1. Revealbot – Automate Facebook Marketing Strategies

Revealbot is an exceptional AI tool that enables businesses to achieve faster results in their Facebook marketing efforts. It offers automation features that can optimize ad delivery, reduce costs, and improve overall campaign performance.

Key Features and Benefits of Revealbot

• Reduces Facebook Ads Cost: Revealbot automatically pauses underperforming ads and increases the budget of high-performing campaigns. Its flexible rule builder allows for more frequent rule runs compared to Facebook’s 30-minute interval.

• Rule Builder: With Revealbot’s rule builder, users can create customized automation aligned with their specific objectives. It offers a wide range of pre-determined metrics and allows users to establish their own rules for bidding processes and budgets.

• Reports: Revealbot provides customizable reports that can be scheduled to share daily updates with the team or showcase achievements to clients and stakeholders.

• Analyze Your Ads: Revealbot allows users to effortlessly discover and categorize matching creatives across all campaigns and ad accounts. Additionally, its graph feature helps analyze the correlation between ad spend and click-through rate to determine the effectiveness of ad scaling.

• Group Creatives: By assigning tags and applying naming filters to ads, Revealbot enables users to group them into assets and analyze their effectiveness across different stages of the funnel, placements, landing pages, and other parameters.

• Match By Post IDs: Revealbot maximizes the potential of successful ads by merging creatives with identical IDs across multiple posts. This allows users to compare revenue generated by each post and identify the most effective one.

Pricing and Plans

• Pro: The pro plan offers a 14-day free trial and costs $99 per month. It includes features such as rules, strategies, reports, top creatives & top audiences, post boosting, bulk creation, custom metrics & timeframes, and custom audiences.

• Enterprise: The enterprise plan offers all the features in the pro plan, along with onboarding help, tech setup help, and premium support. Pricing for the enterprise plan can be obtained by contacting the Revealbot sales team.

2. Zalster – Optimize Facebook Ads for E-commerce Businesses

Zalster is an AI tool designed specifically for e-commerce businesses to achieve top-performing paid social campaigns. It combines advanced expertise with powerful automation technology to optimize bids, budgets, and targeting for digital ads on various platforms.

Key Features of Zalster

• Automated Ad Tech: Zalster ensures cost efficiency by automating manual tasks such as budget allocation and bidding. Its innovative pricing model keeps the cost at 5% of the total Facebook ad spend every month.

• Revitalizes Paid Social Performance: Zalster’s tailored account strategies optimize Facebook ads by combining advanced automation technology with expertise and extensive experience. This leads to sustained and future-proof progress in ad campaigns.

• Split Testing: Zalster simplifies split testing for manual bidding and conversion events. By running split tests on different ad sets, users can identify the variant with the lowest cost per acquisition before scaling their campaigns.

Pricing and Plans

• Pricing details for Zalster can be obtained by contacting their sales team.

3. Canva – Design and Automate Facebook Ads

Canva is a popular design tool that offers intuitive controls, including drag-and-drop functionality, to automate the creation of visually appealing Facebook ads. With Canva, users have complete control over the design and publishing process, allowing them to create customized ad campaigns and banners.

Key Features of Canva

• No Technical Skill Needed: Canva provides powerful tools for creating visually appealing customizable advertising setups. This allows even basic users to create visual setups for their ads without relying on preset templates.

• Extensive Image Library: Canva offers access to over 1 million images, providing users with a wide range of photos to choose from. Users can also upload their graphics or use images from their Facebook account to expand their design options.

• AI-Enabled Search Engine: Canva’s AI-enabled search engine helps users find the right pictures and backgrounds for their ads. It simplifies the design process by suggesting relevant images based on user preferences.

Pricing and Plans

• Canva Free: The free plan offers thousands of free templates, a drag-and-drop editor, professional styles, stunning charts, and more.

• Canva Pro: The pro plan includes everything in the free plan, plus access to premium stock photos, videos, audio, and graphics, as well as premium and free templates. Canva Pro costs $54.99 per year for one person.

4. AdEspresso – Automate and Optimize Facebook Ads

AdEspresso is a testing and optimization AI platform that simplifies the process of running Facebook and Instagram campaigns. It offers automated tools to create and analyze marketing campaigns, all within a single platform.

Key Features of AdEspresso

• Advanced Split Testing Functionality: AdEspresso’s Grid Composer allows users to create personalized campaigns for different buyer personas. By running multiple variations of an ad, businesses can efficiently promote their products or services on a large scale with minimal effort.

• AD Campaign Analysis: AdEspresso provides users with a quick analysis of their advertising campaigns. Users can view relevant metrics and dive into specific data for individual ads or campaigns, enabling data-driven decision-making.

• Dynamic Ads: AdEspresso allows users to deliver different ads and quickly create campaigns. Once set up, these campaigns continue to work, targeting the right audience with the right product at the right time.

• Efficiency and Collaboration: AdEspresso facilitates collaboration by allowing users to request approval from anyone, even those without an AdEspresso account. This feature streamlines the review and approval process, making it easier for teams to collaborate and provide feedback.

Pricing and Plans

• Starter: The starter plan offers a 14-day free trial and costs $49 per month. It includes essential features such as creating campaigns on Google Ads, Facebook, and Instagram, unlimited ad accounts, and a $1,000/month spend limit.

• Plus: The plus plan also provides a 14-day free trial and costs $99 per month. It includes everything in the starter plan, plus cross-campaign customized performance triggers, multi-page bulk creation, campaign approval, and more.

• Enterprise: The enterprise plan offers a 14-day free trial and is designed for large-scale businesses with a high monthly ad spend. It includes all features in the plus plan, along with a dedicated Facebook and Google Ads Marketing Consultant and other advanced features. Pricing for the enterprise plan starts from $259 per month.

5. Textcortex – Generate and Automate Compelling Facebook Ad Copies

Textcortex is an AI tool that generates unique and compelling ad copies for Facebook ads. It helps businesses save time and money by automating the process of crafting successful marketing campaigns that drive conversions.

