We manage several large accounts within our company. Accounts that spend over 1000€ per month on social media advertisement. But Facebook ads can also work for you on a small scale. You can already start at 5 euros a day and can work very flexibly.

You may have heard stories about people boosting posts and only getting likes from false profiles. Indeed, this happens regularly when you use the Boost button.

Facebook Business Manager

But if you handle your Facebook ads properly, you don’t use the Boost button, but the Facebook Ad Manager. Sounds difficult? It really isn’t. In this blog post, I’ll give you a beginner’s training on Facebook Ads.

1. Why advertise on facebook?

Facebook is a huge platform. There are approx. 1.5 million registered people on the Costa del Sol and 75% of them even login daily. Moreover, you can find any target group on Facebook. You can use all the information that Facebook collects about its users to better attune your target group.

Unlike Google Ads, you don’t target keywords, but target groups. So you don’t have to wait for someone to look for keywords that are about your product and then try to place the highest bid. With Facebook ads, you can create the need yourself.

Facebook Ads is very flexible. You can start from 5 euros (per day) to hundreds or even thousands of euros per day. But above all: With Facebook ads, you can increase your impact enormously. Much more than is possible if you only focus on organic reach (or hope for viral reach).

2. Types of ads on facebook

Facebook has different types of advertisements. There are 3 major categories:

• Awareness
• Considerations
• Conversion

Maybe these words sound familiar to you, or do they ring a bell? They follow (more or less) the funnel or funnel in which your customers come before buying from you. Important for you to start is that you decide what you want to achieve with your advertisement. Start with the end in mind!

What do you want the ad to do? Do you want to reach more people with your update? Or do you want people to like your page? Do you want people to see your video, or do you want them to click through to read your blog post or even download your e-book? Depending on your choice you will get different options, your ad will look different and will be optimized differently.

Facebook Advertisement: campaigns in three layers 

We keep saying “Facebook Ads”, but a Facebook ad is more than just an ad.

Facebook ads are divided into 3 levels:

1. Campaigns
2. Ad sets
3. Ads

A campaign contains one or more ad sets. And each ad set contains 1 or more ads.

There are a number of settings at each level

1. CAMPAIGN LEVEL

BIDDING TYPE:
The bidding type is fairly new on Facebook ads. You can choose between “auction” and “range and frequency”. Range and frequency is mainly used for large campaigns. So I advise you to always go for the “auction” principle, where you automatically let Facebook bid for your ad. It may sound complicated but it isn’t.

OBJECTIVE:
What do you want to achieve with your ad? Each campaign has one specific objective. If you have multiple objectives (e.g. more likes and more visitors to your website) you have to create 2 campaigns.

2. AD SET LEVEL

GOAL GROUP:
Here you decide who you want your ad to see. You can set up target groups on the basis of Facebook data, or on the basis of your own data (e.g. website visitors or people on your e-mail list).

PLACE:
Where do you want your ad to be displayed? You can choose between computers vs. mobile, and between Facebook News review, Facebook Right column, Instagram and the reasonably new Audience Network (ads on other websites).

BUDGET & PLANNING:
Here you determine your budget and the duration of your campaign. You can let them run endlessly, only for certain days, or even only for certain moments of the day.

3. ADVERTISING LEVEL

INDICATION:
The classic ad has 1 image, but you can also create a video, a carousel (multiple images next to each other) or a slide show for your ad.

MEDIA:
Once you’ve chosen your format, choose the photos or videos you want to advertise with.

TEXT:
In addition to an image or video, you can also add text to your image. In any case, the text above it, but in the case of links, for example, the text below it as well.

PAGE & LINK:
Every ad on Facebook starts from a page. Here you determine which page (or which Instagram account) and where the link should lead to.

Note: if you promote your posted messages, you can no longer make changes to the text and image of the post itself.

Facebook is an auction system

Facebook ads work through an auction system. There are only limited places for ads to show to the people. Your ad will be shown to a person if you make the highest bid at that time. Well, that sounds complicated, but this all happens in fractions of a second and is fully automatic. All you have to do is decide how much you want to pay the maximum to display your ad. There’s a lot going on technically, but the most important thing to know is that the price you ultimately pay is influenced by the target group you target and the performance of your ad. The less active advertisements (from other bidders) to your target group and the better your ad works (conversions, engagement, landing page experience), the less you will pay.

Selecting the target group

On the Costa del Sol, Facebook has over 1.5 million users. And it would be nice to reach all 1.5 million, but not really realistic (unless you have a huge marketing budget.)

