We are regularly asked if we know of any sites where you can download good free stock photos. Since we’ve been in web design for roughly 10 years, we know them all, so it’s just as handy to share this information with you in this article. There’s plenty of choice in this area, but we’ve listed our personal top 6 (in random order) below for you.

Freepik

Our favourite recourse for free stock pics is for sure Freepik. This website is a must for anyone active on social media or with content marketing. And it even goes beyond just photos. You can also download icons, vector/psd.ai files to customise later with photoshop or Illustrator. Best of all…the database is updated every day and we are sure you will find some relevant pictures here.

Unsplash

Unsplash’s database is impressive with more than 200,000 high-resolution photos. The platform grows daily with hundreds of new photos thanks to more than 40,000 photographers who have all made their photos available free of charge for both personal and commercial use. Visit website: https://unsplash.com/

Above we give the creator credits for his/her work, but this is not mandatory. We do it for blogs, but not for other pages on the website.

You can create an account on the website with which you can create your own collections. With an evening of inspiration you can easily create a beautiful collection where you can have a great time in your blogs or social posts. You can easily search for individual photos, but with each search term you immediately get to see the collections that others have already made on that search term.

Pixabay

Another very nice site with a lot of choice is Pixabay. This platform has over a million images to choose from and besides photos, it also has illustrations, vector files, illustrations and videos. As with Unsplash, you can use all materials freely and it is not mandatory to mention the source of the photo.

Pixabay is available in Dutch, so if your English is not too good, then this is probably a better option than Unsplash, for example. On Pixabay you can also create a free account with which you can save your favorite images, follow other users and even send messages.

Pexels

Pexels is a bit smaller than the other free stock photo services, but still a nice site to browse through. With an estimated 50,000 images, there’s always something in between for a blog post or a social post (maybe together with Canva). The database of Pexels grows monthly with about 3000 images, so it’s definitely worth a bookmark!

Magdeleine

One of the nicest free stock photo websites is Magdeleine. Although this platform does not have the offer of all previously mentioned websites, they make up for that with the quality of the photos. Magdeleine prides itself on the fact that all photos on the site have been personally selected on quality and nothing has been lied about. The many original images lend themselves perfectly to blogs or posts for inspiration. Especially if you do something in coaching or management we would definitely look for the tag “People” on the website.

Burst

Burst is a free photo database from Shopify (an e-commerce platform) and offers a nice collection of photos that you can use without mentioning any source. You can use and edit the photos commercially as well as non-commercially.

There is no need to create an account on this website and you can download photos in both low and high resolution. The latter is for example super handy if you need an image for printed matter such as a flyer or brochure. You can search the site in English, but you can also browse through various collections to see if there is something in between for you.

FML Marketing

Client that create a website or webshop with us always wget access to a number of paid stock photo services. For example, you can use up to 20 Freepik Premium photos to build your website or shop at no extra cost.

Thank you for reading our blog! FML Marketing is an online marketing agency, located in Alkmaar, The Netherlands and Estepona, Spain. We specialise in web design, SEO and PPC marketing campaigns.

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Questions? Feel free to contact us for free advice on photos and web design!

The post Free stock photos: 6 of our favourite websites appeared first on FML Marketing.

Compare it to decorating your house. Every once in a while you add new stuff to your house. A side table, or perhaps a new color paint for the wall. The same story repeats itself in the world of web design. You must take a long-term approach to the design and maintenance of your website. Let’s take a look at why this is really important

The clear and present danger of not ‘owning’ your website

• My uncle made my website and he is the only one with the access
• My web designer is the only one that has access to my website
• This web designer left me with a homegrown CMS (Content Management System)

This is just a short list of common errors. I hear them allllll the time. Very unlucky if you suffer from this problem too! Because if you have zero control over your website, you are in for bad times…

Web Design…why long-term is winning

So what are the dangers of not owning your website? Let’s take a look at several scenarios that we encountered the last couple of years.

