Neil Patel, co-founder of NP Digital and one of the world’s leading digital marketing experts, has identified eight critical trends that will shape marketing success in 2026. These insights come from analyzing patterns across hundreds of brands and dozens of industries, revealing shifts that most marketers haven’t even noticed yet.

In this comprehensive guide, we’ll explore each trend in detail and provide actionable strategies you can implement immediately to stay ahead of the competition.

1. Stop Sending Traffic Off-Platform: The New Lead Capture Revolution

The traditional approach of driving social media traffic to landing pages is killing your reach and costing you leads. Here’s why this fundamental shift matters and how to adapt.

The Platform Penalty Problem

Social media platforms like Instagram, LinkedIn, and Facebook actively throttle content that attempts to send users off-platform. Even innocent phrases like “click the link in my bio” or “visit our website” trigger algorithmic penalties that:

• Dramatically reduce your organic reach
• Increase your advertising costs
• Limit your content’s visibility to your existing audience

This happens because platforms want to keep users within their ecosystem, not send them elsewhere. When you try to move traffic off-platform, you’re working against the algorithm’s core objective.

The Mobile Drop-Off Crisis

Even when users do click through to external pages, mobile conversion rates suffer due to:

• Slow-loading forms and pages
• Poor mobile optimization
• Friction in the conversion process
• Context switching between platforms

The On-Platform Solution

The solution is to capture leads directly within the platform using automation tools like ManyChat. Here’s how it works:

1. Trigger Setup: Users comment with a specific keyword on your post
2. Automated Response: The tool automatically sends them a direct message
3. Lead Capture: Collect their information without them leaving the platform
4. Nurture Sequence: Continue the conversation through automated messaging

This approach delivers multiple benefits:

• Reduces friction and increases conversion rates
• Boosts engagement signals to the algorithm
• Captures higher-quality leads based on behavioral intent
• Maintains platform algorithm favor

2. Search Everywhere Optimization: Beyond Google SEO

Search has fragmented across multiple platforms, and your SEO strategy needs to evolve accordingly. This trend represents one of the most significant shifts in digital marketing.

The New Search Landscape

Search is no longer confined to Google. Consider these staggering statistics:

• Instagram: 6.5 billion searches per day
• YouTube: Over 3 billion searches daily
• TikTok: Emerging as a primary product discovery engine
• ChatGPT: Becoming a trusted research and discovery tool
• Snapchat: Invested $400 million in Perplexity to power their search

Buyers now jump across platforms like stepping stones, and most brands only show up on one of them.

Implementing Search Everywhere Optimization

To succeed in this new landscape, you need to optimize for discovery across all major platforms:

Keyword Integration Strategy

Weave your target keywords naturally into:

• Video scripts and audio content
• Captions and descriptions
• On-screen text and graphics
• Hashtags and metadata

Topic Cluster Development

Create multiple pieces of content around the same core theme to:

• Establish topical authority
• Help platforms understand your expertise
• Increase your chances of being discovered
• Build comprehensive coverage of your niche

Conversational Search Optimization

Optimize for how people actually search by:

• Using natural language and full phrases
• Including audio captions and transcripts
• Adding visual text that algorithms can read
• Matching user intent across different query types

3. The AI Slop Problem: Using AI Intelligently, Not Blindly

While AI promises increased efficiency, many marketing teams are experiencing the opposite due to hallucinations, errors, and poor implementation strategies.

The Hidden Costs of AI Dependence

Research shows that both free and paid AI tools have similar hallucination rates, meaning teams are trusting confident-sounding but completely incorrect information. This leads to:

• Wasted time on rework and corrections
• Campaign failures based on false data
• Decreased team productivity despite AI adoption
• Loss of critical thinking and validation skills

The Real Story Behind AI Layoffs

Many companies blame AI for workforce reductions, but industry experts, including Perplexity’s CEO, suggest the real reasons are:

• Overhiring during growth periods
• Slower-than-expected division growth
• Profitability pressures
• Market correction needs

AI becomes a convenient public explanation that sounds better to shareholders than admitting strategic miscalculations.

How Top Performers Actually Use AI

Successful marketers don’t use AI blindly—they use it strategically:

AI for Ideation, Not Execution

• Generate first drafts, not final content
• Brainstorm ideas and approaches
• Explore different angles and perspectives
• Create content outlines and structures

Verification and Quality Control

• Cross-reference all AI-generated statistics
• Verify sources and publication dates
• Fact-check claims and assertions
• Build internal quality assurance processes

AI as a Discovery Channel

The biggest ROI comes from using AI platforms like ChatGPT as discovery channels to drive traffic and conversions, rather than just content creation tools.

4. Digital PR: The New SEO Foundation

As AI tools become discovery engines, they’re prioritizing trusted sources and external validation over self-promotional content.

Why Digital PR Matters More Than Ever

AI platforms like ChatGPT, Perplexity, and Gemini are developing authority systems similar to Google’s, but with key differences:

• They favor external citations over self-promotion
• Structured content gets cited more frequently
• Consistent formatting improves citation chances
• Micro-niche authority builds compound results

The Listicle Strategy

Publishing comprehensive “top 10” lists in specific niches helps train AI to see you as an authority:

• Top 10 SaaS marketing agencies
• Top 10 e-commerce optimization tools
• Top 10 affordable marketing solutions
• Top 10 franchise marketing strategies

The more micro-categories you own, the more AI platforms cite you as a source.