Suppose you could call 10 people from your address book to sell your new offer, would you choose 10 first or would you go for a selection of 10 people who you know are most likely to buy effectively?

The same applies to advertising on Facebook. The better you select who can see your ad…your target group, the better your results will be. The better you define your target group, the more people will click. And if people click quickly, you will pay less per click than if no one ever clicks. See the bidding system above.

That’s why it’s important that you make your Facebook advertisements as close as possible to your target group. Look at it this way: the more of those 1.5 million people you exclude, the less “waste” you have. The fewer people you reach who will never click (and buy).

How to select your target group

You determine your target group on the basis of data from Facebook, such as age, place of residence, gender, language, but also interests, employer, position, …

Play around with the options, add things and especially get started with “detailed target groups”. Try to reach your ideal customer on that basis. Here you can choose the suggestions from Facebook (browse through the categories), or you can type something yourself and choose from the options that come up. If the option is not available, you can’t target it.

In addition to these options, you can also target based on your own data, such as retargeting of people who have visited your website or people who are on your e-mail list. But that’s something we will cover in other, more in-depth blog posts. For now, let’s focus on the target group and the regular options within Facebook Business Manager.

Protip: You can put different types of target groups in different ad sets to test them against each other.

The creative (ad)

Finally, I’d like to discuss the creative. So the advertisement itself. Work with images or videos that attract attention: Bright colors that break the pattern of Facebook. And work with texts that appeal to and convince people. Preferably put no or as little text as possible on your image. Images of which more than 20% of the surface contains text will work much less well.

Protip: Create different images and texts and test them in each ad set.

Related article: How to build a professional Facebook Page

Getting Started with Facebook Ads

You now know the basics of Facebook ads. Now it’s mainly a matter of GETTING STARTED. If you need any help, or if you do not have time to do this yourself, contact FML Marketing. We are a professional online marketing agency. Specialized in online advertisement on the Costa del Sol. We are located in Estepona, between Manilva and Marbella on the Costa del Sol.

Top 5 Pain Points for Costa del Sol Real Estate Agencies in Online Marketing

1. Extreme Competition & Market Saturation Implication: For many agencies on the Costa del Sol, the [Read more]

04
Dec

Unlock the Secrets to Selling Real Estate Like Crazy on the Costa del Sol

Are you a real estate professional struggling to stand out in the competitive Costa del [Read more]

23
Oct

How to Choose the Best Digital Marketing Agencies for Your Business

02/11/2024

Companies working with digital marketing agencies see 34% higher revenue growth compared to those handling marketing in-house. [Read more]

Real Estate Lead Generation: Proven Techniques for Success

02/11/2024

Lead generation powers the success of real estate agents and brokers in today’s competitive market. [Read more]

The Ultimate Guide to Google Ads Agency: Expert PPC Management to Boost Your Business

30/07/2024

In today’s digital landscape, businesses are constantly searching for effective ways to boost their online [Read more]

Realtor website design Marbella: The Ultimate Guide

Welcome to FML Marketing – real estate web design experts in Marbella, Costa del Sol. [Read more]

21
Jan

The post Facebook Ads Guide for Beginners appeared first on FML Marketing.

Advertise on Linkedin? What are the advantages of this? Why would you do that anyway? It is not the most popular social medium, so it makes much more sense to go to Facebook?

This is not entirely true for a specific target group. You know that 9 out of 10 people are on Facebook, but many of those who are not on Facebook do use LinkedIn. This is also because LinkedIn is used with a completely different purpose than Facebook and with this goal in mind it is actually very logical to advertise on LinkedIn.
On LinkedIn, there are mainly people in the business area. It is a professional ‘social media’. This way you know that you can reach serious potential customers. Advertising on LinkedIn is, therefore, a very serious area for you.

How do you do that?

In the following paragraphs, you will find a step-by-step plan in which you learn how to advertise on LinkedIn. Read them in advance so that you know what you have to have at hand. Especially step 1 does take the necessary time.

Step 1: preparation

A preparation is certainly important. Ask yourself: What do I want to achieve with advertising? Here are a few examples: Do you want to bring in more customers? Do you want more brand awareness? Do you want to lead people to your webshop? Whatever goal you have, you have to take it into account in your ads.

You have to put your target group together on LinkedIn. Also, think about your budget campaign LinkedIn.

