Neil Patel, co-founder of NP Digital and one of the world’s leading digital marketing experts, has identified eight critical trends that will shape marketing success in 2026. These insights come from analyzing patterns across hundreds of brands and dozens of industries, revealing shifts that most marketers haven’t even noticed yet.

In this comprehensive guide, we’ll explore each trend in detail and provide actionable strategies you can implement immediately to stay ahead of the competition.

1. Stop Sending Traffic Off-Platform: The New Lead Capture Revolution

The traditional approach of driving social media traffic to landing pages is killing your reach and costing you leads. Here’s why this fundamental shift matters and how to adapt.

The Platform Penalty Problem

Social media platforms like Instagram, LinkedIn, and Facebook actively throttle content that attempts to send users off-platform. Even innocent phrases like “click the link in my bio” or “visit our website” trigger algorithmic penalties that:

• Dramatically reduce your organic reach
• Increase your advertising costs
• Limit your content’s visibility to your existing audience

This happens because platforms want to keep users within their ecosystem, not send them elsewhere. When you try to move traffic off-platform, you’re working against the algorithm’s core objective.

The Mobile Drop-Off Crisis

Even when users do click through to external pages, mobile conversion rates suffer due to:

• Slow-loading forms and pages
• Poor mobile optimization
• Friction in the conversion process
• Context switching between platforms

The On-Platform Solution

The solution is to capture leads directly within the platform using automation tools like ManyChat. Here’s how it works:

1. Trigger Setup: Users comment with a specific keyword on your post
2. Automated Response: The tool automatically sends them a direct message
3. Lead Capture: Collect their information without them leaving the platform
4. Nurture Sequence: Continue the conversation through automated messaging

This approach delivers multiple benefits:

• Reduces friction and increases conversion rates
• Boosts engagement signals to the algorithm
• Captures higher-quality leads based on behavioral intent
• Maintains platform algorithm favor

2. Search Everywhere Optimization: Beyond Google SEO

Search has fragmented across multiple platforms, and your SEO strategy needs to evolve accordingly. This trend represents one of the most significant shifts in digital marketing.

The New Search Landscape

Search is no longer confined to Google. Consider these staggering statistics:

• Instagram: 6.5 billion searches per day
• YouTube: Over 3 billion searches daily
• TikTok: Emerging as a primary product discovery engine
• ChatGPT: Becoming a trusted research and discovery tool
• Snapchat: Invested $400 million in Perplexity to power their search

Buyers now jump across platforms like stepping stones, and most brands only show up on one of them.

Implementing Search Everywhere Optimization

To succeed in this new landscape, you need to optimize for discovery across all major platforms:

Keyword Integration Strategy

Weave your target keywords naturally into:

• Video scripts and audio content
• Captions and descriptions
• On-screen text and graphics
• Hashtags and metadata

Topic Cluster Development

Create multiple pieces of content around the same core theme to:

• Establish topical authority
• Help platforms understand your expertise
• Increase your chances of being discovered
• Build comprehensive coverage of your niche

Conversational Search Optimization

Optimize for how people actually search by:

• Using natural language and full phrases
• Including audio captions and transcripts
• Adding visual text that algorithms can read
• Matching user intent across different query types

3. The AI Slop Problem: Using AI Intelligently, Not Blindly

While AI promises increased efficiency, many marketing teams are experiencing the opposite due to hallucinations, errors, and poor implementation strategies.

The Hidden Costs of AI Dependence

Research shows that both free and paid AI tools have similar hallucination rates, meaning teams are trusting confident-sounding but completely incorrect information. This leads to:

• Wasted time on rework and corrections
• Campaign failures based on false data
• Decreased team productivity despite AI adoption
• Loss of critical thinking and validation skills

The Real Story Behind AI Layoffs

Many companies blame AI for workforce reductions, but industry experts, including Perplexity’s CEO, suggest the real reasons are:

• Overhiring during growth periods
• Slower-than-expected division growth
• Profitability pressures
• Market correction needs

AI becomes a convenient public explanation that sounds better to shareholders than admitting strategic miscalculations.

How Top Performers Actually Use AI

Successful marketers don’t use AI blindly—they use it strategically:

AI for Ideation, Not Execution

• Generate first drafts, not final content
• Brainstorm ideas and approaches
• Explore different angles and perspectives
• Create content outlines and structures

Verification and Quality Control

• Cross-reference all AI-generated statistics
• Verify sources and publication dates
• Fact-check claims and assertions
• Build internal quality assurance processes

AI as a Discovery Channel

The biggest ROI comes from using AI platforms like ChatGPT as discovery channels to drive traffic and conversions, rather than just content creation tools.

4. Digital PR: The New SEO Foundation

As AI tools become discovery engines, they’re prioritizing trusted sources and external validation over self-promotional content.

Why Digital PR Matters More Than Ever

AI platforms like ChatGPT, Perplexity, and Gemini are developing authority systems similar to Google’s, but with key differences:

• They favor external citations over self-promotion
• Structured content gets cited more frequently
• Consistent formatting improves citation chances
• Micro-niche authority builds compound results

The Listicle Strategy

Publishing comprehensive “top 10” lists in specific niches helps train AI to see you as an authority:

• Top 10 SaaS marketing agencies
• Top 10 e-commerce optimization tools
• Top 10 affordable marketing solutions
• Top 10 franchise marketing strategies

The more micro-categories you own, the more AI platforms cite you as a source.

Building External Authority

Focus on getting other trusted sources to cite and recommend you:

• Pitch journalists and industry publications
• Contribute to industry reports and studies
• Participate in expert roundups
• Build relationships with industry influencers

Technical Optimization for AI Citation

Make your content easy for AI to extract and cite:

• Use clear headers and bullet points
• Include tables and structured data
• Add schema markup to your pages
• Keep content updated with last-modified dates
• Integrate case studies and verifiable statistics

5. AI Ads: Facebook Targeting Meets Google Intent

When ChatGPT launches advertising, it will combine the best of both worlds: Facebook’s behavioral targeting with Google’s search intent accuracy.

The New Advertising Paradigm

AI ads will target users based on:

• Complete search history and patterns
• Intent signals over time
• Behavioral interests and goals
• Problem identification and solution seeking

For example, if someone searches for marketing agencies but their last 9 searches were about weight loss, the AI might show them a fitness ad instead because that’s their primary current interest.

Preparing for Identity-Based Targeting

To succeed in this new advertising landscape:

Define Your Category Early

• Establish clear brand associations
• Build topical authority in your niche
• Create content that teaches AI who you help
• Focus on specific problem-solution relationships

Leverage First-Party Data

• Integrate CRM data with ad platforms
• Use purchase history for targeting
• Track customer interaction patterns
• Build detailed customer personas

Create Specific Positioning

Instead of saying “we’re a marketing agency,” say “we help SaaS companies scale from $1M to $10M through performance marketing.” This specificity trains AI to understand exactly who you serve.

6. Browsers as AI Platforms: The Next Discovery Frontier

Browsers are evolving into AI-powered platforms that provide answers, recommendations, and ads before users even visit websites.

