From content creation to keyword research and fact-checking, AI has found its place in every corner of the market. It is undeniable that AI has become an integral part of SEO strategies, offering immense potential for improving website rankings. In this article, we will explore eight outstanding AI tools that can revolutionize your approach to SEO.

The Power of AI in SEO

Before delving into the specifics of the AI tools, it is essential to understand the role of AI in the SEO landscape. AI offers unmatched capabilities to automate mundane tasks, save time, and enhance productivity. These tools can generate high-quality content, analyze keyword data, optimize readability, and even fact-check information. However, it is crucial to strike a balance between utilizing AI and maintaining your unique perspective. While AI can assist in various aspects of SEO, your input and critical thinking are vital to ensure authenticity and trustworthiness. The human element remains essential to achieving top search engine rankings.

1. ChatGPT (Plus)

ChatGPT is a widely known text-based AI model that can interact with users in a conversational manner. This tool can help with a wide range of requests, making it incredibly versatile for SEO purposes. Whether you need answers to specific questions or content creation assistance, ChatGPT has got you covered. One of its standout features is the ability to customize requests. If the generated content is too long, you can ask ChatGPT to shorten it. You can also request changes to the tone of voice or even ask for a complete rewrite. With ChatGPT, you have the flexibility to refine the generated text until you are satisfied with the result.

While there is a paid version called ChatGPT Plus that offers additional features and faster response times, the free version is already a powerful tool worth exploring. It is recommended to start with the free tool if you are new to ChatGPT.

2. Jasper

Jasper is an AI tool specifically designed for marketing content creation. It caters to individuals working in marketing and entrepreneurs who handle their own marketing efforts. With Jasper, you can request various types of content, such as blog posts, social media updates, email copies, and website copy. The tool allows you to upload a style guide or examples of your content to help it learn your preferred tone of voice. Additionally, you can provide information about your company, products or services, audience, and campaign brief to ensure on-brand and detailed content creation. Jasper even comes in the form of a convenient browser extension, enabling seamless integration with platforms like WordPress and Gmail.

Jasper operates on a subscription-based model, offering different pricing options to suit your needs. You can also take advantage of a free trial to test its capabilities before committing.

3. Keyword Insights

Keyword research is an essential but time-consuming aspect of SEO. Keyword Insights is an AI-powered tool specifically designed to streamline this process. By entering a keyword, you can unlock a wealth of related keywords and their search volumes. The tool also assists in categorizing keywords by clustering them effectively. Additionally, you can upload other files to incorporate additional keywords into the analysis. Keyword Insights provides a comprehensive overview of all your keywords, helping you make informed decisions about which ones to prioritize. The tool’s algorithm even suggests the best keyword choice based on the current data. What sets Keyword Insights apart is its integrated writing assistant, which can generate article outlines or suggest relevant content based on top-ranking websites.

Keyword Insights operates on a subscription basis, offering various pricing options. Some plans even allow for team sharing, making it ideal for collaborative SEO efforts. While the tool offers valuable features for organized keyword research, it is important to strike a balance and avoid relying solely on its writing assistant to maintain originality and authenticity.

4. Semrush SEO Writing Assistant

Semrush is a renowned SEO tool, and its SEO Writing Assistant, powered by AI, is a valuable addition to its suite of features. This tool analyzes your text from an SEO, readability, originality, and tone of voice perspective. It offers suggestions based on the analysis, including features like the Rephraser, Compose, and Ask AI. The Originality section of the tool is particularly noteworthy, as it helps you create content that stands out from the crowd and checks for plagiarism. Semrush’s Content Marketing Platform, which includes the SEO Writing Assistant, is available with select subscription plans.

Semrush’s AI-powered writing assistant provides invaluable insights and optimizations for your content creation process. Combined with Semrush’s comprehensive SEO features, it is a tool worth considering.

5. MarketMuse

MarketMuse is a content planning and optimization software that harnesses the power of AI. It offers a range of SEO and automation features, making it an all-in-one platform for content creation. MarketMuse analyzes your website and compares it to competitors in your niche, providing personalized data-driven insights. The tool assists with keyword research, content planning, and even generates content recommendations. By centralizing all these functions, MarketMuse saves time and enables informed decision-making. It operates on a subscription-based model, offering different plans to suit your specific needs.

MarketMuse’s comprehensive suite of AI-powered features makes it a valuable asset for SEO professionals and content creators alike.

6. Originality.ai

As the name suggests, Originality.ai focuses on fact-checking and plagiarism detection. In the era of AI, maintaining trustworthiness and accuracy is crucial for SEO success. Originality.ai offers a reliable solution to ensure your content is factually accurate and free from unintentional plagiarism. Interestingly, the tool also includes an AI Content Detector that can identify content created by AI, even if it has been paraphrased. Originality.ai offers both monthly subscription and pay-as-you-go options, allowing you to choose the most suitable plan for your needs.

Originality.ai provides an essential service in today’s AI-driven world, helping you maintain credibility and authenticity in your content.

7. Grammarly

Grammarly is a well-known tool among writers, offering assistance with spelling and grammar. With the integration of AI, Grammarly has expanded its capabilities to support online content creation even further. The tool now includes a generative text feature, allowing you to receive instant drafts based on prompts. It also offers a rewrite feature to adjust the tone of voice, and you can teach it your personal communication style for tailored suggestions. Furthermore, Grammarly provides brainstorming and outline suggestions based on your specific task. Grammarly offers a free plan with basic AI assistance and a limited number of AI prompts per month. Paid subscription plans are available for more advanced features and increased usage.

Grammarly’s AI-powered features make it a valuable tool for anyone involved in online content creation.

8. Yoast SEO & WooCommerce SEO

No discussion of AI tools for SEO would be complete without mentioning Yoast SEO and Yoast WooCommerce SEO. Yoast offers an AI feature in their premium plugins that generates SEO titles, meta descriptions, and social snippets. With the click of a button, you can obtain several options tailored to increase your click-through rates. This feature saves time and ensures that your website’s presence in search engine results is optimized for maximum visibility. Yoast SEO and Yoast WooCommerce SEO are available through a yearly subscription plan, making them accessible to a wide range of users.

Yoast’s AI features provide a seamless integration into your SEO workflow, allowing you to enhance your website’s performance effectively.

Conclusion

The emergence of AI has revolutionized the SEO landscape, offering a wide array of tools to streamline and enhance various aspects of search engine optimization. From content creation to keyword research, fact-checking, and more, these AI-powered tools provide invaluable assistance. However, it is essential to strike a balance between utilizing AI and maintaining your unique perspective. Remember that authenticity and trustworthiness are paramount for both your audience and SEO success.