Building External Authority

Focus on getting other trusted sources to cite and recommend you:

• Pitch journalists and industry publications
• Contribute to industry reports and studies
• Participate in expert roundups
• Build relationships with industry influencers

Technical Optimization for AI Citation

Make your content easy for AI to extract and cite:

• Use clear headers and bullet points
• Include tables and structured data
• Add schema markup to your pages
• Keep content updated with last-modified dates
• Integrate case studies and verifiable statistics

5. AI Ads: Facebook Targeting Meets Google Intent

When ChatGPT launches advertising, it will combine the best of both worlds: Facebook’s behavioral targeting with Google’s search intent accuracy.

The New Advertising Paradigm

AI ads will target users based on:

• Complete search history and patterns
• Intent signals over time
• Behavioral interests and goals
• Problem identification and solution seeking

For example, if someone searches for marketing agencies but their last 9 searches were about weight loss, the AI might show them a fitness ad instead because that’s their primary current interest.

Preparing for Identity-Based Targeting

To succeed in this new advertising landscape:

Define Your Category Early

• Establish clear brand associations
• Build topical authority in your niche
• Create content that teaches AI who you help
• Focus on specific problem-solution relationships

Leverage First-Party Data

• Integrate CRM data with ad platforms
• Use purchase history for targeting
• Track customer interaction patterns
• Build detailed customer personas

Create Specific Positioning

Instead of saying “we’re a marketing agency,” say “we help SaaS companies scale from $1M to $10M through performance marketing.” This specificity trains AI to understand exactly who you serve.

6. Browsers as AI Platforms: The Next Discovery Frontier

Browsers are evolving into AI-powered platforms that provide answers, recommendations, and ads before users even visit websites.

The Browser Evolution

Major browsers are integrating AI capabilities:

• Chrome’s Gemini: AI-powered search and recommendations
• ChatGPT’s Atlas: Browser-integrated AI assistance
• Perplexity’s Comet: Search and discovery integration

This means users can get answers, comparisons, and recommendations directly in their browser without visiting individual websites.

Preparing for Browser-Centric Discovery

Early Adoption Strategy

• Start running AI-driven ad campaigns (like Google’s Performance Max)
• Learn how these systems optimize and target
• Build experience with AI advertising platforms
• Test different creative and messaging approaches

Technical Preparation

• Implement comprehensive structured data
• Use schema markup throughout your site
• Create clear, scannable content formatting
• Optimize for easy AI extraction

Content Strategy Shift

Treat your website as a data source that feeds AI systems, not just a destination for human visitors. This means:

• Organizing information for easy extraction
• Creating comprehensive resource pages
• Maintaining accurate, up-to-date information
• Building authority through consistent, quality content

7. Live Content: The Authenticity Advantage

In a world saturated with AI-generated content, live video provides the authenticity and human connection that audiences crave.

The Live Content Opportunity

Despite growing demand, few brands are capitalizing on live content:

• Nearly 30% of YouTube users watch live streams weekly
• Live content receives higher engagement rates
• Platforms prioritize live content in their algorithms
• Live streams build stronger audience relationships

Benefits of Regular Live Content

Audience Connection

• Builds trust through real-time interaction
• Humanizes your brand
• Creates community around your content
• Establishes thought leadership

Content Multiplication

• One live stream creates multiple content pieces
• Platforms auto-generate clips in different formats
• Horizontal and vertical versions created automatically
• Repurpose into shorts, reels, and TikToks

Live Content Strategy

Consistency Over Production Value

• Go live weekly with valuable content
• Focus on teaching and helping your audience
• Answer questions and address current trends
• Share case studies and behind-the-scenes insights

Content Ideas

• Q&A sessions with your audience
• Industry trend analysis and commentary
• Case study breakdowns
• Tool demonstrations and tutorials
• Guest interviews and collaborations

8. Multilingual Content: Global Reach Without Barriers

Language barriers are disappearing thanks to AI-powered translation and voice synthesis technologies.

The Global Content Revolution

Tools like YouTube’s auto-dubbing and HeyGen enable automatic translation and voice synthesis in multiple languages, allowing creators to:

• Reach global audiences instantly
• Expand into new markets without additional costs
• Generate 30-50% of views from non-native languages
• Scale content production globally

Implementation Strategy

Platform Optimization

• Enable multilanguage audio on YouTube videos
• Use automatic translation features
• Optimize video settings for global distribution
• Monitor performance across different languages

Website Globalization

• Implement hreflang tags for international SEO
• Add language selectors to your site
• Localize call-to-action buttons and forms
• Ensure checkout processes support multiple languages
• Create region-specific landing pages

Content Localization

• Adapt content for cultural differences
• Consider local market preferences
• Adjust messaging for different regions
• Test performance across markets

Implementing These Trends: Your 2026 Action Plan

To successfully implement these trends, prioritize based on your current capabilities and market position:

Immediate Actions (Next 30 Days)

1. Set up on-platform lead capture using tools like ManyChat
2. Enable multilanguage audio on your video content
3. Start going live weekly with educational content
4. Audit your content for AI-friendly formatting

Medium-Term Strategy (Next 90 Days)

1. Develop topic clusters for search everywhere optimization
2. Launch a digital PR campaign to build external authority
3. Implement comprehensive structured data on your website
4. Begin testing AI-driven advertising campaigns

Long-Term Vision (Next 6-12 Months)

1. Build a comprehensive content ecosystem across all platforms
2. Establish category leadership in your niche
3. Develop global content distribution strategies
4. Create systems for consistent quality control and verification

Conclusion: Leading the 2026 Marketing Revolution

The digital marketing landscape of 2026 will reward brands that understand and adapt to these fundamental shifts. Success will come to those who:

• Embrace platform-native lead capture strategies
• Optimize for discovery across all search surfaces
• Use AI intelligently while maintaining human oversight
• Build authority through digital PR and external validation
• Prepare for identity-based advertising
• Optimize for browser-integrated AI discovery
• Leverage live content for authentic connection
• Scale globally through multilingual content

The brands that implement these strategies now will have a significant competitive advantage as these trends accelerate throughout 2026. Don’t wait for your competitors to catch up—start implementing these changes today.