The Browser Evolution

Major browsers are integrating AI capabilities:

• Chrome’s Gemini: AI-powered search and recommendations
• ChatGPT’s Atlas: Browser-integrated AI assistance
• Perplexity’s Comet: Search and discovery integration

This means users can get answers, comparisons, and recommendations directly in their browser without visiting individual websites.

Preparing for Browser-Centric Discovery

Early Adoption Strategy

• Start running AI-driven ad campaigns (like Google’s Performance Max)
• Learn how these systems optimize and target
• Build experience with AI advertising platforms
• Test different creative and messaging approaches

Technical Preparation

• Implement comprehensive structured data
• Use schema markup throughout your site
• Create clear, scannable content formatting
• Optimize for easy AI extraction

Content Strategy Shift

Treat your website as a data source that feeds AI systems, not just a destination for human visitors. This means:

• Organizing information for easy extraction
• Creating comprehensive resource pages
• Maintaining accurate, up-to-date information
• Building authority through consistent, quality content

7. Live Content: The Authenticity Advantage

In a world saturated with AI-generated content, live video provides the authenticity and human connection that audiences crave.

The Live Content Opportunity

Despite growing demand, few brands are capitalizing on live content:

• Nearly 30% of YouTube users watch live streams weekly
• Live content receives higher engagement rates
• Platforms prioritize live content in their algorithms
• Live streams build stronger audience relationships

Benefits of Regular Live Content

Audience Connection

• Builds trust through real-time interaction
• Humanizes your brand
• Creates community around your content
• Establishes thought leadership

Content Multiplication

• One live stream creates multiple content pieces
• Platforms auto-generate clips in different formats
• Horizontal and vertical versions created automatically
• Repurpose into shorts, reels, and TikToks

Live Content Strategy

Consistency Over Production Value

• Go live weekly with valuable content
• Focus on teaching and helping your audience
• Answer questions and address current trends
• Share case studies and behind-the-scenes insights

Content Ideas

• Q&A sessions with your audience
• Industry trend analysis and commentary
• Case study breakdowns
• Tool demonstrations and tutorials
• Guest interviews and collaborations

8. Multilingual Content: Global Reach Without Barriers

Language barriers are disappearing thanks to AI-powered translation and voice synthesis technologies.

The Global Content Revolution

Tools like YouTube’s auto-dubbing and HeyGen enable automatic translation and voice synthesis in multiple languages, allowing creators to:

• Reach global audiences instantly
• Expand into new markets without additional costs
• Generate 30-50% of views from non-native languages
• Scale content production globally

Implementation Strategy

Platform Optimization

• Enable multilanguage audio on YouTube videos
• Use automatic translation features
• Optimize video settings for global distribution
• Monitor performance across different languages

Website Globalization

• Implement hreflang tags for international SEO
• Add language selectors to your site
• Localize call-to-action buttons and forms
• Ensure checkout processes support multiple languages
• Create region-specific landing pages

Content Localization

• Adapt content for cultural differences
• Consider local market preferences
• Adjust messaging for different regions
• Test performance across markets

Implementing These Trends: Your 2026 Action Plan

To successfully implement these trends, prioritize based on your current capabilities and market position:

Immediate Actions (Next 30 Days)

1. Set up on-platform lead capture using tools like ManyChat
2. Enable multilanguage audio on your video content
3. Start going live weekly with educational content
4. Audit your content for AI-friendly formatting

Medium-Term Strategy (Next 90 Days)

1. Develop topic clusters for search everywhere optimization
2. Launch a digital PR campaign to build external authority
3. Implement comprehensive structured data on your website
4. Begin testing AI-driven advertising campaigns

Long-Term Vision (Next 6-12 Months)

1. Build a comprehensive content ecosystem across all platforms
2. Establish category leadership in your niche
3. Develop global content distribution strategies
4. Create systems for consistent quality control and verification

Conclusion: Leading the 2026 Marketing Revolution

The digital marketing landscape of 2026 will reward brands that understand and adapt to these fundamental shifts. Success will come to those who:

• Embrace platform-native lead capture strategies
• Optimize for discovery across all search surfaces
• Use AI intelligently while maintaining human oversight
• Build authority through digital PR and external validation
• Prepare for identity-based advertising
• Optimize for browser-integrated AI discovery
• Leverage live content for authentic connection
• Scale globally through multilingual content

The brands that implement these strategies now will have a significant competitive advantage as these trends accelerate throughout 2026. Don’t wait for your competitors to catch up—start implementing these changes today.

For more insights on digital marketing strategy and implementation, visit FML Marketing for expert guidance on navigating the evolving digital landscape.

The post The 8 Digital Marketing Trends That Will Define 2026: A Complete Strategy Guide appeared first on FML Marketing.

From content creation to keyword research and fact-checking, AI has found its place in every corner of the market. It is undeniable that AI has become an integral part of SEO strategies, offering immense potential for improving website rankings. In this article, we will explore eight outstanding AI tools that can revolutionize your approach to SEO.

The Power of AI in SEO

Before delving into the specifics of the AI tools, it is essential to understand the role of AI in the SEO landscape. AI offers unmatched capabilities to automate mundane tasks, save time, and enhance productivity. These tools can generate high-quality content, analyze keyword data, optimize readability, and even fact-check information. However, it is crucial to strike a balance between utilizing AI and maintaining your unique perspective. While AI can assist in various aspects of SEO, your input and critical thinking are vital to ensure authenticity and trustworthiness. The human element remains essential to achieving top search engine rankings.

1. ChatGPT (Plus)

ChatGPT is a widely known text-based AI model that can interact with users in a conversational manner. This tool can help with a wide range of requests, making it incredibly versatile for SEO purposes. Whether you need answers to specific questions or content creation assistance, ChatGPT has got you covered. One of its standout features is the ability to customize requests. If the generated content is too long, you can ask ChatGPT to shorten it. You can also request changes to the tone of voice or even ask for a complete rewrite. With ChatGPT, you have the flexibility to refine the generated text until you are satisfied with the result.

While there is a paid version called ChatGPT Plus that offers additional features and faster response times, the free version is already a powerful tool worth exploring. It is recommended to start with the free tool if you are new to ChatGPT.

2. Jasper

Jasper is an AI tool specifically designed for marketing content creation. It caters to individuals working in marketing and entrepreneurs who handle their own marketing efforts. With Jasper, you can request various types of content, such as blog posts, social media updates, email copies, and website copy. The tool allows you to upload a style guide or examples of your content to help it learn your preferred tone of voice. Additionally, you can provide information about your company, products or services, audience, and campaign brief to ensure on-brand and detailed content creation. Jasper even comes in the form of a convenient browser extension, enabling seamless integration with platforms like WordPress and Gmail.

Jasper operates on a subscription-based model, offering different pricing options to suit your needs. You can also take advantage of a free trial to test its capabilities before committing.

3. Keyword Insights

Keyword research is an essential but time-consuming aspect of SEO. Keyword Insights is an AI-powered tool specifically designed to streamline this process. By entering a keyword, you can unlock a wealth of related keywords and their search volumes. The tool also assists in categorizing keywords by clustering them effectively. Additionally, you can upload other files to incorporate additional keywords into the analysis. Keyword Insights provides a comprehensive overview of all your keywords, helping you make informed decisions about which ones to prioritize. The tool’s algorithm even suggests the best keyword choice based on the current data. What sets Keyword Insights apart is its integrated writing assistant, which can generate article outlines or suggest relevant content based on top-ranking websites.