While AI can be a powerful ally, your critical thinking and human touch remain instrumental in achieving top search engine rankings. Experiment with these AI tools, harness their potential and make informed decisions to elevate your website’s SEO.

The post 8 AI tools that will elevate your website’s SEO appeared first on FML Marketing.

Introduction to Google Ads

Google Ads, formerly known as Google AdWords, is a powerful pay-per-click advertising platform that allows businesses to display their ads on Google’s search engine results pages (SERPs) and partner websites. With Google Ads, you can reach a vast audience of potential customers and drive targeted traffic to your website.

The Benefits of PPC Advertising

PPC advertising offers several advantages for businesses looking to boost their online visibility and generate leads. Here are some key benefits of running Google Ads campaigns:

1. Instant Visibility: Unlike organic search engine optimization (SEO), PPC ads provide immediate visibility on search engine results pages, allowing you to reach potential customers right when they are actively searching for products or services related to your business.

2. Targeted Advertising: Google Ads allows you to target specific keywords, demographics, locations, and even devices, ensuring that your ads are shown to the most relevant audience. This targeted approach increases the likelihood of reaching potential customers who are more likely to convert.

3. Cost Control: With PPC advertising, you have full control over your budget. You only pay when someone clicks on your ad, making it a cost-effective advertising method. You can set daily or monthly budgets to ensure you stay within your desired spending limits.

4. Measurable Results: Google Ads provides comprehensive reporting and analytics tools that enable you to track the performance of your campaigns. You can measure key metrics such as click-through rates, conversion rates, and return on investment (ROI), allowing you to make data-driven decisions to optimize your campaigns.

Understanding Google Ads Campaign Structure

To effectively run Google Ads campaigns, it’s essential to understand the campaign structure. Google Ads campaigns are organized into hierarchical structures consisting of the following elements:

1. Account: Your Google Ads account is the top-level entity that contains all your campaigns, ad groups, ads, and keywords. It is linked to your billing information and provides access to various account settings.

2. Campaign: A campaign is a container for your ads and ad groups. Within a campaign, you define your advertising objectives, budget, targeting settings, and other campaign-specific parameters.

3. Ad Group: Ad groups are subdivisions within a campaign that house specific sets of ads and keywords. Grouping your ads and keywords into relevant ad groups allows for better organization and targeting.

4. Ad: An ad is the creative element that is displayed to users. It includes a headline, description, and a link to a specific landing page. Ads can be text-based, image-based, or video-based, depending on the campaign type.

5. Keyword: Keywords are the search terms or phrases that trigger your ads to appear when users search on Google. Choosing the right keywords is crucial for reaching your target audience and driving relevant traffic to your website.

Setting Up Your Google Ads Account

To get started with Google Ads, you need to create an account. Follow these steps to set up your Google Ads account:

1. Visit the Google Ads website and click on “Get Started” or “Start Now.”
2. Sign in with your Google account or create a new one if you don’t already have one.
3. Enter your account details, including your business name, website, and currency preferences.
4. Provide your billing information, such as your credit card details or bank account information.
5. Set up your campaign by selecting your campaign goals, target locations, and budget.

Defining Your Campaign Goals

Before launching your Google Ads campaign, it’s essential to define your campaign goals. Your campaign goals should align with your overall business objectives and help drive the desired action from your target audience. Here are some common campaign goals:

1. Increase Website Traffic: If your primary objective is to drive more traffic to your website, you can set up a campaign focused on increasing clicks or website visits.

2. Generate Leads: If lead generation is your goal, you can create a campaign that encourages users to fill out a form, request a quote, or sign up for a newsletter.

3. Boost Sales and Conversions: If your main objective is to drive sales and conversions, you can set up a campaign optimized for conversions, where you define specific actions as conversion goals, such as completing a purchase or submitting a contact form.

4. Enhance Brand Awareness: If you want to increase brand visibility and reach a broader audience, you can run a campaign aimed at increasing impressions and brand recall.

By clearly defining your campaign goals, you can tailor your ad messaging, targeting, and bidding strategies to maximize the desired outcomes.

Creating Compelling Ad Copy

One of the key factors in running successful Google Ads campaigns is creating compelling ad copy that grabs the attention of your target audience and encourages them to take action. Here are some tips for writing effective ad copy:

1. Use Attention-Grabbing Headlines: Your headline is the first thing users see, so make it catchy and relevant to their search query. Include keywords and highlight your unique selling proposition.

2. Craft Compelling Descriptions: Use concise and persuasive descriptions to communicate the value and benefits of your products or services. Focus on addressing the pain points of your target audience and offering solutions.

3. Include Strong Call-to-Actions: Encourage users to take action by including clear and compelling calls-to-action (CTAs). Use action verbs and create a sense of urgency or exclusivity to motivate users to click on your ad.

4. Highlight Unique Selling Points: Differentiate yourself from competitors by highlighting your unique selling points. What makes your business or offerings stand out? Emphasize special offers, discounts, or unique features that set you apart.

5. Test Different Variations: Don’t settle for one ad copy. Create multiple variations and test them to identify which ones perform best. Continuously refine and optimize your ad copy based on performance data.

Remember, your ad copy should align with your landing page content to provide a seamless user experience and increase the likelihood of conversion.

Targeting the Right Keywords

Selecting the right keywords is crucial for reaching your target audience and maximizing the effectiveness of your Google Ads campaigns. Here are some tips for targeting the right keywords:

1. Conduct Keyword Research: Use keyword research tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify relevant keywords related to your products or services. Look for keywords with a high search volume and low competition.

2. Focus on Long-Tail Keywords: Long-tail keywords are longer and more specific search phrases that have less competition. They often indicate higher intent and can drive more qualified traffic to your website.

3. Consider Keyword Match Types: Google Ads offers different keyword match types, including broad match, phrase match, exact match, and broad match modifier. Each match type determines how closely the user’s search query must match your selected keywords for your ad to appear.

4. Negative Keywords: Use negative keywords to exclude certain search terms that are not relevant to your business. This helps to refine your targeting and prevent your ads from appearing for irrelevant searches.

5. Monitor and Refine: Regularly monitor the performance of your keywords and make adjustments based on data. Identify high-performing keywords and increase their bids or create separate ad groups to target them more effectively.

By targeting the right keywords, you can increase the visibility of your ads to users actively searching for products or services similar to what you offer.

Optimizing Ad Groups for Better Performance

Organizing your ads into relevant ad groups is essential for optimizing your Google Ads campaigns. Here are some tips for optimizing your ad groups:

1. Group by Theme or Product: Create ad groups that focus on specific themes or product categories. This allows you to tailor your ad copy and landing pages to specific audience segments and increase relevance.

2. Use Ad Group-Level Keywords: Assign keywords to each ad group that closely align with the ad copy and landing page content. This improves the Quality Score of your ads and increases the chances of appearing in relevant searches.