For more insights on digital marketing strategy and implementation, visit FML Marketing for expert guidance on navigating the evolving digital landscape.

The post The 8 Digital Marketing Trends That Will Define 2026: A Complete Strategy Guide appeared first on FML Marketing.

Unlock the Secrets to Selling Real Estate on the Costa del Sol

Introducing “Sell Property Like Crazy”, a powerful, battle-tested marketing guide specifically tailored for real estate agencies operating in the luxury property market of Southern Spain.

Why This Guide is a Game-Changer

The Costa del Sol real estate market is unique. Seasonal fluctuations, fierce competition, regulatory changes, and shifting buyer demographics (especially post-Brexit) make it a tough arena. This guide cuts through the noise with proven strategies adapted from the world’s most successful sales and marketing techniques—customized just for you.

Our latest articles:

• The 8 Digital Marketing Trends That Will Define 2026: A Complete Strategy Guide
• Top 5 Pain Points for Costa del Sol Real Estate Agencies in Online Marketing
• Unlock the Secrets to Selling Real Estate Like Crazy on the Costa del Sol
• How to Choose the Best Digital Marketing Agencies for Your Business
• Real Estate Lead Generation: Proven Techniques for Success

Unlock the Secrets to Selling Real Estate: What You’ll Learn

• The Costa del Sol Challenge: Understand the market’s unique hurdles and how to overcome them.
• The Billionaire Real Estate Mindset: Discover how top agencies focus on high-impact activities that drive the majority of their revenue.
• Targeted Marketing for International Buyers: Learn how to craft messages that resonate with British, Scandinavian, German, and Middle Eastern buyers.
• Your #1 Job as an Agency Owner: Shift your focus from just managing properties to mastering marketing and sales.
• The Ultimate Client Acquisition System: Build a predictable, scalable system to attract and convert your dream buyers.
• A 90-Day Action Plan: Step-by-step guidance to build, launch, and optimize your lead generation and sales system.

Why You Can’t Afford to Miss This

Most agencies fail because they lack a consistent, profitable sales system. This guide empowers you to create one—turning your agency from unpredictable and stressful to dominant and thriving. It’s not just about selling properties; it’s about selling your agency’s services with precision and impact.

Ready to Transform Your Real Estate Business?

Download the “Sell Property Like Crazy” guide today and start implementing strategies that will revolutionize your agency’s growth on the Costa del Sol.

For more information or to discuss how to apply these strategies in your agency, contact FML Marketing at +34 6 50 80 12 43 or services@fmlmarketing.com.

The post Unlock the Secrets to Selling Real Estate Like Crazy on the Costa del Sol appeared first on FML Marketing.

1. Introduction – Realtor website design Marbella guide

Welcome to the ultimate guide to web design for realtors in Marbella, Costa del Sol. In this comprehensive guide, we will explore the importance of web design for realtors, the key elements of a successful realtor website, and strategies to enhance lead generation and user experience. Whether you are a realtor in Marbella or any other location, this guide will provide valuable insights to help you create an effective online presence.

2. Understanding the Importance of Web Design for Realtors

What is Web Design?

Web design encompasses the visual and functional aspects of a website, including its layout, colors, typography, navigation, and overall user experience. It is a crucial element in creating a professional and engaging online presence for realtors.

The Role of Web Design in Lead Generation

A well-designed website can significantly impact lead generation for realtors. By creating an attractive and user-friendly website, you can capture the attention of potential clients and encourage them to explore your services. A visually appealing website with intuitive navigation can also increase the chances of converting visitors into leads.

The Impact of Web Design on User Experience

User experience (UX) plays a vital role in web design. A website that provides a seamless and enjoyable browsing experience will keep visitors engaged and encourage them to spend more time exploring your listings and services. A positive user experience can lead to higher conversion rates and increased client satisfaction.

3. Choosing the Right Platform, Domain Name, and Hosting

Selecting the Ideal Website Platform

When designing a realtor website, it is essential to choose a platform that offers flexibility, customization options, and ease of use. WordPress is a popular choice among realtors due to its user-friendly interface, extensive theme options, and robust plugin ecosystem. Consider hiring a web design company or developer to set up your website’s foundation and core elements.

Choosing a Domain Name

Selecting the right domain name is crucial for establishing a strong online presence. Your domain name should be memorable, relevant to your real estate business, and ideally include keywords related to your services or location. Consider using your own name or a variation of it to create a personal brand.

Selecting Web Hosting Services

Web hosting is an essential aspect of website management. Choose a reliable hosting provider that offers fast loading speeds, excellent uptime, and reliable customer support. Consider factors such as storage space, bandwidth, and security features when selecting a hosting plan.

4. Selecting the Perfect User Experience WordPress Theme

Importance of User Experience in Web Design

User experience plays a crucial role in web design. A well-designed realtor website should prioritize ease of use, intuitive navigation, and quick access to important information. Users should be able to find listings, contact information, and other relevant details with minimal effort.

Top User Experience WordPress Themes for Realtors

When choosing a WordPress theme for your realtor website, consider themes that prioritize user experience. Some popular options include:

• WP Residence
• Astra
• Houzes
• Real Estate Lite
• CitiLights
• Divi RealEstate
• Real Spaces
• WP Pro Real Estate 7
• Homeland
• HomePress

Choose a theme that aligns with your branding, offers customization options, and is optimized for mobile devices.