Keyword Insights operates on a subscription basis, offering various pricing options. Some plans even allow for team sharing, making it ideal for collaborative SEO efforts. While the tool offers valuable features for organized keyword research, it is important to strike a balance and avoid relying solely on its writing assistant to maintain originality and authenticity.

4. Semrush SEO Writing Assistant

Semrush is a renowned SEO tool, and its SEO Writing Assistant, powered by AI, is a valuable addition to its suite of features. This tool analyzes your text from an SEO, readability, originality, and tone of voice perspective. It offers suggestions based on the analysis, including features like the Rephraser, Compose, and Ask AI. The Originality section of the tool is particularly noteworthy, as it helps you create content that stands out from the crowd and checks for plagiarism. Semrush’s Content Marketing Platform, which includes the SEO Writing Assistant, is available with select subscription plans.

Semrush’s AI-powered writing assistant provides invaluable insights and optimizations for your content creation process. Combined with Semrush’s comprehensive SEO features, it is a tool worth considering.

5. MarketMuse

MarketMuse is a content planning and optimization software that harnesses the power of AI. It offers a range of SEO and automation features, making it an all-in-one platform for content creation. MarketMuse analyzes your website and compares it to competitors in your niche, providing personalized data-driven insights. The tool assists with keyword research, content planning, and even generates content recommendations. By centralizing all these functions, MarketMuse saves time and enables informed decision-making. It operates on a subscription-based model, offering different plans to suit your specific needs.

MarketMuse’s comprehensive suite of AI-powered features makes it a valuable asset for SEO professionals and content creators alike.

6. Originality.ai

As the name suggests, Originality.ai focuses on fact-checking and plagiarism detection. In the era of AI, maintaining trustworthiness and accuracy is crucial for SEO success. Originality.ai offers a reliable solution to ensure your content is factually accurate and free from unintentional plagiarism. Interestingly, the tool also includes an AI Content Detector that can identify content created by AI, even if it has been paraphrased. Originality.ai offers both monthly subscription and pay-as-you-go options, allowing you to choose the most suitable plan for your needs.

Originality.ai provides an essential service in today’s AI-driven world, helping you maintain credibility and authenticity in your content.

7. Grammarly

Grammarly is a well-known tool among writers, offering assistance with spelling and grammar. With the integration of AI, Grammarly has expanded its capabilities to support online content creation even further. The tool now includes a generative text feature, allowing you to receive instant drafts based on prompts. It also offers a rewrite feature to adjust the tone of voice, and you can teach it your personal communication style for tailored suggestions. Furthermore, Grammarly provides brainstorming and outline suggestions based on your specific task. Grammarly offers a free plan with basic AI assistance and a limited number of AI prompts per month. Paid subscription plans are available for more advanced features and increased usage.

Grammarly’s AI-powered features make it a valuable tool for anyone involved in online content creation.

8. Yoast SEO & WooCommerce SEO

No discussion of AI tools for SEO would be complete without mentioning Yoast SEO and Yoast WooCommerce SEO. Yoast offers an AI feature in their premium plugins that generates SEO titles, meta descriptions, and social snippets. With the click of a button, you can obtain several options tailored to increase your click-through rates. This feature saves time and ensures that your website’s presence in search engine results is optimized for maximum visibility. Yoast SEO and Yoast WooCommerce SEO are available through a yearly subscription plan, making them accessible to a wide range of users.

Yoast’s AI features provide a seamless integration into your SEO workflow, allowing you to enhance your website’s performance effectively.

Conclusion

The emergence of AI has revolutionized the SEO landscape, offering a wide array of tools to streamline and enhance various aspects of search engine optimization. From content creation to keyword research, fact-checking, and more, these AI-powered tools provide invaluable assistance. However, it is essential to strike a balance between utilizing AI and maintaining your unique perspective. Remember that authenticity and trustworthiness are paramount for both your audience and SEO success.

While AI can be a powerful ally, your critical thinking and human touch remain instrumental in achieving top search engine rankings. Experiment with these AI tools, harness their potential and make informed decisions to elevate your website’s SEO.

The post 8 AI tools that will elevate your website’s SEO appeared first on FML Marketing.

The advantages of setting up an e-commerce website

Easy to use

Nowadays, ease of use is playing an increasingly important role among consumers. Of course, it is much easier to order products from behind your computer than visiting different shops to find the right product. With the internet, it is possible to order products without leaving the house and the internet has a huge assortment. Because of the large number of webshops on offer, the chance of success for consumers is many times greater. If, in addition to a webshop for desktop, a website for mobile or tablet is also created, the convenience for the customer is increased even further. This, in turn, has a positive effect on the traffic that is drawn to the site.

E-commerce in Europe: 60% buys online

Online shopping had already become more popular throughout the European Union over the years. Partly due to increased use of the Internet and improved security standards. But driven by the measures taken to contain the coronavirus, eCommerce has recently taken quite a breakthrough. Eurostat does not yet show these figures, so we have to do with the 2019 stats. It shows that six out of ten people in the European Union, aged between 16 and 74, shopped online last year. By way of comparison: a year earlier, that percentage was 4 percentage points lower, at 56 percent. And compared to ten years ago, the share has even almost doubled, from 32 per cent in 2009.

Opportunity for unknown brands

Where the big brands are mainly about brand awareness, this is not the case with e-commerce. It is much more important to attract visitors to the website than to generate brand awareness. In addition, many large webshops now also offer a partner program. As a small supplier of, for example, clothing or electronics products, you can pre-purchase on the site of the large webshop. In Holland,  leading webshop such as Bol.com and internationally Zalando.nl and Amazon already work according to this principle to expand the range of products. Also Google Shopping can play a huge part in the success of your online business. In April 2020, Google changed its policy, allowing all online stores to advertise on the platform for free.

Google is making a significant change to its Google Shopping platform by letting any business owner that sells products online list their inventory for free. Usually, an e-commerce operation would need to pay for ad placement on Google Shopping. But the company says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. Google still plans to charge companies for top placement as promoted listings.

For more information, please visit the Google Merchant Center website.

In addition, literally and figuratively a world opens up once a webshop has been set up. Where a physical store has a relatively small reach, in a webshop the world is at your feet. Worldwide, almost everyone is a potential consumer.

Your 24/7 sales office

Because there are no opening hours, you can sell your products 24 hours a day, 7 days a week.

Customers sell your products

By using a webshop and allowing reviews on the website, many more potential consumers are reached than when only using a physical store. In physical stores, positive feedback will only reach people who are close to the consumer, such as family and friends. Reviews on the internet, on the other hand, reach almost all consumers who click on the product in question. These people are often interested in the product, but also how others think about the product. However, this can also have negative consequences. The same applies to negative feedback.

