What is Social Media Management?

Social media management is the process of creating, scheduling, and monitoring content across various social media channels. A social media manager is the person responsible for managing a company’s social media presence. This includes creating posts and responding to comments, as well as creating strategies to increase brand reach and engagement.

Social media management is a complex process. It requires the ability to think strategically, create compelling content, and stay on top of the latest trends. To be successful, a social media manager must have strong organizational and communication skills, as well as a deep understanding of the target audience.

The goal of social media management is to create an effective social media presence for a company. This involves creating content that resonates with the target audience and engaging with users to build relationships. When done correctly, social media management can have a positive impact on a company’s bottom line.

Benefits of Social Media Management

Social media management has a number of benefits for businesses. Here are some of the key benefits of social media management:

• Increased brand awareness: Social media management helps businesses reach a wider audience, build relationships with potential customers, and increase brand awareness.
• Improved customer engagement: Social media management helps businesses engage with customers and build relationships. This can lead to increased loyalty and sales.
• Increased website traffic: Social media management helps businesses drive more website traffic, which can lead to increased conversions and sales.
• Improved customer service: Social media management helps businesses respond quickly to customer inquiries and complaints, which can lead to improved customer satisfaction and loyalty.
• Increased sales: Social media management can help businesses increase their sales by targeting the right audience and building relationships with potential customers.

Social Media Management Statistics

Social media management is a powerful tool for businesses. Here are some key statistics about social media management:

• 97% of marketers say social media has helped them increase their brand exposure (Source: Oberlo)
• 75% of businesses are using social media for marketing (Source: Oberlo)
• 79% of businesses say their social media efforts have increased traffic to their website (Source: Oberlo)
• 57% of consumers say social media affects their purchasing decisions (Source: Oberlo)
• 78% of marketers have seen an increase in website traffic from social media (Source: Oberlo)

These statistics show that social media management can be an effective way to increase brand exposure, traffic, and sales.

Social Media Management Strategies

There are many different strategies that businesses can use to manage their social media presence. Here are some key strategies for social media management:

• Establish a presence on multiple social media channels: To maximize reach and engagement, businesses should establish a presence on multiple social media channels, such as Facebook, Twitter, and Instagram.
• Develop a content strategy: Developing a content strategy is essential for social media management. This involves creating content that resonates with the target audience and is aligned with the company’s goals.
• Monitor and respond to comments: It’s important to monitor and respond to comments in a timely manner. This helps build relationships with customers and increases customer satisfaction.
• Leverage influencers: Influencers can be a great way to reach a wider audience and increase engagement.
• Analyze data: Analyzing data is essential for understanding how the company’s social media efforts are performing and what changes should be made.

These strategies can help businesses maximize the impact of their social media presence.

Creating Your Social Media Management Plan

Creating a social media management plan is key for success. Here are some steps for creating a social media management plan:

• Define goals: Define what the goals of the social media management plan are. This could include increasing brand awareness, driving website traffic, or increasing sales.
• Identify target audience: Identify the company’s target audience and create content that resonates with them.
• Establish a presence on multiple channels: Establish a presence on multiple social media channels to maximize reach and engagement.
• Create a content plan: Develop a content plan that is aligned with the company’s goals.
• Monitor and respond to comments: Monitor and respond to comments in a timely manner.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing.

Creating a social media management plan is essential for success.

Social Media Management Tips

Social media management can be a daunting task. Here are some tips to make it easier:

• Keep it simple: Don’t try to do too much. Focus on creating content that resonates with the target audience and engaging with users.
• Automate when possible: Automation can help save time and ensure posts are scheduled and published on time.
• Focus on quality over quantity: Quality over quantity is key for social media management. Focus on creating high-quality content and engaging with users.
• Be consistent: Consistency is key for social media management. Post regularly and respond to comments in a timely manner.
• Analyze data: Analyzing data is essential for understanding how the company’s social media efforts are performing and what changes should be made.

Following these tips can help make social media management easier.

The Best Social Media Management Platforms

There are many social media management platforms available. Here are some of the best:

• Hootsuite: Hootsuite is a powerful social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Sprout Social: Sprout Social is a comprehensive social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Buffer: Buffer is a user-friendly social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Agorapulse: Agorapulse is a comprehensive social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• SocialFlow: SocialFlow is a powerful social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.

Choosing the right social media management platform is essential for success.

Courses for Social Media Management

There are many courses available for social media management. Here are some of the best:

• Hootsuite Academy: Hootsuite Academy offers courses in social media management, including courses in strategy and analytics.
• Coursera: Coursera offers courses in social media management, including courses in content creation, data analysis, and optimization.
• Social Media Marketing by Udemy: This course covers the basics of social media management, including creating content, measuring performance, and optimizing campaigns.
• Social Media Management by Skillshare: This course explores the fundamentals of social media management, including content creation, scheduling, and analytics.

These courses can help businesses learn the fundamentals of social media management.