3. Test Different Ad Variations: Create multiple variations of your ads within each ad group and test them to identify the best-performing ones. Experiment with different headlines, descriptions, and CTAs to find the winning combination.

4. Optimize Ad Group Settings: Fine-tune your ad group settings to maximize performance. Adjust your bid strategy, targeting options, and ad rotation settings based on your campaign goals and performance metrics.

5. Regularly Review and Refine: Continuously monitor the performance of your ad groups and make data-driven adjustments. Identify underperforming ad groups and optimize them for better results.

By organizing your ads into well-structured ad groups and optimizing them based on performance data, you can improve the effectiveness of your Google Ads campaigns and maximize your return on investment.

Utilizing Ad Extensions for Enhanced Visibility

Ad extensions are additional pieces of information that can be added to your ads to provide more context and increase visibility. Here are some popular ad extensions you can utilize:

1. Sitelink Extensions: Sitelink extensions allow you to add additional links to specific pages on your website. This provides users with more options to explore relevant content and increases the likelihood of clicks.

2. Call Extensions: Call extensions display your phone number alongside your ad, allowing users to call your business directly from the search results. This is particularly useful for businesses that rely on phone calls for conversions.

3. Location Extensions: Location extensions show your business address alongside your ad, making it easier for local customers to find and visit your physical location. This is beneficial for businesses with brick-and-mortar stores or local service areas.

4. Callout Extensions: Callout extensions allow you to highlight key features or benefits of your products or services. Use callouts to showcase free shipping, 24/7 customer support, or any other unique selling points.

5. Review Extensions: Review extensions display positive reviews or ratings from reputable sources alongside your ad. This builds trust and credibility, increasing the chances of users clicking on your ad.

By utilizing ad extensions, you can enhance the visibility and effectiveness of your Google Ads campaigns, providing users with more information and compelling reasons to click on your ads.

Monitoring and Analyzing Your Campaigns

Regular monitoring and analysis are essential for the success of your Google Ads campaigns. Here are some key metrics to monitor and analyze:

1. Click-Through Rate (CTR): CTR measures the percentage of users who click on your ad after seeing it. A higher CTR indicates that your ad is relevant and engaging to your target audience.

2. Conversion Rate: Conversion rate measures the percentage of users who complete a desired action, such as making a purchase or filling out a contact form. A higher conversion rate indicates that your ad and landing page are effectively driving conversions.

3. Cost per Acquisition (CPA): CPA measures the average cost of acquiring a customer or lead. It helps you assess the efficiency of your advertising spend and optimize your campaigns for better ROI.

4. Quality Score: Quality Score is a metric used by Google to evaluate the relevance and quality of your ads, keywords, and landing pages. A higher Quality Score can result in lower ad costs and better ad positions.

5. Return on Ad Spend (ROAS): ROAS measures the revenue generated for every dollar spent on advertising. It helps you assess the profitability of your Google Ads campaigns and optimize your bidding strategies.

By regularly monitoring these key metrics and analyzing the data, you can identify areas for improvement, make data-driven decisions, and optimize your campaigns for better performance.

Implementing Split Testing to Improve Results

Split testing, also known as A/B testing, is a powerful technique to optimize your Google Ads campaigns. Here’s how you can implement split testing:

1. Identify Test Variables: Determine the specific elements you want to test, such as ad copy, headlines, keywords, or landing page design. Focus on one variable at a time to accurately measure its impact.

2. Create Test Variations: Create multiple variations of the test variable. For example, if you’re testing ad headlines, create two or more headlines with slight variations in wording or messaging.

3. Split Traffic: Divide your ad impressions evenly between the different test variations. This ensures that each variation gets an equal opportunity to be shown to your target audience.

4. Monitor Performance: Track the performance of each test variation using key metrics such as CTR, conversion rate, and ROI. Identify the variation that performs better and generates more favorable results.

5. Implement the Winning Variation: Once you have identified the winning variation, implement it as the new default and continue testing other variables to further optimize your campaigns.

Split testing allows you to make data-driven decisions and continuously improve the performance of your Google Ads campaigns. By systematically testing and optimizing different elements, you can drive better results and maximize your return on investment.

Maximizing ROI with Conversion Tracking

Conversion tracking is a crucial component of successful Google Ads campaigns. It allows you to measure the effectiveness of your ads and track the actions users take after clicking on your ads. Here’s how you can maximize ROI with conversion tracking:

1. Set Up Conversion Tracking: Use Google Ads’ conversion tracking feature to track specific actions on your website, such as form submissions, purchases, or newsletter sign-ups. Install the Google Ads conversion tracking code on your website to start tracking conversions.

2. Define Conversion Goals: Clearly define the actions you consider as conversions. This could be a completed purchase, a lead form submission, or any other desired action that indicates a successful conversion.

3. Assign Values to Conversions: Assign a value to each conversion to measure the monetary impact of your advertising efforts. For example, if your average order value is $100, you can assign a value of $100 to each completed purchase.

4. Analyze Conversion Data: Regularly analyze your conversion data to assess the performance of your campaigns. Identify high-performing keywords, ad groups, and ads that drive the most valuable conversions.

5. Optimize for High-Converting Keywords: Allocate more budget and bidding power to keywords and ad groups that have a higher conversion rate and generate a higher ROI. Pause or refine underperforming keywords or ad groups to minimize wasted ad spend.

By accurately tracking conversions and analyzing the data, you can identify the most effective elements of your campaigns, allocate resources wisely, and maximize your return on investment.

Conclusion

Running Google Ads campaigns can be a highly effective strategy for lead generation and business growth. By following the steps outlined in this comprehensive guide, you can master the art of Google Ads and drive targeted traffic to your website. Remember to continually monitor and optimize your campaigns based on performance data, test different variations, and track conversions to maximize your ROI. With a well-executed Google Ads strategy, you can reach your target audience, generate quality leads, and achieve your business objectives.

FML Marketing is a lead generation and PPC agency with +10 years of experience. Contact us today to learn more about how we can help you maximize your Google Ads campaigns and drive business growth.

The post How to run your first Google ads campaign (2024 UPDATE) appeared first on FML Marketing.

1. Searching on your brand name

If you have professionally built up a webshop, you will be able to see your turnover growth in the first few years without applying many special tricks. After a few years, however, this could decline…Time to tap into new marketing channels. You can then, for example, choose display marketing. This is because in this way you can reach entire target groups that are of value to you. This is the group that is already looking for products that you offer.

Through this form of marketing, you can create awareness of your brand. The attractive thing about this method is that you can use it to approach new target groups via a Google Ads display campaign. This not only results in clicks but also in searches by brand name. This way, you will have double fun. Moreover, you can target your competitors and use searches including their brand name to trigger your ads!