Step 2: Create an account

You must have your own account on LinkedIn and a company page. With your account, you can manage a page for your company and only with that company page, you can advertise messages. If you do not yet have your own account, you have to create it. Then you start working in the Campaign Manager. You create a new account (within your own account) on the name of your company. Choose a suitable name that tells enough about your company.

Choose the right currency for your business. Advertising is not free.

Think about the desired budget that advertises on LinkedIn costs.

Step 3: Campaign type

What kind of campaign are you going to conduct? LinkedIn gives you three choices. Sponsored content, text ads or a sponsored Inmail. What is the difference?

Sponsored content

You reach the customers through sponsored messages in their LinkedIn feed. The messages that you have already created on your company page can easily be sponsored to reach people who are not yet following your page. You can also turn on a feature that allows people to follow your page, which can provide more business followers. Very useful if you want to be seen repeatedly in their timeline.

This is the form of advertising that I usually apply on LinkedIn.

Text Ads

The campaign is listed as an ad on the side of Linked-In or at the top of one line.Advantage: This way of advertising leads to more visitors to your website. So this is more about selling. Because you lead people to your website, they can buy something from you.
Disadvantage: People cannot follow you in this way. You can create name recognition because you are always on the sidelines or top of LinkedIn.

Sponsored Inmail

This type of advertisement looks a bit like email marketing. You make a nice message that you can send to people you indicate in your target group or to the followers you have. The advantage is that this is very personal, the disadvantage is that this can also deter people.

Step 4: Campaign name

Think of a name for your campaign. You can have multiple campaigns on LinkedIn. If you want to order your campaigns, you have to put a number on your campaign. The campaigns are displayed in alphabetical order.
You also have to choose a language for your campaign. Think carefully about this! If you have a webshop, you will want to advertise internationally more quickly than if you have a store.

You can also opt for conversion tracking. This means that LinkedIn keeps track of the results for you. This way you can see whether your ads are effective. You can track how many people click on your ad and how many people go to your website or page. You can also see which campaign is most effective because of multiple campaigns.

For this, you have to install a code on your website, but this also allows you to advertise more specifically.

Step 5: Create the ads

It differs per type of advertisement, which is the working method.

Sponsored Content campaign

You can choose from two types of sponsored campaigns. With one, you sponsor from an existing content and with the other you create a content yourself. Give your ad a name and create a text with a maximum of 600 words and add an image. An image does not necessarily have to, but it appears from the practice that ads with images are viewed more.

Text Ad campaign

You can choose between two options: if people click on your ad, they will 1. visit your LinkedIn page or 2. to your website. Choose a good header for your ad with up to 25 words and a description of up to 75 characters. You can also add an image. You can create multiple text Ads to test which works best.

Sponsored Inmail

This is very similar to e-mail marketing within LinkedIn. You can write a personalized message to make real contact with people and to increase registrations for your real e-mail marketing or even programs.

Step 6: Target group

On LinkedIn, you can very clearly put together a business target group. You can indicate the areas you want to focus on. The professions and functions that your target audience must have, the number of years of experience, the company size and even which diploma your target group must have. Ideal for when you are looking for a business client with a certain position in a certain branch.

Step 7: Budgets

Advertising on LinkedIn is not free! Think in advance about your budget campaign LinkedIn. LinkedIn is relatively more expensive than for example Facebook, but this is also because you can advertise your target audience more accurately. With LinkedIn, for example, I have far less trouble with strange characters who like your ads. You can pay per click or per impression.

Cost-per-click

You pay when someone clicks your ad. Ideal for when you want more traffic to your website or page.

Cost-per-impressions

You pay per 1000 times your ad is shown, regardless of the number of times people clicked on it. This is a perfect deal when you want more brand awareness.
What is ideal on LinkedIn is that it always shows what the competitor does. You can also set a maximum budget per day so that you will not be through your budget after a week. You can also enter a budget for the entire campaign so that LinkedIn has an indication of your costs.

Your ad is ready to enter the world! Good luck! Do you need more help? Then you can always follow a workshop about LinkedIn.

LinkedIn advertising Marbella

If you want to learn more about advertising on Linkedin, or if you want professional support, please contact FML Marketing. Our team of experts is ready to help you and your organization reach your online marketing goals!

The post LinkedIn advertising: Campaigning on LinkedIn appeared first on FML Marketing.

A good logo for your company

A good logo is, therefore, a condition for success and personally, I would never cut down on it. There are five important benchmarks to appreciate your logo:

1. Simplicity
2. Recognizable
3. Timeless
4. Versatile
5. Suitable

An effective logo is (in random order): simple, memorable, timeless, versatile and usable. Below I explain what you should pay attention to.