5. Designing a Website for Realtors in Marbella

Creating a User-Friendly Layout and Navigation

When designing your realtor website, prioritize a user-friendly layout and navigation. Ensure that important pages, such as listings, contact information, and services, are easily accessible. Use clear headings, subheadings, and menus to guide visitors through your website.

Incorporating a Responsive Design

In today’s mobile-dominated world, it is crucial to have a responsive website design. A responsive design ensures that your website adapts seamlessly to different screen sizes and devices, providing an optimal browsing experience for both desktop and mobile users.

Implementing a Clean and Professional Design

A clean and professional design can make a significant impact on the perception of your real estate business. Use high-quality images, consistent branding elements, and a visually appealing color scheme. Avoid clutter and ensure that your website is easy to read and navigate.

6. Enhancing Lead Generation through Effective Web Design

Creating Compelling Call-to-Actions

A well-designed realtor website should include compelling call-to-action (CTA) elements. These can be in the form of buttons, contact forms, or prominent text prompts that encourage visitors to take action, such as contacting you for more information or scheduling a consultation.

Optimizing Lead Capture Forms

Lead capture forms are essential for capturing visitor information and generating leads. Optimize your forms by keeping them simple, requesting only necessary information, and ensuring that they are easy to fill out. Consider using plugins or tools that integrate with your CRM system for efficient lead management.

Offering Valuable Lead Magnets

Lead magnets are incentives that you offer in exchange for visitors’ contact information. These can include free e-books, market reports, or exclusive access to property listings. Design visually appealing lead magnets that provide value to potential clients and encourage them to provide their contact details.

7. Implementing SEO Strategies for Realtor Websites

Understanding the Basics of SEO

Search engine optimization (SEO) is crucial for improving the visibility of your realtor website in search engine results. Understand the basics of SEO, including keyword research, on-page optimization, and creating high-quality content that appeals to both search engines and human readers.

Conducting Keyword Research for Realtors in Marbella

Keyword research is essential for identifying the phrases and terms potential clients are searching for when looking for real estate services in Marbella. Use keyword research tools to find relevant keywords with high search volume and low competition. Incorporate these keywords strategically into your website content and meta tags.

Optimizing On-Page Elements for Search Engines

Optimize your realtor website’s on-page elements to improve its visibility in search engine results. This includes optimizing page titles, meta descriptions, heading tags, and image alt tags. Use relevant keywords strategically but avoid keyword stuffing, which can negatively impact your website’s ranking.

WordPress SEO by Yoast: This is an essential plugin for real estate websites because it allows you to customize almost every element of each page without having to know HTML or CSS coding.

All in One SEO Pack: This is another great real estate WordPress plugin for optimizing all of your web pages, where you can easily change the page titles, descriptions, and more without knowing HTML/CSS. It even helps with canonicalization across sub-domains to ensure search engines know which pages are related on multiple domains within the same real estate website.

8. Incorporating Listings and Resales Online

Showcasing Properties and Listings

One of the primary purposes of a realtor website is to showcase properties and listings. Create visually appealing property listings with high-quality images, detailed descriptions, and key features. Include search filters and sorting options to help visitors find properties that match their criteria.

Providing Interactive Search Tools

Enhance user experience by incorporating interactive search tools on your realtor website. These tools can include advanced search filters, map-based property search, and saved search functionalities. Make it easy for visitors to find relevant properties and explore your listings in a user-friendly manner.

Integrating Online Resales Platforms

Consider integrating online resales platform into your realtor website to provide additional value to potential clients. These platforms allow users to browse resale properties directly from your website, streamlining the buying process and enhancing the user experience. It also offers a module for all new developments for sale on the Costa del Sol.

9. Utilizing Plugins and Tools to Improve Web Design

Essential WordPress Plugins for Realtor Websites

WordPress offers a wide range of plugins to enhance the functionality and design of your realtor website. Some essential plugins for realtors include:

• Estatik
• Easy Property Listings
• IMPress
• WP-Property
• Realtyna WPL Real Estate
• Essential Real Estate
• WP Amortization Calculator
• WP Real Estate
• WPCCasa
• Home Value WordPress Plugin

Choose plugins that align with your specific requirements and integrate seamlessly with your realtor website.

Implementing Tools for Enhanced Functionality

In addition to plugins, consider implementing additional tools to enhance the functionality of your realtor website. These can include live chat tools for real-time customer support, CRM integration for efficient lead management, and analytics tools to track website performance and visitor behavior.

More from our online marketing blog

• The 8 Digital Marketing Trends That Will Define 2026: A Complete Strategy Guide
• Top 5 Pain Points for Costa del Sol Real Estate Agencies in Online Marketing
• Unlock the Secrets to Selling Real Estate Like Crazy on the Costa del Sol
• How to Choose the Best Digital Marketing Agencies for Your Business
• Real Estate Lead Generation: Proven Techniques for Success

10. The Role of Content Marketing in Web Design

Creating Engaging and Valuable Content

Content marketing plays a crucial role in web design for realtors. Create engaging and valuable content that appeals to your target audience. This can include blog posts, articles, market reports, and informative guides related to real estate in Marbella. Focus on providing information that is relevant, informative, and helpful to potential clients.

Establishing a Content Marketing Strategy

Develop a content marketing strategy to guide your website’s design and ongoing content creation efforts. Identify your target audience, their needs, and the topics they are interested in. Plan your content calendar, including the frequency of blog posts and other content types, and allocate resources for content creation and promotion.

Leveraging Content for Lead Generation

Utilize your content to drive lead generation for your real estate business. Incorporate lead capture forms, calls-to-action, and lead magnets within your content to encourage visitors to provide their contact information. Create landing pages for specific offers and optimize them for conversion.

