What is relevant content?

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Focus on the message

Keep the following questions in mind when writing:

• What do you want to say?
• Who is your target group?
• What do you want to achieve?

Do you want to inform or persuade visitors to order a product? Write targeted. In Search Engine Optimization terms, we call this ‘search intent’. To learn more about this, we recommend this short, yet effective article by Yoast SEO: https://yoast.com/search-intent/

Go for unique SEO-proof content

No matter how tempting it is to copy text from another site. Then remember that Google doesn’t like copy-paste. Your content must, therefore, be unique. Of course, you can get inspiration from another site, but write your text in your own words.

The influence of length

Search engines like texts with a body. Therefore, keep a sharp eye on the structure of your content. If you want a page to rank in the search engines, make sure it is over 900 words. But beware: make sure you have relevant and unique content. No endless synonyms of words, nobody reads that. Moreover, divide the text into paragraphs with headings. A list here and there is also doing well. Many visitors scan texts on their own, a clear structure makes that easier.

Structure

A good text starts with a title, followed by an intro and paragraphs with subheadings.

• Title. Provide a clear and concise title. Put the keyword first.
• Intro. Show the most important info in the intro. Use the keywords as much as possible in the first sentence. In your intro, answer the questions: who, what, where, why, when and how. With that, you cover the theme.
• Header. Use regularly subheadings. This is good for your visitors and Google likes to ‘read’ them. Choose an h2 (only one per article!) or h3/h4 header and process – if relevant – a keyword in your header. Below the header is a descriptive paragraph. Then place another header and paragraph and repeat it a few times. Finally, make sure you have a good ending.
• Finish. Repeat the keywords in the last paragraph and make a call to action, such as ‘contact’, ‘order’ or ‘subscriber’.

SEO Website Content

Thank you for reading How text affects your SEO. Need help to make your website SEO-proof? Feel free to contact us, we’ll be happy to help you. Our team exists of multilingual, talented copywriters that have experience in almost every sector.

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The post How text affects your SEO appeared first on FML Marketing.

9 reasons why content is essential for SEO

Actually, we have already established 9 reasons why good content is so essential for SEO and we can certainly think of more.

1. A reason to come back

The goal of SEO is more visitors. If visitors have a reason to come directly to your site, what do you need the search engine for? Nevertheless, a good content SEO strategy will let your website rank higher in Google over time for important and relevant keywords.

2. Establish expertise and authority

Good content brings the expertise and knowledge of your organization and people under the spotlight. So a potential customer can already see from your content that he is at the right address.

3. Conversion option to lead / customer

Content that touches or appeals to your target group probably causes questions or eventually even an order/assignment. That piece you wrote about that custom solution that you implemented with that big customer in France? A potential customer from Germany called, he also has an ear to it. It goes without saying that this tactic could be very effective for regional and local companies. For example A new restaurant in Marbella is opening soon with a new style of kitchen and menu. Time for the marketing department to get to work. Essential is to create solid online content (Videos, blogs, social media posts) to create a buzz and simultaneously inform potential visitors about the new location of the store. Later the goal shifts towards getting reviews on Google and Tripadvisor for example. 

4. Good content is divisible on social media

The most powerful form of advertising is still word-of-mouth and social media are now one of the most important channels for this. Who knows how a cow catches a hare? Oh, and Google now takes the number of social shares into account in its ranking, that you know it.

5. To social shares, search engines (or will I just say Google?)

Have more tricks to assess content. What we read about it (contentmarketinginstitue.com for example) quickly becomes complex but that Google can determine better and better what good content is. All the more reason to ensure that you stand out from the competition head and shoulders.

6. Claim brand (values)

Are there words that you would like to associate with your company or brand? Content can help you with that. To give your own example, if your search contains the word ‘positioning’, chances are that you will come to De Merkelijkheid. And let that be just where we excel. By putting a few words at the center of your content, the search engine can easily associate this with your brand.

7. Provides an ‘active’ site

Activity is an important factor for Google. A site that is not maintained will contain no relevant information, the robot reasons. So make sure that you regularly post new content on your site.

8. Provides new SEO (keyword) insights and links

By experimenting with content from the content you sometimes come to insights that are very valuable in the field of SEO. You may find long-tail keywords that are specific to your target group and no one has claimed it yet!