Low costs

Setting up an online store can be done for a fraction of the costs if compared to a physical store. There is no rent to be paid, there is less staff and the physical stock needed is smaller. The fact that marketing costs are lower can also save a lot of money. By setting up the webshop in the right way, consumer confidence is also gained. When the website looks good, the customer is more inclined to buy products and the owner of the webshop can respond much better to the wishes of the customer. It is possible to look at the number of clicks per product, the number of purchases per product or the turnover per product. This allows a webshop owner to adapt his assortment to the wishes of the customer faster. By using Search Engine Optimization, the traffic to the website can be further increased.

Security and Data of the consumer

However, it is important to protect the data of the consumer. Consumers are forced to provide a delivery address, personal information and payment details when purchasing a product. It is therefore important that this personal information is properly protected.

Starting your E-commerce website the smart way

In order to run a webshop successfully, you have to take into account many things, such as marketing, logistics and the ability to pay online. But first, you need to select your CMS (Content Management System) and E-commerce platform.

To learn more about this aspect, please read the following content thoroughly:

• What website software? Choose the best website software!
• Web Shop and Ecommerce Design
• Content: The first step to a successful website
• 9 Ways to boost your webshop
• Content Marketing Strategy: The Start to Finish guide

Ecommerce: Online Marketing is the cornerstone for your online store

In order to sell online, you need website traffic. The RIGHT website traffic that is. In order to open the gates and provide a solid stream of visitors, you need to get started with marketing. Basically, this means you need to get out of the obscurity. Sales-mogul Grant Cardone puts it brilliantly in the following video. Long story short: People do not know you! And you need to make sure they do. You need to make sure people are convinced about your product. Time to step out of the shadow and to start with online marketing.

Content marketing

Content marketing is an important part of your overall marketing strategy. A slogan like this used to be very effective. Maybe you remember it: “We from WC duck, recommend WC duck”. Nowadays this no longer works and you have to do your best to build trust with your target group. Visitors and potential customers want more, they want proof that they have really come to the right place. Content marketing helps with this.

By placing and distributing content, you create value for visitors. They are looking for certain information and you give it to them. If you do this right, you not only create engagement with your visitors, but you will soon be seen as an expert in your field. Moreover, content marketing strengthens the position of your webshop in search engines.

Of course, there are many forms of content. Below are a number of forms you can use for your webshop.

Get started with content marketing today with our FREE WINNING content strategy of 2020. Click here: The winning SEO Content Strategy of 2020

Blogs and articles

Blogging is an excellent method to share your knowledge, to inform your target group about news and to bring your web shop to the attention of your customers. Every webshop should have a blog. Share not only news about your webshop, but also background information about products, new collections and useful tips.

Videos

Not everyone likes to read (long) articles and blogs. Therefore use video as a marketing tool. For example, make videos with product reviews, show how products can be used and answer questions in videos.

Reviews

Telling yourself that you are the best no longer works (see also the video of WC duck above). Visitors are more likely to assume from your current customers that your products are good. Give customers the opportunity to share their experiences and post these reviews on your website.

Infographics

An infographic is a nice variation on your content. An infographic is an illustration that displays information in an orderly manner. It is often a combination of text and image. You can use it, for example, to explain the production process.

E-books

E-books are ideal tools to share your knowledge and expertise. Write an e-book about a subject that your target group is interested in and that matches the products you sell. You can also use this to collect more subscriptions to your newsletter.

Email marketing, indispensable in your marketing strategy

It is often thought that e-mail marketing, sending newsletters and mailings to your target group, is outdated. But nothing could be further from the truth. Of course, it is true that consumers receive an awful lot of e-mails and newsletters these days, but that does not mean that it is better not to send them.

E-mail marketing is a great way to reach your target group and customers and keep them informed about new products, promotions and other news. Moreover, if you send a regular newsletter, the reader is constantly reminded of your webshop. The moment the consumer needs something, you are top of mind.

Collecting email addresses

By placing a registration form on your website and giving visitors a reason to register, you can collect e-mail addresses, even from people who are not customers at that time. By subscribing to your newsletter they can indicate that they are interested in your products. Then use the newsletter to introduce these potential customers to your webshop and gain their trust, so that they can still make a purchase.

Offer value in your newsletter

Do not turn your newsletter into a digital advertising brochure. Take a different approach than your competitors, so that you stand out in those overflowing mailboxes. Provide tips, background information and sneak previews in your newsletter. Make something valuable out of it, that works much better than simply saying ‘these are the new products and these are this week’s offers’. Of course, you have to mention them as well, but always offer a little added value, so people will keep opening your newsletters and even look forward to them in the long run.

Social media for your webshop

The proper use of social media for your webshop can bring you enormous brand awareness, online visibility, fans and customers. But don’t underestimate it. Setting up and implementing a good social media strategy takes time and perseverance.

You don’t have to be present everywhere. Choose the channels where your target group is present and post messages that suit both the channel and your target group. On Instagram and Pinterest, for example, it’s all about the photos and you can use Facebook to share links to blogs you’ve written.

Search engine marketing

Worldwide, Google processes nearly 4 million searches per minute. Many online shoppers start their search for a particular product or for inspiration in a search engine. If you make sure that your shop scores well in search engines, that’s a great way to attract more free visitors to your shop.

There are several things that are important when you optimize your website for search engines. One of those things, which I’ve had a lot of success with last year, is adding a knowledge base to the website. Here you can share a lot of basic information. Information that is interesting for new visitors, but that doesn’t really belong on your blog. In addition, blogging ensures a better position in the search results, especially if you include relevant search terms in your articles.

Discover more about our Search Engine Marketing Sevice: Ranking within 90 days! – FML SEO (Search Engine Optimization)

Google Ads

If you are not yet found well in the search engine on certain search terms, you can place advertisements in the Google advertising program: Google Ads. By advertising in Google or other search engines (SEA – Search Engine Advertising) you can attract many extra visitors to your webshop.

In the search results of Google, for example, standard places are reserved for the advertisements. In the image below you can see that the first four search results contain the abbreviation ‘Adv.’, which indicates that these are advertisements. On the right side of the screen you will also see the Google Shopping results. These are also advertisements.

Logistics

Logistics is one of the most important parts when it comes to optimising your business, especially if it’s an online shop. Sometimes we assume that everything goes well, but if you take a closer look at the figures and possibilities, you will see that you can probably perform even better. So always look for new opportunities to optimise. We explain here how you can do this best for your logistics.

Payment

As you can read, a webshop offers numerous advantages. Besides the lower costs, there is a larger market that can be tapped into, products can be sold 24 hours a day, 7 days a week and positive feedback reaches more consumers. The use of e-commerce is therefore highly recommended for companies, so increase the chances and put on that webshop!

But in order to be successful, you must ensure flexible payment options!

The post Start selling online: The advantages of e-commerce websites appeared first on FML Marketing.

Writing good articles, blogs and creating high-vlaue content is one of the best ways to actually achieve this. But that must be hard, right? WRONG!

Writing a good SEO text is not that difficult at all

Especially when you have already done it a hundred times. Have you just started in the world of SEO? Did you just start a new business and writing content is fairly new to you? No worries. We offer a complete, comprehensive step-by-step E-book. And the best part…this book is COMPLETELY FREE!