1. Simplicity

This is all about the art of omission! A good logo knows how to touch the essence, leaves away all that is unnecessary and is powerful in all its simplicity. So ask yourself if you look at your own logo: is this logo memorable? Is it recognizable? Is it powerful? Can I leave something out?

The swoosh from Nike does not even need text to be recognized. (See the picture below).

2. Recognizable

It starts with people knowing that your company exists. The first acquaintance is extremely important and partly forms the way a prospect looks at your company in the future. By working on your own unique appearance, you differentiate yourself from your competitors. Ask yourself when looking at your own logo: is this logo distinctive? Is it memorable? Do I distinguish myself from my direct competitors?

3. Timeless

Trends come and trends go, nice jeans or new shoes, but when it comes to your brand identity, a long-life logo is important. You do not want to lose your corporate image by changing frequently. Your logo needs to last for at least 10 years in terms of design. So ask yourself if you look at your own logo: is my logo timeless? In terms of color use, language and font?

4. Versatile

A logo is used on all house-style carriers. Your logo must be used both small (for example on a pen) and large (for example as a poster). For this reason, the logo must be infinitely scalable. The logo is therefore preferably stored as a vector file (eps) and not as a pixel file (jpg). Logos are often used in color but sometimes also in black and white. That is why it is important to test this variant beforehand for usability. Some logos are not beautiful in black and white and a special variant has to be designed. In addition, it is important to look at applications in both square, horizontal and vertical formats. Ask yourself if you look at your own logo: is my logo still effective when it is shown in one color? On the size of a stamp? On a billboard? And is it also legible to read clearly (light text on a dark background or photo)?

5. Suitable

An important part is to assess whether a logo is suitable for the intended purpose. This is a subjective assessment, but if a logo is not suitable, most people agree. A grocery chain needs a different look than a law firm. Many people think it is important to show what the company sells or offers as a service. However, this is a misunderstanding. A car salesman does not have to show a car, a telephone supplier does not need to show a telephone. A logo is purely for identification. Take the top 50 brands in the world: 94% of the logos do not describe what the company does. A good example of this is the Apple logo. An apple has nothing to do with the products that are offered. But the logo is very recognizable and distinctive compared to the competition. So ask yourself if you look at your own logo: which associations do I see in this logo? Does the experience match my product or service?

Professional Logo Design Marbella & Estepona

If you have doubts about your logo, it is advisable to call in a professional. Do not economize on the development of your logo, because a first impression can only be made once! Thank you for reading this blog by FML Marketing, the modern marketing agency located in Estepona on the Costa del Sol.

The post Logo Design and the principles for a timeless design appeared first on FML Marketing.

LinkedIn ads that DO work

The question regularly asked on the platform is whether campaigns are ‘business enough’. As a result, the ads we see are often ‘coloured within the lines’. Or we could just say utterly boring, not conversing..rubbish! Fortunately, some companies succeed in making contact with their target group in an innovative, creative way. In this article, we show 4 good examples. Moreover, we share three tips to prevent your company (again) from setting up a colourless campaign.

1. Sun farmers?

Promoting Solar energy in a LinkedIn campaign, with a tight budget? E.On in Sweden succeeded and won the LinkedIn Marketing Award in 2017 for the most innovative corporate campaign. The idea? Simple but brilliant. Do you want to be able to trigger homeowners and entrepreneurs to switch to sustainable energy? In ‘The Great LinkedIn Sunfarmer Stunt’ all E.On employees in Sweden were asked update to update their LinkedIn to: Solfarmare (literally translated: solar farmer). Can you imagine how much attention and questions that have been called upon? All those changes to functions in your timeline? We do! LinkedIn indicated that all tens of thousands of members were reached within a few hours. Never shown before, as far as we know. And because good money is better than bad thinking … Who picks up the glove in the Netherlands, Spain and the UK? Come on guys!!

2. KFC – The Personal approach

Although it does not strictly meet the terms of use of LinkedIn, we think KFC has found a great way to generate brand awareness. We strongly believe in the personal approach (human to human). That is why we were pleasantly surprised that KFC (or a fellow fan!) Had created a LinkedIn profile for the now-deceased founder of the company, Colonel Harland Sanders.