Key Features of Textcortex

• Ad Generator: Textcortex’s AI-powered ad generator quickly produces engaging ad copies for Facebook campaigns. By inputting product and target audience information, users can choose the best copy for their ads and achieve better results.

• Workflow Automation with AI: Textcortex automates up to 70% of workflow tasks, saving time and increasing productivity. It eliminates the need for manual tasks and repetitive processes, allowing marketers to focus on other important aspects of their campaigns.

• Enhanced Narrative Creation: Textcortex simplifies the writing process by providing tools for creating compelling stories. It eliminates the need for extensive research and planning, making content creation more efficient.

• Text-to-Speech AI Tool for Easy Accessibility: Textcortex offers a powerful Text-to-Speech AI tool that allows users to enjoy reading without having to read. This tool enhances accessibility and makes content consumption easier.

Pricing and Plans

• Free Plan: The free plan allows users to use core features on a daily limit, with ten creations per day at no cost. It includes features such as ZenoChat, rewriting and rephrasing, extending text, and email writing.

• PRO: The PRO plan costs $19.99 per month and is ideal for individuals and businesses that create content regularly. It includes everything in the free plan, plus creation and translation in 25+ languages, a summarizer, tone changer, and more.

• BUSINESS: The BUSINESS plan costs $49.99 per month and is popular among power users who work with content daily. It includes all features in the PRO plan, along with the Creator Suite, Zeno Mode, WebApp AI text editor, and more.

The Benefits of Ad Automation Tools for Facebook

Ad automation tools offer numerous benefits for businesses running Facebook ad campaigns. Here are some of the advantages:

1. Saving Time and Money: Automation tools streamline the process of managing Facebook ads, saving advertisers time and allowing them to focus on other important aspects of their business. By automating tasks such as budget allocation and bidding, these tools can also lead to cost savings.

2. Improved Targeting and Performance: AI-powered automation tools analyze data and optimize ad campaigns to improve targeting and performance. These tools use algorithms to identify which ads are converting, segment audiences, and optimize bidding strategies, resulting in higher conversion rates and lower costs.

3. Consistency and Scalability: Automation tools ensure that ads are consistent and scalable across different platforms and campaigns. By creating templates and applying rules automatically, these tools save time and reduce the risk of human error.

4. Better Insights and Reporting: Automation tools provide detailed insights into the performance of ad campaigns. They generate reports that include metrics such as ad spending, engagement, and conversion rates, helping advertisers make data-driven decisions.

5. Cost-Effectiveness: Automation tools help advertisers get the most out of their ad spend by reducing wasted ads on ineffective campaigns. By optimizing targeting and bidding strategies, these tools maximize the value of the ad budget.

In conclusion, leveraging AI tools to automate Facebook ads can significantly improve the effectiveness and efficiency of digital advertising campaigns. Whether it’s optimizing targeting, improving ad performance, or saving time and money, these tools offer valuable features and benefits that can help businesses achieve their marketing objectives on Facebook. Consider implementing one or more of these AI tools to boost your Facebook ad campaigns and maximize your ROI.

The post 5 Best AI Tools To Automate Facebook Ads appeared first on FML Marketing.

Introduction to Google Ads

Google Ads, formerly known as Google AdWords, is a powerful pay-per-click advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs) and partner websites. With Google Ads, you can reach a vast audience of potential customers and drive targeted traffic to your website.

The Benefits of PPC Advertising

PPC advertising offers several advantages for businesses looking to boost their online visibility and generate leads. Here are some key benefits of running Google Ads campaigns:

1. Instant Visibility: Unlike organic search engine optimization (SEO), PPC ads provide immediate visibility on search engine results pages, allowing you to reach potential customers right when they are actively searching for products or services related to your business.

2. Targeted Advertising: Google Ads allows you to target specific keywords, demographics, locations, and even devices, ensuring that your ads are shown to the most relevant audience. This targeted approach increases the likelihood of reaching potential customers who are more likely to convert.

3. Cost Control: With PPC advertising, you have full control over your budget. You only pay when someone clicks on your ad, making it a cost-effective advertising method. You can set daily or monthly budgets to ensure you stay within your desired spending limits.

4. Measurable Results: Google Ads provides comprehensive reporting and analytics tools that enable you to track the performance of your campaigns. You can measure key metrics such as click-through rates, conversion rates, and return on investment (ROI), allowing you to make data-driven decisions to optimize your campaigns.

Understanding Google Ads Campaign Structure

To effectively run Google Ads campaigns, it’s essential to understand the campaign structure. Google Ads campaigns are organized into hierarchical structures consisting of the following elements:

1. Account: Your Google Ads account is the top-level entity that contains all your campaigns, ad groups, ads, and keywords. It is linked to your billing information and provides access to various account settings.

2. Campaign: A campaign is a container for your ads and ad groups. Within a campaign, you define your advertising objectives, budget, targeting settings, and other campaign-specific parameters.

3. Ad Group: Ad groups are subdivisions within a campaign that house specific sets of ads and keywords. Grouping your ads and keywords into relevant ad groups allows for better organization and targeting.

4. Ad: An ad is the creative element that is displayed to users. It includes a headline, description, and a link to a specific landing page. Ads can be text-based, image-based, or video-based, depending on the campaign type.

5. Keyword: Keywords are the search terms or phrases that trigger your ads to appear when users search on Google. Choosing the right keywords is crucial for reaching your target audience and driving relevant traffic to your website.

Setting Up Your Google Ads Account

To get started with Google Ads, you need to create an account. Follow these steps to set up your Google Ads account:

1. Visit the Google Ads website and click on “Get Started” or “Start Now.”
2. Sign in with your Google account or create a new one if you don’t already have one.
3. Enter your account details, including your business name, website, and currency preferences.
4. Provide your billing information, such as your credit card details or bank account information.
5. Set up your campaign by selecting your campaign goals, target locations, and budget.