2. Achieving multiple goals

For many, display marketing is a no go because the costs do not outweigh the conversions compared to other methods. At least…that is what they think! What they don’t realize, however, is that the value of this form of marketing is more than just conversion. So it is also important to see this in the right perspective and to determine when your campaign is successful. Think of it as a similar way as a television effort. There is no direct conversion to be derived from this either. Think about the range of potential customers, the increase in reach for your brand. And guess what, it works wonders in combination with retargeting!

This is also called the engagement phase. You can then use the data that you have collected through display advertising, later on, to focus even more specifically on certain target groups. You can then tailor your message to them. After all, you ultimately want to reach and activate the most relevant target group. The available data helps you to easily identify these target groups so that you can work with them in a targeted manner.

3 A new opportunity for near-customers

Display marketing is the way you can alert new customers to your name. It’s also the way to make visitors who didn’t become customers aware of what you have to offer. For example, you can use a banner to approach them again about the product they have viewed, or sometimes even put it in their shopping cart, but did not buy it.

There is a method that works very well. This is, of course, dynamic remarketing. It is a way to show a product that is known to have been viewed by the visitor. This offers an important advantage. After all, you know exactly which product to market in the banner. It can help to link a special offer to it.

4 Ensuring clear recognition

The last point to think about is the recognisability of your brand. After all, display marketing allows you to visualize your brand for potential customers. Advertisements via search engines do not offer this possibility. It has long been known what value the recognizability has in terms of increasing a market share.

That is why this form of marketing can coexist with, for example, regular search Google Ads. This gives you an extra opportunity to work with logos, colours and house styles. These are all characteristics that can influence your (future) customer. This is even a strengthening factor when you consider how wide the range of display marketing can be. If you use banners for near-customers, then recognizability is also a factor that will trigger them!

The value of display marketing

In short, display marketing serves several purposes. It makes customers aware of their needs. It offers opportunities to re-invigorate near-customers. It provides more reach and increases brand awareness. Moreover, it provides a visual component and recognizability.

Thank you for reading Why Display Marketing should be on your mind in 2020. Feel free to leave a comment below, or to get in touch with FML Marketing if you wish to learn more about the opportunities of display marketing.

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Good WordPress hosting ensures a fast website. And a fast website is important for both your visitors and Google. First of all, visitors drop out if it takes too long to load your website. And Google rewards fast websites. They get higher in the search results. And website hosting is one of the most important factors of a fast website. It is the ground you start building from.

In addition, you can and must do everything yourself to make your website faster. But it all starts with a host that makes it possible to have a fast website. Otherwise, you can optimize all you like, but it will never harvest the desired result.

The other way around is also true. You can have a good WordPress website provider, but if you don’t do anything to optimize your WordPress website it won’t help you. But more about that another time. First, a number of criteria to choose a good WordPress website provider in Spain or any other European country for that matter.

What should you pay attention to when choosing good WordPress hosting?

In recent years I have moved my websites several times to other WordPress hosting in the Netherlands and abroad. This is because I was always dissatisfied with a certain aspect. One time it was slow websites, the other time it was bad support. As a result, I now know what to look out for when choosing good WordPress hosting in the Netherlands. This has led to the following criteria.

Speed

Speed is the most important criterion for me. But how do you find out if a WordPress hosting provider is fast?

To start with, you can read reviews. There are all kinds of comparison sites. And if you already have WordPress hosting in mind, you can specifically search for reviews or experiences for this WordPress hosting provider. You will then be able to read quickly enough whether it is a good choice.

Price can also say something about speed. In general, the cheaper a WordPress hosting provider, the more websites on the server, and the slower your website will be. So my advice is to stay away from discounters in the field of WordPress hosting in Spain, the UK, the Netherlands, etc.. Don’t choose the cheapest one, but pay a bit more.

It is also important where the server is located. If your target group is in the Netherlands, choose a server in the Netherlands. However, if you mainly have visitors from America, choose a server in America. This does not necessarily mean that you have to choose a Dutch WordPress hosting provider. There are also foreign WordPress hosting providers with servers in the Netherlands.

Some WordPress hosting providers have extra caching functionality. This can make your website considerably faster. Furthermore, your site will get considerably faster from SSD website hosting. So choose a hosting provider that supports this. For some time now, some hosting providers support HTTP/2. A successor to the HTTP protocol that makes your site considerably faster because files are loaded at the same time instead of one after the other… So choose a hosting provider that supports HTTP/2.

Also good: if the hosting provider has taken measures to ensure that other websites on the server cannot slow down your website.

Attention to security

WordPress sites are regularly attacked by hackers. That is why it is good to choose a website hosting provider that pays attention to the security of your website.

For example, by:

• offering the possibility to update your WordPress and plugins automatically.
• quickly close security holes on the server
• apply technology that prevents a hacked website from infecting other websites on the same server
• Here too, the following applies: Siteground has and does all of the above.

Let’s Encrypt SSL Certificates

An SSL certificate is nowadays a must (see also my other blog about this). Browsers say your site is not safe if you don’t have one. And search engines like Google give priority to secure websites. This means websites using an SSL certificate. Well, until now that was sometimes complicated to arrange. And SSL certificates cost money. Nevertheless, now you have the open-source project Let’s Encrypt. This allows you to apply for a free SSL certificate. And you don’t need your own unique IP address anymore.

Support

I think good support is very important. I always look at how to get in touch first. Is that only by e-mail? Maybe there is a support forum where you can see how well they answer questions.

Also important: how fast is the response. Is it within 15 minutes or can it take a few days? And what about support in the evenings or on weekends?

An example of how you don’t want it: I recently had to transfer a website for a customer and wanted to create an extra database for that purpose. It already started with the fact that I couldn’t do it myself (silly!). That had to be done by support. Unfortunately, they hadn’t done that. We found out on Friday after 5 pm and then had to wait until Monday morning before we could continue.

I need support at the most impossible hours because I run into something. That’s why I always choose a large WordPress hosting provider with support 24 hours a day, 7 days a week. A large WordPress hosting provider can offer this because they have a support team all over the world. So there is always someone awake and working. I haven’t found a Dutch WordPress hosting provider that can offer this.

A special form of support is the transfer service. Some WordPress hosting providers offer to transfer your website for free if you switch to them. This can save you a lot of time and frustration.