And they did not finish it off quickly! The LinkedIn profile contains contact details, a (striking) summary and a complete CV. He also completed 50 (they would have looked after skills) skills. What an original way to highlight the heart and the history of the company!

Although we are extremely enthusiastic, there is still room for improvement. For example, the profile is not yet linked to the official LinkedIn Company Page of KFC. In addition, we miss a header on the profile and we would find it logical if some historical photos were added here and there. But the most important loss is the updates and the lack of interaction. The introduction of KFC in another country? More about KFC as an employer? Or a spicy chicken recipe for the barbecue? It may all be slightly less static. Nevertheless, a big compliment for the KFC social media team, which is brilliant anyway. Have you ever wondered why the company exactly follows 11 accounts on Twitter? This, of course, was the perfect opportunity for Albert Heijn (Dutch supermarket chain) to use the brand on LinkedIn with supermarket manager Harry Piekema.  Do you work for a company with a beautiful, rich history and a special founder? Then this is your chance! 

3. Undies or INdies?

This campaign by Fruit of the Loom blew us away. What did they do on LinkedIn to trigger their target audience? The company, known by many of its underwear and socks, launched a campaign where it sent a LinkedIn message to members who just had a new job. They offered free underwear under the motto “great-fitting underwear can help you start your workday in a great mood”. A fantastic example of being relevant at the right time, in a fun way too! 

4. Bikinis on LinkedIn?

Let’s remain in the fashion corner … What do you think? Do bikinis belong on LinkedIn? With exactly this question and a stimulating photo below, Candice Galek unleashed a huge discussion on the platform. People fell over each other to give their opinion on this subject. A Smart thought of this entrepreneur … Because she owns a manufacturer of designer swimwear! It resulted in 250,000 profile views in the 90 consecutive days, receiving more than 7,000 invitations during the same period and also traffic to the website went through the roof. Due to all (over)heated reactions, her post was removed by LinkedIn and her account temporarily blocked. But the ‘damage’ was already done. For example, as a result of this one post, she received several interesting business proposals, she was in The Huffington Post and now has almost 70,000 followers on LinkedIn. What one single update can do…

3 tips for your business

But now back to the daily practice. What can your company do now to really stand out on LinkedIn? This depends to a large extent of course on the market you are in, the vision of your company and your proposition. But these three things ensure that your next campaign on LinkedIn does not become the thirteenth in a dozen.

1. Look over the wall of your industry and the countries in which you are active. Get inspired! It is still better to steel well that invent something that is utter shite.

2. Do you have a brilliant idea for a campaign on LinkedIn, but do you doubt it is suitable for the platform? Discuss the idea with colleagues. And we do not only mean your hip fellow marketers, but also think about your colleagues who answer the phone when angry customers are reporting, the recruiters or, for example, your IT administrator. And introduce it to an outsider, which can lead to confirmation or surprising new insights.

3. Last but not least, show guts! We can all colour within the lines. Dare to do differently. Remeber that the most beautiful flowers always grow on the edge of the clough…

Social Media Support | FML Marketing Estepona

Thank you for reading our blog here at FML Marketing. We are a marketing agency located in Estepona on the Costa del Sol. Please contact us in case you need support with LinkedIn ads, social media, social advertisement or other digital challenges. We are happy to support. Contact us for a chat to discuss your digital challenges!

The post Social Media: 4 LinkedIn ads that DO work appeared first on FML Marketing.

WhatsApp Business: Not for everyone…yet

Ok, first of all, I have to disappoint you: WhatsApp Business is not yet available for Dutch or Spanish companies, but this is planned. The service was first launched 2 weeks ago just for the United States, the United Kingdom, Mexico, Italy and Indonesia. The service will add new countries in the coming weeks, probably including the Netherlands. Strikingly, WhatsApp Business kicks off with an Android app, the date of the launch of the iPhone app is not yet known.

What can you do with this as an entrepreneur?

However, in order to be able to anticipate what is going to happen, we will give you the specs here: what can you do with WhatsApp Business? First of all something about the regular variant of WhatsApp. It is set up for private users who want to send each other messages, videos and photos. Various tools make it easier to use WhatsApp for business purposes, but it does not work perfectly. For example, you can not use a (company) account on multiple smartphones. This means you can not let a social media team work collectively with WhatsApp. This way you will continue to have that one WhatsApp employee in your company.

With WhatsApp Business this becomes possible, allowing WhatsApp to play a more prominent role for companies. Remarkable: while Facebook recently announced that it wants to display fewer posts from companies in the timeline, WhatsApp is choosing a new – separate – service for companies.