9. Link building

People like to link to good content. You must ensure that you become one of the best sources of information in your market. Google looks along and often rewards many links quickly with a (much) higher ranking. This SEO strategy is called link building. Together with a solid Local SEO setup and content marketing/SEO strategy, your company will be able to climb the search engines fast.

Search Engine Optimization Marbella and Estepona 

For more information, please visit our Search Engine Optimization page and learn more about our SEO/packages and services. Also available is our SEO consultancy and free website audit! Simply contact us via one of the forms or call us for free advice. We are happy to support you in the race to the first page in Google!

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Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines

Google the introduction

In the Netherlands, where FML Marketing was founded, Google is by far the most used search engine and the importance of being able to score well in Google is high. For example, the overwhelming majority (92%) of the people in the search results does not look any further than page one. And where 31 percent clicks the number 1 position, the number two and three are already considerably reduced to fourteen and eight percent respectively.

Two pillars

Search engine optimization is often referred to as SEO (Search Engine Optimization) and is based on two pillars: On-page: HTML, structure and content and Off-page: link building and social media. By actively implementing improvements in both pillars, your website will be better found. SEO is therefore seen as an effective marketing tool that can be used for branding and increase your conversion.

HTML

With on-page improvements, you can initially think of the optimization in the field of html. Give your site a good title and clear description (meta description). This is the information that is displayed in the search results and visitors have to go to your site. Then make sure that your site meets the expectations you generate with your title and description. The time that people spend on your site or not will affect your position.

Search Engine Optimization Solution Marbella

Local SEO: Why it is important for your business

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Structure

The structure of your site is a second on-page element that Google takes care of when positioning the search results. The loading speed and the mobile-friendliness of your site are also included. For example, Google recently started mobile-first indexing, where the mobile variant of websites is leading to the compilation of the search results. With this, Google responds to the increase in the use of the search engine on the mobile phone.

Quality Content

Due to increasingly smart algorithms, content is all about relevance. The golden rule is, therefore: write for your customer. In addition to quality and relevance, it is important that your content is current and unique. That does not only apply to your texts, but also to other forms of content such as images and videos.

Keywords

When determining relevance, keywords play an important role. By knowing which search terms people use, you gain insight into the behaviour of your potential customers. An extensive analysis, where you also look at your competition is recommended. There are several programs that can help you with this, such as Google AdWords, Ubersuggest and Google Trends. The search function on your own website can also give you ideas. Then it is important to respond to these keywords with your content.

Link building

In addition to on-page SEO improvements, you can also implement off-page improvements, which ensure that your site is better indexed. Collecting incoming links to your website (link building) is one of the possibilities for this. Here too, the incoming links must be relevant. So do not use automated programs for this, do not pay for links and avoid spamming on forums. However, it is good to link to a relevant website with a high authority and to invite people to assess your products. You can also use interesting content to ensure that people want to link to your site by themselves.

Social media

The use of social media also affects your ranking in Google. So these channels are suitable for direct contact with your supporters and collecting reviews. Make sure you place content on your website that people like to share via social media. So know where your target group communicates and be active there!

The post This is how you realize growth with search engine optimization appeared first on FML Marketing.

First of all, let’s start with the definition. We use in this case the version of SEO support firm Moz. SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO San Pedro: Why it is important

There is still a world to win in local search traffic. In Spain, the local search results are not as heavily competed as in other countries. That is why you can now build up a head start if you can set up a good local SEO strategy.

Let’s break down and describe the parts:

• Quality of traffic. There is no point in attracting the whole digital world to your (local) business and its website. If you run a fine Italian restaurant in San Pedro, it makes no sense that people looking for car tires land on your website. That is not qualified as quality traffic. Instead, you want to attract visitors who are genuinely interested in product or service you offer.
• Quantity of traffic. When e right audience clicking through the search engine results pages (SERPs), the aim is to increase the amount of these visitors.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Local SEO versus Organic SEO

The most important difference between organic and local SEO is that local search has a geographical component. If someone is searching for a type of service, plus a location (e.g. Restaurant San Pedro), search engines like Google knows that the search has local intent. Search engines will also assume local intent in some searches. And all search engines want is to give the user exactly what they’re searching for.

