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5 tips to use Instagram Stories for your company

The Instagram Stories feature has been around for a while and is being used by more than 300 million people worldwide. Not only is it interesting for personal accounts, but companies can also make good use of Instagram Stories.

Instagram Stories are images, boomerangs or short films that you can add to your Instagram account. Your content will then be visible to others for 24 hours (this is also called ephemeral content) and that is precisely the success of Stories. Stories responds to an important trend within marketing: FOMO (fear of missing out).

With these 5 handy tips to use Instagram Stories for your company, you can be sure that you will not miss any opportunities:

1. Set clear goals

The first step is always determining your goals. Think carefully about what you want to achieve with Stories. Do you want to give a look behind the scenes of your organization or promote a product and generate more traffic?

2. Consider the content and make a schedule

As soon as your goals are formulated clearly, you start working on creating and creating the content for your Stories. Make sure you make a clear plan … and you’re good to go! Leave some space for spontaneous actions or current events.

3. Place a link

Stories lend itself well to generating more traffic to your website. There is a big ‘but’ behind it, namely: you have 10,000 or more followers, otherwise you can not place a direct link to your Stories. Very sorry, but no panic. There is a convenient way to generate traffic with a smaller account.

You can – regardless of the number of followers – add a link in the bio on your Instagram profile. You can then state your organization in the Stories by clicking on ‘Aa’ (= function to add text) and then typing @your organization. In this way, you still refer the users to the link (in your bio).

4. Add Highlights

Nowadays it is also possible to store the temporary Stories as Highlights on your Instagram profile. Go to your Story and click on ‘Light’ in the bottom right corner. Ideal for example to highlight your products and generate more traffic.

5. Create a poll

Create interaction and increase engagement by simply adding a poll to your Stories. The poll has two answer options and is an excellent way to ask for the opinion or feedback from your followers. Make the poll a part of your story and involve your target audience in the process. By sharing the results of a poll you make voting more fun.

So you see that Instagram Stories is not only reserved for the individual users but that there are also many opportunities for companies. Get started, experiment and analyze what works best for your organization. Also, tell your story with Instagram Stories.

Do you want to know more about the successful use of social media? Contact FML Marketing now by leaving your details below, or give us a call at (+34) 6 50 80 12 43. 

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The post Instagram Stories: How its useful for your company appeared first on FML Marketing.

Online Marketing agency Benahavís

Companies that are looking for an online marketing agency today have higher demands than simply a standard online marketing campaign. Determining the right keywords is no longer sufficient. The modern online marketing agency thinks along with the customer’s strategy. It has experience, knows the target group and knows how to score in Google. The right online marketing agency ensures results. But what is an online marketing agency? An online marketing agency is an organization that specializes in online marketing. The definition of online marketing is: “The marketing of products or services via the internet.” Online marketing has many branches:

• Search engine optimization (SEO)
• Online advertising (SEA)
• E-mail marketing
• Content marketing
• Social media marketing
• Affiliate marketing

Choosing an online Marketing agency 

Which online tool will help you achieve your goals? Choosing the right online marketing agency plays a crucial role in the online marketing strategy. An online marketing agency that uses the wrong techniques can cost you a lot of money, or ensure that the website just drops instead of rises in the search results. This article contains 10 tips for choosing the best online marketing agency for your company.

1. Are the opportunities present?

“Online marketing, we must also start with that!” A well-known slogan that certainly contains a core of truth. Nevertheless, before starting online marketing, you have to think carefully about whether it is smart to start within the short term. Frequently, promising initiatives on practical feasibility, lack of budget, lack of perseverance, experience or just the right skills. Analyze the situation first before you actively search for an online marketing agency.

2. Determine the target

The first step in choosing an online marketing agency is to determine the objectives and how they are exactly achieved. After all, it is difficult to reach the final destination without a map. The main objectives are: how do you see your company at the end of the campaign and what are your expectations? Growth, continuity or more turnover? And how does your company distinguish itself from the competition?