Social Media Management Services and Outsourcing

Social media management can be a time-consuming process. Here are some services and outsourcing options for social media management:

• Freelancers: Freelancers can be a great option for businesses that need help with social media management. They can help with content creation, post scheduling, and analytics.
• Social media management agencies: Social media management agencies specialize in helping businesses with their social media presence. They can help with content creation, post scheduling, and analytics.
• Social media automation tools: Social media automation tools can help businesses save time by automating post scheduling, analytics, and other tasks.
• Virtual assistants: Virtual assistants can help businesses with a variety of tasks, including content creation, post scheduling, and analytics.

These services and outsourcing options can help businesses save time and maximize their social media presence.

Managing Multiple Social Media Channels

Managing multiple social media channels can be a challenge. Here are some tips for managing multiple social media channels:

• Set up a calendar: Set up a calendar to keep track of when posts should be published and when responses to comments should be made.
• Create content in batches: Create content in batches to save time. This can help ensure content is consistent across multiple channels.
• Automate when possible: Automation can help save time and ensure posts are scheduled and published on time.
• Monitor and respond: Monitor and respond to comments in a timely manner to build relationships with customers.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing and what changes should be made.

Following these tips can help make managing multiple social media channels easier.

Using the right tools can help businesses maximize the impact of their social media presence.

Social Media Management Agencies

Social media management agencies specialize in helping businesses with their social media presence. Here are some of the best social media management agencies:

• FML Marketing: FML Marketing is a social media management agency on the Costa del Sol. They specialize in creating compelling content, managing multiple accounts, and optimizing campaigns.

Hiring a social media management agency can help businesses maximize their social media presence.

Social Media for Business

Social media is an important tool for businesses. Here are some tips for using social media for business:

• Define goals: Define what the goals of the social media campaign are. This could include increasing brand awareness, driving website traffic, or increasing sales.
• Identify target audience: Identify the company’s target audience and create content that resonates with them.
• Establish a presence on multiple channels: Establish a presence on multiple social media channels to maximize reach and engagement.
• Create a content plan: Develop a content plan that is aligned with the company’s goals.
• Monitor and respond to comments: Monitor and respond to comments in a timely manner.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing.

Following these tips can help businesses maximize the impact of their social media presence.

Conclusion

Social media management is an essential part of any business’s marketing strategy. It involves creating content, scheduling posts, and engaging with users. When done correctly, social media management can have a positive impact on a company’s bottom line.

To succeed with social media management, businesses must have a clear plan and understand the fundamentals of social media. They must also use the right tools, services, and outsourcing options. Following these tips can help businesses unlock their brand’s potential with social media management.

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social media monitoring: 6 do’s & don’ts

DO: Assign a person responsible for monitoring within your organization

Social media is always on. Where messages used to spread more slowly, online reporting continues all day long. Even the smallest messages can affect your brand reputation. Within the organization, therefore, monitoring is not something you ‘just add to’. Certainly not at the moment that a crisis breaks out in which action is expected from your organization.

Think, for example, of a wrong reaction from a web care employee who goes viral or an accident about which reports are soon published via social media. Such events have a direct impact on a brand’s reputation. At that moment it is good to have a person who guides the process of media monitoring, informs the right people and does not panic. This person is extremely patient, can act quickly and thinks in terms of solutions.

DO: Use monitoring tools

To keep an eye on your organization’s reputation, you could hire someone to keep an eye on all channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.) all day long. Fortunately, there are several useful and user-friendly tools available today that make social media monitoring a lot easier. Are you just starting media monitoring? A free tool such as Hootsuite offers easy solutions for different channels and offers you the possibility to respond via this tool.

Are you looking for a monitoring tool that can help you make a real difference in the field of reputation management? Then more advanced tools will help you out. Within such a tool it is possible to get graphs of volumes and scope of reporting, but it also offers the possibility of sentiment analysis, stakeholder monitoring and easy reports for internal use.

DO: Put relevant reputation pillars in place

To ensure optimum reputation management, it is important to focus on the pillars that are important for your organization. For example, by including the RepTrak© model in online media monitoring, you can measure the state of your brand’s reputation on a structural basis and where you may need to make adjustments. The model is based on seven dimensions with twenty-three characteristics and, with the right searches, can be easily integrated into a tool.

Does your organization appear online as an innovative company? Or do you show online that you are a sustainable company? By keeping an eye on this on a monthly, weekly or even daily basis, after a while you will gain insight into the online reputation of your brand. You can also see when situations threaten to get out of hand or when you have to make adjustments if you want to maintain or achieve the desired reputation.

DON’T: Lose your mind

The world of (social) media monitoring is enormous. The number of messages that organizations receive per day is sometimes between 1,000 and 10,000. Good monitoring helps you to get a clear overview of all these reports. Note: these are also messages that you might not have encountered in the normal course of business. An overview of these reports provides many new insights, which can lead to new ideas and solutions.