The numbers

The numbers or features are also important. The megabytes and gigabytes:

• How much web space do you get to set up your website? I like to have at least one gigabyte. In my case, this space is not only for my website but also for my e-mail. I use the so-called IMAP protocol. This means that all e-mail stays on the server. And when you receive an e-mail with a large attachment, you are suddenly at your limit.
• How many e-mail addresses can you have? Useful if you want to link multiple e-mail addresses to your domain. For example, for freelancers or employees who help you. Or to separate support from regular mail.
• How many databases can you use? Additional databases are useful for test sites, for example.
• How much traffic is your website allowed to have? You may not be so quick to reach this limit, but it’s good to know.
• How many websites can you put on one package? If you only have one website, that’s not important, but if you have more, you might be able to save money. And who knows what the future holds.

Extra functionality

Also look at extra functionality such as:

• Does the website hosting provider have a WordPress installer? This will allow you to install WordPress with just a few clicks.
• Are automatic backups made? How often? How far back in time can I go? Can I access it myself or do I need support for this?
• Can I access the log files myself (raw access logs)? These are files in which you can see exactly what is happening on your website. Very useful if your website is slow or has been hacked.
• Can I set “Cron jobs” myself? Cron jobs are tasks that are performed automatically at a fixed interval. A normal user will not need them. But I am not a normal user …
• Can I test my website with “staging”? With staging, you can make a copy of your website with one click of a button. With this copy you can, for example, test new plugins or make other changes. If you are satisfied with the result, you

Price – Cheap WordPress Hosting Providers: A NO GO!

I advise you not to go for the cheapest for a business website. Cheap WordPress hosting providers:

• put a lot of websites on one server, which results in a slow website.
• are often difficult to reach for support questions
• often respond slowly to support questions

For a private website that’s not so bad. But for a business website, you don’t want all that. In any case, I would like to pay a few extra tens for quality and SERVICE!

Therefore, I can not stress enough to search for a very good price/quality ratio.

A fast website

At FML Marketing, we pay a lot of attention to the speed of your site, such as:

• Fast NGINX servers in Amsterdam, London and two other continents which is important if you mainly have visitors from Europe, and the rest of the world.
• All shared website hosting servers have SSD disks, which makes your website considerably faster (nowadays many providers have this, but Siteground already offered this in 2015, indicating that they are at the forefront with new technologies).
• HTTP/2 on all shared and cloud servers, which means that the different files of your website are loaded at the same time instead of one after the other, which also results in a faster website (they have had this since 2015 when it wasn’t standard yet).
• A self-developed SG Optimizer plug-in to accelerate WordPress websites. With its caching capabilities and front-end and image optimization features, it optimizes the performance of WordPress sites so much that, according to Siteground, you can see speed benefits between 20% and 500%.
• Free Cloudflare CDN integration allowing some files to be loaded from the fast Cloudflare servers and making your site faster.
• The latest PHP version for even faster websites.

FML Marketing – Hosting Experts Marbella

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What is CTR?

In the world of online marketing, it’s a common term: the CTR, also known as click-through rate, clickthrough rate or click through rate. Especially within Google Ads and Microsoft Advertising, this percentage is highly valued. This term tells you what the ratio is between the number of people that see your advertisement and how often they click through to your landing page. The higher this percentage, the higher the chance of a conversion.
The click-through rate is just as important for SEO. You want to know whether these high, organic positions within Google actually generate a lot of new visitors. Does only a small part of it click through to your website? This is a signal that the meta description, URL and page title have not been optimised sufficiently. These texts are not sufficiently appealing. High time to adjust that!

5 tips to increase the CTR of organic search results

Getting people to your website. As an entrepreneur, of course, you want nothing better. You know better than anyone that this is the first step towards a conversion. Fortunately, as the owner of a domain, you can influence the click-through rate of a landing page yourself. With the next five tips, you will attract more potential customers to your website.

TIP: Apply these tips to your existing content to increase the CTR of existing organic search results and content.

Tip 1: Create an attractive meta description

The meta description is one of the most important texts within Google’s SERP. It gives you an attractive description of your landing page. You have to sell your website, as it were, to the users of Google. Don’t fill in anything here? Then Google will get a random piece of text from your page. Of course, this flow of words is not written for visitors to click through. It is therefore not surprising that filling in a meta description often results in a higher CTR.
Example Meta Description
The good meta description tempts you to click!

Tip 2: Include the main search word in the URL

Not only Google but also the potential visitors of your website attach great importance to the words that appear in your URL. With these words, they determine whether the page actually answers their question. Many reports underline the importance of the right choice of words. URLs in which a specific search term is used, show 45% growth in their CTR. Non-matching words, which do match the search, also have a significantly higher click-through rate.
Keyword in the URL
The main search term of this page is used in the URL.

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Tip 3: Use 15 to 45 characters in the page title

The maximum length of the page title has changed regularly in recent years. However, research shows that these changes have little effect on the efficiency of the text. It follows that when a page title contains between 15 and 45 characters, the click-through ratio is almost 9% higher. Do you use more or fewer characters? Then you reduce your chances of a click.
Characters page title
This page title is – with 26 characters – short but powerful. Service + company name.

Tip 4: Ask a question in the page title

Google users are often looking for answers. How high is the Empire State Building? Where can I find a cheap pizzeria in Estepona? Best golf course in Marbella? It is, therefore, no surprise that asking questions in the page title is a good strategy. This is because you indicate that your landing page will provide the user with the correct answer. Do you use a who-, what-, true-, why-, when- or how-question in your page title? Then the CTR of your landing page is on average 14.1% higher than for variants without a question.
Question in the page title
This page answers the question of a visitor

Tip 5: Emotions in the page title increase CTR

In the world of advertising, you regularly come across them: texts that try to appeal to emotions. With Product X you become a leading professional! Or: Prevent mistakes on the shop floor with Product Y. It’s no surprise that this technique also works well in the world of online marketing. Even today, page titles with a positive or negative charge score significantly more clicks.
Emotion in page title
This blog title responds to emotion

Need help optimizing your organic results?

Getting visitors from Google or other search engines on your website. As an internet entrepreneur, this is a very important goal. To make this wish come true, it is important that you optimize the page title, meta description and URL structure of your landing pages. Do you need help with filling in these elements correctly? The SEO specialists at FML Marketing will be happy to help you! Contact us today.

Thank you for reading – 5 tips to increase the CTR of organic search results –

The post 5 tips to increase the CTR of organic search results appeared first on FML Marketing.

5 costly mistakes people make when advertising on Facebook

In this blog, I explain 5 possible causes that can make you pay too much for advertisements or get too little results. If you are just getting started with Facebook ads, I advise you to read this article first:

Facebook Ads Guide for beginners

How to build a professional Facebook Page

Error 1: Bidding against yourself

Like Google Ads, Facebook Ads are placed on the basis of an auction system and bids for views, clicks or conversions. A view of your ad is based on:

• Advertisement Quality
• Target group Relevance
• Bid Strategy for Campaign

When setting up your campaign, of course, you choose the option lowest cost. See the image above. This means that Facebook automatically offers more to get more results out of your campaign. Facebook does this very well unless you use the same target group in multiple campaigns or advertising sets. Then you bid against yourself, which is not in favor of your wallet…

Example: When in a Facebook account 2 campaigns have been created. In both campaigns, the same 2 target groups [SME owners] and [self-employed persons] are used. If you set this up in this way, you can promote with 2 different advertisements at the same time to exactly the same target group. In this way, you compete with yourself.