3. There is more than just online marketing

Do not forget to consider in all euphoria whether this is the right choice. There may also be other, cheaper or more effective methods to achieve the objective. Perhaps online marketing is not at all effective for your target group or online marketing does not fit into the existing marketing strategy at all. There are plenty of reasons not to opt for online marketing. So first make a good analysis that you are working with an online marketing agency. If this analysis shows that online marketing actually remains the best choice, then go for it as well. Remember: online marketing is just a means to achieve a goal.

4. Who is the target group?

An entrepreneur who discovers the internet often sees all sorts of opportunities and starting points and often has difficulty in setting a limit. If they are enthusiastic about online marketing, they would prefer to sell this to everyone as quickly as possible. This makes the actual use of online marketing not immediately effective. Because how exactly are you going to promote your product or service? To who? If you sell coats, do not advertise on a blog about computers. Targeting a target group is therefore crucial. Would you like to focus on a certain part of the market or a particular niche? Then you better choose an agency that has experience with that or an agency that explicitly focuses on that target group. Often an online marketing agency has its own network with websites and blogs where they can promote your website, or they have connections with people who have this. For example, if you have a restaurant, you would like an online marketing agency with experience in your market and a network that connects to this. In many cases, a company simply wants to make more sales. Then you are looking for an online marketing agency with experience in your industry that simply generates more revenue, whether through SEO, SEA or a newsletter.

5. Where is the target group?

It is important that you know where the target group is at what time and in what frequency. on which channels is the target group most receptive to a commercial message? In what form and at what time does the target group prefer to retrieve certain information? To have insight into the target group in an important part of online marketing, if you do not have this, chances are you are using the wrong strategy on the wrong channels.

6. White hat SEO

A lot can go wrong with online marketing, and one of the biggest problems is ‘black hat seo’: climbing in Google in a way that Google disapproves. Does the online marketing agency use ‘white hat techniques’ for search engine optimization (SEO)? White hat techniques are SEO strategies and techniques that are focused on the reader, instead of on the search engines like Google, and are also allowed by the search engines.

7. Social media activity

Social media has erupted into one of the most important means of communication today, especially among young people. Search engines also keep an eye on social media to determine which websites and Social media web content are important. (That is why Google started with Google Plus)

The social media are used so intensively that they are good channels for spreading news. This quickly reaches the target group and the short and powerful messages are easily read. In many messages, a link can be found to more information on a website, so additional visitors are realized. Because messages on social media are easy to share, the new spreads like a running fire and also reaches people you would not otherwise have reached. For example, references in social media can contribute well to more traffic and the online marketing strategy. Search engines use the information from social media when evaluating web pages. The more often content on a web page is retweeted, liked or shared, the more the content is valued by visitors and indirectly also the search engines.

Choosing your Marketing agency

Then the big decision: which online marketing agency do you choose? Have you put all the online marketing agencies together and compared the pros and cons with each other? How is the service? Do you know companies that have already collaborated with the online marketing agency? Checking references is never bad. Is the online marketing agency flexible and can they explain everything to you in a universal language? These are all things that you have to take into account. Therefore, you should be equally well immersed in the world of online marketing before joining an online marketing agency. There is more to it than you would say at first sight.

FML Marketing agency Benahavís

FML Marketing is an International-orientated company. Our staff speaks English, Spanish, German, Dutch and French. We serve clients in 5 different countries from our offices in Estepona and Amsterdam. We are looking forward to supporting you with your digital project.

The post How to find the right Marketing agency | Benahavís appeared first on FML Marketing.

Social Media for YOUR Restaurant

Social media is playing, nowadays, an important role in our daily lives. Potential guests for your restaurant also use it every day. Facebook, Instagram and Twitter are therefore becoming increasingly relevant to attract new customers, but they also determine the image of your restaurant. Here are 12 tips for using social media for your restaurant.

MORE ABOUT SOCIAL MEDIA

1. Create a Facebook page

Facebook is one of the most efficient channels to promote your restaurant. You can use it to increase engagement with customers, promote certain events or bring people together. By creating a page on Facebook, you can interact with (potential) guests.