But you will also come across many negative reports that you have previously overlooked. Don’t panic! Look beyond the negativity and read carefully what your target group actually thinks. Are certain patterns visible? Or are the same people always negative? Map this out within the organization and think in terms of solutions. Monitoring can help you to actually adjust your reputation because you now have a good insight into what is being said about your brand. Think of it as a great opportunity from which your organization can benefit enormously.

DON’T: Ignore important questions or criticisms

Because monitoring provides you with more information, there is a good chance that there are also important and critical questions from consumers, external stakeholders, and interest groups, for example. In order to maintain or strengthen your reputation, it is important that you are able to answer these questions clearly. Put together the most important questions on a Q&A page (question-and-answer page).

Also, be aware that responses through public channels are visible to everyone. It is therefore even more important that you are unambiguous in the answers you give. Also, keep your organization’s customer service well informed of these questions. They are in direct contact with the customer and have a major impact on brand reputation. By responding quickly, clearly and unambiguously to important questions, your reputation will not be compromised.

DON’T: Forgot to ask questions yourself

Be constantly alert to changes in your customers’ purchasing behavior or the expectations they have. By constantly asking yourself how they see your brand and what they think of it, you can specifically monitor those answers.

For example, would you like to know how a recently launched campaign was received? Include this campaign name and related topics in your search. This gives you real-time insights into sentiment, volume, and media value around the campaign. Ask yourself such questions all the time, so that you can see whether the current strategy you are pursuing is a success or whether it needs to be worked on. Are you already aware of everything that is going on online around your organization? Or do you have any tips of your own? Let me know in a comment underneath this article!

Thank you for reading our article 6 do’s & don’ts of Social Media Monitoring. FML Marketing is a boutique digital marketing agency located in Estepona, Costa del Sol. We offer digital marketing solutions to small and medium-sized organizations. To learn more about our premium marketing services, please contact us for a personal approach.

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Instagram has decided to ‘punish’ accounts that have bought followers, and likes, harder. In order to do so,The social media company has already developed tools for this purpose. These tools enable Instagram to recognize accounts that make use of this. One of the measures is, among other things, that accounts that are cheating will be asked to change their password. This immediately prevents third-party tools and companies that inadvertently have access to an Instagram account, can access the acounts.

Instagram influencers are a hot topic

Why? Well, actually everyone with an Instagram account is an influencer. Because even with few followers you are – if you notice a little – a nano-influencer. Especially if your Instagram account is thematic.

Instagram growth is a hot topic

Having a strong Instagram account, with many followers, is currently a massive challenge. Only those who have real media coverage will have a chance to reach a tremendous amount of followers. For large, or small accounts, the magic lies in having a lot of interaction. This is the sweet spot of where things are wrong.

Recognize fake Instagram followers

Needless to say, most accounts with an unickely lage amount of followers and likes are fake. You can recognize them, they are the private accounts, they have hardly any followers, sometimes have only posted five messages and the last one was in October 2017. Yet, they like your post and brands are overjoyed about it.

Shoot oneself in the foot

The market is in fact fooling itself. Because brands want to fully use and profit of all that authority on Instagram. But the people responsible for Instagram do not stick their heads in the sand. They are fully aware of the fact that if they want to boost their business model, they have to better monitor the quality of the platform. Whether that will work depends on the cleverness of the algorithm and the robots that have to carry out the cleaning. On the other side, the hackers and Insta-entrepreneurs who earn filthy stacks of cash by selling followers and likes, will not surrender without putting up a fight…

To be continued!

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9 reasons why content is essential for SEO

Actually, we have already established 9 reasons why good content is so essential for SEO and we can certainly think of more.

1. A reason to come back

The goal of SEO is more visitors. If visitors have a reason to come directly to your site, what do you need the search engine for? Nevertheless, a good content SEO strategy will let your website rank higher in Google over time for important and relevant keywords.

2. Establish expertise and authority

Good content brings the expertise and knowledge of your organization and people under the spotlight. So a potential customer can already see from your content that he is at the right address.

3. Conversion option to lead / customer

Content that touches or appeals to your target group probably causes questions or eventually even an order/assignment. That piece you wrote about that custom solution that you implemented with that big customer in France? A potential customer from Germany called, he also has an ear to it. It goes without saying that this tactic could be very effective for regional and local companies. For example A new restaurant in Marbella is opening soon with a new style of kitchen and menu. Time for the marketing department to get to work. Essential is to create solid online content (Videos, blogs, social media posts) to create a buzz and simultaneously inform potential visitors about the new location of the store. Later the goal shifts towards getting reviews on Google and Tripadvisor for example. 

4. Good content is divisible on social media

The most powerful form of advertising is still word-of-mouth and social media are now one of the most important channels for this. Who knows how a cow catches a hare? Oh, and Google now takes the number of social shares into account in its ranking, that you know it.

5. To social shares, search engines (or will I just say Google?)

Have more tricks to assess content. What we read about it (contentmarketinginstitue.com for example) quickly becomes complex but that Google can determine better and better what good content is. All the more reason to ensure that you stand out from the competition head and shoulders.