Accounts built up in this way will either spend far too much per intended result or will no longer be shown at all. If you do want to run several campaigns, you will have to split up and/or exclude target groups so that you do not compete with yourself.

Error 2: You are using too low a bid limit

When setting up campaigns, Facebook offers you the possibility to set a bid limit. A bid limit is a maximum price you want to pay for clicks, views or conversions. If you set the bid limit too low (which is tempting of course), your ads will not be shown at all.

Error 3: You are not using Budget Optimization

It is always wise to test multiple advertisements in one campaign. For example, you can vary ads based on different photos, ad texts, header lines, and CTA buttons. If you don’t use Budget Optimization, Facebook will continue to distribute the budget evenly across the ads. Even if one or more advertisements are underperforming.

The way to prevent this is to enable the [Budget Optimization] option when setting up your campaign. See the image below. CBO uses your campaign budget and your bid strategy – which might be, for example, the lowest cost per action (CPA) or highest return on ad spend (ROAS) – to automatically and continuously find the best active opportunities for results across your ad sets.

Error 4: You have fewer conversions than possible

The ultimate goal of every Facebook Marketing Funnel is of course to generate leads, requests for quotes, customers or direct sales. After all, we don’t advertise because we think Mark Zuckerberg is such a nice guy…

If your campaign doesn’t realize conversions or sales, you will have to pay more attention to conversion optimization. On the one hand, you can work on your offer (how to make it more attractive). On the other hand, you can work on the way your target group converts faster. For example, a faster website, a simpler form or checkout page.

Another possibility is to change your bid strategy. Automatically this strategy is set to lowest cost. If you use the \Target Costs’ option and set it to the maximum that you are willing to pay, you may be able to realize more conversions. Make sure you enter enough budget in the campaign and don’t set the target costs too low. Otherwise, you will achieve the opposite.

Error 5: Failure to take the relevance diagnostics into account

The relevance of your Facebook ads is a rating from Facebook that is divided over three parts. The new metrics are quality ranking, engagement rate ranking and conversion rate ranking.

• The quality ranking metric will measure an ad’s perceived quality compared to ads competing for the same target audience.
• The engagement rate metric will work the same way, showing an ad’s expected engagement rate compared to ads competing for the same audience.
• The conversion rate ranking shows an ad’s expected conversion rates when compared to ads with the same optimization goals and audience.

Relevance diagnostics say something about the relevance of the advertisement for the target group of the campaign. This score is lower when someone clicks on “I don’t want to see this” and higher when people look at your video or click more. If your ad has a relevance below the average, your ad will still be shown but you have to pay a lot more for a result than if your ad scores above the average of other ads.

More reasons why your ad relevance is below average:

People see your ad too often;
Your ad is not good enough;
The wrong target group is selected.

More blogs from FML Marketing

Thank you for reading our blog 5 costly mistakes people make when advertising on Facebook. FML Marketing is a digital marketing agency located in Estepona on the Costa del Sol. We are Facebook advertisement experts. If you have questions or if you want to improve your Facebook ads, feel free to contact us. Use the form below, or select our contact page from the header.

https://fmlmarketing.com/content-marketing-strategy/
How to improve your video marketing strategy

The post 5 costly mistakes people make when advertising on Facebook appeared first on FML Marketing.

We manage several large accounts within our company. Accounts that spend over 1000€ per month on social media advertisement. But Facebook ads can also work for you on a small scale. You can already start at 5 euros a day and can work very flexibly.

You may have heard stories about people boosting posts and only getting likes from false profiles. Indeed, this happens regularly when you use the Boost button.

Facebook Business Manager

But if you handle your Facebook ads properly, you don’t use the Boost button, but the Facebook Ad Manager. Sounds difficult? It really isn’t. In this blog post, I’ll give you a beginner’s training on Facebook Ads.

1. Why advertise on facebook?

Facebook is a huge platform. There are approx. 1.5 million registered people on the Costa del Sol and 75% of them even login daily. Moreover, you can find any target group on Facebook. You can use all the information that Facebook collects about its users to better attune your target group.

Unlike Google Ads, you don’t target keywords, but target groups. So you don’t have to wait for someone to look for keywords that are about your product and then try to place the highest bid. With Facebook ads, you can create the need yourself.

Facebook Ads is very flexible. You can start from 5 euros (per day) to hundreds or even thousands of euros per day. But above all: With Facebook ads, you can increase your impact enormously. Much more than is possible if you only focus on organic reach (or hope for viral reach).

2. Types of ads on facebook

Facebook has different types of advertisements. There are 3 major categories:

• Awareness
• Considerations
• Conversion

Maybe these words sound familiar to you, or do they ring a bell? They follow (more or less) the funnel or funnel in which your customers come before buying from you. Important for you to start is that you decide what you want to achieve with your advertisement. Start with the end in mind!

What do you want the ad to do? Do you want to reach more people with your update? Or do you want people to like your page? Do you want people to see your video, or do you want them to click through to read your blog post or even download your e-book? Depending on your choice you will get different options, your ad will look different and will be optimized differently.

Facebook Advertisement: campaigns in three layers 

We keep saying “Facebook Ads”, but a Facebook ad is more than just an ad.

Facebook ads are divided into 3 levels:

1. Campaigns
2. Ad sets
3. Ads

A campaign contains one or more ad sets. And each ad set contains 1 or more ads.

There are a number of settings at each level

1. CAMPAIGN LEVEL

BIDDING TYPE:
The bidding type is fairly new on Facebook ads. You can choose between “auction” and “range and frequency”. Range and frequency is mainly used for large campaigns. So I advise you to always go for the “auction” principle, where you automatically let Facebook bid for your ad. It may sound complicated but it isn’t.

OBJECTIVE:
What do you want to achieve with your ad? Each campaign has one specific objective. If you have multiple objectives (e.g. more likes and more visitors to your website) you have to create 2 campaigns.

2. AD SET LEVEL

GOAL GROUP:
Here you decide who you want your ad to see. You can set up target groups on the basis of Facebook data, or on the basis of your own data (e.g. website visitors or people on your e-mail list).

PLACE:
Where do you want your ad to be displayed? You can choose between computers vs. mobile, and between Facebook News review, Facebook Right column, Instagram and the reasonably new Audience Network (ads on other websites).