Defining Your Campaign Goals

Before launching your Google Ads campaign, it’s essential to define your campaign goals. Your campaign goals should align with your overall business objectives and help drive the desired action from your target audience. Here are some common campaign goals:

1. Increase Website Traffic: If your primary objective is to drive more traffic to your website, you can set up a campaign focused on increasing clicks or website visits.

2. Generate Leads: If lead generation is your goal, you can create a campaign that encourages users to fill out a form, request a quote, or sign up for a newsletter.

3. Boost Sales and Conversions: If your main objective is to drive sales and conversions, you can set up a campaign optimized for conversions, where you define specific actions as conversion goals, such as completing a purchase or submitting a contact form.

4. Enhance Brand Awareness: If you want to increase brand visibility and reach a broader audience, you can run a campaign aimed at increasing impressions and brand recall.

By clearly defining your campaign goals, you can tailor your ad messaging, targeting, and bidding strategies to maximize the desired outcomes.

Creating Compelling Ad Copy

One of the key factors in running successful Google Ads campaigns is creating compelling ad copy that grabs the attention of your target audience and encourages them to take action. Here are some tips for writing effective ad copy:

1. Use Attention-Grabbing Headlines: Your headline is the first thing users see, so make it catchy and relevant to their search query. Include keywords and highlight your unique selling proposition.

2. Craft Compelling Descriptions: Use concise and persuasive descriptions to communicate the value and benefits of your products or services. Focus on addressing the pain points of your target audience and offering solutions.

3. Include Strong Call-to-Actions: Encourage users to take action by including clear and compelling calls-to-action (CTAs). Use action verbs and create a sense of urgency or exclusivity to motivate users to click on your ad.

4. Highlight Unique Selling Points: Differentiate yourself from competitors by highlighting your unique selling points. What makes your business or offerings stand out? Emphasize special offers, discounts, or unique features that set you apart.

5. Test Different Variations: Don’t settle for one ad copy. Create multiple variations and test them to identify which ones perform best. Continuously refine and optimize your ad copy based on performance data.

Remember, your ad copy should align with your landing page content to provide a seamless user experience and increase the likelihood of conversion.

Targeting the Right Keywords

Selecting the right keywords is crucial for reaching your target audience and maximizing the effectiveness of your Google Ads campaigns. Here are some tips for targeting the right keywords:

1. Conduct Keyword Research: Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify relevant keywords related to your products or services. Look for keywords with a high search volume and low competition.

2. Focus on Long-Tail Keywords: Long-tail keywords are longer and more specific search phrases that have less competition. They often indicate higher intent and can drive more qualified traffic to your website.

3. Consider Keyword Match Types: Google Ads offers different keyword match types, including broad match, phrase match, exact match, and broad match modifier. Each match type determines how closely the user’s search query must match your selected keywords for your ad to appear.

4. Negative Keywords: Use negative keywords to exclude certain search terms that are not relevant to your business. This helps to refine your targeting and prevent your ads from appearing for irrelevant searches.

5. Monitor and Refine: Regularly monitor the performance of your keywords and make adjustments based on data. Identify high-performing keywords and increase their bids or create separate ad groups to target them more effectively.

By targeting the right keywords, you can increase the visibility of your ads to users actively searching for products or services similar to what you offer.

Optimizing Ad Groups for Better Performance

Organizing your ads into relevant ad groups is essential for optimizing your Google Ads campaigns. Here are some tips for optimizing your ad groups:

1. Group by Theme or Product: Create ad groups that focus on specific themes or product categories. This allows you to tailor your ad copy and landing pages to specific audience segments and increase relevance.

2. Use Ad Group-Level Keywords: Assign keywords to each ad group that closely align with the ad copy and landing page content. This improves the Quality Score of your ads and increases the chances of appearing in relevant searches.

3. Test Different Ad Variations: Create multiple variations of your ads within each ad group and test them to identify the best-performing ones. Experiment with different headlines, descriptions, and CTAs to find the winning combination.

4. Optimize Ad Group Settings: Fine-tune your ad group settings to maximize performance. Adjust your bid strategy, targeting options, and ad rotation settings based on your campaign goals and performance metrics.

5. Regularly Review and Refine: Continuously monitor the performance of your ad groups and make data-driven adjustments. Identify underperforming ad groups and optimize them for better results.

By organizing your ads into well-structured ad groups and optimizing them based on performance data, you can improve the effectiveness of your Google Ads campaigns and maximize your return on investment.

Utilizing Ad Extensions for Enhanced Visibility

Ad extensions are additional pieces of information that can be added to your ads to provide more context and increase visibility. Here are some popular ad extensions you can utilize:

1. Sitelink Extensions: Sitelink extensions allow you to add additional links to specific pages on your website. This provides users with more options to explore relevant content and increases the likelihood of clicks.

2. Call Extensions: Call extensions display your phone number alongside your ad, allowing users to call your business directly from the search results. This is particularly useful for businesses that rely on phone calls for conversions.

3. Location Extensions: Location extensions show your business address alongside your ad, making it easier for local customers to find and visit your physical location. This is beneficial for businesses with brick-and-mortar stores or local service areas.

4. Callout Extensions: Callout extensions allow you to highlight key features or benefits of your products or services. Use callouts to showcase free shipping, 24/7 customer support, or any other unique selling points.

5. Review Extensions: Review extensions display positive reviews or ratings from reputable sources alongside your ad. This builds trust and credibility, increasing the chances of users clicking on your ad.

By utilizing ad extensions, you can enhance the visibility and effectiveness of your Google Ads campaigns, providing users with more information and compelling reasons to click on your ads.

Monitoring and Analyzing Your Campaigns

Regular monitoring and analysis are essential for the success of your Google Ads campaigns. Here are some key metrics to monitor and analyze:

1. Click-Through Rate (CTR): CTR measures the percentage of users who click on your ad after seeing it. A higher CTR indicates that your ad is relevant and engaging to your target audience.