Local SEO San Pedro: Define your Strategy

Below we will create a basis for a local SEO strategy for your company through a number of steps. We will first look at your goal, current situation, and possibilities. We then step by step to determine which local SEO areas you can still profit from, what the impact is and why you should or should not opt for that step.

STEP 1: Start roll-out Local SEO strategy

You must first define a starting point to see where you stand in terms of local search results. How do you currently rank for the keywords? Do you know who the competitors are, what they do and how strong they are? Is it not better to first focus on other keywords?

STEP 2: Time to prep

Do you have full control over your website? Can you adjust all important local SEO points on your site? Are all your branches verified? Do you have access (login and password) to all Google My Business locations? I know from experience that this is often not the case in practice. If you have these points in order, you can start looking at more advanced forms of local SEO. For example, can you produce high-quality content that meets SEO copywriting requirements and is this useful for your target audience? Do you have good channels (Social Media!) to put that content away?

STEP 3: On-page optimization

Impact: big
Effort: average
Obstacles: internal

For on-page optimization, consider adding a store locator, but also basic SEO criteria such as improving title, images and heading structure of your website.

STEP 4: Improve  Google My Business

Impact: low
Effort: small (hopefully)
Obstacles: internal / external

It helps to mention the keywords in the company name and to add opening hours and photos. If you really want to take steps, you have to get (positive) reviews on a regular basis, but this is just another discipline. Improving your Google My Business listings has no impact on your position in organic search results, but on your position in the local block that is often shown at the top of organic search results. This is often easy to adjust and the result is immediately visible. It is nice if your strategy not only shows long-term results, but also shows progress in the short term. This is possible with this quick win!

STEP 5: Increase (local) listings

Impact: average
Effort: great
Obstacles: external

Entries of company details are used to represent your company name and address information, for example in company guides. It is, therefore, the specific contact and addresses data of the various locations and not a link. It is important to have the correct data listed and that these are consistently the same.

Mobile SEO and Desktop SEO

You will have noticed that mobile has an increasingly strong position in the (online) world. The number of people searching via a mobile device on the internet is rapidly increasing. Therefore, not only SEO factors on the desktop play an important role in determining the rankings in the search results. Mobile SEO factors are becoming increasingly important when it comes to rankings within organic search results. That’s why it’s time to take a look at what exactly are the differences between mobile and desktop SEO.

• Responsive design

The responsive design of a website is a design that adapts to the screen format with which the visitor views the website. Having a responsive website can be seen as the most important SEO component for mobile.

• Pagespeed

The average loading time of the webpage is an important part of the Google algorithm. For mobile, even the page speed is a more important ranking factor than for desktop. To improve this, there are many good plugins to increase the loading speed of your website.

• Scheme.org

The layout of Schema.org structured data is even more important on mobile than on desktop. There is limited space available for mobile. As a result, rich snippets with important information (opening hours, product information, contact and address details) are shown earlier than on desktop. So make sure you have the schema.org in order.

• Local presence

The local visibility of your website is much more important on mobile than for desktop. This is also because mobile searches are ‘hyperlocal’. It is not only related to your IP address, Wi-Fi and search history but also to the location where a search is performed. As a result, the first three search results on mobile are usually part of the ‘mobile 3-pack’: a Google Maps widget with 3 search results in your area including website link, ‘call’ button, opening times, etc. It is, therefore, is essential that you have Google My Business and your local listings in order when you have a local branch. Also, make sure that you regularly use local keywords.

FML Marketing SEO San Pedro Services

With our team within FML Marketing, we provide SEO services for local and international businesses in Estepona, Manilva, San Pedro and Marbella.

The post SEO San Pedro: Search Engine Optimization explained appeared first on FML Marketing.

On many levels, the local economy is experiencing a big boost. In this article, we take a look at some of the major branches that are (affected) by this. Starting with the real estate marketing in Estepona, Marbella and Manilva.