What are you going to learn?

I assure you that after reading this E-Book, within the hour you can write a perfect SEO text for your blog, product page, category page or services page. The reading time for this E-Book is approx. 20 minutes. Of course you can also use this as a reference work too.  The 4 steps in this E-book are as concrete as possible.

In the example,  we are going to write a text for a category page for an online store (E-commerce website). In it we will focus on the keyword dresses. Although this step-by-step plan focuses on dresses, you can also use the tips from this blog for a service page or product page, for example.

SEO Copywriting like a pro: 4 simple steps

How to get started? Enter your email in the box below and we will e-mail your FREE Copy of How to write SEO copy like a real pro directly to your inbox. (30.min read approx.)

The post How to write SEO copy like a real pro! (FREE E-BOOK) appeared first on FML Marketing.

Good WordPress hosting ensures a fast website. And a fast website is important for both your visitors and Google. First of all, visitors drop out if it takes too long to load your website. And Google rewards fast websites. They get higher in the search results. And website hosting is one of the most important factors of a fast website. It is the ground you start building from.

In addition, you can and must do everything yourself to make your website faster. But it all starts with a host that makes it possible to have a fast website. Otherwise, you can optimize all you like, but it will never harvest the desired result.

The other way around is also true. You can have a good WordPress website provider, but if you don’t do anything to optimize your WordPress website it won’t help you. But more about that another time. First, a number of criteria to choose a good WordPress website provider in Spain or any other European country for that matter.

What should you pay attention to when choosing good WordPress hosting?

In recent years I have moved my websites several times to other WordPress hosting in the Netherlands and abroad. This is because I was always dissatisfied with a certain aspect. One time it was slow websites, the other time it was bad support. As a result, I now know what to look out for when choosing good WordPress hosting in the Netherlands. This has led to the following criteria.

Speed

Speed is the most important criterion for me. But how do you find out if a WordPress hosting provider is fast?

To start with, you can read reviews. There are all kinds of comparison sites. And if you already have WordPress hosting in mind, you can specifically search for reviews or experiences for this WordPress hosting provider. You will then be able to read quickly enough whether it is a good choice.

Price can also say something about speed. In general, the cheaper a WordPress hosting provider, the more websites on the server, and the slower your website will be. So my advice is to stay away from discounters in the field of WordPress hosting in Spain, the UK, the Netherlands, etc.. Don’t choose the cheapest one, but pay a bit more.

It is also important where the server is located. If your target group is in the Netherlands, choose a server in the Netherlands. However, if you mainly have visitors from America, choose a server in America. This does not necessarily mean that you have to choose a Dutch WordPress hosting provider. There are also foreign WordPress hosting providers with servers in the Netherlands.

Some WordPress hosting providers have extra caching functionality. This can make your website considerably faster. Furthermore, your site will get considerably faster from SSD website hosting. So choose a hosting provider that supports this. For some time now, some hosting providers support HTTP/2. A successor to the HTTP protocol that makes your site considerably faster because files are loaded at the same time instead of one after the other… So choose a hosting provider that supports HTTP/2.

Also good: if the hosting provider has taken measures to ensure that other websites on the server cannot slow down your website.

Attention to security

WordPress sites are regularly attacked by hackers. That is why it is good to choose a website hosting provider that pays attention to the security of your website.

For example, by:

• offering the possibility to update your WordPress and plugins automatically.
• quickly close security holes on the server
• apply technology that prevents a hacked website from infecting other websites on the same server
• Here too, the following applies: Siteground has and does all of the above.

Let’s Encrypt SSL Certificates

An SSL certificate is nowadays a must (see also my other blog about this). Browsers say your site is not safe if you don’t have one. And search engines like Google give priority to secure websites. This means websites using an SSL certificate. Well, until now that was sometimes complicated to arrange. And SSL certificates cost money. Nevertheless, now you have the open-source project Let’s Encrypt. This allows you to apply for a free SSL certificate. And you don’t need your own unique IP address anymore.

Support

I think good support is very important. I always look at how to get in touch first. Is that only by e-mail? Maybe there is a support forum where you can see how well they answer questions.

Also important: how fast is the response. Is it within 15 minutes or can it take a few days? And what about support in the evenings or on weekends?

An example of how you don’t want it: I recently had to transfer a website for a customer and wanted to create an extra database for that purpose. It already started with the fact that I couldn’t do it myself (silly!). That had to be done by support. Unfortunately, they hadn’t done that. We found out on Friday after 5 pm and then had to wait until Monday morning before we could continue.

I need support at the most impossible hours because I run into something. That’s why I always choose a large WordPress hosting provider with support 24 hours a day, 7 days a week. A large WordPress hosting provider can offer this because they have a support team all over the world. So there is always someone awake and working. I haven’t found a Dutch WordPress hosting provider that can offer this.

A special form of support is the transfer service. Some WordPress hosting providers offer to transfer your website for free if you switch to them. This can save you a lot of time and frustration.

The numbers

The numbers or features are also important. The megabytes and gigabytes:

• How much web space do you get to set up your website? I like to have at least one gigabyte. In my case, this space is not only for my website but also for my e-mail. I use the so-called IMAP protocol. This means that all e-mail stays on the server. And when you receive an e-mail with a large attachment, you are suddenly at your limit.
• How many e-mail addresses can you have? Useful if you want to link multiple e-mail addresses to your domain. For example, for freelancers or employees who help you. Or to separate support from regular mail.
• How many databases can you use? Additional databases are useful for test sites, for example.
• How much traffic is your website allowed to have? You may not be so quick to reach this limit, but it’s good to know.
• How many websites can you put on one package? If you only have one website, that’s not important, but if you have more, you might be able to save money. And who knows what the future holds.

Extra functionality

Also look at extra functionality such as:

• Does the website hosting provider have a WordPress installer? This will allow you to install WordPress with just a few clicks.
• Are automatic backups made? How often? How far back in time can I go? Can I access it myself or do I need support for this?
• Can I access the log files myself (raw access logs)? These are files in which you can see exactly what is happening on your website. Very useful if your website is slow or has been hacked.
• Can I set “Cron jobs” myself? Cron jobs are tasks that are performed automatically at a fixed interval. A normal user will not need them. But I am not a normal user …
• Can I test my website with “staging”? With staging, you can make a copy of your website with one click of a button. With this copy you can, for example, test new plugins or make other changes. If you are satisfied with the result, you

Price – Cheap WordPress Hosting Providers: A NO GO!

I advise you not to go for the cheapest for a business website. Cheap WordPress hosting providers:

• put a lot of websites on one server, which results in a slow website.
• are often difficult to reach for support questions
• often respond slowly to support questions

For a private website that’s not so bad. But for a business website, you don’t want all that. In any case, I would like to pay a few extra tens for quality and SERVICE!

Therefore, I can not stress enough to search for a very good price/quality ratio.