2. Conversion Rate: Conversion rate measures the percentage of users who complete a desired action, such as making a purchase or filling out a contact form. A higher conversion rate indicates that your ad and landing page are effectively driving conversions.

3. Cost per Acquisition (CPA): CPA measures the average cost of acquiring a customer or lead. It helps you assess the efficiency of your advertising spend and optimize your campaigns for better ROI.

4. Quality Score: Quality Score is a metric used by Google to evaluate the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower ad costs and better ad positions.

5. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising. It helps you assess the profitability of your Google Ads campaigns and optimize your bidding strategies.

By regularly monitoring these key metrics and analyzing the data, you can identify areas for improvement, make data-driven decisions, and optimize your campaigns for better performance.

Implementing Split Testing to Improve Results

Split testing, also known as A/B testing, is a powerful technique to optimize your Google Ads campaigns. Here’s how you can implement split testing:

1. Identify Test Variables: Determine the specific elements you want to test, such as ad copy, headlines, keywords, or landing page design. Focus on one variable at a time to accurately measure its impact.

2. Create Test Variations: Create multiple variations of the test variable. For example, if you’re testing ad headlines, create two or more headlines with slight variations in wording or messaging.

3. Split Traffic: Divide your ad impressions evenly between the different test variations. This ensures that each variation gets an equal opportunity to be shown to your target audience.

4. Monitor Performance: Track the performance of each test variation using key metrics such as CTR, conversion rate, and ROI. Identify the variation that performs better and generates more favorable results.

5. Implement the Winning Variation: Once you have identified the winning variation, implement it as the new default and continue testing other variables to further optimize your campaigns.

Split testing allows you to make data-driven decisions and continuously improve the performance of your Google Ads campaigns. By systematically testing and optimizing different elements, you can drive better results and maximize your return on investment.

Maximizing ROI with Conversion Tracking

Conversion tracking is a crucial component of successful Google Ads campaigns. It allows you to measure the effectiveness of your ads and track the actions users take after clicking on your ads. Here’s how you can maximize ROI with conversion tracking:

1. Set Up Conversion Tracking: Use Google Ads’ conversion tracking feature to track specific actions on your website, such as form submissions, purchases, or newsletter sign-ups. Install the Google Ads conversion tracking code on your website to start tracking conversions.

2. Define Conversion Goals: Clearly define the actions you consider as conversions. This could be a completed purchase, a lead form submission, or any other desired action that indicates a successful conversion.

3. Assign Values to Conversions: Assign a value to each conversion to measure the monetary impact of your advertising efforts. For example, if your average order value is $100, you can assign a value of $100 to each completed purchase.

4. Analyze Conversion Data: Regularly analyze your conversion data to assess the performance of your campaigns. Identify high-performing keywords, ad groups, and ads that drive the most valuable conversions.

5. Optimize for High-Converting Keywords: Allocate more budget and bidding power to keywords and ad groups that have a higher conversion rate and generate a higher ROI. Pause or refine underperforming keywords or ad groups to minimize wasted ad spend.

By accurately tracking conversions and analyzing the data, you can identify the most effective elements of your campaigns, allocate resources wisely, and maximize your return on investment.

Conclusion

Running Google Ads campaigns can be a highly effective strategy for lead generation and business growth. By following the steps outlined in this comprehensive guide, you can master the art of Google Ads and drive targeted traffic to your website. Remember to continually monitor and optimize your campaigns based on performance data, test different variations, and track conversions to maximize your ROI. With a well-executed Google Ads strategy, you can reach your target audience, generate quality leads, and achieve your business objectives.

FML Marketing is a lead generation and PPC agency with +10 years of experience. Contact us today to learn more about how we can help you maximize your Google Ads campaigns and drive business growth.

The post How to run your first Google ads campaign (2024 UPDATE) appeared first on FML Marketing.

1. Searching on your brand name

If you have professionally built up a webshop, you will be able to see your turnover growth in the first few years without applying many special tricks. After a few years, however, this could decline…Time to tap into new marketing channels. You can then, for example, choose display marketing. This is because in this way you can reach entire target groups that are of value to you. This is the group that is already looking for products that you offer.

Through this form of marketing, you can create awareness of your brand. The attractive thing about this method is that you can use it to approach new target groups via a Google Ads display campaign. This not only results in clicks but also in searches by brand name. This way, you will have double fun. Moreover, you can target your competitors and use searches including their brand name to trigger your ads!

2. Achieving multiple goals

For many, display marketing is a no go because the costs do not outweigh the conversions compared to other methods. At least…that is what they think! What they don’t realize, however, is that the value of this form of marketing is more than just conversion. So it is also important to see this in the right perspective and to determine when your campaign is successful. Think of it as a similar way as a television effort. There is no direct conversion to be derived from this either. Think about the range of potential customers, the increase in reach for your brand. And guess what, it works wonders in combination with retargeting!

This is also called the engagement phase. You can then use the data that you have collected through display advertising, later on, to focus even more specifically on certain target groups. You can then tailor your message to them. After all, you ultimately want to reach and activate the most relevant target group. The available data helps you to easily identify these target groups so that you can work with them in a targeted manner.

3 A new opportunity for near-customers

Display marketing is the way you can alert new customers to your name. It’s also the way to make visitors who didn’t become customers aware of what you have to offer. For example, you can use a banner to approach them again about the product they have viewed, or sometimes even put it in their shopping cart, but did not buy it.

There is a method that works very well. This is, of course, dynamic remarketing. It is a way to show a product that is known to have been viewed by the visitor. This offers an important advantage. After all, you know exactly which product to market in the banner. It can help to link a special offer to it.

4 Ensuring clear recognition

The last point to think about is the recognisability of your brand. After all, display marketing allows you to visualize your brand for potential customers. Advertisements via search engines do not offer this possibility. It has long been known what value the recognizability has in terms of increasing a market share.