11. Regular Maintenance and Tracking of Realtor Websites

Ensuring Website Security and Updates

Regular website maintenance is crucial for ensuring optimal performance and security. Keep your website’s themes, plugins, and core files up to date to prevent vulnerabilities. Regularly backup your website to protect against data loss.

Tracking Key Metrics for Performance Evaluation

Monitor key metrics to evaluate the performance of your realtor website. Track metrics such as website traffic, bounce rate, time on site, and conversion rates. Use tools like Google Analytics to gain insights into user behavior and make data-driven decisions to improve your website’s performance.

Conducting Regular Website Maintenance

Perform regular website maintenance tasks, such as checking for broken links, fixing coding issues, and updating content. Regularly review and update your website’s design elements to ensure a fresh and modern appearance. Continuously optimize your website for search engines and user experience.

12. Conclusion: Realtor website design Marbella – The ultimate guide

In conclusion, web design plays a crucial role in creating a successful online presence for realtors in Marbella. By choosing the right platform, domain name, and hosting, selecting a user-friendly WordPress theme, and incorporating effective lead generation and SEO strategies, you can create an engaging and high-performing realtor website. Regular maintenance and tracking will ensure that your website continues to attract potential clients and generate leads. With the right web design, your real estate business in Marbella can thrive in the digital landscape.

FML Marketing are realtor website design experts. We operate from Estepona, near Marbella on the Costa del Sol. Thank you for reading: Realtor website design Marbella: The ultimate guide.

The post Realtor website design Marbella: The Ultimate Guide appeared first on FML Marketing.

From content creation to keyword research and fact-checking, AI has found its place in every corner of the market. It is undeniable that AI has become an integral part of SEO strategies, offering immense potential for improving website rankings. In this article, we will explore eight outstanding AI tools that can revolutionize your approach to SEO.

The Power of AI in SEO

Before delving into the specifics of the AI tools, it is essential to understand the role of AI in the SEO landscape. AI offers unmatched capabilities to automate mundane tasks, save time, and enhance productivity. These tools can generate high-quality content, analyze keyword data, optimize readability, and even fact-check information. However, it is crucial to strike a balance between utilizing AI and maintaining your unique perspective. While AI can assist in various aspects of SEO, your input and critical thinking are vital to ensure authenticity and trustworthiness. The human element remains essential to achieving top search engine rankings.

1. ChatGPT (Plus)

ChatGPT is a widely known text-based AI model that can interact with users in a conversational manner. This tool can help with a wide range of requests, making it incredibly versatile for SEO purposes. Whether you need answers to specific questions or content creation assistance, ChatGPT has got you covered. One of its standout features is the ability to customize requests. If the generated content is too long, you can ask ChatGPT to shorten it. You can also request changes to the tone of voice or even ask for a complete rewrite. With ChatGPT, you have the flexibility to refine the generated text until you are satisfied with the result.

While there is a paid version called ChatGPT Plus that offers additional features and faster response times, the free version is already a powerful tool worth exploring. It is recommended to start with the free tool if you are new to ChatGPT.

2. Jasper

Jasper is an AI tool specifically designed for marketing content creation. It caters to individuals working in marketing and entrepreneurs who handle their own marketing efforts. With Jasper, you can request various types of content, such as blog posts, social media updates, email copies, and website copy. The tool allows you to upload a style guide or examples of your content to help it learn your preferred tone of voice. Additionally, you can provide information about your company, products or services, audience, and campaign brief to ensure on-brand and detailed content creation. Jasper even comes in the form of a convenient browser extension, enabling seamless integration with platforms like WordPress and Gmail.

Jasper operates on a subscription-based model, offering different pricing options to suit your needs. You can also take advantage of a free trial to test its capabilities before committing.

3. Keyword Insights

Keyword research is an essential but time-consuming aspect of SEO. Keyword Insights is an AI-powered tool specifically designed to streamline this process. By entering a keyword, you can unlock a wealth of related keywords and their search volumes. The tool also assists in categorizing keywords by clustering them effectively. Additionally, you can upload other files to incorporate additional keywords into the analysis. Keyword Insights provides a comprehensive overview of all your keywords, helping you make informed decisions about which ones to prioritize. The tool’s algorithm even suggests the best keyword choice based on the current data. What sets Keyword Insights apart is its integrated writing assistant, which can generate article outlines or suggest relevant content based on top-ranking websites.

Keyword Insights operates on a subscription basis, offering various pricing options. Some plans even allow for team sharing, making it ideal for collaborative SEO efforts. While the tool offers valuable features for organized keyword research, it is important to strike a balance and avoid relying solely on its writing assistant to maintain originality and authenticity.

4. Semrush SEO Writing Assistant

Semrush is a renowned SEO tool, and its SEO Writing Assistant, powered by AI, is a valuable addition to its suite of features. This tool analyzes your text from an SEO, readability, originality, and tone of voice perspective. It offers suggestions based on the analysis, including features like the Rephraser, Compose, and Ask AI. The Originality section of the tool is particularly noteworthy, as it helps you create content that stands out from the crowd and checks for plagiarism. Semrush’s Content Marketing Platform, which includes the SEO Writing Assistant, is available with select subscription plans.

Semrush’s AI-powered writing assistant provides invaluable insights and optimizations for your content creation process. Combined with Semrush’s comprehensive SEO features, it is a tool worth considering.

5. MarketMuse

MarketMuse is a content planning and optimization software that harnesses the power of AI. It offers a range of SEO and automation features, making it an all-in-one platform for content creation. MarketMuse analyzes your website and compares it to competitors in your niche, providing personalized data-driven insights. The tool assists with keyword research, content planning, and even generates content recommendations. By centralizing all these functions, MarketMuse saves time and enables informed decision-making. It operates on a subscription-based model, offering different plans to suit your specific needs.