But WhatsApp Business has more to offer

Another useful feature of WhatsApp’s new service is that you can set up automatic answers, for example for questions that are regularly reviewed (FAQ’s). Or automatic welcome messages or an absence notification. This way, you as an entrepreneur spend less time on social media and so you have more time for what really matters. As a company you also get your own profile page, just like – indeed – Facebook! On that page, you can place the usual information: when your company is open, what your location is and what you stand for (yeah that looks like Google Business). WhatsApp even sends out more powerful companies with a tick, just like Twitter. There is also a data section at the new WhatsApp service. After all, as a company, you want to know what success the social media traffic is generating.

WhatsApp Business provides statistics on the number of read messages and response times. For a better overview in the message menu, you can assign chats a label, such as ‘Prospect’, ‘New order’ or ‘Paid’. Companies can share their account with multiple employees. For the sake of completeness: as a company, you can only contact people who have shared their telephone number and have agreed to receive notifications from your company.

KLM as a customer

A lot can be expected from WhatsApp Business. A large Dutch airline corporate like KLM has already indicated that it wants to work with the service as soon as it becomes available. KLM wants to use it for customer service, but also for sending travel documents. A piece of futurism. From a journalistic perspective, it is also interesting to keep an eye on WhatsApp Business in the coming period. Once again: while Facebook is focusing its business model more on individuals, the WhatsApp subsidiary goes out towards business. Will this have purely positive effects on WhatsApp, or will it primarily ensure that users, who usually do not like social media companies, turn to competitors like Telegram? Time will tell.

Follow our FML Marketing blog to learn more about the availability of WhatsApp Business in your area, or simply subscribe to our newsletter! Thank you for reading and have a good week!

The post WhatsApp Business: What can you do with it? appeared first on FML Marketing.

But not anymore! Thanks to Fastbase, new Google Analytics plugin, you can see who is visiting your website. And the best part of it all, it is free (with premium features!)

Fastbase – inbound marketing tools

“Identify your web traffic into real business contacts” is the catchy tagline of the company and truth to be told, this is not far from reality at all. Fastbase is a very easy to use tool that gives site owners a great their website visitors.

Freemium and premium

Let’s start with the basic ‘freemium’ version of the tool. This version of the Google Analytic add-on is, of course, limited, but still very useful. It allows the user to identify what companies have visited the website in a period of time set by the user. (See image below)

The tool identifies these companies as webleads, that can be converted into hot leads if company visitors transform into returning visitors. The ‘wow-factor’ is the amazing speed of the tool. As a result, the user is provided with a list of leads in a matter of seconds. Pretty impressive!

Freee users have limited insight and can’t view which person of the company have been visiting their website. For small companies, I advise using this tool in combination with Linkedin sales navigator. Based on the company leads, you can quickly connect with the corresponding people of this company, based on their job and profile settings. In combination, a cheap and effective tool, increasingly if your business is a niche business.

Premium features of Fastbase

But, the real muscle of Fastbase is shown in the premium version. This unlocks all the necessary information you need to transform visitors into leads. The premium version provides the user with the following features:

– View business contact and emails
– Visitor spend time and pageview
– Unlimited number of leads
– Email tracking
– Excel export
– CRM integrations
– Free access to all new features

Inbound Marketing tools

Next, the tool has an AdWords connection/integration available for premium users of the tool. The pricing is reasonable, starting from 45 USD, which should not scare off corporate users. In this sense, Fastbase looks a lot like the (freemium) HubSpot CRM solution. The only difference is, that HubSpot only captures data from users leaving details on your (HubSpot) forms and website landing pages.

Conclusion – Inbound marketing tools

Fastbase is, therefore, a great additional tool to integrate into your Google Analytics suite. Finally, another big plus the ease of installation. The Fastbase app can be used with just one click, provided that you are signed into the Google account you use for Analytics. If you run a business and have been using Google analytics I highly recommend that you check out the FastBase Web Lead Plugin.

About FML Marketing

FML Marketing is the creative marketing agency on the Costa del Sol. We provide marketing, web design and SEO solutions between Gibraltar and Málaga. We speak Dutch, English, Spanish and German and serve customers in the Real-Estate, B2B, B2C and gastronomic sector. For more information about our service offering, please visit our brand development page. Thank you for your time, follow our blog for the latest digital tips, news and insights!

The post Inbound Marketing tools: Why Fastbase is a must-have solution appeared first on FML Marketing.