That is why this form of marketing can coexist with, for example, regular search Google Ads. This gives you an extra opportunity to work with logos, colours and house styles. These are all characteristics that can influence your (future) customer. This is even a strengthening factor when you consider how wide the range of display marketing can be. If you use banners for near-customers, then recognizability is also a factor that will trigger them!

The value of display marketing

In short, display marketing serves several purposes. It makes customers aware of their needs. It offers opportunities to re-invigorate near-customers. It provides more reach and increases brand awareness. Moreover, it provides a visual component and recognizability.

Thank you for reading Why Display Marketing should be on your mind in 2020. Feel free to leave a comment below, or to get in touch with FML Marketing if you wish to learn more about the opportunities of display marketing.

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Of course, you can also send visitors to your homepage or a product page, but if your landing page fits in seamlessly with your advertisement, the visitor will need to make less ‘effort’ to orientate him/herself.

The landing page is, in fact, a transition page that you place between the advertisement or expression with which you get the visitor on your website and prepared to show more about the products and services you want to show. Sometimes a landing page can’t be found in a menu because it’s specially designed to ‘receive’ visitors who have clicked on an advertisement. You don’t make a landing page per se to be easier to find. It is better to use (blog) articles in which you can place links to a landing page.

What’s the purpose?

as indicated, it is not so much about attracting as many online visitors as possible, but about attracting the right customers. In other words, the target group where all offered information, products and services are aimed at. Links and banners to these pages are distributed on the web, advertised and made findable in Google via SEO in such a way that they can reach customers with possible interest in the product optimally. Then landing pages make the visitors a suitable offer, in exchange for information or data.

Striving for more conversion

Landing pages are entirely focused on so-called conversion. Within internet marketing, this means that a certain predetermined goal must be achieved with the launch of the page. For example, generating more purchases, collecting customer data or registering for a meeting. In marketing, conversion goals are always described in measurable terms, often in percentages. For example, a conversion rate of 2% can be aimed for. Then it is assumed that at least two out of 100 visitors perform the action on the landing page.

What do landing pages yield?

Conversion does not always have to be about an actual purchase by the visitor. There are more online customer actions to which companies attach great value, such as:

• Subscribe to a newsletter
• Register for an event
• Information request
• Download demo
• Contact service
• Establish contact, for example with a callback request

For all these actions, the visitor deliberately, and sometimes also unconsciously, leaves data behind. Data that the company can use for product positioning and targeted web marketing. For example, web administrators and marketers use these landing pages for:

• Expanding the so-called ‘brand awareness’ among the target group.
• Offering more in-depth content
• Selling (online) products and services
• Getting to know existing and new customers better
• Generating valuable leads

What are leads?

An important goal of a landing page is to win leads. These are so-called ‘traces’ that can lead to potential customers. By collecting them and approaching them in a targeted way, sales transactions can ultimately be realized. Leads include telephone numbers, e-mail addresses and other contact details that visitors leave behind by subscribing to a newsletter or requesting information, a demo or a quotation.

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Importance of SEO and keywords

Keywords are central to landing pages. These keywords or related terms ensure that search engines and then the target group track down the page and visit the website. But it also important to match the keywords from campaigns to the keywords on your page. (See below: The advantages of a landing page)

Researching the right search terms and well-thought-out use of them in the web content is, therefore, an essential part of the composition of landing pages. But it does take some time. It is important that the focus is kept on the subject and that the number of primary keywords is not expanded too much.

The advantages of a landing page are

• Because your landing page matches your advertisement, your visitor does not have to think or search. This results in fewer visitors who drop out and more visitors who will read the message on the landing page.
• An additional advantage is that Google Ads looks at the relevance of your landing page and your advertisement. The closer they are to each other, the better you will be judged and you will have to pay less for a ‘click’. In other words, a good landing page will save you advertising costs.
• You can convince the visitor step by step. In your advertisement, you attract the visitor with an advantage. On your landing page, you can mention more advantages and confirmations with ‘social proof’. Think of reviews, quotes, references. Always provide a name and photo, otherwise, the “proof” has no value.
• All these elements together make the conversion go up.

4 Tips for a successful landing page

1. Make sure the message matches your ad. A very eye-catching title of your landing page may seem funny, but it’s not your goal to attract attention. If all goes well, the ad will do that for you. It’s all about trust and persuasion now!
2. Convince with advantages for the visitors. No list of specifications, but focus on concrete benefits. You finally have time to spare because of our solution… You save money thanks to our tool… etc. etc.
3. Keep it clear and make sure there is as little noise as possible. All elements that do not directly contribute to the connection between advertisement and offer can be removed.
   It is important that you keep it simple for the visitor. One goal, one call to action.
4. I don’t mean just one button. You can show multiple buttons, as long as there is only one goal. And the best goal is a page on which you can go into more detail about what you have to offer. More background information, specifications, references, reviews, and examples.

A solution to the above ‘noise problem’ is that you divide the benefits, social proof and information into several pages. You link these pages together so that the visitor is convinced step by step. This is also called a funnel.

Measuring success

The success of your landing page is very easy to measure within Google Analytics. The basic question is: “How many people come to the landing page and how many people go to the product/service page?” The larger the number of people who click through, the better and you can adjust your content to see if you get influence on this number.

Sometimes small differences, such as the text of your call to action button, can make a big difference. Once you have created landing pages, it is worth testing A/B and optimizing your landing page. See also: Within 5 minutes your first A/B test

With an A/B test, you can create different variants of your landing page and test if “Start today” works better as a call to action than “Request a trial period”. Do you have questions about landing pages? I like to read and answer them in the comment section below.

Thank you for reading our blog. If you would like to learn more or get started with landing pages, please do not hesitate to contact FML Marketing. We are a digital marketing agency, located in Estepona on the Costa del Sol.

The post What’s a landing page and why do you need it? appeared first on FML Marketing.