2. Encourage guests to check in on Facebook

The best advertising is word-of-mouth. By asking your guests if they want to check in at your restaurant on Facebook, their Facebook friends see that they are there. But how do you get the guest to check in on Facebook? For some customers, encouraging alone is enough. Others must be motivated. You can do that by offering exclusive deals or discounts. For example by giving away a free drink or by giving a 10% discount on a next visit.

3. Provide regular updates

It is important that you post information regularly on your page so that the regular fans stay involved with your restaurant. This does not have to be extensive information, a picture of a dish for example can already suffice.

4. Be very responsive to messages

Interaction with the guest is important, especially on Facebook. The way a restaurant communicates with its Facebook followers says something about how much they care about the customers. Someone who never gives a response to a question from a guest shows that he or she is not involved. If you get the ‘Very responsive to messages’ badge from Facebook, you show guests that you care about their opinions, interests and needs.

5. Use Facebook Advertising

By using the Facebook advertising, you can easily appeal to a specific target group. Facebookers provide a lot of information about themselves. Think of residence, gender, age but also what they like and do not like. Anyone running a restaurant can easily reach an audience in this way. Facebook has this information, you just have to indicate which target group you want to reach.

6. Provide high-quality photos

People are visually oriented. Studies show that the human brain processes an image 60,000 times faster than text. It is therefore important that the images and photos you post on facebook or twitter are of good quality. But it is also important that the photos match the message of your brand.

7. Create a Twitter account

Tweet at least twice a day. No matter how busy you are, it is important to be active on Twitter. Try to send at least two tweets per day. To save time, you can plan ahead with apps like Buffer and Hootsuite tweets.

8. Claim your Google+ Page

Most of your customers will spend time on Facebook and Instagram. Nevertheless, there are great opportunities involved with creating and claiming a Google+ Page (Google Business). A Google-friendly profile makes your restaurant ‘searchable’. When people search Google for a special type of restaurant, yours may appear at the top of the search results. This can result in more business.

9. Claim your TripAdvisor page

The first thing travellers do when they arrive in an unknown city is to look for the best restaurants and bars in the area. That is why it is important that you have claimed a TripAdvisor page. TripAdvisor is the largest travel website in the world and is used by people to find hotels, restaurants, museums and other tourist attractions. TripAdvisor has the power to make or break a restaurant, so it’s important to get positive reviews on the medium.

11. Create a YouTube channel

Publish high-quality videos. Video has become an essential part of every company with a respectable social media strategy. Studies have shown that people who have watched a video buy a product 1.81 times faster than people who have not seen a video. So here are certainly opportunities for restaurateurs. You could open a YouTube channel and make videos where dishes are prepared by the chefs. Or give the viewer a look behind the scenes. Show the guest who are the people who prepare their favourite dishes!

12. Create an Instagram account

With an Instagram profile that shows beautiful photos, you encourage followers to connect with you. Post photos of your best dishes, staff in action or from customers who enjoy it. Only place high-quality photos. This is essential and an important step that will be the key to the success of your Instagram account. People eat with their eyes, and bad pictures will do more bad than good. So choose which photos you show, and which photos are not suitable for the outside world. Poor lighting and cropping of the photo are not a good example of your restaurant’s dishes. This is a golden rule that applies to all social media on which you are active.

The post 12 ways to use social media for your restaurant appeared first on FML Marketing.

Restaurant marketing Marbella trends

Restaurant marketing is no longer the same as it has been in the past. Restaurants now embrace internet marketing and create an online identity for themselves. This sounds annoyingly difficult, but in the end it is noticeable when this is worked out in steps.

Guests now search online for restaurants. The opinion of others is increasingly important and the restaurant website often plays a larger role. Guests want to look at a menu before they make a choice. Before you start your (new) strategy for your restaurant marketing, search Google for your own restaurant. Where do you stand? What do guests say about you? Are you on the first page? How good is your website compared to others? Think carefully about your renewed marketing strategy. Below I describe a number of tips that are likely to 

Restaurant marketing Marbella – the 16 most important tips

If you rely entirely on traditional marketing, you will soon join in for bacon and beans. I’m not saying you should abolish that. Please do not! Complete your marketing for your restaurant by using the possibilities that the internet has to offer.