BUDGET & PLANNING:
Here you determine your budget and the duration of your campaign. You can let them run endlessly, only for certain days, or even only for certain moments of the day.

3. ADVERTISING LEVEL

INDICATION:
The classic ad has 1 image, but you can also create a video, a carousel (multiple images next to each other) or a slide show for your ad.

MEDIA:
Once you’ve chosen your format, choose the photos or videos you want to advertise with.

TEXT:
In addition to an image or video, you can also add text to your image. In any case, the text above it, but in the case of links, for example, the text below it as well.

PAGE & LINK:
Every ad on Facebook starts from a page. Here you determine which page (or which Instagram account) and where the link should lead to.

Note: if you promote your posted messages, you can no longer make changes to the text and image of the post itself.

Facebook is an auction system

Facebook ads work through an auction system. There are only limited places for ads to show to the people. Your ad will be shown to a person if you make the highest bid at that time. Well, that sounds complicated, but this all happens in fractions of a second and is fully automatic. All you have to do is decide how much you want to pay the maximum to display your ad. There’s a lot going on technically, but the most important thing to know is that the price you ultimately pay is influenced by the target group you target and the performance of your ad. The less active advertisements (from other bidders) to your target group and the better your ad works (conversions, engagement, landing page experience), the less you will pay.

Selecting the target group

On the Costa del Sol, Facebook has over 1.5 million users. And it would be nice to reach all 1.5 million, but not really realistic (unless you have a huge marketing budget.)

Suppose you could call 10 people from your address book to sell your new offer, would you choose 10 first or would you go for a selection of 10 people who you know are most likely to buy effectively?

The same applies to advertising on Facebook. The better you select who can see your ad…your target group, the better your results will be. The better you define your target group, the more people will click. And if people click quickly, you will pay less per click than if no one ever clicks. See the bidding system above.

That’s why it’s important that you make your Facebook advertisements as close as possible to your target group. Look at it this way: the more of those 1.5 million people you exclude, the less “waste” you have. The fewer people you reach who will never click (and buy).

How to select your target group

You determine your target group on the basis of data from Facebook, such as age, place of residence, gender, language, but also interests, employer, position, …

Play around with the options, add things and especially get started with “detailed target groups”. Try to reach your ideal customer on that basis. Here you can choose the suggestions from Facebook (browse through the categories), or you can type something yourself and choose from the options that come up. If the option is not available, you can’t target it.

In addition to these options, you can also target based on your own data, such as retargeting of people who have visited your website or people who are on your e-mail list. But that’s something we will cover in other, more in-depth blog posts. For now, let’s focus on the target group and the regular options within Facebook Business Manager.

Protip: You can put different types of target groups in different ad sets to test them against each other.

The creative (ad)

Finally, I’d like to discuss the creative. So the advertisement itself. Work with images or videos that attract attention: Bright colors that break the pattern of Facebook. And work with texts that appeal to and convince people. Preferably put no or as little text as possible on your image. Images of which more than 20% of the surface contains text will work much less well.

Protip: Create different images and texts and test them in each ad set.

Related article: How to build a professional Facebook Page

Getting Started with Facebook Ads

You now know the basics of Facebook ads. Now it’s mainly a matter of GETTING STARTED. If you need any help, or if you do not have time to do this yourself, contact FML Marketing. We are a professional online marketing agency. Specialized in online advertisement on the Costa del Sol. We are located in Estepona, between Manilva and Marbella on the Costa del Sol.

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Of course, you can also send visitors to your homepage or a product page, but if your landing page fits in seamlessly with your advertisement, the visitor will need to make less ‘effort’ to orientate him/herself.

The landing page is, in fact, a transition page that you place between the advertisement or expression with which you get the visitor on your website and prepared to show more about the products and services you want to show. Sometimes a landing page can’t be found in a menu because it’s specially designed to ‘receive’ visitors who have clicked on an advertisement. You don’t make a landing page per se to be easier to find. It is better to use (blog) articles in which you can place links to a landing page.

What’s the purpose?

as indicated, it is not so much about attracting as many online visitors as possible, but about attracting the right customers. In other words, the target group where all offered information, products and services are aimed at. Links and banners to these pages are distributed on the web, advertised and made findable in Google via SEO in such a way that they can reach customers with possible interest in the product optimally. Then landing pages make the visitors a suitable offer, in exchange for information or data.

Striving for more conversion

Landing pages are entirely focused on so-called conversion. Within internet marketing, this means that a certain predetermined goal must be achieved with the launch of the page. For example, generating more purchases, collecting customer data or registering for a meeting. In marketing, conversion goals are always described in measurable terms, often in percentages. For example, a conversion rate of 2% can be aimed for. Then it is assumed that at least two out of 100 visitors perform the action on the landing page.

What do landing pages yield?

Conversion does not always have to be about an actual purchase by the visitor. There are more online customer actions to which companies attach great value, such as:

• Subscribe to a newsletter
• Register for an event
• Information request
• Download demo
• Contact service
• Establish contact, for example with a callback request

For all these actions, the visitor deliberately, and sometimes also unconsciously, leaves data behind. Data that the company can use for product positioning and targeted web marketing. For example, web administrators and marketers use these landing pages for:

• Expanding the so-called ‘brand awareness’ among the target group.
• Offering more in-depth content
• Selling (online) products and services
• Getting to know existing and new customers better
• Generating valuable leads

What are leads?

An important goal of a landing page is to win leads. These are so-called ‘traces’ that can lead to potential customers. By collecting them and approaching them in a targeted way, sales transactions can ultimately be realized. Leads include telephone numbers, e-mail addresses and other contact details that visitors leave behind by subscribing to a newsletter or requesting information, a demo or a quotation.

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Importance of SEO and keywords

Keywords are central to landing pages. These keywords or related terms ensure that search engines and then the target group track down the page and visit the website. But it also important to match the keywords from campaigns to the keywords on your page. (See below: The advantages of a landing page)

Researching the right search terms and well-thought-out use of them in the web content is, therefore, an essential part of the composition of landing pages. But it does take some time. It is important that the focus is kept on the subject and that the number of primary keywords is not expanded too much.

The advantages of a landing page are

• Because your landing page matches your advertisement, your visitor does not have to think or search. This results in fewer visitors who drop out and more visitors who will read the message on the landing page.
• An additional advantage is that Google Ads looks at the relevance of your landing page and your advertisement. The closer they are to each other, the better you will be judged and you will have to pay less for a ‘click’. In other words, a good landing page will save you advertising costs.
• You can convince the visitor step by step. In your advertisement, you attract the visitor with an advantage. On your landing page, you can mention more advantages and confirmations with ‘social proof’. Think of reviews, quotes, references. Always provide a name and photo, otherwise, the “proof” has no value.
• All these elements together make the conversion go up.

