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Backlinking is nowadays an often used tactic to improve your website’s ranking. FLM Marketing shares the best backlinking websites for business in the Marbella area. Did we miss a good spot? Let us know by submitting your favorite backlinking website in the comment section. 

Dutch backlink websites Marbella

Links.nl – website-design

• Another great example of a valuable backlink is provided by costa-del-sol.besteoverzicht.nl. This Dutch website about the Costa del Sol allows you to submit your website against a backlink in return.

Costa-del-sol-besteoverzicht.nl

• The second high-authority website to exchange your website link is a Dutch website called Link explorer. The link strength of this website is above average and moreover, the website is very user-friendly. Link exchange strategies are possible and available.

Link-explorer

• Startplezier.nl is the third backlinking source that is recommended and enjoys a high strength rate. Browse through the comprehensive categories page and submit your link in the section that fits your business.

startplezier.nl/

• The fourth website in our list is called De beste informatie. Another website that allows website owners to exchange a link and place them in a designated category.
  zoekmachine/
• Inmosol is een ander goede bron om een link ruilen. Ga via deze link naar de website om je aan te melden om linkpartner te worden van Immosol

Startpaginas.nl 

The post Backlink Marbella guide – Where to find the best backlinks appeared first on FML Marketing.

Benefits of own SEO & Google Ads management

The biggest advantage of managing internet marketing campaigns internally is the fact that you are part of the organization. Besides being familiar with the internal communication and the strategic vision of the company, you also know all products or services and you master the professional language. In addition, there is a higher involvement with the company and you can switch faster when setting up short-term or action-oriented campaigns.  

Disadvantages own SEO & Google Ads management

Well optimized SEO and Google Ads campaigns cost a lot of knowledge and time to set up. In addition, they also need to be continuously monitored and optimized. In many cases, this often comes into play. Even when you employ your own marketing employee, specialist knowledge and time are not always present. The marketing employee often has his or her hands full of all kinds of other marketing activities, not just SEO and Google Ads. This leaves little room for the development of professional knowledge. It is also difficult for one person to specialize in all marketing areas. In addition, the internal management of the online marketing activities also entails costs. Think of salary costs, overhead costs, and training.

Benefits of working with an internet marketing agency

As mentioned before, a good internet marketing campaign requires a lot of time and specialist knowledge. When you outsource SEO and Google Ads, you do not have to spend time on regular optimizations and keeping track of knowledge and developments. A real SEO or Ads specialist can also get more out of your campaigns, resulting in more results. In addition, the costs can also turn out to be advantageous when you call in an internet marketing agency. For example, you save salary costs and you are not connected to a long-term commitment (contract).

* Extra benefits from a Google Partner

A Premier Google Partner is officially recognized by Google and has qualified and certified Ads specialists. The advantage of this is that you are assured of profitable Google Ads campaigns that are constantly assessed on quality and performance. In addition, Premier Google Partners have the advantage that they are the first to be aware of new opportunities offered by Google Ads. They also receive extra guidance in the form of training and direct support. Thanks to this knowledge and experience, the specialists can set up your Ads campaigns more efficiently, resulting in more results with less advertising budget.

Disadvantages of working with an internet marketing agency

A disadvantage of working with an internet marketing agency can be communication. When the agency does not switch quickly or often changes contact, this can result in extra time or miscommunications. An external specialist also needs to deepen your business, branch and professional language. Various tools are available for this, but it does require extra time and effort. In addition, not all internet marketing agencies are equally competent. By choosing a Premier Google Partner you are certain (in the case of Google Ads) that the specialists have the right knowledge and skills!  

Combination of own SEO & Google Ads management and collaboration with an internet marketing agency

It is clear that there are advantages and disadvantages to both options. However, a combination of the two might also work very well for your company. Depending on the resources, you can, for example, hire a junior marketing employee who provides direction and support to the internet marketing agency. In that case, the bureau can draw up a strategy and propose optimizations. Another scenario is that when you are strong in strategy, the internet marketing agency takes care of the day-to-day management. Do not limit yourself when it comes to own SEO and Google Ads management or outsourcing. There is no one-size-fits-all solution!

Curious about the possibilities for outsourcing internet marketing or a collaboration? Together with FML Marketing Marbella, you will always find a suitable solution for your company!

The post SEO & Google Ads: outsource or do it yourself? appeared first on FML Marketing.