Marbella Marketing tip 1 

Stay up-to-date. Make sure you know what is going on in the market in which your restaurant operates. Keep yourself up to date on trends, facts and statistics that can help you improve your restaurant marketing. Keep learning.

Marbella Marketing tip 2 

Have a functional website. Can guests find your restaurant on the internet? Make sure you have an optimized website that does what you want it to do. Make sure they find your website rather than those of your competitors. Write a blog, post your menu of the day, involve social media and restaurant review websites.

Marbella Marketing tip 3 

Making use of local SEO Websites is no longer just for large companies. Nowadays it is more important than ever to have an internet marketing strategy as a small local company. 72% of all searches are focused on local information. Make use of it and be 100% sure that your website comes up during those searches.

Marbella Marketing tip 4

Make use of food bloggers. Ask (local) food bloggers to rate your restaurant for a free meal. An external link to your restaurant helps you in the ranking on Google and a positive review helps your reputation.

Marbella Marketing tip 5

Keep an eye on restaurant review websites. Nowadays you are strongly dependent on your reputation. So pay attention to what people say about your restaurant online. Here guests tell you about their (hopefully positive) experiences with your restaurant. Thank you for a positive comment and respectfully respond to a negative reaction.

Marbella Marketing tip 6

Use an online reservation module. Make sure people can make a reservation on your website right away. Sometimes people do not feel like calling and prefer to book online right away.

Marbella Marketing tip 7

Build an email database. Email marketing is still one of the most effective and fastest ways to reach your guests. You can promote newsletters through social media, on your website and even in your own restaurant. It is up to you to decide what works best.

Marbella Marketing tip 8

Use social media. With an interactive social media strategy, you can keep guests always involved in what is going on. It is a great way to position your restaurant and interact with your guests.

Marbella Marketing tip 9

Seize all possibilities. The online world is constantly changing. Because of this, it is important to constantly continue to explore new possibilities. Dare to use platforms like Foursquare for example. It may not be as big as Facebook but can nonetheless add a lot to your marketing plan.

Marbella Marketing tip 10

Publish enough information. Let your staff advise guests to follow you on social media, make it worthwhile for your guest to follow your restaurant. It is essential to post enough and interesting information so that it remains interesting to keep following your restaurant. Provide a healthy mix of funny, serious and interesting messages.

Marbella Marketing tip 11

Create ‘win’ actions. This is a great way to get reactions to social media, to increase your followers and eventually to get more guests. Give potential guests the chance to win a pizza, for example, or give them a different reward so they can talk about your restaurant and possibly come back.

Marbella Marketing tip 12

Create a ‘regulars’ program. Give returning guests exclusive deals and send them newsletters in which they feel personally addressed.

Marbella Marketing tip 13

Make sure your menu has a fresh look. Guests quickly draw conclusions based on appearance. A neat, beautifully designed and maintained menu quickly leads to the conclusion that the food is also of good quality.

Marbella Marketing tip 14

Ask and you will receive! Simply ask guests to like you on Facebook, to follow on Twitter, Pinterest or Instagram. Call people with whom you have a good relationship, use your network, friends and acquaintances to promote your company.

Marbella Marketing tip 15

Take control of your online reputation. Websites that review restaurants (Tripadvisor) have a big impact on your reputation and negative reviews can damage your restaurant rapidly. People are inclined to better remember negative experiences and share this. Keep an eye on your online reputation and actively ask guests for a positive review.

Marbella Marketing tip 16

Let yourself be advised by a specialist. FML Marketing Marbella specializes in the restaurant industry. We are happy to help you create your online identity. Would you like more information without obligation? Click here to contact us.

FML Marketing – Restaurant marketing Marbella specialist

Thank you for reading our blog. For more tips, tricks and insights, see more articles below!

FML Marketing is featured in DesignRush’s Best Brand Strategy Companies.

The post Restaurant marketing Marbella: 16 quick tips to attract more guests appeared first on FML Marketing.

Important Restaurant menu design tips

In this 3-minute article, we share some crucial tips when designing your restaurant menu.