6. Claim brand (values)

Are there words that you would like to associate with your company or brand? Content can help you with that. To give your own example, if your search contains the word ‘positioning’, chances are that you will come to De Merkelijkheid. And let that be just where we excel. By putting a few words at the center of your content, the search engine can easily associate this with your brand.

7. Provides an ‘active’ site

Activity is an important factor for Google. A site that is not maintained will contain no relevant information, the robot reasons. So make sure that you regularly post new content on your site.

8. Provides new SEO (keyword) insights and links

By experimenting with content from the content you sometimes come to insights that are very valuable in the field of SEO. You may find long-tail keywords that are specific to your target group and no one has claimed it yet!

9. Link building

People like to link to good content. You must ensure that you become one of the best sources of information in your market. Google looks along and often rewards many links quickly with a (much) higher ranking. This SEO strategy is called link building. Together with a solid Local SEO setup and content marketing/SEO strategy, your company will be able to climb the search engines fast.

Search Engine Optimization Marbella and Estepona 

For more information, please visit our Search Engine Optimization page and learn more about our SEO/packages and services. Also available is our SEO consultancy and free website audit! Simply contact us via one of the forms or call us for free advice. We are happy to support you in the race to the first page in Google!

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These profiles are then converted into a business page by Facebook and usually, you can no longer join them. Therefore, just like me, be proactive and turn your personal Instagram into a business account. A business Instagram account also has the advantage that you get access to statistics and promotions. In this article, I will discuss the creation of a company profile, the statistics on Instagram and the option to promote Instagram messages.

Create a company profile

If you get the message from Instagram to make your business account a business account, you can follow that message. Sometimes you get the message that you are not a page manager, while you are. Then first do the following: First, link your Instagram to your personal Facebook page. Permission is then requested to be able to access the pages and you have to give them. Otherwise, you will not get any further. Then you can link your Instagram to your company page.

Company information on your profile

Then, you are enabled to click on the company profile almost at the bottom of settings. You then indicate with your page which information you want to share, such as your e-mail, telephone number, and address. If you have a store, you obviously want to share the address, but if you have an online business or no office where people can visit you can also keep the address for yourself and click on it. Then you can change or delete it.

Now there is a link next to your profile picture that people can click to email, call or to see your address. This can be very interesting because the step to do business with you via Instagram has become a lot smaller. Followers no longer need to go to your website first and find out everything there. It is now just a push of the button and you are in touch. Ideal!

Read also: Instagram and the use of hashtags

Or: Create your Instagram Business account now!

Instagram statistics

First, you had to check your statistics via external sites and grant them all kinds of permissions. Now you can check your statistics on Instagram yourself. If you click on the icon of the statistics in the app you will first get a kind of general page. This indicates how many people have seen your messages that week. Then you see the most popular messages, the time when your followers are online that day.

Views

In the views, you first see the total number of times your messages have been seen. Then you can swipe through and then you also see the number of people you have reached that week, how many people have seen your profile and how often you clicked through to your website.

Popular messages

In the popular messages, you can see which messages have been seen the most in the last 30 days. If you click through it you will get an overview with every number the number of how many times it has been seen.

Followers

For followers, the average time for your followers on Instagram is on the day you watch. If you click on more, you will also see how many followers you have and how many new you have received that week.Then you see the gender distribution of your followers. The ages of your followers, where you can also click on the gender for more specific insights, and you see where your followers come from. This may be important, especially for local companies. Because you want followers in your environment. At the bottom of the followers, you can click through to the other days of the week to see at which times your followers are online. This is useful for the best timing when posting messages.

Promote messages directly on Instagram

And therefore no longer via Facebook! It is the link with Facebook after a social medium that you can use individually for your online marketing activities and get people quickly on your website or on your phone. Promoting a message on Instagram is similar to promoting a message on Facebook. Would you like to know more about drafting, planning and promoting messages for Instagram? Then we can always help you with a workshop, social media coaching, or social media management.

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Rank higher on Google

Previously, Google showed a video rich snippet in the search results if the page was formatted correctly. Since the summer of 2014, this almost exclusively happens with results from YouTube. This caused major changes in video SEO: YouTube became a must-have instead of a should-have option.

Hosting on YouTube – A must have

If your videos are mainly for name recognition and a wide range, then uploading your videos to a platform like YouTube (or Vimeo for example) is a good idea. This way, the videos themselves will rank higher on Google. In addition, a video rich snippet (see image) and visitors of YouTube (the second-largest search engine in the world!) Can be found there. That is why YouTube is a must have. In addition, the YouTube player functions well and not unimportantly: YouTube is free. The disadvantage is that all traffic goes to YouTube itself and not to your own site. Converting is, therefore, more difficult and you do not benefit (in terms of SEO) from all clicks, likes, and shares.

