Web Design Laadpaal123

Our web design department created this WordPress website early 2020. It is a sleek, modern website. The goal of this project is to gain a natural SEO-postion in the area of Alkmaar for charging stations of electric cars.

Design

First of all, the website needs to be attractive, to the point, easy to use and clear to visitors. Because the company sells multiple products to different audiences (private customers and B2B), we made a clear introduction to the service and product portfolio.

One-Page website

Essentially, this website is a one-page website. We don’t feel that we need too much copy and content on the homepage. The SEO power is ‘hidden’ in the blog, a tactic that we often use and master since the new age of Google. No long-from content and copy. We trim it down to the following sections:

• Introduction header + mission statement
• Service portfolio
• Products section
• Testimonials
• Opt-in section for discounts and newsletter

The only extra page is a second, enquire module that is due to the variety of the product extensive and would not fit on the homepage.

Analytics behind the scene

The job this website fulfils is lead generation. Therefore, we prepped this website and its CMS (content Management System) during the development for this goal.

Lead generation features:

• Built in possibility to split-test pages
• Google Analytics tracking
• GTM (Google Tag Manager) installation
• Google Analytics and Google Ads linking (Conversion linker)
• Button and landing page view tracking
• Social media integration & Mailchimp integration

FML Marketing – Modern WordPress Web Design

We are seasoned, yet a young team of web design and marketing professionals. Our agency is located in Estepona, near Marbella on the New Golden Mile. And in Alkmaar, the Netherlands. We specialise in modern web design projects. E-commerce websites, online marketing and SEA campaigns.

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Web Design Atalaya Tennis Center 

Web design project for a new Tennis Center and Academy in Atalaya Park, next to the Sol Marbella Estepona Atalaya Park Hotel by Melia.

• Integration booking platform (Playtomic)
• Responsive design
• Interactive design
• Multilingual (English and Spanish)

The objective

Create a modern, easy to use website. Furthermore, the website needs interaction (CSS animation), images that ‘tell the story’ of the services and facilities of Atalaya Tennis Center. Finally, the website has a very clear goal: Generate leads. Leads for the junior and senior tennis programs. And leads for people looking to rent a Tennis and/or Paddle court. The secondary objective is to provide website visitors with functional information, without overloading the website with text. To ensure the usability we placed a submenu that scrolls down with the visitor, highlighting the service visible on the screen.

The result

• A beautiful, fast and interactive website
• CMS used is WordPress
• Hosting & Email (daily backups)
• Cloudflare CDN integration

For more information on our unique, lightning-fast WordPress hosting service, please visit this page: https://fmlmarketing.com/web-hosting-costa-del-sol/

We are currently rolling out the second phase of this project. This phase exists of the following components:

• Creation of local citations (Local SEO campaign)
• Google Ads campaign (Local campaign. Objective: reach and leads)
• Facebook campaign and social media management (Facebook & Instagram)

About FML Marketing

FML Marketing is a digital marketing agency located in Estepona, Spain. Do you need help with your website or online marketing? We are here to help you out. Feel free to contact us for a free consultation. Use the form below to get in contact with us, or simply call us on:

(+34) 661 822 910
(+31) 623 737 839

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Web Design Viviendoo 

Web design project by FML Marketing. Q1 2020. Modern real estate website, WordPress CMS. 

The objective

• Modern design
• WordPress CMS
• Informative and clean lay-out
• Social Media integration
• Resales online integration (API v6)
• SEO optimized
• Lead generation

The result

The client (and FML!) are both very happy with the end result. A fast website, built with WordPress. Easy to navigate, slim design. The integration with Resales is very done by a clean, lightweight WordPress plugin. The result is a responsive website that enables visitors to find properties with ease.

Besides the development of the website, our team is also responsible for:

• Logo creation
• Business Cards Design
• Email and website hosting
• Online Marketing (social end PPC advertising)

About Viviendoo

Viviendoo is a company that exists of international and local real estate consultants, who specialize in the Costa del Sol and have made it their business to provide you with a professional service and advice from the initial search to the final transaction when purchasing your dream home.

About FML Marketing

FML Marketing is a highly motivated team of young and seasoned marketeers and web designers from The Netherlands, the UK and Marbella, Spain. We strive to provide local and international companies with scalable online solutions. For more information, please visit our digital solutions page.