The booming Real Estate market

Never before there were so many new construction projects on the Costa del Sol.  Malaga city tops the list, with plans being approved for 1,214 homes: an increase of 38% compared with last year. It is followed by two towns on the western coast: Estepona, with an increase of 64% (800 properties) and Mijas, where the figure practically doubled to 516. There are several reasons why Estepona and Marbella are increasingly popular. Apart from the great climate and friendly culture, many recent developments have contributed to its rapid acceleration:

1. Local investments in infrastructure
2. Local investment in facilities
3. Prices remain overall reasonable
4. Tourism is flourishing

Estepona sets the example

Estepona is perhaps the best example of a town making a crisis revival. Under the wings of the ambitious mayor Urbano, the traditional fisher town is expanding on so many levels. First, the ambitious coastal walkway that will connect the entire Costa del Sol, but more importantly, Marbella with Estepona. At the moment, nearly all 22 kilometers of shoreline in Estepona already have a beautiful footpath.

Kempinski hotel

This is a reason for (local) business owners to invest in Estepona. Take for example the prestigious Kempinski hotel that recently invested 4 million euro to upgrade the 5-star hotel. Why? Well because of the prosperous future of Estepona, the rising figures of tourists that find their way every year. But predominantly because there are 6 hotels (some boutique) being built in Estepona currently. This is the sort of chain reaction that is occurring on many levels in Estepona at the moment.

Local investment in facilities

The chain reaction is also palpable on the front side of the town. When focussing on facilities and real estate, the impact is enormous. In Estepona, building has started for a new hospital, a new athletic sports complex with offices, and roughly 20 new residential projects. Next to that, new restaurants are opening their doors, the old market is currently reformed into a modern food hall, and there are no signs that mayor Urbano will slow down anytime soon.

Tourism In figures

In December 2017, The president of Andalucía, Susana Díaz, revealed the best tourism figures in the history of the region. By the end of 2017, 29.4 million visitors had traveled to Andalucía and among them, they will have spent 52 million nights in hotel accommodation. It is a no-brainer to conclude that the popular coastal cities, Málaga, Marbella, Estepona, Manilva etc. played a big part.

Bottom line, there will be a steep increase of local residents and tourists in Estepona, Marbella, and Manilva. Moreover, there will be more events in Estepona (thus more people passing through or staying for a day). A good example was the grand opening of a prestigious art collection of Baroness Carmen Thyssen in the center of Estepona, in the orchid park last Sunday.

The focus on three sectors that are going to be affected by these developments. Affected in a good sense, given that local businesses are prepared. Digitally prepared.

Local Business SEO focus areas

1. Construction and building companies
2. Restaurants and bars
3. Real Estate agencies

As one of the few digital marketing agencies Estepona and Marbella,  there are still many ways that local businesses can improve their findability, Google Ranking, and online presence. We have gathered some useful articles for entrepreneurs to take action themselves!

1. Optimize your website and content

2. Social Media: Take advantage 

3. Get more online reviews

The post Local business Estepona: Why (local) SEO is KEY appeared first on FML Marketing.

Restaurant marketing Marbella trends

Restaurant marketing is no longer the same as it has been in the past. Restaurants now embrace internet marketing and create an online identity for themselves. This sounds annoyingly difficult, but in the end it is noticeable when this is worked out in steps.

Guests now search online for restaurants. The opinion of others is increasingly important and the restaurant website often plays a larger role. Guests want to look at a menu before they make a choice. Before you start your (new) strategy for your restaurant marketing, search Google for your own restaurant. Where do you stand? What do guests say about you? Are you on the first page? How good is your website compared to others? Think carefully about your renewed marketing strategy. Below I describe a number of tips that are likely to 

Restaurant marketing Marbella – the 16 most important tips

If you rely entirely on traditional marketing, you will soon join in for bacon and beans. I’m not saying you should abolish that. Please do not! Complete your marketing for your restaurant by using the possibilities that the internet has to offer.

Marbella Marketing tip 1 

Stay up-to-date. Make sure you know what is going on in the market in which your restaurant operates. Keep yourself up to date on trends, facts and statistics that can help you improve your restaurant marketing. Keep learning.

Marbella Marketing tip 2 

Have a functional website. Can guests find your restaurant on the internet? Make sure you have an optimized website that does what you want it to do. Make sure they find your website rather than those of your competitors. Write a blog, post your menu of the day, involve social media and restaurant review websites.