These profiles are then converted into a business page by Facebook and usually, you can no longer join them. Therefore, just like me, be proactive and turn your personal Instagram into a business account. A business Instagram account also has the advantage that you get access to statistics and promotions. In this article, I will discuss the creation of a company profile, the statistics on Instagram and the option to promote Instagram messages.

Create a company profile

If you get the message from Instagram to make your business account a business account, you can follow that message. Sometimes you get the message that you are not a page manager, while you are. Then first do the following: First, link your Instagram to your personal Facebook page. Permission is then requested to be able to access the pages and you have to give them. Otherwise, you will not get any further. Then you can link your Instagram to your company page.

Company information on your profile

Then, you are enabled to click on the company profile almost at the bottom of settings. You then indicate with your page which information you want to share, such as your e-mail, telephone number, and address. If you have a store, you obviously want to share the address, but if you have an online business or no office where people can visit you can also keep the address for yourself and click on it. Then you can change or delete it.

Now there is a link next to your profile picture that people can click to email, call or to see your address. This can be very interesting because the step to do business with you via Instagram has become a lot smaller. Followers no longer need to go to your website first and find out everything there. It is now just a push of the button and you are in touch. Ideal!

Read also: Instagram and the use of hashtags

Or: Create your Instagram Business account now!

Instagram statistics

First, you had to check your statistics via external sites and grant them all kinds of permissions. Now you can check your statistics on Instagram yourself. If you click on the icon of the statistics in the app you will first get a kind of general page. This indicates how many people have seen your messages that week. Then you see the most popular messages, the time when your followers are online that day.

Views

In the views, you first see the total number of times your messages have been seen. Then you can swipe through and then you also see the number of people you have reached that week, how many people have seen your profile and how often you clicked through to your website.

Popular messages

In the popular messages, you can see which messages have been seen the most in the last 30 days. If you click through it you will get an overview with every number the number of how many times it has been seen.

Followers

For followers, the average time for your followers on Instagram is on the day you watch. If you click on more, you will also see how many followers you have and how many new you have received that week.Then you see the gender distribution of your followers. The ages of your followers, where you can also click on the gender for more specific insights, and you see where your followers come from. This may be important, especially for local companies. Because you want followers in your environment. At the bottom of the followers, you can click through to the other days of the week to see at which times your followers are online. This is useful for the best timing when posting messages.

Promote messages directly on Instagram

And therefore no longer via Facebook! It is the link with Facebook after a social medium that you can use individually for your online marketing activities and get people quickly on your website or on your phone. Promoting a message on Instagram is similar to promoting a message on Facebook. Would you like to know more about drafting, planning and promoting messages for Instagram? Then we can always help you with a workshop, social media coaching, or social media management.

The post Instagram for Business: Create company profile appeared first on FML Marketing.

The purpose of a website is selling, convincing and informing. So we have to look for an agency that focuses on making the company more successful instead of creating a nice website.

Average costs for having a professional website made

How is the price for a new website established? The price of a website is generally determined by the hourly rate of the designer (and the other employees involved in the design) x the complexity of your desired website. The hourly rate of the designer is determined by his experience, knowledge and the overhead costs of the agency. A freelancer costs + -35 euros (beginner) 175 euros (very experienced) per hour A small web design agency costs 50 to 125 euros per hour And large development agencies can ask 75 to 250 euros per hour. With web design and development, in general, applies; the more costs, the more you get. Experience, knowledge, and creativity simply cost. Fortunately, the investment in a well-designed website is a long-term investment  (Return on investment/ROI).

The situation of what a website exactly costs is more complex

There are self-employed people who offer a website for 800 euros on a custom website (but technically they are never quite well). Two web design agencies that resemble at first sight, can come up with two totally different quotes for the same job. Due to the process used, the number of employees, the support, the expertise, creativity and the experience of the employees, the price can differ by a few thousand euros. And unfortunately, it is not easy for the untrained eye to see which web designer and web builder delivers quality and which does not. What a website looks like does not immediately say something about the quality of the website.

How much does web design and development cost?

Let’s start with a simplified answer.

1. With many (starting) independent web designers, you can get a nice simple website for around €800 that is reasonably structured (in terms of user-friendliness and design).

2. At web design agencies you can have a good website built for 1,500 and 5,000 euros. You pay for the extra experience, a team with specialists who will work on your website and that everything works just as well in 5 years from now. A professional, well-connected website.

3. Large complex websites, such as government websites, large web shops, well-known brands or companies with a lot of content, can even expect prices between €8,000 and €100,000 

4. If you have a limited budget as a starting self-employed person and / or a lot of time, you can of course choose to create your own website (manual), blog (manual) or webshop and buy a professional WordPress template. at Themeforest. You spend approximately €50 euros (and a fair amount of time).

Are there any costs per year or month?

Yes. With each option comes the costs of web hosting and the costs of a domain. A good professional WordPress hosting package costs around 10 euros per month. A domain name costs about 5-20 euros per year.

What makes a web design agency good?

What should you look for when choosing a web design agency? An excellent question. However, This question is difficult to answer. ‘How do we know that web design agency X is better than web design agency Y? The purpose of a website is selling, convincing and informing. So we have to look for an agency that focuses on making the company more successful (online) instead of creating a nice website.

Help to distinguish the good from not so good

• Read the text on the website. What is it about? Do they mention something about goals, sales, and conversion?
• How does their website work? Was it immediately clear what they are doing and what makes them unique? View the portfolio. Are these websites also easy to use? Is it obvious on every website in the portfolio what they do and what the visitor has to do? No? Then it is possible that they have only used their ‘skills’ with their own website.
• Are they moderately readable standard (bullshit) texts? Then chances are that they do not pay attention to marketing, usability, and conversion. Or do not value this.
• You can request a quote or information from the agencies where you have doubts and look at the professionalism of their offers.
• Do they ask before they send a quote to you about your goals? What do you want to achieve with your website? Then there is a reasonable chance that they have an understanding of things.
• Do they have a personal ‘about us’ page? Do they show their employees? Often the more personal and open they are, the more proud they are of their work (and that usually means that they also do a good job).
• Do they use a hard-to-read font? Then it may be that they do not focus enough on usability.