Self host or Wistia: could have

Do you want to achieve with your videos that your own domain rank higher in search engines and that you get more traffic and conversions? Then you have to make sure that you host the videos on your own server, or via a platform like Wistia. Although this costs money, it is the way to ensure that all backlinks and traffic arrive at your own domain. This is again favorable in terms of SEO value, and also makes it easier to make visitors convert. The disadvantage is that you are missing all traffic on YouTube and it is difficult to get high and striking rankings in Google.

Best of both: should have

If you’re going to host your videos or use Wistia yourself, you can of course upload videos on YouTube to reach those visitors. You can use YouTube as a channel that you organize to send additional traffic to your own website. Crucial to this are, next to high vines, click through to your site. Make sure that it is as easy as possible to click from the YouTube video to your own domain. So there has to be a link at least once in the description, but you can also annotate in the video itself and make a final card. In addition, people must be convinced to click through. Think of visual, emotional, social and informational triggers.

Video Marketing Solutions Marbella & Estepona

If you are looking for professional advice for your business or promotional videos? Contact FML Marketing today, or visit our Video Marketing page first!

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The benefits of video

The use of video has many positive effects. It is no coincidence that companies are increasingly opting to use video in their content strategy. These are the main advantages:

• You transfer more information in a shorter time because the brain processes images much faster than text. The information is also better remembered.
• When people watch a video, they stay on your website for longer. Thanks to the higher reading time, you will not only stay in the spotlight for longer, but your position in Google will also be strengthened.
• Whatever your marketing goal is: the effect will certainly increase with the aid of video! For example, you get more clicks in your newsletter, you sell more products on a sales page and you create more interaction on social media.

Different types of videos

Already convinced of the power of video? Beautiful! Then it is now time to compare the different forms. Not every type of video will fit your business (goals).

Ads
The oldest form of corporate videos is obviously commercials on television. And this form of advertising is also extremely popular. However, advertising in the form of video nowadays has many more possibilities. So you can also choose to show a short advertisement for specific YouTube videos. That way you can show the advertisement to a targeted audience, no matter what branch you work in. The result? More impact! It is important that the video is catchy and conveys a clear message within a very short time.

Product videos
Before you make an important purchase, it’s nice to know how the product works. In that case, images tell you more than words. Using a product video, you as a company can transfer important information in a playful and striking way. A product video can be inserted in different ways, namely:

Introduction: the characteristics of a new product
How to: extra explanation and instruction on the use of a product
Review: A comprehensive test of the product (sometimes compared to a similar product)

Webinar
When video is used as an educational form (with various speakers), we also call this a webinar. This is an effective way of conveying information because it has been proven that people can remember the message better thanks to a video. Interesting for (high) schools, but also for other organizations that want to transfer their expertise.

Do you want to inform your customers about your work or about a new approach? Then you can organize a webinar, for example with experts from the profession and professionals within your organization. A webinar is also an attractive internal communication tool for large companies. In this way, all employees are aware of important announcements, wherever they are. People can watch live, but in many cases, a webinar can also be watched.

Explanation videos in the form of animation
You want to transfer important information in the right way so that everyone understands you and memorizes the information. When it comes to complicated information, it is, therefore, wise to explain in the form of an animation. Airlines and hospitals, for example, opt for this form of explanation videos to ensure that the information is clear and understandable.

Social virals
It is becoming increasingly difficult for companies to stand out on social media. But when a message from a company generates genuine interaction, you can still count on a wide range. And let us now just have discovered that videos provide a higher interaction.

Are you succeeding on social media to generate a huge amount of interaction with a striking video? Then you are dealing with a viral. This is a video that quickly becomes extremely popular because people like to share the video with their friends. Incidentally, this is not the case with commercial videos. You have to respond smartly to the interests of your target group to score high here.

Business vlogs
Vlogging is no longer to be forgotten in the world of video in 2018. With a vlog, you can communicate with your target group in a personal way. In the first instance, vlogging was mainly reserved for ‘influencers’ who had already built up a large network of followers online. In their videos, they tell what interests them and occasionally share some sponsored content. Because when known vloggers recommend a product, this has a lot of influence on their followers.

Do you not have a big budget? Then vlogging still offers possibilities. Nowadays we also see companies that employ their own employees. There is even the possibility to hire a business vlogger. The impact of a relatively unknown person obviously differs from that of a known influencer. One of the people that significantly increased his reach with video blogging is American entrepreneur Grant Cardone.

Livestreams
Almost every social media channel is now equipped with the ‘live stream’ option. The name says it all: a live stream is a video that is played in real time. In principle, this is much like a webinar, but a live stream is to a lesser extent intended to convey knowledge and information. The atmosphere is more informal and personal. This is the perfect way to give a look behind the scenes or to let an employee speak for example. Keep in mind that you do not get a second chance to do it again.

Business story
Nowadays it is no longer just about ‘what’ an organization sells, but also about ‘why’ you sell this. People simply want to know what kind of company they have to deal with. By displaying your company story, your target group gets to know the personality behind the company. With your own vision, you can inspire them and build a deeper connection with them.