With AdWords, you can quickly set up ads for the right target audience! A handy tool from Google that often produces good results in a short time. To help you on your way, I explain how you can set up your first AdWords campaign in eight steps!

Before you start, you must, of course, have an AdWords account. Go to http://www.google.be/adwords, click on the ‘Start now’ button and register. When you are logged in, you can start developing your first campaign. Here we go!

1. Choose the right campaign

The most important step in the whole process is step 1. Here you choose which type of campaign you want to develop. By default, the ‘Search Network with Display Select’ is usually chosen.

This type of campaign gives you the most chance to lead relevant visitors to your website. For the first campaign, I would definitely choose this type! Tip: Is your goal to get more name recognition? Then you better choose a different type of campaign, namely ‘Display Network only’. Through this campaign, you can show your ads in more than one million different places in the Google network.

AdWords golden rule: promote one product per AdWords campaign.

2. Choose which area you want to approach

In this step, you set your area in which you want to advertise. You can choose between countries, regions, provinces, and cities. If you want to work in detail, you can even determine the size of your area based on coordinates. This could be handy if you are targetting a large shopping mall for example. Or perhaps a festival terrain.

AdWords golden rule: set 1 location (zone) per AdWords campaign.

AdWords golden rule: If you target countries or regions, also select the mayor cities within these areas. This will enable you to grasp a hold on what city within that region is responding the best to your ads.

3. Choose your ‘bid strategy’ and determine your daily budget

There are different ways to pay for your ads. For example, you can choose CPC (cost per click on your ad), CPM (cost per 1000 impressions of your ad) or CPA (cost per action or conversion). To start, CPC is the best option to choose. This will give you a better idea of how AdWords works and it also gives you more control over your budget.

4. Create an ad group with clear ads

An ad group is a group of ads. It is, therefore, best to collect the ads that belong together or that are linked to specific keywords in a separate ad group. As an example, I have created 2 ad groups namely ‘Ad group – General’ and ‘Ad group – Eco’. Each ad group contains other ads.

Then add an ad to your ad group. Please note, you are limited in the number of characters that you can use for your advertisement. Headline: the first line of your ad text is limited to 25 characters Description line 1: the first line under the heading is limited to 35 characters Description line 2: the line after or under description line 1 is limited to 35 characters Visible URL: the website that appears green in the ad The URL you show here can also be linked to another landing page. This can be useful, for example, when you want to direct people directly to the correct landing page.

Learn more about the benefits of an Organic SEO Strategy

5. Add relevant keywords

Add a number of keywords per ad group. When you create different ad groups that each contain specific ads, you also need to ensure that the right keywords are associated with the right ad. When people search for ‘green energy’, it makes no sense to show the ads from the ‘Ad group – General’. The advertisements that must be shown must come from the ‘Ad group – Eco’. Do not overdo the number of keywords you want to add. Start with 20 keywords per ad group and continue working from here.

AdWords golden rule: Focus on user intent – What a user is looking for when they type in a keyword. What does the keyword represent?

6. Check everything thoroughly Not unimportant!

You are almost ready to put the campaign online. Take your time and look after everything calmly. Are the keywords linked to the right ad? Is the CPC set correctly? Is the daily budget set correctly? (It would not be the first time that people accidentally set a too high amount and then later deviate from the invoice :)) These are things that should definitely be in order before you launch the campaign. After all, you do not want Google to charge you more at the end of the month than you thought you had set up in advance.

7. Enter your payment details

Now that you are ready to launch the campaign, you must pass on your personal payment details to Google. You can enter your payment details by clicking on the gear at the top and selecting ‘Invoicing’.

8. Activate campaign

View the current status of your campaign. When the campaign is paused, you must first activate it before the ads are displayed in Google. Choose as ‘Enabled’ status and your ads will be shown online quickly and correctly.

Last but not least…

When you look at everything calmly and follow the right steps, everything is online within 60 minutes. Moreover, you can always contact Google with questions or comments. They offer an excellent service both online and offline. The steps I have discussed in this blog post form the basis for setting up an AdWords campaign. However, AdWords has much more to offer than just the standard campaigns! But start simple and then go more specific. Also important: follow your campaigns well and evaluate them regularly!

If you need help or if you wish to outsource a professional Google AdWords campaign,  please visit our dedicated Google AdWords page and contact us for all the possibilities! Thank you for reading our Marketing blog!

The post Google Adwords campaign in eight steps appeared first on FML Marketing.

