Tripadvisor SEO and positioning
Having a restaurant in the Estepona and Marbella area is a challenge. Mainly because the offer is enormous. Therefore, differentiating from the competition is essential for the survival of any business.
Word of mouth works very well when customers are living in the area and know your restaurant.
But with people unaware of your restaurant, this is different. A tourist who comes to spend a few days in Marbella, for example, does not know the city well. All businesses in the area will compete on equal terms. The question is: How will tourists find their way to YOUR RESTAURANT?
It is proven that, when choosing a restaurant for lunch or dinner, a tourist seeks opinions beforehand in specialized forums that generate trust, such as TripAdvisor. It is, without a doubt, one of the most important classifications and criticism systems in the world, where millions of tourists consult before making a reservation. They take into account several criteria when choosing a restaurant: