Website for restaurants: what should you pay attention to?

Are you struggling to fill your restaurant with hungry guests? Is your restaurant located in a rather ‘difficult area’? Creating an SEO-optimized website for restaurants could improve footfall and increase your revenue dramatically!

A website is nowadays a ‘second window’ for your restaurant but often receives very little attention. Very strange! Because your restaurant is more likely to be found via your website instead of your shop window. Having a professional website made with tasteful photographs by a photographer is actually no longer optional. It has become a visually attractive and very user-friendly website with all kinds of functionalities that make the life of the restaurant owner a lot easier.

Not just a website with a menu

When creating the website, the main focus should be on the customer. The tasteful photos of a professional photographer will make the visitor feel soft from the first second. The design of the website immediately shows the atmosphere of the restaurant: atmospheric, warm, contemporary. Actually the decision to make a reservation has already been made, but first, have a look at what exactly is on the menu … It is all possible at a glance. The visitor can taste some extra atmosphere in the photo gallery or make use of an ongoing campaign. The contact page completes this comprehensive website.

Website for restaurants: what should you pay attention to?

Are you working on a website for a restaurant, then it is advisable to get started with the following tips. The purpose of your website is to create a (taste) experience online. Professional photos will help you to get started for the layout of your website but also think of a photo gallery with atmospheric photos. The websites of today are more and more visually set. Having a website made by a professional is always advisable. Do indicate here that as soon as his work is finished, you also want to be able to make adjustments yourself, such as adjusting your menu yourself or adding actions to the restaurant yourself.

Mobile friendly is a must

You may still have the necessary hours behind your laptop, but (potential) restaurant visitors now expect a responsive website, which is also mobile-friendly. If you want to have a website made for your restaurant, make sure that your restaurant also looks slick on mobile devices. Many hungry people are using their mobile to search for an appropriate restaurant near their location.

Local Search Engine Optimization

We always compare having a nice website for your restaurant without any form of SEO is like having a Ferarri locked in the garage all year. It simply doesn’t make sense. Therefore, we always recommend starting with Search Engine Optimization right away. With extra focus on local SEO. In this blog about local SEO I have listed 5 important steps that restaurant owner can take themselves. If you require professional assistance, please contact us for a custom offer

Local Social advertisement

The final tip that we share today has not so much to with a website for restaurants. However, it is a valuable trick that can attract a lot of customers to your restaurant. What we noticed is that many local restaurants, for example In Estepona, are still relying very much on traditional, offline local media. In our opinion, this might not be the best way to go, as your customer is often ad-hoc looking for a place to eat. Your advertisement in a local newspaper is not going to help them directly, but a well-drafted Facebook advert, in the right location with your daily specials and offers is more likely. If you want to learn more about best practice Facebook advertisements for restaurants, please contact us today!

FML Marketing | Website for Restaurants Marbella & Estepona

 

Extra tips