4 Tips for a successful landing page

1. Make sure the message matches your ad. A very eye-catching title of your landing page may seem funny, but it’s not your goal to attract attention. If all goes well, the ad will do that for you. It’s all about trust and persuasion now!
2. Convince with advantages for the visitors. No list of specifications, but focus on concrete benefits. You finally have time to spare because of our solution… You save money thanks to our tool… etc. etc.
3. Keep it clear and make sure there is as little noise as possible. All elements that do not directly contribute to the connection between advertisement and offer can be removed.
   It is important that you keep it simple for the visitor. One goal, one call to action.
4. I don’t mean just one button. You can show multiple buttons, as long as there is only one goal. And the best goal is a page on which you can go into more detail about what you have to offer. More background information, specifications, references, reviews, and examples.

A solution to the above ‘noise problem’ is that you divide the benefits, social proof and information into several pages. You link these pages together so that the visitor is convinced step by step. This is also called a funnel.

Measuring success

The success of your landing page is very easy to measure within Google Analytics. The basic question is: “How many people come to the landing page and how many people go to the product/service page?” The larger the number of people who click through, the better and you can adjust your content to see if you get influence on this number.

Sometimes small differences, such as the text of your call to action button, can make a big difference. Once you have created landing pages, it is worth testing A/B and optimizing your landing page. See also: Within 5 minutes your first A/B test

With an A/B test, you can create different variants of your landing page and test if “Start today” works better as a call to action than “Request a trial period”. Do you have questions about landing pages? I like to read and answer them in the comment section below.

Thank you for reading our blog. If you would like to learn more or get started with landing pages, please do not hesitate to contact FML Marketing. We are a digital marketing agency, located in Estepona on the Costa del Sol.

The post What’s a landing page and why do you need it? appeared first on FML Marketing.

What is relevant content?

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Focus on the message

Keep the following questions in mind when writing:

• What do you want to say?
• Who is your target group?
• What do you want to achieve?

Do you want to inform or persuade visitors to order a product? Write targeted. In Search Engine Optimization terms, we call this ‘search intent’. To learn more about this, we recommend this short, yet effective article by Yoast SEO: https://yoast.com/search-intent/

Go for unique SEO-proof content

No matter how tempting it is to copy text from another site. Then remember that Google doesn’t like copy-paste. Your content must, therefore, be unique. Of course, you can get inspiration from another site, but write your text in your own words.

The influence of length

Search engines like texts with a body. Therefore, keep a sharp eye on the structure of your content. If you want a page to rank in the search engines, make sure it is over 900 words. But beware: make sure you have relevant and unique content. No endless synonyms of words, nobody reads that. Moreover, divide the text into paragraphs with headings. A list here and there is also doing well. Many visitors scan texts on their own, a clear structure makes that easier.

Structure

A good text starts with a title, followed by an intro and paragraphs with subheadings.

• Title. Provide a clear and concise title. Put the keyword first.
• Intro. Show the most important info in the intro. Use the keywords as much as possible in the first sentence. In your intro, answer the questions: who, what, where, why, when and how. With that, you cover the theme.
• Header. Use regularly subheadings. This is good for your visitors and Google likes to ‘read’ them. Choose an h2 (only one per article!) or h3/h4 header and process – if relevant – a keyword in your header. Below the header is a descriptive paragraph. Then place another header and paragraph and repeat it a few times. Finally, make sure you have a good ending.
• Finish. Repeat the keywords in the last paragraph and make a call to action, such as ‘contact’, ‘order’ or ‘subscriber’.

SEO Website Content

Thank you for reading How text affects your SEO. Need help to make your website SEO-proof? Feel free to contact us, we’ll be happy to help you. Our team exists of multilingual, talented copywriters that have experience in almost every sector.

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7 reasons to consider a website redesign

1. The technique is outdated

A few years ago, websites were built with Flash. Responsive was not an issue at all. How different is it now? Now a mobile-first approach is important for your Google ranking and Flash doesn’t even work on the average Mac. The technique is fast, so make sure you are aware of the latest developments and change your website if necessary.

2. Your logo and corporate identity are restyled

Sometimes it’s not necessary to redesign your website aesthetically, but other things do lead to a redesign. For example, if you get a new logo and/or a new corporate identity, your website will probably also have to rely on a few changes. Of course, this doesn’t have to be super rigorous, but you do want all expressions of your company to be consistently recognizable for your customers.

3. Your current website is not SEO friendly

The purpose of a website is of course that it can be found. Many outdated websites are not completely up to date in terms of code. This means that on other points the SEO is probably a bit outdated as well. Google’s requirements for a good ranking for your website change regularly, so you should keep an eye on it and adapt your website accordingly.

4. Your website can’t be updated easily

Thanks to WordPress, coding is no longer necessary. This means that having a website is a lot more accessible than just having one ten years ago. Thanks to WordPress, having and maintaining a blog is easier than ever. A blog is also a great tool for SEO. Google ranked websites that are regularly updated with new content are higher than websites that are not.

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5. Your website built with a platform like Wix

With Wix, you can easily create your own website. The problem with this kind of website builders is that they are limited. That’s why these kinds of websites are not so distinctive. Also, the functionalities in the field of SEO are limited. And let’s face it, most business owners are not necessarily well versed in the field of design, which also quickly results in an amateurish website.

6. Your nephew, niece, neighbor designed your web page

Although the person who designed your website is a professional, it is usually not a good idea to have your nephew, niece or neighbor build your website. Cheap is usually expensive. It is possible that you are missing out on great opportunities because your website is not optimal. That’s a shame.

7. Your Facebook page functions as a website

Some companies don’t have a website at all, but only use their Facebook page as a replacement for a real website. However, it is important to have your own website. Most customers do their research online and your website can help them with this. A website can serve in this way to inform your (potential) customers. After all, you can put a lot more information on your website than on a Facebook page. Also, having a website builds trust. This way, people get a better feeling that they are dealing with a “real” company.

In addition, it is also quite possible that Facebook will hardly be used anymore in a few years’ time. Just look at Hyves. When these kinds of channels disappear, it is good to have a website where you can fall back on.

Website redesign round-up

There are plenty of reasons to consider a website redesign. The fact is that you may miss out on opportunities due to an outdated website. Still doubting whether your website is ready for a redesign? Please contact us for free and non-binding advice.

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FML Marketing – Digital solutions Marbella area 

Considering a redesign of your website in the Marbella area (Gibraltar, Manilva, Estepona, San Pedro de Alcántara, Fuengirola)? Contact FML Marketing. We are a boutique online marketing agency, specialized in high-quality, responsive web design.

The post Website Redesign: When is it time? appeared first on FML Marketing.