• Emails are not reaching you. People that require your service or product are neglected. This costs money and hurts your reputation.
• People think your website is shit. Another variant to the point above. Your website looks so terrible that people refuse to contact you, or make purchases.
• Your website content is outdated. But your uncle, or BUSY web designer, never respond to you. Do you leave your money on the table too when you leave a restaurant?
• I have a new phone number. But your website is featuring your old one. Now you need to change it, but how!? Your uncle, or BUSY web designer, are both still BUSY!
• The website is not protected.
• Your website is not SEO optimized.

Why is this happening!?

• My Web Design Agency charges me a fortune!

We have a client that was once charged with €495 to update 12 plugins in WordPress. That is stealing in the finest form. Updating plugins in WordPress take about minutes and often, DOES NOT REQUIRE manual work! So be aware of dodgy web design agencies that are trying to bleed you dry!

• My website sucks! But eh…it is family

Ok, this is about the saddest thing I have ever heard. Let’s break this down. One of your family members is an expert in web design (made two lame websites ever) and now he is in charge of your new business website. So this inexperienced person is in charge of your digital brand. YOUR BRAND!

I mean, that is just outrageous. About the saddest thing, I have EVER heard. Your business is hurt. You are losing money. But YOUR FAMILY could not care any less. But I guess the fun and jokes on the regular birthday parties make up for all that…

• My website is built with a NONO CMS

Writing is code is probably not your core, or am I wrong? Allow me to spill the beans. YOU DON’T NEED CODING EXPERIENCE TO MAKE SMALL EDITS TO YOUR WEBSITE! But here is the catch. Provided that your website is built with WordPress, and features a modern WordPress theme! With a few hours of CMS training, you will be able to make minor updates to your own website. Such as changing your mobile number, email address, or some pictures perhaps of your latest project.

Get your act together, take the professional road

Don’t comprise on bad quality. Don’t be overcharged. Send your uncle on a holiday and hold possession of your website credentials. Your access details. Get back behind the driver seat. And you will retake control over one of the most vital parts of your business, your website! Your lead generator. The 24/7 salesman. Your online powerhouse that never gets tired of educating your audience (FUTURE CLIENTS!). Thank you for reading our blog. FML Marketing is a Dutch Web Design agency in the Marbella area.

For more Web Design Tips, please check our blog regularly!

Why Free Websites often don’t deliver any value

What is Web Hosting?

4 key features of your new website

Questions? Contact FML Marketing!

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What is a CDN?

CDN stands for Content Delivery Network, a worldwide network of servers that can be used to deliver content, such as images and videos, to the end user via the fastest route. For example, website owners can use a CDN to make web pages load faster.

Why use a CDN?

The purpose of a Content Delivery Network (CDN) is to deliver web content quickly and efficiently to end users. The internet is a web of networks and failure or congestion in one of those networks, therefore, causes delays. When a site’s loading time is slow, many a web surfer quits and that is why content providers turn to a CDN to ensure that their traffic is always optimized.

CND under the hood

That is why a CDN consists of a lot of extra servers that are placed at data centers and ISPs. Each CDN uses a different approach to deliver content efficiently. Providers, such as Akamai, have a policy to be as close to a user as possible. In order to deliver the cast web content as directly as possible. CDNs are not paid for by the network operators, but by content parties who want to ensure that their web traffic is delivered quickly and efficiently to customers.

Images and other Content

First, a CDN ensures that files, such as images, videos, style sheets, and JavaScript, are copied from the source to servers on different continents. Once the website owner has implemented the CDN, by changing the Internet addresses (URLs) of page elements, the Content Delivery Network will start receiving requests for certain files. The CDN then finds the optimal route. Next, it redirects the end user to the server that can deliver this file the fastest. This is usually, but not always, the server closest to the end user.

Search Engine Optimization

Website speed is current day, while I write this article, a very hot potato. Not just in terms of user experience, but even more so for your SEO. Often referred to as Website Ranking.

Website Loading Speed

Preventing website delays is an important issue for all websites today. Search engines (Google, Bing, Yahoo etc.) make no secret of this: loading time is an important criterion. The CDN shortens the response time of your site and improves the loading speed.

View more: Web Hosting Costa del Sol
Blog by FML Marketing – The Creative Online Marketing Agency on The Costa del Sol.