Testimonials
Besides the fact that people want to know who you are, they also want to know how others think about you. You can, therefore, choose to let satisfied customers speak in a testimonial. By showing the experiences of others in a transparent way, you come across as reliable and honest.

FML Marketing – Video Marketing content strategy

Are you interested in making a video for your company? Or are you curious what we would advise in this area? Let us know! At FML Marketing we are happy to help you! We are located on Avenida Litoral 45 Estepona and serve clients in the Netherlands, the UK, and Costa del Sol. (Gibraltar, Manilva, Estepona, San Pedro, Marbella, Málaga.)

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A Facebook page does not stand on its own, such as a website, but is woven into a large social network. More and more companies see that their Facebook page gets even more visitors than their website. That makes the Facebook page an increasingly important customer touchpoint.

Facebook Business page Marbella, Estepona, and San Pedro

Facebook is the place where we share personal interests and stay in touch with friends, family, and organizations. We are on average 4.5 hours per month on the social network (!). This offers companies and organizations countless new opportunities in terms of service, customer loyalty, marketing, sales, and branding. I want to give you some useful tips and explanations for setting up a Facebook business page. 

1. Choose the right company profile
2. Choose a cover photo that matches the character of your company
3. Claim your Facebook.com domain
4. Choose a recognizable profile photo
5. Organize your tabs
6. Set your most important highlights
7. Promote your website or campaigns with apps

Also read: Facebook changes its algorithm to bypass link baiting

1. Select the correct Facebook company profile

The first step is to create and set up a company profile. There may already be listings from your brand or company on Facebook. In that case, there are multiple options; you can indicate that you are the owner of the brand, company. If there is no entry yet, you can create a Facebook page yourself. It is important to choose the profile type that best suits your company or brand. The choice of profile type influences how your company is presented on Facebook.

2. Choose a cover photo that matches the character of your company

A cover photo is a big picture at the top of your timeline, just above your profile picture. Just like your profile photo, cover images are public. This means that anyone who visits your timeline can see your cover images. Our experience has shown that people appreciate if your timeline has a cover that is as unique and personal as your company, brand or organization. Choose an image that is representative of your brand and dare to be creative. Keep in mind the conditions of Facebook. The cover photo may not be fake, deceptive or misleading, and may not infringe the intellectual property of third parties. You can of course also adjust the content of your cover photo to current events. Think of hooking up on certain holidays or announcing a sale or promotion. By regularly changing the cover photo your Facebook page stays fresh and up-to-date.

Example of the Facebook cover photo of Senzo Nikkei Tapas on Calle Real 31 in Estepona.

3. Claim your Facebook.com domain

If you are an administrator of a Facebook page, you can choose a unique page address at: http://www.facebook.com/username. Using the right username you can easily promote your company, brand or the presence of your organization on Facebook with a short and clear page address. For example, your page address can be used in your marketing campaigns and on your company website and business cards. Even if you do not want to make direct use of a Facebook company page, it is advisable to create one and register your company name.

4. Select a recognizable profile photo

The profile photo is the image that appears next to your updates and links below the cover photo on the profile page. The profile photo also appears with any sponsored stories or advertisements. Choose a photo or image that fits within the dimensions (180 x 180 pixels) and also looks good when it is reduced to thumbnail size (32 x 32 pixels).

5. Organize your tabs

The Facebook company page has photos and tabs at the top of the page, right below the cover photo. Page administrators can arrange the order of the tabs according to their own views. Click on ‘More’ and then on ‘Manage tabs’ to arrange tabs. This is also a good option to add tabs to promote your products, offers, and special arrangements! 

6. Set your most important qualities

Facebook also makes it possible to share and promote ‘highlights’ on the timeline. This allows you as manager of the page to highlight important events, promotions or new products. As an administrator, you can promote an individual update to highlight by clicking on the star icon. This becomes visible when you move the cursor over the update.

7. Promote your website or campaigns with apps

An app is a kind of webpage within the facebook page. With this you can, for example, draw visitors of your Facebook page to a campaign, or refer to your website. By integrating a call-to-action in the form of an app on the page, the website gets more attention. This can promote traffic to the website.

Finally: What do you want to achieve with Facebook?

We often see that companies start enthusiastically with Facebook, but due to lack of a clear vision and objectives, after a few weeks or months, see no result and stop it. By starting with a clear strategy and objectives, you save valuable time and energy and you avoid disappointments. You can not score without a goal. 

FML Marketing – Estepona – San Pedro – Marbella

Thank you for reading our blog. If you need any assistance in the set up of your Facebook business page or the maintenance of it, please contact us now. We support many businesses in the Marbella, Estepona and San Pedro area. We offer clear social media packages to increase traffic and convert your visitors into clients!

If you do not have a specific strategy yet, but do you realize that Facebook offers new marketing opportunities? Then we are happy to help you map the opportunities for your company and create a result-oriented Facebook strategy.