MarketMuse’s comprehensive suite of AI-powered features makes it a valuable asset for SEO professionals and content creators alike.

6. Originality.ai

As the name suggests, Originality.ai focuses on fact-checking and plagiarism detection. In the era of AI, maintaining trustworthiness and accuracy is crucial for SEO success. Originality.ai offers a reliable solution to ensure your content is factually accurate and free from unintentional plagiarism. Interestingly, the tool also includes an AI Content Detector that can identify content created by AI, even if it has been paraphrased. Originality.ai offers both monthly subscription and pay-as-you-go options, allowing you to choose the most suitable plan for your needs.

Originality.ai provides an essential service in today’s AI-driven world, helping you maintain credibility and authenticity in your content.

7. Grammarly

Grammarly is a well-known tool among writers, offering assistance with spelling and grammar. With the integration of AI, Grammarly has expanded its capabilities to support online content creation even further. The tool now includes a generative text feature, allowing you to receive instant drafts based on prompts. It also offers a rewrite feature to adjust the tone of voice, and you can teach it your personal communication style for tailored suggestions. Furthermore, Grammarly provides brainstorming and outline suggestions based on your specific task. Grammarly offers a free plan with basic AI assistance and a limited number of AI prompts per month. Paid subscription plans are available for more advanced features and increased usage.

Grammarly’s AI-powered features make it a valuable tool for anyone involved in online content creation.

8. Yoast SEO & WooCommerce SEO

No discussion of AI tools for SEO would be complete without mentioning Yoast SEO and Yoast WooCommerce SEO. Yoast offers an AI feature in their premium plugins that generates SEO titles, meta descriptions, and social snippets. With the click of a button, you can obtain several options tailored to increase your click-through rates. This feature saves time and ensures that your website’s presence in search engine results is optimized for maximum visibility. Yoast SEO and Yoast WooCommerce SEO are available through a yearly subscription plan, making them accessible to a wide range of users.

Yoast’s AI features provide a seamless integration into your SEO workflow, allowing you to enhance your website’s performance effectively.

Conclusion

The emergence of AI has revolutionized the SEO landscape, offering a wide array of tools to streamline and enhance various aspects of search engine optimization. From content creation to keyword research, fact-checking, and more, these AI-powered tools provide invaluable assistance. However, it is essential to strike a balance between utilizing AI and maintaining your unique perspective. Remember that authenticity and trustworthiness are paramount for both your audience and SEO success.

While AI can be a powerful ally, your critical thinking and human touch remain instrumental in achieving top search engine rankings. Experiment with these AI tools, harness their potential and make informed decisions to elevate your website’s SEO.

The post 8 AI tools that will elevate your website’s SEO appeared first on FML Marketing.

Writing good articles, blogs and creating high-vlaue content is one of the best ways to actually achieve this. But that must be hard, right? WRONG!

Writing a good SEO text is not that difficult at all

Especially when you have already done it a hundred times. Have you just started in the world of SEO? Did you just start a new business and writing content is fairly new to you? No worries. We offer a complete, comprehensive step-by-step E-book. And the best part…this book is COMPLETELY FREE!

What are you going to learn?

I assure you that after reading this E-Book, within the hour you can write a perfect SEO text for your blog, product page, category page or services page. The reading time for this E-Book is approx. 20 minutes. Of course you can also use this as a reference work too.  The 4 steps in this E-book are as concrete as possible.

In the example,  we are going to write a text for a category page for an online store (E-commerce website). In it we will focus on the keyword dresses. Although this step-by-step plan focuses on dresses, you can also use the tips from this blog for a service page or product page, for example.

SEO Copywriting like a pro: 4 simple steps

How to get started? Enter your email in the box below and we will e-mail your FREE Copy of How to write SEO copy like a real pro directly to your inbox. (30.min read approx.)

The post How to write SEO copy like a real pro! (FREE E-BOOK) appeared first on FML Marketing.

What is CTR?

In the world of online marketing, it’s a common term: the CTR, also known as click-through rate, clickthrough rate or click through rate. Especially within Google Ads and Microsoft Advertising, this percentage is highly valued. This term tells you what the ratio is between the number of people that see your advertisement and how often they click through to your landing page. The higher this percentage, the higher the chance of a conversion.
The click-through rate is just as important for SEO. You want to know whether these high, organic positions within Google actually generate a lot of new visitors. Does only a small part of it click through to your website? This is a signal that the meta description, URL and page title have not been optimised sufficiently. These texts are not sufficiently appealing. High time to adjust that!

5 tips to increase the CTR of organic search results

Getting people to your website. As an entrepreneur, of course, you want nothing better. You know better than anyone that this is the first step towards a conversion. Fortunately, as the owner of a domain, you can influence the click-through rate of a landing page yourself. With the next five tips, you will attract more potential customers to your website.

TIP: Apply these tips to your existing content to increase the CTR of existing organic search results and content.

Tip 1: Create an attractive meta description

The meta description is one of the most important texts within Google’s SERP. It gives you an attractive description of your landing page. You have to sell your website, as it were, to the users of Google. Don’t fill in anything here? Then Google will get a random piece of text from your page. Of course, this flow of words is not written for visitors to click through. It is therefore not surprising that filling in a meta description often results in a higher CTR.
Example Meta Description
The good meta description tempts you to click!

Tip 2: Include the main search word in the URL

Not only Google but also the potential visitors of your website attach great importance to the words that appear in your URL. With these words, they determine whether the page actually answers their question. Many reports underline the importance of the right choice of words. URLs in which a specific search term is used, show 45% growth in their CTR. Non-matching words, which do match the search, also have a significantly higher click-through rate.
Keyword in the URL
The main search term of this page is used in the URL.

