In this article, we take a closer look at the impact of colours, the do’s and don’ts on your website and the latest trends of colours in Web Design in 2019.

Web Design Color Trends 2019

This article consists of the follwing subjects:

1. Web Design Color Inspiration trends 2019
2. Meaning and feeling related to colours
3. Other important Web Design trends in 2019

Choosing the right colours for your website

Choosing the right colours for your website can be difficult. Especially if you’re not sure yet about the corporate identity and branding of your company. Because what attracts a visitor? The choice of colours of your website is an important part of your website and has a big impact on the visitor and conversion. The right colours can provide a professional and positive experience.

Ensuring the right colour combination is not an easy job. To maintain the identity of your company, it is advisable to keep the colours of your corporate identity and not to use too many colours.

Web Design Color Inspiration trends 2019

Below you will find 8 slides that can help you find the right colours for your new website. We have put together the latest Web Design Colour trends in 2019.

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Meaning and feeling related to colours

Colours all have a meaning and give the visitor a certain feeling. Which can be experienced both positively and negatively. It depends on your services and/or products what the website should look like.

Colour Associations

Black

Death, darkness, end, elegance and revenge

White

Light and purity

Blue

Truth, trust, status, security and power

Brown

Masculinity, stability and weightiness

Yellow

Energy, joy, mind power and lightness

Grey

Dull, bored, grey and massy

Green

Health, fertility, peace and nature

Orange

Friendly, party, fun, happy and abundant

Purple

Wealth, creativity, generosity and refinement

Red

Love, aggression, hunger, beware and warmth

Violet

Wisdom, spirituality, success and protection

Pink

Love, humour, friendship and loyalty

More important Web Design Trends in 2019

1. Typography on your website

Typography is an important part of the tone of your website. It creates personality and evokes emotions, but above all it is a tool to bring important information forward. The new art is to process typography in a creative but readable way on your website. The bigger, the bolder, the better. Whereas previously hero images gave a face to a page, now they are large, thick fonts that show the message. Let your creativity run free, but take the user experience into account.

2. Asymmetric design

This trend has been going on for a while, but you will come across it more and more often on the web. With an asymmetric layout, you can easily distinguish yourself and your website gets a unique tone with a playful character. Asymmetry can also contribute to the user experience. Keep in mind that not every brand/company can get away with this. For a strictly business or traditional brand, it can entail risks.

3. Mobile Website first!

Mobile is the new standard. The use in desktop and tablet is decreasing, while mobile use continues to increase. Desktop is no longer the starting point for the design of a website. Responsive design alone is no longer sufficient. The loading speed of your site on mobile is largely central. Images have to be adjusted to mobile in terms of format and file size. The faster, the better.

Would you like to be rewarded by Google with a high(er) ranking? Go mobile. But it’s not just about SEO. By offering the user the best possible user experience, you can build a loyal base of visitors and (potential) customers faster. So make sure your website meets the requirements of the mobile user.

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7 important tips for typography in Web Design

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Typography Web Design

For those reasons alone, typography, the art of designing text, should be a top priority for any web designer. And, a readable website is a better website, something that every marketer likes to work with. In this blog post, we will review 7 simple rules that you remember best for your next project.

1. KEEP THE NUMBER OF FONTS MINIMUM

When using 3 different fonts you get the feeling that the website is unstructured and unprofessional. Also keep in mind that different sizes and styles will benefit your layout apart from each other. Try to limit the number of font families (two is a lot, one is often sufficient) and stay through the entire website with your choice. If you use more than one font then make sure that they complement each other on the basis of their letter width. The combination of Georgia and Verdana are made for each other while Baskerville and Impact will never know a ‘happy ending’.

2. CHOOSE STANDARD FONTS

Services such as Google Web Fonts and typekit have made it possible to use sexy and exotic fonts that can give your website that extra fresh, unexpected touch. But people are simply the habit of reading animals and texts with a familiar letter type easier and easier. If your website has a valid argument for an alternative font, such as branding or creating a compelling experience, you should stay with standard fonts such as Arial or Calibri.

3. REST LIMIT LENGTH

To promote readability it is very important to use the correct number of characters per line. Do not let design decide on the width of your texts. A pleasant average is 60 characters per line. If a line is too short, the eye must constantly move forward, which disrupts the reading rhythm of the user. If the rule is too long, the eye has difficulties to focus on the right rule and it strays quickly. For smaller screens, we recommend 30-40 characters per line. Below we see an example of 2 mobile websites. The first one uses 50-75 characters per line (which is ok for print and desktop), while the second website uses 30-40 characters.

Read more about web design 

1.What makes a web design and development agency good?