The post How to build a professional Facebook page appeared first on FML Marketing.

First of all, let’s start with the definition. We use in this case the version of SEO support firm Moz. SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO San Pedro: Why it is important

There is still a world to win in local search traffic. In Spain, the local search results are not as heavily competed as in other countries. That is why you can now build up a head start if you can set up a good local SEO strategy.

Let’s break down and describe the parts:

• Quality of traffic. There is no point in attracting the whole digital world to your (local) business and its website. If you run a fine Italian restaurant in San Pedro, it makes no sense that people looking for car tires land on your website. That is not qualified as quality traffic. Instead, you want to attract visitors who are genuinely interested in product or service you offer.
• Quantity of traffic. When e right audience clicking through the search engine results pages (SERPs), the aim is to increase the amount of these visitors.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Local SEO versus Organic SEO

The most important difference between organic and local SEO is that local search has a geographical component. If someone is searching for a type of service, plus a location (e.g. Restaurant San Pedro), search engines like Google knows that the search has local intent. Search engines will also assume local intent in some searches. And all search engines want is to give the user exactly what they’re searching for.

Local SEO San Pedro: Define your Strategy

Below we will create a basis for a local SEO strategy for your company through a number of steps. We will first look at your goal, current situation, and possibilities. We then step by step to determine which local SEO areas you can still profit from, what the impact is and why you should or should not opt for that step.

STEP 1: Start roll-out Local SEO strategy

You must first define a starting point to see where you stand in terms of local search results. How do you currently rank for the keywords? Do you know who the competitors are, what they do and how strong they are? Is it not better to first focus on other keywords?

STEP 2: Time to prep

Do you have full control over your website? Can you adjust all important local SEO points on your site? Are all your branches verified? Do you have access (login and password) to all Google My Business locations? I know from experience that this is often not the case in practice. If you have these points in order, you can start looking at more advanced forms of local SEO. For example, can you produce high-quality content that meets SEO copywriting requirements and is this useful for your target audience? Do you have good channels (Social Media!) to put that content away?

STEP 3: On-page optimization

Impact: big
Effort: average
Obstacles: internal

For on-page optimization, consider adding a store locator, but also basic SEO criteria such as improving title, images and heading structure of your website.

STEP 4: Improve  Google My Business

Impact: low
Effort: small (hopefully)
Obstacles: internal / external

It helps to mention the keywords in the company name and to add opening hours and photos. If you really want to take steps, you have to get (positive) reviews on a regular basis, but this is just another discipline. Improving your Google My Business listings has no impact on your position in organic search results, but on your position in the local block that is often shown at the top of organic search results. This is often easy to adjust and the result is immediately visible. It is nice if your strategy not only shows long-term results, but also shows progress in the short term. This is possible with this quick win!

STEP 5: Increase (local) listings

Impact: average
Effort: great
Obstacles: external

Entries of company details are used to represent your company name and address information, for example in company guides. It is, therefore, the specific contact and addresses data of the various locations and not a link. It is important to have the correct data listed and that these are consistently the same.

Mobile SEO and Desktop SEO

You will have noticed that mobile has an increasingly strong position in the (online) world. The number of people searching via a mobile device on the internet is rapidly increasing. Therefore, not only SEO factors on the desktop play an important role in determining the rankings in the search results. Mobile SEO factors are becoming increasingly important when it comes to rankings within organic search results. That’s why it’s time to take a look at what exactly are the differences between mobile and desktop SEO.

• Responsive design

The responsive design of a website is a design that adapts to the screen format with which the visitor views the website. Having a responsive website can be seen as the most important SEO component for mobile.

• Pagespeed

The average loading time of the webpage is an important part of the Google algorithm. For mobile, even the page speed is a more important ranking factor than for desktop. To improve this, there are many good plugins to increase the loading speed of your website.

• Scheme.org

The layout of Schema.org structured data is even more important on mobile than on desktop. There is limited space available for mobile. As a result, rich snippets with important information (opening hours, product information, contact and address details) are shown earlier than on desktop. So make sure you have the schema.org in order.

• Local presence

The local visibility of your website is much more important on mobile than for desktop. This is also because mobile searches are ‘hyperlocal’. It is not only related to your IP address, Wi-Fi and search history but also to the location where a search is performed. As a result, the first three search results on mobile are usually part of the ‘mobile 3-pack’: a Google Maps widget with 3 search results in your area including website link, ‘call’ button, opening times, etc. It is, therefore, is essential that you have Google My Business and your local listings in order when you have a local branch. Also, make sure that you regularly use local keywords.

FML Marketing SEO San Pedro Services

With our team within FML Marketing, we provide SEO services for local and international businesses in Estepona, Manilva, San Pedro and Marbella.

The post SEO San Pedro: Search Engine Optimization explained appeared first on FML Marketing.