Marbella Marketing tip 3 

Making use of local SEO Websites is no longer just for large companies. Nowadays it is more important than ever to have an internet marketing strategy as a small local company. 72% of all searches are focused on local information. Make use of it and be 100% sure that your website comes up during those searches.

Marbella Marketing tip 4

Make use of food bloggers. Ask (local) food bloggers to rate your restaurant for a free meal. An external link to your restaurant helps you in the ranking on Google and a positive review helps your reputation.

Marbella Marketing tip 5

Keep an eye on restaurant review websites. Nowadays you are strongly dependent on your reputation. So pay attention to what people say about your restaurant online. Here guests tell you about their (hopefully positive) experiences with your restaurant. Thank you for a positive comment and respectfully respond to a negative reaction.

Marbella Marketing tip 6

Use an online reservation module. Make sure people can make a reservation on your website right away. Sometimes people do not feel like calling and prefer to book online right away.

Marbella Marketing tip 7

Build an email database. Email marketing is still one of the most effective and fastest ways to reach your guests. You can promote newsletters through social media, on your website and even in your own restaurant. It is up to you to decide what works best.

Marbella Marketing tip 8

Use social media. With an interactive social media strategy, you can keep guests always involved in what is going on. It is a great way to position your restaurant and interact with your guests.

Marbella Marketing tip 9

Seize all possibilities. The online world is constantly changing. Because of this, it is important to constantly continue to explore new possibilities. Dare to use platforms like Foursquare for example. It may not be as big as Facebook but can nonetheless add a lot to your marketing plan.

Marbella Marketing tip 10

Publish enough information. Let your staff advise guests to follow you on social media, make it worthwhile for your guest to follow your restaurant. It is essential to post enough and interesting information so that it remains interesting to keep following your restaurant. Provide a healthy mix of funny, serious and interesting messages.

Marbella Marketing tip 11

Create ‘win’ actions. This is a great way to get reactions to social media, to increase your followers and eventually to get more guests. Give potential guests the chance to win a pizza, for example, or give them a different reward so they can talk about your restaurant and possibly come back.

Marbella Marketing tip 12

Create a ‘regulars’ program. Give returning guests exclusive deals and send them newsletters in which they feel personally addressed.

Marbella Marketing tip 13

Make sure your menu has a fresh look. Guests quickly draw conclusions based on appearance. A neat, beautifully designed and maintained menu quickly leads to the conclusion that the food is also of good quality.

Marbella Marketing tip 14

Ask and you will receive! Simply ask guests to like you on Facebook, to follow on Twitter, Pinterest or Instagram. Call people with whom you have a good relationship, use your network, friends and acquaintances to promote your company.

Marbella Marketing tip 15

Take control of your online reputation. Websites that review restaurants (Tripadvisor) have a big impact on your reputation and negative reviews can damage your restaurant rapidly. People are inclined to better remember negative experiences and share this. Keep an eye on your online reputation and actively ask guests for a positive review.

Marbella Marketing tip 16

Let yourself be advised by a specialist. FML Marketing Marbella specializes in the restaurant industry. We are happy to help you create your online identity. Would you like more information without obligation? Click here to contact us.

FML Marketing – Restaurant marketing Marbella specialist

Thank you for reading our blog. For more tips, tricks and insights, see more articles below!

FML Marketing is featured in DesignRush’s Best Brand Strategy Companies.

The post Restaurant marketing Marbella: 16 quick tips to attract more guests appeared first on FML Marketing.

Important Restaurant menu design tips

In this 3-minute article, we share some crucial tips when designing your restaurant menu.

The restaurant menu design

Design the menu so that it fits exactly with the wishes of your target group. Avoid making the menu exactly as you want it to be. It may just be that your wishes are completely different from those of your guests. Guests do not buy on the basis of all technical data but on the basis of emotion. Communicate the origin of the products and tell something about the history of your restaurant. Tell your story and respond to the guest’s emotions.

Readability and contrast

A menu must be legible. Some menu cards have a busy image or a bright color as a background. This makes the text on the menu very difficult to read. The same applies to contrast; make sure that the background color and text color are complementary to each other so that readability is good. A grey text on a black background is a no-go. 