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Tip 3: Use 15 to 45 characters in the page title

The maximum length of the page title has changed regularly in recent years. However, research shows that these changes have little effect on the efficiency of the text. It follows that when a page title contains between 15 and 45 characters, the click-through ratio is almost 9% higher. Do you use more or fewer characters? Then you reduce your chances of a click.
Characters page title
This page title is – with 26 characters – short but powerful. Service + company name.

Tip 4: Ask a question in the page title

Google users are often looking for answers. How high is the Empire State Building? Where can I find a cheap pizzeria in Estepona? Best golf course in Marbella? It is, therefore, no surprise that asking questions in the page title is a good strategy. This is because you indicate that your landing page will provide the user with the correct answer. Do you use a who-, what-, true-, why-, when- or how-question in your page title? Then the CTR of your landing page is on average 14.1% higher than for variants without a question.
Question in the page title
This page answers the question of a visitor

Tip 5: Emotions in the page title increase CTR

In the world of advertising, you regularly come across them: texts that try to appeal to emotions. With Product X you become a leading professional! Or: Prevent mistakes on the shop floor with Product Y. It’s no surprise that this technique also works well in the world of online marketing. Even today, page titles with a positive or negative charge score significantly more clicks.
Emotion in page title
This blog title responds to emotion

Need help optimizing your organic results?

Getting visitors from Google or other search engines on your website. As an internet entrepreneur, this is a very important goal. To make this wish come true, it is important that you optimize the page title, meta description and URL structure of your landing pages. Do you need help with filling in these elements correctly? The SEO specialists at FML Marketing will be happy to help you! Contact us today.

Thank you for reading – 5 tips to increase the CTR of organic search results –

The post 5 tips to increase the CTR of organic search results appeared first on FML Marketing.

What is relevant content?

Knowing what is relevant starts with finding out which words your target group uses in search engines. With the right keywords, you can write specifically and answer the question your visitor has. Process the keywords in strategic places in your text. But don’t force it and stay relevant. You write a text to inform your visitors, not to please Google. Moreover, Google is becoming smarter and smarter and content is becoming more and more important.

Focus on the message

Keep the following questions in mind when writing:

• What do you want to say?
• Who is your target group?
• What do you want to achieve?

Do you want to inform or persuade visitors to order a product? Write targeted. In Search Engine Optimization terms, we call this ‘search intent’. To learn more about this, we recommend this short, yet effective article by Yoast SEO: https://yoast.com/search-intent/

Go for unique SEO-proof content

No matter how tempting it is to copy text from another site. Then remember that Google doesn’t like copy-paste. Your content must, therefore, be unique. Of course, you can get inspiration from another site, but write your text in your own words.

The influence of length

Search engines like texts with a body. Therefore, keep a sharp eye on the structure of your content. If you want a page to rank in the search engines, make sure it is over 900 words. But beware: make sure you have relevant and unique content. No endless synonyms of words, nobody reads that. Moreover, divide the text into paragraphs with headings. A list here and there is also doing well. Many visitors scan texts on their own, a clear structure makes that easier.

Structure

A good text starts with a title, followed by an intro and paragraphs with subheadings.

• Title. Provide a clear and concise title. Put the keyword first.
• Intro. Show the most important info in the intro. Use the keywords as much as possible in the first sentence. In your intro, answer the questions: who, what, where, why, when and how. With that, you cover the theme.
• Header. Use regularly subheadings. This is good for your visitors and Google likes to ‘read’ them. Choose an h2 (only one per article!) or h3/h4 header and process – if relevant – a keyword in your header. Below the header is a descriptive paragraph. Then place another header and paragraph and repeat it a few times. Finally, make sure you have a good ending.
• Finish. Repeat the keywords in the last paragraph and make a call to action, such as ‘contact’, ‘order’ or ‘subscriber’.

SEO Website Content

Thank you for reading How text affects your SEO. Need help to make your website SEO-proof? Feel free to contact us, we’ll be happy to help you. Our team exists of multilingual, talented copywriters that have experience in almost every sector.

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The post How text affects your SEO appeared first on FML Marketing.

Small Business Website

As of January 28, 2019, FML Marketing launches its complimentary Small Business Website Services. This is a web design solution created for companies with smaller budgets and often no direct need of a website, other than using it as an online business card.

Quality should not be expensive

Damn right! Quality does not have to be expensive. And we prove it! We offer business website templates from €395! All our templates are built in WordPress, include Yoast SEO plugin, Schema.org tools and a PREMIUM version of WP Rocket! In other words, with the addition of quality content, your website is ready to rock the search engines….for only €395!

Your Business Website ready in 48H

WordPress Installation

All the websites are built in WordPress. This means that there a no limitations, full possibilities to scale up or install your own plugins. Moreover, the website is yours! You are the owner and nobody else. This might sound strange, but try telling that to people that have monthly or annual contracts with Wix, Squarespace or other online website builders…

Premium Page builder

All the websites we deliver come with a page builder. This means that you don’t need any coding experience to alter or add new content to your own website. Embrace the flexibility and enjoy the ease and speed of building your website!

Yoast SEO for WordPress

With every website, we deliver a free version of the Yoast SEO plugin built in. To ensure your content is optimized for SEO!

Premium WP rocket

Pagespeed is becoming increasingly important! Google loves a fast website, so this is vital for your Search Engine Optimization! WP Rocket is recognized as the most powerful caching plugin by WordPress experts and included in all plans of Small Business Websites. WP Rocket is GDPR compliant and worth €45 stand-alone.

Small Business Website Features

Check our business website templates for more information and all functionalities. Moreover, we off integrated Online Marketing services to kickstart your business website!