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Web Redesign Marbella

What happens generally to growing businesses? That’s right! The time to do all the other stuff becomes seldom. Time to outsource some of that! That is exactly what owners of The Real CBD though. CBD oil and other CBD products are increasingly popular. And so the CBD Business is expanding. And so it happened that the FML Online Marketing and Web Design team got to work.

New Website? Not always the best way to go

Let’s start at the beginning. The website of The Real CBD needed a makeover. A professional look and restyling of most of the components. We choose to keep most of the structure and content in place but redesigned most of the visuals. More pictures and CTA’s were added. Next, the use of live chatboxes and a complete makeover of the online shop are applied.

SEO and Redesign of websites

Not only the front-end of the website needed work. The SEO (Search Engine Optimization) is improved during the redesign stage. First, a healthy dose of keyword stuffing (only whitehat SEO!) and improvement of the technical part of the website was put in place. After, a carefully researched keyword plan and content strategy are applied. To make sure The Real CBD did not lose their positions on Google. As well as ranking on new, relevant keywords.

Content SEO and Video Marketing

Are the first two stages (Web redesign and SEO setup), the next phase began. In order to support the on-going SEO, a Youtube-channel was created to increase the online sales of CBD products.

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In August 2018, FML Marketing delivered a brand-new website to the only official supplier of Cerakote products in Spain, located in Marbella. 

The client request was a modern, responsive website, powered by images and graphic design elements. To accomplish this, a strong company branding set is created to distinguish Cerakote from other coating solutions available in the market. The website includes different product pages, a social page that demonstrates the different products, and custom design elements explaining the strengths of each Cerakote product.

Web Design Cerakote Marbella

Cerakote is the industry leader for ceramic, high-temp and clear coatings. Its special coating solutions are known for its high resistance and durability, making it one of the most powerful industry coatings worldwide.

More than Web Design

FML Marketing developed the social media channels, Youtube channel and promotional materials that supported the penetration of the Spanish market. Cerakote is mainly a product that is known in The United States and some (industrial) parts of Germany. It can be applied to many different materials, but in Europe, it is mostly used in the car and motor industry (custom industry). Visit the Cerakote website to learn more about the strongest industry coating available in Spain. To learn more about how FML Marketing handled this project? Contact us now via our contact page or simply write us an email at: @info@fmlmarketing.com

Web Design Cerakote Marbella

As a web design agency, we particularly enjoyed working with the management of Cerakote in Spain. From the initial meeting, throughout the full design process, we established a very solid and effective way of communicating. As a result, we managed to easily make all deadlines and delivered the new website perfectly on time. Simultaneously, a full range of online and offline marketing products, such as brochures, online banners, business cards, and a trifold brochure were delivered to the client.

Business cards and online banners

Brochure design

FML – Creative Costa del Sol Marketing

FML Marketing is a digital marketing agency located in Estepona, on the Costa del Sol. We are a know website builder in Marbella, San Pedro de Alcántara and Estepona. Moreover, we deliver a wide range of online marketing solutions for your professional business.

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In 2018, FML Marketing started the roll-out of an ambitious, large scale social media campaign for a new lunch and dining hotspot in Marbella, called Cascada Cocina & Bar. The social media used are Facebook and Instagram.

Components of the campaign:

• Content creation
• Infographics
• Social videos
• Social Media monitoring
• Social Media content creation
• Graphic Design

Objective of the campaign

More and more consumers are discovering great restaurants through social media. As a result, a fast increasing number of restaurants are integrating/upgrading social media into their restaurant marketing strategy.

First and foremost, the location of the restaurant is challenging. It is a beautiful location, but without any kind of footfall worth mentioning. Reaching a large audience and informing consumers where the restaurant is, was a vital part of the initial objective.

Secondly, one of the most effective ways to promote any restaurant on social media is by sharing amazing food pictures. Our professional photography did a great foto sessions of the restaurant, location and dishes.

Online marketing restaurant

The success of online marketing for restaurants is, in our humble opinion, always build on one mayor pillar…quality! Everything that you share or post must be a piece of quality and useful content. Regardless the kind of post (photo, video, text, etc.) Therefore, it is fundamental to have great photos, high quality videos, and punctual, strong texts to deliver your message to your (growing) audience.

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