Web Design and Development: Price buying not recommendable

Do you want something that looks okay and costs a few hundred euros or do you want a user-friendly website with a wow factor that sells?

The post web design and development Marbella appeared first on FML Marketing.

On many levels, the local economy is experiencing a big boost. In this article, we take a look at some of the major branches that are (affected) by this. Starting with the real estate marketing in Estepona, Marbella and Manilva.

The booming Real Estate market

Never before there were so many new construction projects on the Costa del Sol.  Malaga city tops the list, with plans being approved for 1,214 homes: an increase of 38% compared with last year. It is followed by two towns on the western coast: Estepona, with an increase of 64% (800 properties) and Mijas, where the figure practically doubled to 516. There are several reasons why Estepona and Marbella are increasingly popular. Apart from the great climate and friendly culture, many recent developments have contributed to its rapid acceleration:

1. Local investments in infrastructure
2. Local investment in facilities
3. Prices remain overall reasonable
4. Tourism is flourishing

Estepona sets the example

Estepona is perhaps the best example of a town making a crisis revival. Under the wings of the ambitious mayor Urbano, the traditional fisher town is expanding on so many levels. First, the ambitious coastal walkway that will connect the entire Costa del Sol, but more importantly, Marbella with Estepona. At the moment, nearly all 22 kilometers of shoreline in Estepona already have a beautiful footpath.

Kempinski hotel

This is a reason for (local) business owners to invest in Estepona. Take for example the prestigious Kempinski hotel that recently invested 4 million euro to upgrade the 5-star hotel. Why? Well because of the prosperous future of Estepona, the rising figures of tourists that find their way every year. But predominantly because there are 6 hotels (some boutique) being built in Estepona currently. This is the sort of chain reaction that is occurring on many levels in Estepona at the moment.

Local investment in facilities

The chain reaction is also palpable on the front side of the town. When focussing on facilities and real estate, the impact is enormous. In Estepona, building has started for a new hospital, a new athletic sports complex with offices, and roughly 20 new residential projects. Next to that, new restaurants are opening their doors, the old market is currently reformed into a modern food hall, and there are no signs that mayor Urbano will slow down anytime soon.

Tourism In figures

In December 2017, The president of Andalucía, Susana Díaz, revealed the best tourism figures in the history of the region. By the end of 2017, 29.4 million visitors had traveled to Andalucía and among them, they will have spent 52 million nights in hotel accommodation. It is a no-brainer to conclude that the popular coastal cities, Málaga, Marbella, Estepona, Manilva etc. played a big part.

Bottom line, there will be a steep increase of local residents and tourists in Estepona, Marbella, and Manilva. Moreover, there will be more events in Estepona (thus more people passing through or staying for a day). A good example was the grand opening of a prestigious art collection of Baroness Carmen Thyssen in the center of Estepona, in the orchid park last Sunday.

The focus on three sectors that are going to be affected by these developments. Affected in a good sense, given that local businesses are prepared. Digitally prepared.

Local Business SEO focus areas

1. Construction and building companies
2. Restaurants and bars
3. Real Estate agencies

As one of the few digital marketing agencies Estepona and Marbella,  there are still many ways that local businesses can improve their findability, Google Ranking, and online presence. We have gathered some useful articles for entrepreneurs to take action themselves!

1. Optimize your website and content

2. Social Media: Take advantage 

3. Get more online reviews

The post Local business Estepona: Why (local) SEO is KEY appeared first on FML Marketing.

Social Media for YOUR Restaurant

Social media is playing, nowadays, an important role in our daily lives. Potential guests for your restaurant also use it every day. Facebook, Instagram and Twitter are therefore becoming increasingly relevant to attract new customers, but they also determine the image of your restaurant. Here are 12 tips for using social media for your restaurant.

MORE ABOUT SOCIAL MEDIA

1. Create a Facebook page

Facebook is one of the most efficient channels to promote your restaurant. You can use it to increase engagement with customers, promote certain events or bring people together. By creating a page on Facebook, you can interact with (potential) guests.

2. Encourage guests to check in on Facebook

The best advertising is word-of-mouth. By asking your guests if they want to check in at your restaurant on Facebook, their Facebook friends see that they are there. But how do you get the guest to check in on Facebook? For some customers, encouraging alone is enough. Others must be motivated. You can do that by offering exclusive deals or discounts. For example by giving away a free drink or by giving a 10% discount on a next visit.

3. Provide regular updates

It is important that you post information regularly on your page so that the regular fans stay involved with your restaurant. This does not have to be extensive information, a picture of a dish for example can already suffice.

4. Be very responsive to messages

Interaction with the guest is important, especially on Facebook. The way a restaurant communicates with its Facebook followers says something about how much they care about the customers. Someone who never gives a response to a question from a guest shows that he or she is not involved. If you get the ‘Very responsive to messages’ badge from Facebook, you show guests that you care about their opinions, interests and needs.

5. Use Facebook Advertising

By using the Facebook advertising, you can easily appeal to a specific target group. Facebookers provide a lot of information about themselves. Think of residence, gender, age but also what they like and do not like. Anyone running a restaurant can easily reach an audience in this way. Facebook has this information, you just have to indicate which target group you want to reach.

6. Provide high-quality photos

People are visually oriented. Studies show that the human brain processes an image 60,000 times faster than text. It is therefore important that the images and photos you post on facebook or twitter are of good quality. But it is also important that the photos match the message of your brand.

7. Create a Twitter account

Tweet at least twice a day. No matter how busy you are, it is important to be active on Twitter. Try to send at least two tweets per day. To save time, you can plan ahead with apps like Buffer and Hootsuite tweets.