The restaurant menu design

Design the menu so that it fits exactly with the wishes of your target group. Avoid making the menu exactly as you want it to be. It may just be that your wishes are completely different from those of your guests. Guests do not buy on the basis of all technical data but on the basis of emotion. Communicate the origin of the products and tell something about the history of your restaurant. Tell your story and respond to the guest’s emotions.

Readability and contrast

A menu must be legible. Some menu cards have a busy image or a bright color as a background. This makes the text on the menu very difficult to read. The same applies to contrast; make sure that the background color and text color are complementary to each other so that readability is good. A grey text on a black background is a no-go. 

Structure of the menu

Ensure that the structure of the menu is clear and structured. Put the dishes in different categories (starter, main course etc.) and ensure consistency in structure and design. Have a guest think about your menu card before you print a series or have the menu tested by your guest. The guest often has no knowledge of catering and scans a menu card design in a very different way than you might expect.

Avoid stress for the customer

The content of the menu is of course important. It is advisable to keep the range of dishes limited so that guests keep an overview and do not end up in a situation where there is too much choice (overkill!!). There is a rule of thumb to prevent choice stress, namely; 6 starters, 10 main courses and 6 desserts, less is also possible, more we recommend!

Psychology: it’s all-in-the-mind

Many studies have been conducted regarding the places on a menu where a dish sells the best. These studies show that the upper and lower dishes sell better. So put the dishes with a lot of margin on the top and bottom spots of the categories on your menu.

Quality of the card

Dirty stains, fingerprints, worn corners and scratches on the menu. They are irregularities that occur regularly. Do not forget that your guest is in his hands for a long time with the menu card and looks at it ‘thoroughly’. Unlike your waiters and waitresses, they only share the menu and sometimes forget to check the quality of the menu. A well-groomed, professional menu says a lot about (the rest of) your restaurant. Tip: Because many people look in advance on the website of your catering facility, it is wise to place a digital version of your menu on your website. The guest then knows exactly what he/she can expect! This can be done as a PDF, even better it is to include the texts on the site itself.

Need inspiration? FML Marketing has an extensive collection of menu designs in all shapes and sizes! Contact us and we share our expertise, designs, and tips with you!

• Are you having trouble to establish a website for your restaurant in Estepona or Marbella? Contact us today. We can help you build an SEO-optimized website. a website that is easy to maintain yourself, completely in line with your branding, style, and image.

The post The restaurant menu; design and layout, what should I pay attention to? appeared first on FML Marketing.

Giving back

There are several psychological principles that influence us when they receive small gifts. One of these principles is reciprocity. It is deep in our roots to want to do something back when we get something from someone. Something small like getting a compliment, or receiving a tester in the perfumery, can put this principle into effect. The reciprocity can express itself in the next time you come back to the same store because you have previously received such a nice extra. But it can also lead to more tips.

The complimentary peppermint why is this done?

Research shows that more tips are given if a chocolate or peppermint is offered to the bill, namely 17.1% of the bill, in contrast to 15.3% if no ‘gift’ is given. It has also been shown that several chocolates provide more tips. Furthermore, it helps to let customers choose their own delicacy or extra. They are generally more satisfied and happier as they leave the restaurant. An additional advantage is of course that the chances are that the customer will come back to actually buy the full product if the free tester likes it!

The last impression is the strongest

Another principle is the ‘recency effect’. This means that you are most influenced by something you have seen or heard last. It is therefore important to ensure that a positive last impression is left and that the customer walks out of the store or restaurant with a big smile. And what works better than an unexpected present? In addition, it has been proven that when paying, the same parts of the brain become active as when experiencing pain. Paying really hurts, and not just in the wallet! By giving a small something to your customer after paying, you ensure that you take away the pain of paying. You give the customer a last good impression what the customer will remind you of. So save sweets, make sure your testers are in stock and make sure your customer leaves your business with a nice feeling.

FML Marketing Solutions

FML Marketing is a Dutch marketing Agency located in Estepona, Marbella. We specialize in Web Design, local and International SEO and Graphic Design solutions for bars, restaurants, and hotels. Lear

The post A complimentary peppermint or candy, why is this actually done? appeared first on FML Marketing.