Structure of the menu

Ensure that the structure of the menu is clear and structured. Put the dishes in different categories (starter, main course etc.) and ensure consistency in structure and design. Have a guest think about your menu card before you print a series or have the menu tested by your guest. The guest often has no knowledge of catering and scans a menu card design in a very different way than you might expect.

Avoid stress for the customer

The content of the menu is of course important. It is advisable to keep the range of dishes limited so that guests keep an overview and do not end up in a situation where there is too much choice (overkill!!). There is a rule of thumb to prevent choice stress, namely; 6 starters, 10 main courses and 6 desserts, less is also possible, more we recommend!

Psychology: it’s all-in-the-mind

Many studies have been conducted regarding the places on a menu where a dish sells the best. These studies show that the upper and lower dishes sell better. So put the dishes with a lot of margin on the top and bottom spots of the categories on your menu.

Quality of the card

Dirty stains, fingerprints, worn corners and scratches on the menu. They are irregularities that occur regularly. Do not forget that your guest is in his hands for a long time with the menu card and looks at it ‘thoroughly’. Unlike your waiters and waitresses, they only share the menu and sometimes forget to check the quality of the menu. A well-groomed, professional menu says a lot about (the rest of) your restaurant. Tip: Because many people look in advance on the website of your catering facility, it is wise to place a digital version of your menu on your website. The guest then knows exactly what he/she can expect! This can be done as a PDF, even better it is to include the texts on the site itself.

Need inspiration? FML Marketing has an extensive collection of menu designs in all shapes and sizes! Contact us and we share our expertise, designs, and tips with you!

• Are you having trouble to establish a website for your restaurant in Estepona or Marbella? Contact us today. We can help you build an SEO-optimized website. a website that is easy to maintain yourself, completely in line with your branding, style, and image.

The post The restaurant menu; design and layout, what should I pay attention to? appeared first on FML Marketing.

A website is nowadays a ‘second window’ for your restaurant but often receives very little attention. Very strange! Because your restaurant is more likely to be found via your website instead of your shop window. Having a professional website made with tasteful photographs by a photographer is actually no longer optional. It has become a visually attractive and very user-friendly website with all kinds of functionalities that make the life of the restaurant owner a lot easier.

Not just a website with a menu

When creating the website, the main focus should be on the customer. The tasteful photos of a professional photographer will make the visitor feel soft from the first second. The design of the website immediately shows the atmosphere of the restaurant: atmospheric, warm, contemporary. Actually the decision to make a reservation has already been made, but first, have a look at what exactly is on the menu … It is all possible at a glance. The visitor can taste some extra atmosphere in the photo gallery or make use of an ongoing campaign. The contact page completes this comprehensive website.

Website for restaurants: what should you pay attention to?

Are you working on a website for a restaurant, then it is advisable to get started with the following tips. The purpose of your website is to create a (taste) experience online. Professional photos will help you to get started for the layout of your website but also think of a photo gallery with atmospheric photos. The websites of today are more and more visually set. Having a website made by a professional is always advisable. Do indicate here that as soon as his work is finished, you also want to be able to make adjustments yourself, such as adjusting your menu yourself or adding actions to the restaurant yourself.

Mobile friendly is a must

You may still have the necessary hours behind your laptop, but (potential) restaurant visitors now expect a responsive website, which is also mobile-friendly. If you want to have a website made for your restaurant, make sure that your restaurant also looks slick on mobile devices. Many hungry people are using their mobile to search for an appropriate restaurant near their location.

Local Search Engine Optimization

We always compare having a nice website for your restaurant without any form of SEO is like having a Ferarri locked in the garage all year. It simply doesn’t make sense. Therefore, we always recommend starting with Search Engine Optimization right away. With extra focus on local SEO. In this blog about local SEO I have listed 5 important steps that restaurant owner can take themselves. If you require professional assistance, please contact us for a custom offer

Local Social advertisement

The final tip that we share today has not so much to with a website for restaurants. However, it is a valuable trick that can attract a lot of customers to your restaurant. What we noticed is that many local restaurants, for example In Estepona, are still relying very much on traditional, offline local media. In our opinion, this might not be the best way to go, as your customer is often ad-hoc looking for a place to eat. Your advertisement in a local newspaper is not going to help them directly, but a well-drafted Facebook advert, in the right location with your daily specials and offers is more likely. If you want to learn more about best practice Facebook advertisements for restaurants, please contact us today!