Online Marketing agency Benahavís

Companies that are looking for an online marketing agency today have higher demands than simply a standard online marketing campaign. Determining the right keywords is no longer sufficient. The modern online marketing agency thinks along with the customer’s strategy. It has experience, knows the target group and knows how to score in Google. The right online marketing agency ensures results. But what is an online marketing agency? An online marketing agency is an organization that specializes in online marketing. The definition of online marketing is: “The marketing of products or services via the internet.” Online marketing has many branches:

• Search engine optimization (SEO)
• Online advertising (SEA)
• E-mail marketing
• Content marketing
• Social media marketing
• Affiliate marketing

Choosing an online Marketing agency 

Which online tool will help you achieve your goals? Choosing the right online marketing agency plays a crucial role in the online marketing strategy. An online marketing agency that uses the wrong techniques can cost you a lot of money, or ensure that the website just drops instead of rises in the search results. This article contains 10 tips for choosing the best online marketing agency for your company.

1. Are the opportunities present?

“Online marketing, we must also start with that!” A well-known slogan that certainly contains a core of truth. Nevertheless, before starting online marketing, you have to think carefully about whether it is smart to start within the short term. Frequently, promising initiatives on practical feasibility, lack of budget, lack of perseverance, experience or just the right skills. Analyze the situation first before you actively search for an online marketing agency.

2. Determine the target

The first step in choosing an online marketing agency is to determine the objectives and how they are exactly achieved. After all, it is difficult to reach the final destination without a map. The main objectives are: how do you see your company at the end of the campaign and what are your expectations? Growth, continuity or more turnover? And how does your company distinguish itself from the competition?

3. There is more than just online marketing

Do not forget to consider in all euphoria whether this is the right choice. There may also be other, cheaper or more effective methods to achieve the objective. Perhaps online marketing is not at all effective for your target group or online marketing does not fit into the existing marketing strategy at all. There are plenty of reasons not to opt for online marketing. So first make a good analysis that you are working with an online marketing agency. If this analysis shows that online marketing actually remains the best choice, then go for it as well. Remember: online marketing is just a means to achieve a goal.

4. Who is the target group?

An entrepreneur who discovers the internet often sees all sorts of opportunities and starting points and often has difficulty in setting a limit. If they are enthusiastic about online marketing, they would prefer to sell this to everyone as quickly as possible. This makes the actual use of online marketing not immediately effective. Because how exactly are you going to promote your product or service? To who? If you sell coats, do not advertise on a blog about computers. Targeting a target group is therefore crucial. Would you like to focus on a certain part of the market or a particular niche? Then you better choose an agency that has experience with that or an agency that explicitly focuses on that target group. Often an online marketing agency has its own network with websites and blogs where they can promote your website, or they have connections with people who have this. For example, if you have a restaurant, you would like an online marketing agency with experience in your market and a network that connects to this. In many cases, a company simply wants to make more sales. Then you are looking for an online marketing agency with experience in your industry that simply generates more revenue, whether through SEO, SEA or a newsletter.

5. Where is the target group?

It is important that you know where the target group is at what time and in what frequency. on which channels is the target group most receptive to a commercial message? In what form and at what time does the target group prefer to retrieve certain information? To have insight into the target group in an important part of online marketing, if you do not have this, chances are you are using the wrong strategy on the wrong channels.

6. White hat SEO

A lot can go wrong with online marketing, and one of the biggest problems is ‘black hat seo’: climbing in Google in a way that Google disapproves. Does the online marketing agency use ‘white hat techniques’ for search engine optimization (SEO)? White hat techniques are SEO strategies and techniques that are focused on the reader, instead of on the search engines like Google, and are also allowed by the search engines.

7. Social media activity

Social media has erupted into one of the most important means of communication today, especially among young people. Search engines also keep an eye on social media to determine which websites and Social media web content are important. (That is why Google started with Google Plus)

The social media are used so intensively that they are good channels for spreading news. This quickly reaches the target group and the short and powerful messages are easily read. In many messages, a link can be found to more information on a website, so additional visitors are realized. Because messages on social media are easy to share, the new spreads like a running fire and also reaches people you would not otherwise have reached. For example, references in social media can contribute well to more traffic and the online marketing strategy. Search engines use the information from social media when evaluating web pages. The more often content on a web page is retweeted, liked or shared, the more the content is valued by visitors and indirectly also the search engines.

Choosing your Marketing agency

Then the big decision: which online marketing agency do you choose? Have you put all the online marketing agencies together and compared the pros and cons with each other? How is the service? Do you know companies that have already collaborated with the online marketing agency? Checking references is never bad. Is the online marketing agency flexible and can they explain everything to you in a universal language? These are all things that you have to take into account. Therefore, you should be equally well immersed in the world of online marketing before joining an online marketing agency. There is more to it than you would say at first sight.

FML Marketing agency Benahavís

FML Marketing is an International-orientated company. Our staff speaks English, Spanish, German, Dutch and French. We serve clients in 5 different countries from our offices in Estepona and Amsterdam. We are looking forward to supporting you with your digital project.

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