The post What is a CDN? appeared first on FML Marketing.

9 reasons why content is essential for SEO

Actually, we have already established 9 reasons why good content is so essential for SEO and we can certainly think of more.

1. A reason to come back

The goal of SEO is more visitors. If visitors have a reason to come directly to your site, what do you need the search engine for? Nevertheless, a good content SEO strategy will let your website rank higher in Google over time for important and relevant keywords.

2. Establish expertise and authority

Good content brings the expertise and knowledge of your organization and people under the spotlight. So a potential customer can already see from your content that he is at the right address.

3. Conversion option to lead / customer

Content that touches or appeals to your target group probably causes questions or eventually even an order/assignment. That piece you wrote about that custom solution that you implemented with that big customer in France? A potential customer from Germany called, he also has an ear to it. It goes without saying that this tactic could be very effective for regional and local companies. For example A new restaurant in Marbella is opening soon with a new style of kitchen and menu. Time for the marketing department to get to work. Essential is to create solid online content (Videos, blogs, social media posts) to create a buzz and simultaneously inform potential visitors about the new location of the store. Later the goal shifts towards getting reviews on Google and Tripadvisor for example. 

4. Good content is divisible on social media

The most powerful form of advertising is still word-of-mouth and social media are now one of the most important channels for this. Who knows how a cow catches a hare? Oh, and Google now takes the number of social shares into account in its ranking, that you know it.

5. To social shares, search engines (or will I just say Google?)

Have more tricks to assess content. What we read about it (contentmarketinginstitue.com for example) quickly becomes complex but that Google can determine better and better what good content is. All the more reason to ensure that you stand out from the competition head and shoulders.

6. Claim brand (values)

Are there words that you would like to associate with your company or brand? Content can help you with that. To give your own example, if your search contains the word ‘positioning’, chances are that you will come to De Merkelijkheid. And let that be just where we excel. By putting a few words at the center of your content, the search engine can easily associate this with your brand.

7. Provides an ‘active’ site

Activity is an important factor for Google. A site that is not maintained will contain no relevant information, the robot reasons. So make sure that you regularly post new content on your site.

8. Provides new SEO (keyword) insights and links

By experimenting with content from the content you sometimes come to insights that are very valuable in the field of SEO. You may find long-tail keywords that are specific to your target group and no one has claimed it yet!

9. Link building

People like to link to good content. You must ensure that you become one of the best sources of information in your market. Google looks along and often rewards many links quickly with a (much) higher ranking. This SEO strategy is called link building. Together with a solid Local SEO setup and content marketing/SEO strategy, your company will be able to climb the search engines fast.

Search Engine Optimization Marbella and Estepona 

For more information, please visit our Search Engine Optimization page and learn more about our SEO/packages and services. Also available is our SEO consultancy and free website audit! Simply contact us via one of the forms or call us for free advice. We are happy to support you in the race to the first page in Google!

The post 9 reasons why good content is essential for SEO appeared first on FML Marketing.

FML Marketing is a professional website design agency based in Marbella, Costa del Sol. Fully responsive and mobile friendly WordPress websites. SEO-Optimized. Extra in this blog: 11 reasons why your website don’t get any traffic from Google.

We regularly speak with prospects who want to build a new WordPress website or WooCommerce webshop. We have learned to ask a large number of questions in order to collect as much information as possible about the customer and the new website or webshop to be built. The rule is that you can never have too much information beforehand. After all, getting stuck during the development process because the information is not clear is in nobody’s favour.

Few people ask questions

What strikes me is that actually few concrete questions are asked during a first meeting. If you are going to buy a new car, do you also want to know everything about that car and if you are offered a new job, do you continue to ask yourself if this is for you? I am happy when potential customers ask us questions as this indicates that they have thought carefully about what they want to achieve with their new marketing machine.

You and your web design agency

To help you with a conversation with a random web design agency, we have written down a number of questions that you could ask.

1.Experience with SEO – Search Engine Optimization?

If you ask what SEO experience a web designer has, I hope that the answer will be more extensive than: “I know how to get a green ball in Yoast.”