2.Website Builder: 8 characteristics of an effective website

4. CHOOSE A FONT THAT WORKS FOR ALL THE BIGS

More and more people visit your website mobile, which ensures that you have to take into account different sizes and resolutions. Many interface elements are scalable (buttons, labels, headers, etc.). It is important to choose a font that is readable in different formats. The standard format for websites is 16pt. Do not be tempted by the sexy curves of Vivaldi and avoid cursive fonts at all times. Always go for the most readable option.

5. SELECT A FONT TYPE WITH DISTINCTIVE LETTERS

Many fonts have similar characteristics for letters, especially i’s and l’s are a problem. Another problem that often occurs is between r and n. Due to a limited number of letters, it seems that both letters form an m.

6. DO NOT REDUCE THE SET DISTANCE 

A correct line spacing promotes reading. It has even been proven that a correct line spacing also benefits reading comprehension by 20%. A good line spacing is 30% larger than the font size. Some factors that play a role in the line spacing are: size, thickness, capitalization, spacing, etc.

7. CARE FOR SUFFICIENT CONTRAST

Ensure sufficient contrast between the color of your font and the background. The more contrast the text is, the faster the user can read your message. Do not forget to test on different screens. Each screen has its own specifications regarding contrast, saturation, sharpness, color temperature, etc.

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Online Marketing agency Benahavís

Companies that are looking for an online marketing agency today have higher demands than simply a standard online marketing campaign. Determining the right keywords is no longer sufficient. The modern online marketing agency thinks along with the customer’s strategy. It has experience, knows the target group and knows how to score in Google. The right online marketing agency ensures results. But what is an online marketing agency? An online marketing agency is an organization that specializes in online marketing. The definition of online marketing is: “The marketing of products or services via the internet.” Online marketing has many branches:

• Search engine optimization (SEO)
• Online advertising (SEA)
• E-mail marketing
• Content marketing
• Social media marketing
• Affiliate marketing

Choosing an online Marketing agency 

Which online tool will help you achieve your goals? Choosing the right online marketing agency plays a crucial role in the online marketing strategy. An online marketing agency that uses the wrong techniques can cost you a lot of money, or ensure that the website just drops instead of rises in the search results. This article contains 10 tips for choosing the best online marketing agency for your company.

1. Are the opportunities present?

“Online marketing, we must also start with that!” A well-known slogan that certainly contains a core of truth. Nevertheless, before starting online marketing, you have to think carefully about whether it is smart to start within the short term. Frequently, promising initiatives on practical feasibility, lack of budget, lack of perseverance, experience or just the right skills. Analyze the situation first before you actively search for an online marketing agency.

2. Determine the target

The first step in choosing an online marketing agency is to determine the objectives and how they are exactly achieved. After all, it is difficult to reach the final destination without a map. The main objectives are: how do you see your company at the end of the campaign and what are your expectations? Growth, continuity or more turnover? And how does your company distinguish itself from the competition?

3. There is more than just online marketing

Do not forget to consider in all euphoria whether this is the right choice. There may also be other, cheaper or more effective methods to achieve the objective. Perhaps online marketing is not at all effective for your target group or online marketing does not fit into the existing marketing strategy at all. There are plenty of reasons not to opt for online marketing. So first make a good analysis that you are working with an online marketing agency. If this analysis shows that online marketing actually remains the best choice, then go for it as well. Remember: online marketing is just a means to achieve a goal.

4. Who is the target group?

An entrepreneur who discovers the internet often sees all sorts of opportunities and starting points and often has difficulty in setting a limit. If they are enthusiastic about online marketing, they would prefer to sell this to everyone as quickly as possible. This makes the actual use of online marketing not immediately effective. Because how exactly are you going to promote your product or service? To who? If you sell coats, do not advertise on a blog about computers. Targeting a target group is therefore crucial. Would you like to focus on a certain part of the market or a particular niche? Then you better choose an agency that has experience with that or an agency that explicitly focuses on that target group. Often an online marketing agency has its own network with websites and blogs where they can promote your website, or they have connections with people who have this. For example, if you have a restaurant, you would like an online marketing agency with experience in your market and a network that connects to this. In many cases, a company simply wants to make more sales. Then you are looking for an online marketing agency with experience in your industry that simply generates more revenue, whether through SEO, SEA or a newsletter.

5. Where is the target group?

It is important that you know where the target group is at what time and in what frequency. on which channels is the target group most receptive to a commercial message? In what form and at what time does the target group prefer to retrieve certain information? To have insight into the target group in an important part of online marketing, if you do not have this, chances are you are using the wrong strategy on the wrong channels.