A fast website

At FML Marketing, we pay a lot of attention to the speed of your site, such as:

• Fast NGINX servers in Amsterdam, London and two other continents which is important if you mainly have visitors from Europe, and the rest of the world.
• All shared website hosting servers have SSD disks, which makes your website considerably faster (nowadays many providers have this, but Siteground already offered this in 2015, indicating that they are at the forefront with new technologies).
• HTTP/2 on all shared and cloud servers, which means that the different files of your website are loaded at the same time instead of one after the other, which also results in a faster website (they have had this since 2015 when it wasn’t standard yet).
• A self-developed SG Optimizer plug-in to accelerate WordPress websites. With its caching capabilities and front-end and image optimization features, it optimizes the performance of WordPress sites so much that, according to Siteground, you can see speed benefits between 20% and 500%.
• Free Cloudflare CDN integration allowing some files to be loaded from the fast Cloudflare servers and making your site faster.
• The latest PHP version for even faster websites.

FML Marketing – Hosting Experts Marbella

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What is CTR?

In the world of online marketing, it’s a common term: the CTR, also known as click-through rate, clickthrough rate or click through rate. Especially within Google Ads and Microsoft Advertising, this percentage is highly valued. This term tells you what the ratio is between the number of people that see your advertisement and how often they click through to your landing page. The higher this percentage, the higher the chance of a conversion.
The click-through rate is just as important for SEO. You want to know whether these high, organic positions within Google actually generate a lot of new visitors. Does only a small part of it click through to your website? This is a signal that the meta description, URL and page title have not been optimised sufficiently. These texts are not sufficiently appealing. High time to adjust that!

5 tips to increase the CTR of organic search results

Getting people to your website. As an entrepreneur, of course, you want nothing better. You know better than anyone that this is the first step towards a conversion. Fortunately, as the owner of a domain, you can influence the click-through rate of a landing page yourself. With the next five tips, you will attract more potential customers to your website.

TIP: Apply these tips to your existing content to increase the CTR of existing organic search results and content.

Tip 1: Create an attractive meta description

The meta description is one of the most important texts within Google’s SERP. It gives you an attractive description of your landing page. You have to sell your website, as it were, to the users of Google. Don’t fill in anything here? Then Google will get a random piece of text from your page. Of course, this flow of words is not written for visitors to click through. It is therefore not surprising that filling in a meta description often results in a higher CTR.
Example Meta Description
The good meta description tempts you to click!

Tip 2: Include the main search word in the URL

Not only Google but also the potential visitors of your website attach great importance to the words that appear in your URL. With these words, they determine whether the page actually answers their question. Many reports underline the importance of the right choice of words. URLs in which a specific search term is used, show 45% growth in their CTR. Non-matching words, which do match the search, also have a significantly higher click-through rate.
Keyword in the URL
The main search term of this page is used in the URL.

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Tip 3: Use 15 to 45 characters in the page title

The maximum length of the page title has changed regularly in recent years. However, research shows that these changes have little effect on the efficiency of the text. It follows that when a page title contains between 15 and 45 characters, the click-through ratio is almost 9% higher. Do you use more or fewer characters? Then you reduce your chances of a click.
Characters page title
This page title is – with 26 characters – short but powerful. Service + company name.

Tip 4: Ask a question in the page title

Google users are often looking for answers. How high is the Empire State Building? Where can I find a cheap pizzeria in Estepona? Best golf course in Marbella? It is, therefore, no surprise that asking questions in the page title is a good strategy. This is because you indicate that your landing page will provide the user with the correct answer. Do you use a who-, what-, true-, why-, when- or how-question in your page title? Then the CTR of your landing page is on average 14.1% higher than for variants without a question.
Question in the page title
This page answers the question of a visitor

Tip 5: Emotions in the page title increase CTR

In the world of advertising, you regularly come across them: texts that try to appeal to emotions. With Product X you become a leading professional! Or: Prevent mistakes on the shop floor with Product Y. It’s no surprise that this technique also works well in the world of online marketing. Even today, page titles with a positive or negative charge score significantly more clicks.
Emotion in page title
This blog title responds to emotion

Need help optimizing your organic results?

Getting visitors from Google or other search engines on your website. As an internet entrepreneur, this is a very important goal. To make this wish come true, it is important that you optimize the page title, meta description and URL structure of your landing pages. Do you need help with filling in these elements correctly? The SEO specialists at FML Marketing will be happy to help you! Contact us today.

Thank you for reading – 5 tips to increase the CTR of organic search results –

The post 5 tips to increase the CTR of organic search results appeared first on FML Marketing.

What is relevant content?

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Focus on the message

Keep the following questions in mind when writing:

• What do you want to say?
• Who is your target group?
• What do you want to achieve?

Do you want to inform or persuade visitors to order a product? Write targeted. In Search Engine Optimization terms, we call this ‘search intent’. To learn more about this, we recommend this short, yet effective article by Yoast SEO: https://yoast.com/search-intent/

Go for unique SEO-proof content

No matter how tempting it is to copy text from another site. Then remember that Google doesn’t like copy-paste. Your content must, therefore, be unique. Of course, you can get inspiration from another site, but write your text in your own words.

The influence of length

Search engines like texts with a body. Therefore, keep a sharp eye on the structure of your content. If you want a page to rank in the search engines, make sure it is over 900 words. But beware: make sure you have relevant and unique content. No endless synonyms of words, nobody reads that. Moreover, divide the text into paragraphs with headings. A list here and there is also doing well. Many visitors scan texts on their own, a clear structure makes that easier.

Structure

A good text starts with a title, followed by an intro and paragraphs with subheadings.

• Title. Provide a clear and concise title. Put the keyword first.
• Intro. Show the most important info in the intro. Use the keywords as much as possible in the first sentence. In your intro, answer the questions: who, what, where, why, when and how. With that, you cover the theme.
• Header. Use regularly subheadings. This is good for your visitors and Google likes to ‘read’ them. Choose an h2 (only one per article!) or h3/h4 header and process – if relevant – a keyword in your header. Below the header is a descriptive paragraph. Then place another header and paragraph and repeat it a few times. Finally, make sure you have a good ending.
• Finish. Repeat the keywords in the last paragraph and make a call to action, such as ‘contact’, ‘order’ or ‘subscriber’.

SEO Website Content

Thank you for reading How text affects your SEO. Need help to make your website SEO-proof? Feel free to contact us, we’ll be happy to help you. Our team exists of multilingual, talented copywriters that have experience in almost every sector.

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Good content is half the battle

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Learn more: Content SEO Audit

Faster websites are better for SEO

Good websites don’t just look sleek and neat, it also meets a large number of standards that are used. These standards help search engines to better index your website, allowing potential visitors and customers to find their way to your website. A website that meets modern requirements for SEO, will not only make a good impression on visitors but will also be displayed much higher in the natural search results. The design of your website definitely plays an important role in this.

Well coded functionalities

Websites are often equipped with all kinds of functionalities that enable visitors to perform certain actions. A like-button, a contact form or a registration field for the newsletter are examples of small and simple functionalities. Larger functionalities that are used in websites are, for example, the integration of a webshop, a forum or a photo album. The more functionalities your website contains, the more coding is required to display all of them correctly. All these codes can cause your website to react less quickly or to malfunction. This is not only noticed by visitors, but search engines also judge your website on good use of programming code.

How to solve it?