Unfortunately, it turns out in practice that SEO companies promise golden mountains, but that you end up with literally nothing.

Simply ask for results. A good web design agency will measure the positions in Google to show that after going live a redesign or a completely new website there is a measurable difference in the positions in the search engines.

Is it a bad sign if you are told that this is not being done? No. Simple answer. Unless it is sold as if it were to be done. It is only a sign to you that you have to look further for an agency or consultant for search engine optimization. 

2. What is the experience with plugins?

WordPress uses a theme with various plugins for more functionality. I wrote several times about different plugins and the influence of plugins on the speed of your website.

Do we know a standard plugin as a solution to every problem? No. We also regularly look for a suitable plug-in for a new website. But in the meantime, we have built up a reasonable arsenal of reliable plugins that we can use.

Do you want a multilingual website or webshop? Then it’s really not useful if your web designer does not have any experience with WPML or another plugin that makes multilingualism possible.

Do you want a registration form on your website that links you to your accounting program, your newsletter system and that automatically sends a PDF invoice, including registration confirmation to your customers? Then it is nice if your web designer has experience with this and can advise you on the best solution for your specific issue.

When you go to work with a webshop, I would certainly ask your web designer if he/she has experience with, for example, WP All Import. With this, you can quickly update your shop via an Excel sheet if you have many products. This saves you after the construction of your webshop hours in terms of filling your webshop. And your time is also worth money right?

Is a web designer a bad web designer if he does not know the above plugins or does not know the operation? Not necessarily. If the person in question does not know them, you could easily question the knowledge and experience. But of course, these plugins have good documentation and support since they are paid premium plugins.

3. Ask for a Portfolio

Before you approach a company you can of course already view the portfolio and see if this appeals to you. Here, however, you can be mistaken as not everything has to be online. 

From an online portfolio, you can often already pick out the style of a company. Do they mainly make business websites with a business look, focused on conversion? Or do they make beautiful designs where your search starts with the menu that you can not find? Also check here what fits your company.

Of course, it is good to ask for recent projects. There is a big chance that more projects have been completed at every company than there are online in the portfolio.

4. Do you have experience with WooCommerce?

If you do not plan to start a webshop then you may think that you do not need WooCommerce and that a web designer does not have to have any experience with it either. I’m going to nuance this a little bit.

Imagine you give workshops or training courses and have them pay at the moment by means of an invoice sent from your accounting program. It is possible that you do not currently need to adjust this. A missed opportunity if you do not know what the automation options are. It could be of course that you will need this later if your company grows. And then it’s nice if your web designer already has experience with this.

5. What do you do after delivery?

And then the moment: your new WordPress website is ready! Of course I do not want to spoil your party, but actually, it only starts now. From now on you will have to monitor the positions of your website, where are you found, where do visitors turn and what happens in the market of your industry, do you have to grow in this or make adjustments to your website?

So ask yourself what happens when your website is delivered. Who will manage the website, who will make minor adjustments, what if you consider that you want to make an action and need a landing page? A recent example of a customer who had a WordPress website built: the costs of developing a simple landing page came to 1300 euros! Given the website and the requested page, this amount was not really in proportion.

Who will monitor the positions of your website?

A new website is fun, but the intention is of course that you will also be found better. In any case, your positions in the search engines should not deteriorate. Believe me, I regularly get customers who have no idea what their positions are and what their website scores well on. In order to be able to make a good business strategy, this is in my view essential information. If you have no idea of this, make sure that you get this clear first, chances are you will throw money over the bar.

6. Who will do the maintenance of the website?

In addition to the points mentioned in point 6, it is also important that the updates of WordPress, theme and plugins are implemented regularly. Why? With this, you largely ensure that your website remains safe as leaks are plugged into new versions. But plugins or themes can also implement performance improvements that are important for the speed of your website. An important part of your SEO strategy.

Roughly, you have two choices: you are going to take care of maintenance on the website yourself or you completely outsource the maintenance of your website. If you want to outsource it, ask how often updates are implemented. I regularly come across websites that are updated once a month. In our view, this is really too little. Recently, with the introduction of the new AVG, for example, we saw almost daily plugins that were updated to comply with the new legislation.