6. White hat SEO

A lot can go wrong with online marketing, and one of the biggest problems is ‘black hat seo’: climbing in Google in a way that Google disapproves. Does the online marketing agency use ‘white hat techniques’ for search engine optimization (SEO)? White hat techniques are SEO strategies and techniques that are focused on the reader, instead of on the search engines like Google, and are also allowed by the search engines.

7. Social media activity

Social media has erupted into one of the most important means of communication today, especially among young people. Search engines also keep an eye on social media to determine which websites and Social media web content are important. (That is why Google started with Google Plus)

The social media are used so intensively that they are good channels for spreading news. This quickly reaches the target group and the short and powerful messages are easily read. In many messages, a link can be found to more information on a website, so additional visitors are realized. Because messages on social media are easy to share, the new spreads like a running fire and also reaches people you would not otherwise have reached. For example, references in social media can contribute well to more traffic and the online marketing strategy. Search engines use the information from social media when evaluating web pages. The more often content on a web page is retweeted, liked or shared, the more the content is valued by visitors and indirectly also the search engines.

Choosing your Marketing agency

Then the big decision: which online marketing agency do you choose? Have you put all the online marketing agencies together and compared the pros and cons with each other? How is the service? Do you know companies that have already collaborated with the online marketing agency? Checking references is never bad. Is the online marketing agency flexible and can they explain everything to you in a universal language? These are all things that you have to take into account. Therefore, you should be equally well immersed in the world of online marketing before joining an online marketing agency. There is more to it than you would say at first sight.

FML Marketing agency Benahavís

FML Marketing is an International-orientated company. Our staff speaks English, Spanish, German, Dutch and French. We serve clients in 5 different countries from our offices in Estepona and Amsterdam. We are looking forward to supporting you with your digital project.

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A good logo for your company

A good logo is, therefore, a condition for success and personally, I would never cut down on it. There are five important benchmarks to appreciate your logo:

1. Simplicity
2. Recognizable
3. Timeless
4. Versatile
5. Suitable

An effective logo is (in random order): simple, memorable, timeless, versatile and usable. Below I explain what you should pay attention to.

1. Simplicity

This is all about the art of omission! A good logo knows how to touch the essence, leaves away all that is unnecessary and is powerful in all its simplicity. So ask yourself if you look at your own logo: is this logo memorable? Is it recognizable? Is it powerful? Can I leave something out?

The swoosh from Nike does not even need text to be recognized. (See the picture below).

2. Recognizable

It starts with people knowing that your company exists. The first acquaintance is extremely important and partly forms the way a prospect looks at your company in the future. By working on your own unique appearance, you differentiate yourself from your competitors. Ask yourself when looking at your own logo: is this logo distinctive? Is it memorable? Do I distinguish myself from my direct competitors?

3. Timeless

Trends come and trends go, nice jeans or new shoes, but when it comes to your brand identity, a long-life logo is important. You do not want to lose your corporate image by changing frequently. Your logo needs to last for at least 10 years in terms of design. So ask yourself if you look at your own logo: is my logo timeless? In terms of color use, language and font?

4. Versatile

A logo is used on all house-style carriers. Your logo must be used both small (for example on a pen) and large (for example as a poster). For this reason, the logo must be infinitely scalable. The logo is therefore preferably stored as a vector file (eps) and not as a pixel file (jpg). Logos are often used in color but sometimes also in black and white. That is why it is important to test this variant beforehand for usability. Some logos are not beautiful in black and white and a special variant has to be designed. In addition, it is important to look at applications in both square, horizontal and vertical formats. Ask yourself if you look at your own logo: is my logo still effective when it is shown in one color? On the size of a stamp? On a billboard? And is it also legible to read clearly (light text on a dark background or photo)?

5. Suitable

An important part is to assess whether a logo is suitable for the intended purpose. This is a subjective assessment, but if a logo is not suitable, most people agree. A grocery chain needs a different look than a law firm. Many people think it is important to show what the company sells or offers as a service. However, this is a misunderstanding. A car salesman does not have to show a car, a telephone supplier does not need to show a telephone. A logo is purely for identification. Take the top 50 brands in the world: 94% of the logos do not describe what the company does. A good example of this is the Apple logo. An apple has nothing to do with the products that are offered. But the logo is very recognizable and distinctive compared to the competition. So ask yourself if you look at your own logo: which associations do I see in this logo? Does the experience match my product or service?

Professional Logo Design Marbella & Estepona

If you have doubts about your logo, it is advisable to call in a professional. Do not economize on the development of your logo, because a first impression can only be made once! Thank you for reading this blog by FML Marketing, the modern marketing agency located in Estepona on the Costa del Sol.

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