It is therefore important to use good and clean programming codes when building and designing your website, so that not only does every functionality work well, but this also does not have any negative consequences for the speed and findability of the website in search engines.

Read more: Why free websites are often not a good idea

Conclusion: Good design is important for SEO!

The content on your website, interaction with visitors and search engines all play an important role in the success of your website. Yet, all these things are packaged in the design of your website. After all, the design of your website reflects what you stand for as a company or as a private individual. It says something about your company, yourself or about the products or services you offer. A well-chosen design also fits in with the target group you have in mind and meets the important requirements for a good website. It is important to ensure that the design looks good, not only for visitors but also for the search engines. A website with a good design will be better indexed, will be higher in the search results and will, therefore, attract more visitors.

FML Marketing – Web Design & SEO Experts Costa del Sol

Thank you for reading our blog Does Web Design affect SEO?

FML Marketing is a digital marketing agency, specialized in Search Engine Optimization, SEO-optimized web design, social medial, and online marketing solutions. We are based in Estepona, near Marbella on the Costa del Sol.

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Times are changing

Before 2005, most websites were created manually. By this, we mean that the source code is written by hand. A web designer has to know various programming languages such as HTML, CSS, javascript, and PHP, for example, in order to be able to deliver a professional website that meets the client’s requirements. Nowadays there are many more website software possibilities for creating a website. Even without knowledge of programming languages and source codes, you can have a professional website made. There are various software packages that write this programming language for you, as it were.

3 possibilities in terms of website software

Roughly speaking, the possibilities for creating a new website can be reduced to 3 main categories:

• Manually coded websites
• SaaS solutions
• CMS systems

This enumeration is somewhat simplified. There are solutions that fall between the above categories, so-called niche products. Because these niche products do not necessarily add anything to this article and we would like to keep it clear, these have been left out here.

1. Manually encoded website

Manually coded websites are tailored to the exact needs of the client. They can be as simple or as complex as you like. Design and functionalities can be put together completely according to your wishes. You really start with a white sheet and everything is built completely ‘from the ground up’. Commonly used software for creating manually coded websites is Adobe Dreamweaver, Google Web Designer, WebStorm, KompoZer and for example Coda.

Advantages of this website software

Because it is completely custom made, a manually coded website can fully meet your requirements. It has been developed specifically according to your wishes and situation. Another advantage of a ‘hand-coded’ website is that it is almost always safer than a CMS system, provided it is well developed of course. By ‘good’ we mean according to industry standards with an extra layer of security if necessary. Hacking a ‘standard’ CMS system is generally more attractive than hacking handmade software because with the popular software a hacker can abuse many websites at the same time.

Disadvantages of this website software

A handmade solution will cost you more time and money, as opposed to using a standard system. The starting rate for a complete custom solution is quickly about € 5000,- to € 10.000. If you have a more extensive website with specific functionalities, this can be as much as € 25.000,-. For an extensive website with advanced functionalities, the amounts can be as much as € 100.000,- or a multiple of this.

2. SaaS solution / Website builder

In addition to a hand-encoded website, you can also opt for website software in the form of a SaaS solution. SaaS (Software as a service) is a service in which a software application is offered via the internet instead of being installed on a computer or server. With a SaaS solution, your website is hosted on the server of the provider. You pay for the use of the software and receive a license that allows you to use the platform. You do not own the software, but by purchasing licenses you have the right to use the software. Examples of SaaS solutions such as website builders are Jimdo, Wix, and Weebly.

With ‘website builders’ you can build a website without design skills and knowledge of programming language. Website builders offer various themes (designs) and built-in functionality. You choose a theme and can start filling the content, i.e. placing text, images, and videos. With most website builders you can also make a number of standard changes to the design of the theme by moving certain blocks with the so-called ‘drag and drop’ function.

Advantages of this website software

The biggest advantage of website builders is, of course, the ease of use. Without technical knowledge, anyone can make a professional website.

Disadvantages of this website software

The main disadvantage of such solutions is their lack of flexibility. The adjustment options will be largely limited to choosing colors and shifting ‘movable’ blocks. So you can’t add custom functions or styles that aren’t included in the website builder. Although website builders like Wix or Jimdo seem attractive because of their simplicity, they lack a dynamic power compared to a CMS system.

3. CMS platforms

Content Management Systems are systems that allow you to create a professional website without any technical knowledge. CMS systems differ from website builders because they contain basic functionality that can be expanded with various ‘add-ons’.

A CMS is a piece of software that has already been built by a company or an individual and is now offered for mass use. Some of these CMS systems are commercial, so you have to pay a license or usage fee for them. Other CMS systems are ‘open source’ and therefore free to use. Open source means that the source code is completely open and freely available to absolutely everyone. You can download the code for free, after which you can get started yourself or together with a development team.

The CMS market is very diverse. The solutions differ per form, functionality, and cost. In general, CMS systems can be divided into 2 categories:

• Open-source CMS platforms (WordPress, Joomla, Drupal)
• Enterprise CMS systems (Adobe, Microsoft Sharepoint, Oracle WebCenter).

3a. Open Source CMS systems

Open source is software whose source code (sources) has been published and is freely available to everyone. Anyone can and may copy, modify, supplement, and distribute this software without any cost in terms of copyrights and/or surcharges.

An open-source CMS system can be used for free and can be modified as often as you like. A lot of work is done with add-ons, parts or functions that you can add to your website. Some parts (themes and plugins) can also be paid for or work with for example license fees. Even with paid parts, you are free to change them to your own wishes.

Because of the diversity, knowledge of the CMS is a prerequisite for a professional result. You have to think carefully in advance about which functions you want to implement and make a choice in the various add-ons (called plugins) that meet this need. In most cases, these plug-ins have to be configured manually.

For setting up a website based on a CMS platform, technical knowledge is an advantage. Basically it is possible to use such a CMS platform without technical knowledge to create a website. If you are not demanding and have the time to get to know such CMS systems, then this is certainly possible. If you really want to provide a professional website with various functionalities, then you still need to hire a specialist who can help you with the technical realization of your website.

TOP 3 CMS platforms

The top 3 CMS platforms are:

WordPress (58.9% market share)
Drupal (7% market share)
Joomla (4.7% market share)
WordPress is by far the most popular platform with a market share of almost 60%. open-source CMS is a perfect solution for small and medium-sized companies with an average budget. You can develop fairly quickly, are flexible and have a scalable website that can grow with your business. When it comes to webshops (e-commerce), Magento is the most popular CMS platform.

Advantages of this website software

Compared to website builders, CMS systems offer much more flexibility. You have thousands of themes (designs) to choose from that can still be adapted to your own wishes, provided you have the technical knowledge (HTML, CSS, PHP, javascript). In addition, you can add all kinds of functionalities with the help of plugins. These functionalities can also be adapted to your own wishes if you have the technical knowledge. You don’t have to reinvent the wheel, but start from a base developed by another company or individual and adapt it to your own wishes.