If you choose to carry out the maintenance yourself, make sure that this is guaranteed within your organization. If you are alone, set a number of fixed moments in your agenda for a year ahead. Or appoint someone within your company who is responsible and plan moments together. This prevents the updates from being forgotten in your organization.

Even if you outsource the maintenance of your website, make sure you have an administrator account of the website. In case of calamities, you can at least log in and change things where necessary. Discuss this in advance so that you will not be surprised afterwards.

About FML Marketing – Website Design Agency Marbella

FML Marketing is a young, digital marketing agency located in Estepona and Marbella on the Costa del Sol. We provide the following services:

• Website design services Marbella
• Website rebranding and restyling
• SEO consultancy
• SEO SEM Adwords management
• Keyword Research
• SEO-optimized content marketing
• Social Media Management
• Video Marketing

Visit our online marketing service page to learn more about how we work and the components of our marketing services.

EXTRA – 11 reasons your new website lacks traffic

You recently developed or commissioned a website. You are proud of the result and keep track of your statistics to know how many visits you make daily or weekly. Unfortunately, the result is disappointing and you hoped for hundreds of visitors, but it is only limited to a few per day. Do you recognize this situation and wonder why people do not visit your website? Perhaps one or more of these 11 options are the cause.

A possible cause could be that search engine Google cannot index your website. Check your settings to make sure your site is searchable by search engines.

It starts at the base

Other causes may be that the structure, the basis of your website, is not well structured or information is bad. Check whether your menu (the navigation of your site) is well structured and is tailored to the demand of your target group.

Content as a cause?

In addition to causes in the structure and structure, the problem can also be the content on your website. By regularly publishing relevant and interesting content for your target audience, your website will be included more quickly in Google’s search results. Check what your target audience finds interesting and find out which keywords they use in Google to find a solution to their problem or question.

Do you want to know all 11 possible causes and improve your website? Then scroll down to view the infographic.

The post Website design services Marbella and the questions you must ask appeared first on FML Marketing.

Web design agency Marbella – 4 features of a killer website

Not only in the IT-sector, but also for small and medium-sized businesses, a good, optimally functioning website is very important. After all, it is the online business card for the company, and for many potential customers the portal to the use of your product or service. But how should such a website look like and where should it comply? Especially when it is not your core business, building and maintaining a website can be a difficult task.

Web design agency Marbella – 4 important website features

In this blog, we share the 4 most important functions and features of a website for small and medium-sized businesses. 

1. Clarity

Make sure that the website is not too “busy”. When trying to put as much information as possible on one page, things quickly become chaotic. People don’t like that, and this results in a high bounce rate on your new website. Keep it clear: choose a clear, unambiguous layout and show only the necessary information. Less is more we say!

Check out this infographic by Hubspot on how to reduce your websites bounce rate effectively.

2. Usability

A good website is easy to navigate. Make sure that you can easily jump through the different pages. Not too many buttons, not too many pages. Make sure that the visitor knows from the landing page how to get to a specific page. this page could be a service or product, but make sure that the ‘path’ is clear and easy to navigate.

3.Safety

Offer your visitors (and not unimportant: yourself) a secure website. Ensure that entered (personal) details cannot be provided to third parties. This can be achieved quite simply by using an SSL-certified connection. This can be recognized by the letters https and the presence of a padlock in the address bar.

4. Contact

Make sure that the contact with the visitors is made as optimal and easy as possible. Mention e-mail addresses and telephone numbers on a contact page that is easy to find and possibly refer to your own social media channels. This may all sound very logical, but remarkably, many websites lack contact details, or they are extremely difficult to find. You can also make it easy for prospective customers by setting up an online contact form.

Web design agency Marbella

Naturally, a good website contains more important features and plugins. In this post we have shares the 4 basic for example:

• Schema markup
• SEO
• Analytics and monitoring service
• Page speed optimization
• high-quality content
• Mobile features
• etc.