8. Claim your Google+ Page

Most of your customers will spend time on Facebook and Instagram. Nevertheless, there are great opportunities involved with creating and claiming a Google+ Page (Google Business). A Google-friendly profile makes your restaurant ‘searchable’. When people search Google for a special type of restaurant, yours may appear at the top of the search results. This can result in more business.

9. Claim your TripAdvisor page

The first thing travellers do when they arrive in an unknown city is to look for the best restaurants and bars in the area. That is why it is important that you have claimed a TripAdvisor page. TripAdvisor is the largest travel website in the world and is used by people to find hotels, restaurants, museums and other tourist attractions. TripAdvisor has the power to make or break a restaurant, so it’s important to get positive reviews on the medium.

11. Create a YouTube channel

Publish high-quality videos. Video has become an essential part of every company with a respectable social media strategy. Studies have shown that people who have watched a video buy a product 1.81 times faster than people who have not seen a video. So here are certainly opportunities for restaurateurs. You could open a YouTube channel and make videos where dishes are prepared by the chefs. Or give the viewer a look behind the scenes. Show the guest who are the people who prepare their favourite dishes!

12. Create an Instagram account

With an Instagram profile that shows beautiful photos, you encourage followers to connect with you. Post photos of your best dishes, staff in action or from customers who enjoy it. Only place high-quality photos. This is essential and an important step that will be the key to the success of your Instagram account. People eat with their eyes, and bad pictures will do more bad than good. So choose which photos you show, and which photos are not suitable for the outside world. Poor lighting and cropping of the photo are not a good example of your restaurant’s dishes. This is a golden rule that applies to all social media on which you are active.

The post 12 ways to use social media for your restaurant appeared first on FML Marketing.

A website is nowadays a ‘second window’ for your restaurant but often receives very little attention. Very strange! Because your restaurant is more likely to be found via your website instead of your shop window. Having a professional website made with tasteful photographs by a photographer is actually no longer optional. It has become a visually attractive and very user-friendly website with all kinds of functionalities that make the life of the restaurant owner a lot easier.

Not just a website with a menu

When creating the website, the main focus should be on the customer. The tasteful photos of a professional photographer will make the visitor feel soft from the first second. The design of the website immediately shows the atmosphere of the restaurant: atmospheric, warm, contemporary. Actually the decision to make a reservation has already been made, but first, have a look at what exactly is on the menu … It is all possible at a glance. The visitor can taste some extra atmosphere in the photo gallery or make use of an ongoing campaign. The contact page completes this comprehensive website.

Website for restaurants: what should you pay attention to?

Are you working on a website for a restaurant, then it is advisable to get started with the following tips. The purpose of your website is to create a (taste) experience online. Professional photos will help you to get started for the layout of your website but also think of a photo gallery with atmospheric photos. The websites of today are more and more visually set. Having a website made by a professional is always advisable. Do indicate here that as soon as his work is finished, you also want to be able to make adjustments yourself, such as adjusting your menu yourself or adding actions to the restaurant yourself.

Mobile friendly is a must

You may still have the necessary hours behind your laptop, but (potential) restaurant visitors now expect a responsive website, which is also mobile-friendly. If you want to have a website made for your restaurant, make sure that your restaurant also looks slick on mobile devices. Many hungry people are using their mobile to search for an appropriate restaurant near their location.

Local Search Engine Optimization

We always compare having a nice website for your restaurant without any form of SEO is like having a Ferarri locked in the garage all year. It simply doesn’t make sense. Therefore, we always recommend starting with Search Engine Optimization right away. With extra focus on local SEO. In this blog about local SEO I have listed 5 important steps that restaurant owner can take themselves. If you require professional assistance, please contact us for a custom offer

Local Social advertisement

The final tip that we share today has not so much to with a website for restaurants. However, it is a valuable trick that can attract a lot of customers to your restaurant. What we noticed is that many local restaurants, for example In Estepona, are still relying very much on traditional, offline local media. In our opinion, this might not be the best way to go, as your customer is often ad-hoc looking for a place to eat. Your advertisement in a local newspaper is not going to help them directly, but a well-drafted Facebook advert, in the right location with your daily specials and offers is more likely. If you want to learn more about best practice Facebook advertisements for restaurants, please contact us today!

FML Marketing | Website for Restaurants Marbella & Estepona

Extra tips

The post Website for restaurants: what should you pay attention to? appeared first on FML Marketing.

Giving back

There are several psychological principles that influence us when they receive small gifts. One of these principles is reciprocity. It is deep in our roots to want to do something back when we get something from someone. Something small like getting a compliment, or receiving a tester in the perfumery, can put this principle into effect. The reciprocity can express itself in the next time you come back to the same store because you have previously received such a nice extra. But it can also lead to more tips.

The complimentary peppermint why is this done?

Research shows that more tips are given if a chocolate or peppermint is offered to the bill, namely 17.1% of the bill, in contrast to 15.3% if no ‘gift’ is given. It has also been shown that several chocolates provide more tips. Furthermore, it helps to let customers choose their own delicacy or extra. They are generally more satisfied and happier as they leave the restaurant. An additional advantage is of course that the chances are that the customer will come back to actually buy the full product if the free tester likes it!

The last impression is the strongest

Another principle is the ‘recency effect’. This means that you are most influenced by something you have seen or heard last. It is therefore important to ensure that a positive last impression is left and that the customer walks out of the store or restaurant with a big smile. And what works better than an unexpected present? In addition, it has been proven that when paying, the same parts of the brain become active as when experiencing pain. Paying really hurts, and not just in the wallet! By giving a small something to your customer after paying, you ensure that you take away the pain of paying. You give the customer a last good impression what the customer will remind you of. So save sweets, make sure your testers are in stock and make sure your customer leaves your business with a nice feeling.

FML Marketing Solutions

FML Marketing is a Dutch marketing Agency located in Estepona, Marbella. We specialize in Web Design, local and International SEO and Graphic Design solutions for bars, restaurants, and hotels. Lear

The post A complimentary peppermint or candy, why is this actually done? appeared first on FML Marketing.