Disadvantages of this website software

A disadvantage of an open-source CMS system is that it is more vulnerable than a manually encoded website or an enterprise CMS system that we will discuss in the next chapter. This is mainly because it is more interesting for hackers to attack a popular open-source system than a custom-made website because with the popular systems a hacker can ‘abuse’ many websites at the same time. Technical knowledge and understanding of the CMS system is very important in this respect. You have to know the do’s and don’ts to be able to adequately secure your website. Open-source CMS systems are not necessarily unsafe, but you need to use them properly, secure them and keep the software up-to-date.

3b. Enterprise CMS systems

Enterprise CMS systems are complex proprietary systems designed for large organizations. According to research, organizations go for an enterprise solution in the following situations:

• Complex websites in terms of cross-channel, contextual and interactive customer experiences for robust websites
• Integrations with other systems
• System must support multiple websites with many languages
• Have a substantial budget
• In other words, these systems are made for large companies with complex user interactions and complex operations. Therefore, enterprise CMS systems are also robust and feature-rich to meet these needs.

Advantages of this website software

Enterprise CMS systems are highly advanced and rich in functionality. Because these are commercial products, there is often good support. This applies to both system updates and technical support.

Disadvantages of this website software

The main disadvantage of such solutions is the price. An enterprise CMS solution can easily have a price of six digits. Another disadvantage is the limited flexibility compared to a manually coded website. The capabilities of such systems are very extensive but at the same time the limiting factor.

Conclusion

Manually encoded website software

Manually encoded websites offer a great deal of flexibility. They are built from the ground up and can be developed entirely according to your own wishes. Yet, the development time is quite long and the costs are high. Manually coded websites quickly exceed € 10.000,- and can cost up to 6 digits depending on your wishes and the size of the website. Manually coded websites are in a good solution for large companies with a large budget and very specific needs.

SaaS solution

Website builders or SaaS solutions (such as Jimdo and Wix) are the easiest to use and the fastest development time. Nevertheless, you have to be satisfied with the functionality and styles they offer, because you can’t change much and the flexibility is nil. Prices for using a website builder are quite favorable compared to the other options and are about € 15,- per month depending on your needs. A SaaS solution is an excellent option for a hobbyist who wants to make his own website.

Open-source CMS platform

Open-source CMS platforms (such as WordPress and Drupal) offer more room for customization, but you do need to have some technical knowledge or hire a platform expert. Possibilities are almost endless, you are flexible and your website is highly scalable so it can grow with your company. The development time is short and you should be able to launch your website pretty quickly. Security is a point of attention, especially when processing personal data. It is important that you call in a platform expert who can take precautions regarding the security of your website. Prices for a website based on an open-source CMS are between € 500,- and € 10.000,- depending on your wishes and the size of your website.

Enterprise CMS platform

As far as enterprise-level systems (such as Adobe Experience Manager) are concerned, most of them offer advanced functionality for managing multiple websites, channels, and complex organizational processes. Enterprise CMS platforms are very expensive and quite flexible. An enterprise CMS is a good option for a large company with a large budget without very specific requirements in terms of functionalities.

About FML Marketing 

We thank you for reading our blog What website software? Choose the best website software! FML Marketing is a digital marketing agency located in Estepona. Our team specializes in web design, search engine optimization, social media solutions, and graphic design.

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In our opinion, this form of association should be your focus when looking at search engine optimization. In this blog, you’ll discover why it pays off in a search for the right SEO content strategy to shift your attention to entire search themes (phrases too) and how to do this smartly.

The importance of search phrases and themes for the optimization of your website

Adjustments that are made on 1 page, take 5 to 10 minutes and add up to thousands of extra visitors per month. It sounds too good to be true but it is also possible with your website if you know how to optimize it in the right way. Don’t focus on what Google likes, but on your visitor. Ask yourself what questions your users have about a chosen theme. Do you know how to answer each of these questions in an appropriate way? Then you form an increasingly valuable source for your users, which does not go unnoticed by Google either. That the consequences of this strategy can be overwhelming proves a page that we developed around Content Creation. In this new strategy, a blind focus on the keyword ‘content’ made way for answering several questions about the theme of content creation.

As a result, people are able to find this page and at the time of writing, because it already ranks on 80 different keywords.

2 tools that help you build your SEO content strategy via search themes in a smart way

What questions do your visitors still have about your chosen theme? It is not easy to find out on your own. Fortunately, several tools have been developed to help you with this. We would like to introduce you to 2 of them:

Answer the Public
The tool Answer the Public helps you to get into the mind of your visitor and asks you to fill in only your main theme. The tool then immediately gets to work and provides you with a complete overview of all potential and relevant questions concerning this theme. Do you want to make sure that you don’t skip any important questions? Write them down, together with all the relevant keywords that emerge from them, in an overview and arrange them in the same order. This will help you to set priorities in the future.

UberSuggest
As the name suggests, this tool offers you, through various suggestions, the possibility to get inspiration around a specific search theme. Also with this tool, entering this search theme is sufficient. To complete the picture, this tool also shows the extent to which each suggestion is searched for. As you are able to answer more and more relevant questions, not only the size of your website grows but also the number of keywords on which you score.

Optimizing your website on themes in 3 steps

Have all the efforts been made to ensure that you have a clear picture of the questions that exist in relation to your search theme? Then include these in an extensive keyword survey. This will provide the basis for the development of the most valuable resource that can be found on the Internet in relation to this theme. Which steps you then take are presented to you in three phases:

Step 1: Process keywords in all your titles in the hunt for website optimization

Basically, make sure that the most important keywords always appear in the titles and headings you use. The sooner your visitor can see what he or she can get out of your page, the better. Processing keywords in all your titles and headers contributes significantly to this. Feel more than free to combine multiple keywords for maximum effect. However, don’t take this too far, make sure at all times that a text remains pleasantly legible and doesn’t appear to be written by a robot.

Step 2: Add headings that are relevant and solve questions

Build, scrape and tinker with your page until it answers all the important questions you’ve been able to find out through your preliminary research. Don’t just see each new heading as an opportunity to include new keywords, but above all as an opportunity to provide extra service to your visitor. Do you succeed time and again in providing your visitors with their needs? Then their appreciation will quickly translate into winning positions in the most important search engines.

Step 3: Stay sharp and replenish your content pages

Have you succeeded in answering many questions about the chosen theme on your page? Job well done! Time for a moment of rest. But not too long of course…The great thing about website optimization is that it doesn’t have an endpoint. Make it a habit to ask yourself every month how you can add to your page or make it, even more, user-friendly.

Get started and score on those themes Where the number one position in Google simply cannot be guaranteed to everyone, we can give you one more good advice.

Pass, measure, research, test, test, check and keep adjusting.

Focus fully on your chosen theme and let the consequences surprise everyone.

Good luck!

Do you need help with your SEO Content Strategy?

Contact FML Marketing to get the most out of your content creation. We are SEO experts and believe that content should always be the cornerstone of your SEO strategy. Feel free to reach out to us with any questions you might have regarding this topic. We are happy to help!

Related Content Creation/SEO Strategy articles by FML Marketing

Content Marketing” The Start to Finish Guide

9 Reasons why Content is essential for SEO

Video Content Marketing Strategy: How to Get Started

WordPress SEO tips for your Website

Do the FML Marketing SEO Health check

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