More about affordable web design

Why choosing a free website builder is a bad idea
Website builder and 8 must have tools

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Backlinking is nowadays an often used tactic to improve your website’s ranking. FLM Marketing shares the best backlinking websites for business in the Marbella area. Did we miss a good spot? Let us know by submitting your favorite backlinking website in the comment section. 

Dutch backlink websites Marbella

Links.nl – website-design

• Another great example of a valuable backlink is provided by costa-del-sol.besteoverzicht.nl. This Dutch website about the Costa del Sol allows you to submit your website against a backlink in return.

Costa-del-sol-besteoverzicht.nl

• The second high-authority website to exchange your website link is a Dutch website called Link explorer. The link strength of this website is above average and moreover, the website is very user-friendly. Link exchange strategies are possible and available.

Link-explorer

• Startplezier.nl is the third backlinking source that is recommended and enjoys a high strength rate. Browse through the comprehensive categories page and submit your link in the section that fits your business.

startplezier.nl/

• The fourth website in our list is called De beste informatie. Another website that allows website owners to exchange a link and place them in a designated category.
  zoekmachine/
• Inmosol is een ander goede bron om een link ruilen. Ga via deze link naar de website om je aan te melden om linkpartner te worden van Immosol

Startpaginas.nl 

The post Backlink Marbella guide – Where to find the best backlinks appeared first on FML Marketing.

GET INSPIRED!

A lot has already been made, so you do not have to reinvent the wheel. Take advantage of that. View many examples and pay attention to what you think is good. Archive the favorites so that you can use them as inspiration. Do you want to get inspired right now? View the examples at the top of this page!

VIEW YOUR COMPANY FROM YOUR CUSTOMER

It may seem strange, but a corporate film is not really about your company. It is ultimately about your customers. It has little meaning to just show what you do. That does not affect your customers. They want to know: “What’s in it for me?” So think carefully about what your customers think is important. With what problems do they run and which solutions do you offer as a company? Translate your company’s strengths into concrete customer benefits. For example, your company has a large stock. Good, but what does the customer have? Well, that you deliver quickly because of this! That is the customer benefit that you have to communicate.

USE STORYTELLING FOR MORE EXPERIENCE

The term ‘storytelling’ actually says it all: tell a story. With a good story, you create an experience and give meaning to the message. Go for the story of your company looking for your added value: what drives you, why does your company matter? Do not fall into the pitfall by just telling what you do, just why.

ACTIVATE THE CUSTOMER IN THE FIRST 20 SECONDS

The headline of the story – about the first 20 seconds of the corporate video – is crucial. Then customers decide whether they find it worthwhile to look further. Do not start with a logo, however logical this seems. In the time that the logo is in the picture, viewers are already bored. You have to activate customers in that first 20 seconds, otherwise most of them will turn away. We call this the 20-second rule at Playforward. But how do you activate customers? Make sure you outline a recognizable problem or situation that makes them feel addressed. That is reason enough to keep looking. Then present your company or product as the solution. That way you stimulate your customers and make the company film extra convincing.

KEEP YOUR MESSAGE SIMPLE

A good story is always simple. The more difficult it is to understand, the faster we lose our attention and the less convincing it is. Make sure that the company film tells a simple story. A good approach to this is to bring things back to the core. What is ‘buttom-line’ now that matters?

MAKE A SHORT BUSINESS VIDEO

Time is scarce, especially online. Making a short company film is therefore essential. The longer, the more difficult it is to hold attention until the end. A good length is 1 to 2 minutes. In order to convey the message within that time, it is essential that you make choices and dare to leave out details. Keep in mind that you do not have to tell everything and especially make customers curious about more.

TELL YOUR STORY IN THE ACTIVE FORM

The way in which you tell the story is at least as important as the story itself. Always tell in active form and avoid the leading form as much as possible. With activating texts, your story is simply more powerful. For example: “This gives you a lot of value.” Sounds stronger than “This can give you a lot of value.” Always use spoken language instead of writing language that you use in brochures. Words like ‘however’ or ‘after all’ are really blacklisted!

DARE TO CLAIM THAT YOU ARE GOOD

You have to be convinced of yourself and dare to claim that you are the best at something. Do not nuance, because that takes the power out of the message. This applies to both the benefits of your company and your choice of words. Avoid words like ‘often’ or ‘usually’. That kind of words immediately bring the sentence into mind, but not always, and thus flatten your message.

MAKE SURE YOU WILL BE TIMELESS

You use a good company video for years. In this way you can earn back the costs for a company movie over several years. Make sure that you make the message timeless and avoid information that is barred, such as the 50th anniversary. This type of information shortens the shelf life. Unnecessary, because it is easy to avoid. For example, use the text “Since 1950” when you talk about the existence period of the company.   

MAKE IT PART OF YOUR (DIGITAL) MARKETING 

A company video does not stand alone; it is part of your complete marketing. Make sure that it fits well with your other statements, such as website and brochures. This way, it strengthens each other and you get a consistent communication. This applies to both content and form. 

SAVE THE MOUNTING PROJECT OF THE OPERATING VIDEO

Your company does not stand still. Therefore, ensure that the raw footage and the assembly are retained after delivery. If something changes, for example, the logo, it can be easily updated. Talk to the video marketing agency to save the footage and editing for a number of years.

MAKE YOUR COMPANY PROMO FINDABLE (VIDEO SEO!!)

Strangely enough, we still often see that companies have not really thought about the publication. Company films therefore often remain a bit hidden. Sin! Work out a simple publication plan for the company film in advance. What should not be missing: a prominent place on the website, uploading on Youtube with a smart, attractive title and sharing via social media.

Discover the benefits of Video Marketing for Search Engine Optimization.

The post 12 tips for making a company promo movie appeared first on FML Marketing.