FML Marketing | Website for Restaurants Marbella & Estepona

Extra tips

The post Website for restaurants: what should you pay attention to? appeared first on FML Marketing.

Why free websites are often not a good idea

In today’s article, we share 4 important reasons why free web pages really are not a good idea for businesses. However, free websites could be feasible solutions for other purposes, mostly hobby related purposes.

1. Free Web Pages look like Free Web Pages

When someone visits your website for the first time, the first thing he or she will do is judge (unconsciously) your company through the impression given by the appearance of the website itself. Therefore, the first thing that catches the attention of a web page, is its aesthetics. With a single glance, practically everyone is able to discern, if the website has been made by a professional or if, on the contrary, it is the result of the personal effort of someone without technical knowledge. Free web pages seem exactly what they are: free. This type of web pages is recommended for personal blogs, leisure activities, travel journals etc. But free websites are not suitable to become the showcase of a business that wants to give a professional image. If you want to project a professional image, your website will have to be designed by a professional.

2. Dedicated Time…is money

It is completely logical that someone who needs a website (quickly) values the possibility of using a free tool to save money. This is, perhaps, one of the reasons why nobody stops to think when they embark on the creation of their own website. But the results are often disappointing: A lot of hours spent creating the free website often entails in loss time = loss money, a waste for the person who undertakes the task of creating their own website. The final result is also often far from what was initially expected, and its final appearance often does not seem very professional.

3. Bad Web Positioning

Another implication of choosing these platforms for creating free web pages is usually in those fine details that are not visible to the naked eye. And you guessed it already,  these are precisely the elements that someone who is not professional can not control: the source code. Everyone wants their website to be well positioned in the search engines. It is completely logical. What is not usually known is that free website tools not help, at all, to meet that goal. To help the website position in search engines like Google, it must use an optimized source code for this purpose. They should help to implement the different meta-tags (title, description …) that search engines use. Not to mention the domain of the website, which serves only to publicize the website that has been created. For example, http://tuempresa.es.wix.com would be the domain name for a free page created in Wix.com. Needless to say, not a very good domain structure for SEO.

4. Free Websites means free Technical Support (Bad Technical Support)

Or is simply non-existent. If you use a free tool, you can not expect the technical support service to be the same as if you are paying for a service. It is something that you will be mentalized from the beginning. If the website you have created is, in addition, the web page of your business, when problems arise you will want them to be solved quickly, and of course, you have no idea and you need someone to lend a hand … you will want to go to support. Or it may happen that you want to customize the operation of your website or integrate a virtual store in it … You simply will not have the option to solve that problem or will be paying for additional services. Was not it going to be free?

About FML Marketing Marbella & Estepona

We not only create professional web pages, but we deliver SEO-optimized websites for our clients. The result, an integral service by which the client knows that his web page is working 24x7x365 and found by customers online! If you are not yet a customer of FMLmarketing.com contact us, we will be happy to assist you without any commitment.

The post Why free websites are often not a good idea appeared first on FML Marketing.

Local SEO Marbella example

We are online all day and every day. Regardless if you are at home, working, or visiting a big shopping centre (Local example: El Corte Ingles). If you require info, you send an email, app or chat directly with the company you are interested in. Altogether, this means we can consult Google at all times. Let’s stick with the shopping example. You are in Marbella and after three hours of extensive shopping, you are getting hungry. You do not feel like cooking and start searching for the nearest pizzeria in Google. In Marbella, there a quite some Pizza restaurants.

Local SEO and why it is relevant

Bottom line, we are increasingly searching for specific answers that are relevant in a particular situation. Naturally, Google responds to this with the search engine showing local search results. We can draw two conclusions from this: 1. Local SEO is more and more important for local business. 2. Your mobile website is inherently connected to this. Moreover, people who search locally are action-oriented, because they (quickly) need a store in the neighbourhood. finally, local consumers that take action online also have greater willingness to purchase and they convert more. Entrepreneurs and online marketers have therefore more often focused their arrows on local SEO, as it is called beautiful.