FML Marketing specializes in delivering high-quality WordPress Web Design and Brand Identities for companies in Estepona, Marbella and San Pedro de Alcántara on the Costa del Sol. If you have a question about web design, or if you are looking for a new website, please don’t hesitate to contact us. You can find our contact details easily on this page in the header and footer, or simply fill on the contact form below.

Thank you for reading our Costa del Sol marketing blog!

The post Web design agency Marbella: 4 key website features appeared first on FML Marketing.

The purpose of a website is selling, convincing and informing. So we have to look for an agency that focuses on making the company more successful instead of creating a nice website.

Average costs for having a professional website made

How is the price for a new website established? The price of a website is generally determined by the hourly rate of the designer (and the other employees involved in the design) x the complexity of your desired website. The hourly rate of the designer is determined by his experience, knowledge and the overhead costs of the agency. A freelancer costs + -35 euros (beginner) 175 euros (very experienced) per hour A small web design agency costs 50 to 125 euros per hour And large development agencies can ask 75 to 250 euros per hour. With web design and development, in general, applies; the more costs, the more you get. Experience, knowledge, and creativity simply cost. Fortunately, the investment in a well-designed website is a long-term investment  (Return on investment/ROI).

The situation of what a website exactly costs is more complex

There are self-employed people who offer a website for 800 euros on a custom website (but technically they are never quite well). Two web design agencies that resemble at first sight, can come up with two totally different quotes for the same job. Due to the process used, the number of employees, the support, the expertise, creativity and the experience of the employees, the price can differ by a few thousand euros. And unfortunately, it is not easy for the untrained eye to see which web designer and web builder delivers quality and which does not. What a website looks like does not immediately say something about the quality of the website.

How much does web design and development cost?

Let’s start with a simplified answer.

1. With many (starting) independent web designers, you can get a nice simple website for around €800 that is reasonably structured (in terms of user-friendliness and design).

2. At web design agencies you can have a good website built for 1,500 and 5,000 euros. You pay for the extra experience, a team with specialists who will work on your website and that everything works just as well in 5 years from now. A professional, well-connected website.

3. Large complex websites, such as government websites, large web shops, well-known brands or companies with a lot of content, can even expect prices between €8,000 and €100,000 

4. If you have a limited budget as a starting self-employed person and / or a lot of time, you can of course choose to create your own website (manual), blog (manual) or webshop and buy a professional WordPress template. at Themeforest. You spend approximately €50 euros (and a fair amount of time).

Are there any costs per year or month?

Yes. With each option comes the costs of web hosting and the costs of a domain. A good professional WordPress hosting package costs around 10 euros per month. A domain name costs about 5-20 euros per year.

What makes a web design agency good?

What should you look for when choosing a web design agency? An excellent question. However, This question is difficult to answer. ‘How do we know that web design agency X is better than web design agency Y? The purpose of a website is selling, convincing and informing. So we have to look for an agency that focuses on making the company more successful (online) instead of creating a nice website.

Help to distinguish the good from not so good

• Read the text on the website. What is it about? Do they mention something about goals, sales, and conversion?
• How does their website work? Was it immediately clear what they are doing and what makes them unique? View the portfolio. Are these websites also easy to use? Is it obvious on every website in the portfolio what they do and what the visitor has to do? No? Then it is possible that they have only used their ‘skills’ with their own website.
• Are they moderately readable standard (bullshit) texts? Then chances are that they do not pay attention to marketing, usability, and conversion. Or do not value this.
• You can request a quote or information from the agencies where you have doubts and look at the professionalism of their offers.
• Do they ask before they send a quote to you about your goals? What do you want to achieve with your website? Then there is a reasonable chance that they have an understanding of things.
• Do they have a personal ‘about us’ page? Do they show their employees? Often the more personal and open they are, the more proud they are of their work (and that usually means that they also do a good job).
• Do they use a hard-to-read font? Then it may be that they do not focus enough on usability.

Web Design and Development: Price buying not recommendable

Do you want something that looks okay and costs a few hundred euros or do you want a user-friendly website with a wow factor that sells?

The post web design and development Marbella appeared first on FML Marketing.