalities your website contains, the more coding is required to display all of them correctly. All these codes can cause your website to react less quickly or to malfunction. This is not only noticed by visitors, but search engines also judge your website on good use of programming code.

How to solve it?

It is therefore important to use good and clean programming codes when building and designing your website, so that not only does every functionality work well, but this also does not have any negative consequences for the speed and findability of the website in search engines.

Read more: Why free websites are often not a good idea

Conclusion: Good design is important for SEO!

The content on your website, interaction with visitors and search engines all play an important role in the success of your website. Yet, all these things are packaged in the design of your website. After all, the design of your website reflects what you stand for as a company or as a private individual. It says something about your company, yourself or about the products or services you offer. A well-chosen design also fits in with the target group you have in mind and meets the important requirements for a good website. It is important to ensure that the design looks good, not only for visitors but also for the search engines. A website with a good design will be better indexed, will be higher in the search results and will, therefore, attract more visitors.

FML Marketing – Web Design & SEO Experts Costa del Sol

Thank you for reading our blog Does Web Design affect SEO?

FML Marketing is a digital marketing agency, specialized in Search Engine Optimization, SEO-optimized web design, social medial, and online marketing solutions. We are based in Estepona, near Marbella on the Costa del Sol.

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