Nowadays there are plenty of services that can create a website completely free. Why pay for a company like FMLmarketing.com who makes your web page if you can have it totally for free?
Why free websites are often not a good idea
In today’s article, we share 4 important reasons why free web pages really are not a good idea for businesses. However, free websites could be feasible solutions for other purposes, mostly hobby related purposes.
1. Free Web Pages look like Free Web Pages
When someone visits your website for the first time, the first thing he or she will do is judge (unconsciously) your company through the impression given by the appearance of the website itself. Therefore, the first thing that catches the attention of a web page, is its aesthetics. With a single glance, practically everyone is able to discern, if the website has been made by a professional or if, on the contrary, it is the result of the personal effort of someone without technical knowledge. Free web pages seem exactly what they are: free. This type of web pages is recommended for personal blogs, leisure activities, travel journals etc. But free websites are not suitable to become the showcase of a business that wants to give a professional image. If you want to project a professional image, your website will have to be designed by a professional.
2. Dedicated Time…is money
It is completely logical that someone who needs a website (quickly) values the possibility of using a free tool to save money. This is, perhaps, one of the reasons why nobody stops to think when they embark on the creation of their own website. But the results are often disappointing: A lot of hours spent creating the free website often entails in loss time = loss money, a waste for the person who undertakes the task of creating their own website. The final result is also often far from what was initially expected, and its final appearance often does not seem very professional.
3. Bad Web Positioning
Another implication of choosing these platforms for creating free web pages is usually in those fine details that are not visible to the naked eye. And you guessed it already, these are precisely the elements that someone who is not professional can not control: the source code. Everyone wants their website to be well positioned in the search engines. It is completely logical. What is not usually known is that free website tools not help, at all, to meet that goal. To help the website position in search engines like Google, it must use an optimized source code for this purpose. They should help to implement the different meta-tags (title, description …) that search engines use. Not to mention the domain of the website, which serves only to publicize the website that has been created. For example, http://tuempresa.es.wix.com would be the domain name for a free page created in Wix.com. Needless to say, not a very good domain structure for SEO.
4. Free Websites means free Technical Support (Bad Technical Support)
Or is simply non-existent. If you use a free tool, you can not expect the technical support service to be the same as if you are paying for a service. It is something that you will be mentalized from the beginning. If the website you have created is, in addition, the web page of your business, when problems arise you will want them to be solved quickly, and of course, you have no idea and you need someone to lend a hand … you will want to go to support. Or it may happen that you want to customize the operation of your website or integrate a virtual store in it … You simply will not have the option to solve that problem or will be paying for additional services. Was not it going to be free?
About FML Marketing Marbella & Estepona
We not only create professional web pages, but we deliver SEO-optimized websites for our clients. The result, an integral service by which the client knows that his web page is working 24x7x365 and found by customers online! If you are not yet a customer of FMLmarketing.com contact us, we will be happy to assist you without any commitment.