laadpaal123 web design mockup

Web Design Laadpaal123

Our web design department created this WordPress website early 2020. It is a sleek, modern website. The goal of this project is to gain a natural SEO-postion in the area of Alkmaar for charging stations of electric cars.


First of all, the website needs to be attractive, to the point, easy to use and clear to visitors. Because the company sells multiple products to different audiences (private customers and B2B), we made a clear introduction to the service and product portfolio.

One-Page website

Essentially, this website is a one-page website. We don’t feel that we need too much copy and content on the homepage. The SEO power is ‘hidden’ in the blog, a tactic that we often use and master since the new age of Google. No long-from content and copy. We trim it down to the following sections:

  • Introduction header + mission statement
  • Service portfolio
  • Products section
  • Testimonials
  • Opt-in section for discounts and newsletter

The only extra page is a second, enquire module that is due to the variety of the product extensive and would not fit on the homepage.

Analytics behind the scene

The job this website fulfils is lead generation. Therefore, we prepped this website and its CMS (content Management System) during the development for this goal.

Lead generation features:

  • Built in possibility to split-test pages
  • Google Analytics tracking
  • GTM (Google Tag Manager) installation
  • Google Analytics and Google Ads linking (Conversion linker)
  • Button and landing page view tracking
  • Social media integration & Mailchimp integration

FML Marketing – Modern WordPress Web Design

We are seasoned, yet a young team of web design and marketing professionals. Our agency is located in Estepona, near Marbella on the New Golden Mile. And in Alkmaar, the Netherlands. We specialise in modern web design projects. E-commerce websites, online marketing and SEA campaigns.