If you want to start with local SEO and you want to step into that boat, then it’s good to know what happened before. Later in this article, you will find the 5 tips to get started with local SEO.

Local Google SEO: Memory lane

The algorithms of Google have been adapted over the past years. The Venice update in 2012 was the first major update for local SEO. Since then, search results depend not only on the country in which you were but also on the radius of your location. But visually the results page did not change yet. This changed after the arrival of the Pigeon update in 2014. There was more room on the results page for local results. With this update, Google could better estimate distances and determine more accurate rankings. Companies that were really locally active received higher local rankings.

What is important nowadays in Local SEO?

In 2017, we know that signals from local business activity (such as a page on Google My Business) are an important ranking factor to be found on Google. This is shown by research by Moz (Search Engine Ranking Factors). It also appears that links from other local websites are important (Local SEO Ranking Factors Study 2016).

5 Important tips to improve your Local SEO

There are many ways to rank better in local searches. Below we give you the 3 absolute must-do’s that you have to perform if you want to be easier to find locally on Google. This is a good start to optimize later for local SEO.

1. Make your physical address visible

If you want local searchers to be able to find your company, it is, of course, important that they know where you are. Therefore, it is logical to state your name and address on your website. Maybe this sounds like an open door, but you’ll be amazed at how many companies do not actually do this. Just pay attention. The address should preferably be as local as possible. In other words, the address must be as close as possible to the place for which you want to be visible in the local results.

2. Google Map

In addition, it is also advisable to literally put your location on the map. Add a map from Google Maps to your website (at least on the contact page). This way, visitors can immediately see where your company is on the map. You can easily create a new map via Google My Maps.

3. Create a business page for Google My Business (or check if it is updated)

The next step is to create and maintain an official page for Google My Business. You can also encounter this service from Google as Google Plus or Google My Business. You can manually set up 10 companies per location.

Example: FML Marketing Google My Business

The business listing in Google My Business is free. It is a possibility to give potential clients in Google a complete picture of your company. Provide detailed information such as opening hours, telephone number and directions. For SEO, the richer the content is, the better you can rank. This is the same for local SEO. So you can profile your company even better and have it scored by listing images, branches, reviews and news. Please note that this information matches what you have put on your own website to prevent conflicts. Then you verify that that is indeed your company. After you get a letter or a call from Google. The information you provide can already be displayed on the search results page. In this way, interested visitors can quickly find information, so it is very user-friendly to pass this kind of information on to Google My Business.

Become friends with Google

As you may know, Google is a fan of user-friendly initiatives (read: SEO and usability). If Google is a fan of something and you apply that, then you will be rewarded for it and you may get a prominent place in the local search results. That also contributes to reliability! 

Below another example, this time we are hungry in Estepona (yes and we go for pizza again!)

4. Write local content

In addition, it is also important to provide local information on your web pages. Use local search terms with local streets or places of interest. then put them in places where you normally also place search terms (such as in the title of the page, H1, URL, etc.). Also, provide information that people in the neighbourhood need. For example, if you are a real estate company in Estepona, it makes sense to write about the increasing short-term rental prices in Estepona.

Example 2

This information is different for each branch. Before the summer season starts, a popular restaurant in Estepona like Casa del Rey will probably share their new summer menu. First in the menu page, more detailed on the blog that is thereafter shared via the social channels (Facebook, Twitter, Instagram etc.)

5. EXTRA | Collect local backlinks

Finally, you can also collect local backlinks from, for example, company guides and directories. These are links to local companies, for example, the municipality, the trade association or a sports association. For local SEO it is valuable to collect them because you can emphasize your location for Google and increase your relevance.

Improve your local SEO with FML Marketing

Are you the owner of a local business in Marbella or Estepona? Do you want to drive more valuable traffic your website? With our full SEO solution, we can improve your Google Ranking fast and affordable. Primarily, we run a full audit of SEO performance on your existing website. Next, we analyze your best keywords and go to work! For clients that take our Ongoing Support Agreement, we can then monitor performance over time, and re-prioritise and re-target as we reach your goals.

The post Local SEO: 5 tips to rank higher in local search results appeared first on FML Marketing.