Intro

Online marketing platform SEMrush has announced the results of their follow-up study into the 17 factors that are important for the ranking of websites in Google. In comparison with the first edition of this study, the second edition concentrates more on backlink-related factors. It was also investigated how the analyzed factors have an impact on the ranking of a specific URL.

The report is based on an analysis of 600,000 keywords from the worldwide SEMrush database, including the first 100 SERP positions of each of these keywords. A self-learning algorithm ‘Random Forest’ has been used to determine the relevance of each of the analyzed factors.

The results

The study shows what most of us will expect. Direct traffic to a website is the most influential factor of the 17 factors that have been analyzed. Google prefers websites with a strong brand name. When people search online and immediately type in a URL to go to a website, that is a positive signal to Google. The domain has a lot of authority and value.

Other factors that have a strong influence on how well pages are ranked are user behavioral signals. Consider the time someone spends on a website, the number of pages visited per session and the bounce rate. These signals show the quality and relevance of a website for users.

Bounce rate

The bounce rate of top positions of low-volume keywords is about 49%. This is about 51% for keywords with a high volume. Simply put, if visitors to a website immediately click away, this can have a negative effect on your ranking.

Backlinks

Backlink factors are very important for rankings. Except for the factors that deal with anchor texts. Anchor texts are mainly seen as search engine friendly but are not required for a high position in Google. All backlink factors together share the fifth place in the ranking of most influential factors. The more popular the keywords for which the domain is ranked, the more backlinks lead to the domain.

The study also shows that all backlink factors influence each other. This means that the position in Google will probably not change if an SEO specialist boosts the value of one of the factors, but ignores the others. They should all receive equal attention.

What does this mean for marketers?

As confirmed by Google, a strong backlink portfolio is essential for the ranking of a website. All backlink data are linked together, you purely concentrate on just one of them will not change anything about your ranking. You can experiment with various link building strategies, such as link baiting. With this, you get organic links with strong content. Working on your own PR also helps. As soon as media links to articles or articles of opinion, that helps greatly by building your reputation and increasing your relevance.

The niche of high search volumes is very competitive and the top positions are usually occupied by giants with a huge backlink portfolio.There is less competition on SERPs with a low search volume. So your link building efforts have an extra effect and you notice this in your ranking. So if you are working with link building, for example by getting your content on media attention, then it pays extra by doing this with less popular or special content.

Safe websites ranked higher

Google has argued for a secure web in recent years. By applying new rules, Google gave a strong signal: make the internet safer for its users. By migrating to HTTPS, you proactively protect the security of the users of your website.

This also works positively for the authority of your website. It is a costly business, but it has a big impact on your business. SEMrush’s research shows what effect a migration to HTTPS has on the ranking of a web page.

In keyword groups with a low volume, HTTPS is not yet widely used. Using HTTPS can, therefore, have a positive influence on your position in relation to the competition.

What is your strategy?

In short, you can have a lot of influence on the ranking of your website. For example, by properly understanding what factors Google weighs when assessing your website.Think about the extent to which you can follow a sophisticated strategy to increase your relevance and, ultimately, to achieve your commercial goals faster. Have you already determined a strategy for yourself? I like to hear it.

The post Which factors affect your Google ranking? appeared first on FML Marketing.

9 Ways to boost your webshop

1. Launch a subscription model

Subscriptions are currently very hot, look at companies like Hello Fresh, streaming services like Netflix and Videoland and e-book subscriptions like Storytel. Consumers seem increasingly willing to pay monthly for products and services. See if this is possible within your branch. A good example is Mannenrantsoen.nl, where men can take a subscription to socks and boxers. Subscriptions are ideal, because they generate monthly income and thus provide a nice fixed stream of income.webshop growing male ration

2. Go international

It is becoming easier to enter the market in other European countries as well. Through channels like Google Shopping and Amazon you can quickly gain market share in different countries. All you need is someone who can translate the content on your website. I have had customers who immediately made huge turnovers when we set up Google Shopping for Germany. Do not forget our southern neighbors. Belgium is also an interesting market where it is generally easy to get an extra piece of turnover. It is important to keep the shipping costs as low as possible. My experience is that Belgians will not soon buy at high shipping costs.

3. Bring your own products to the market

As a result of internationalization, lines have become shorter and shorter. Now you can make products simple in Asia. For example, bring B-brands on the market that you sell next to your A-brands. For example, Alibaba makes it very easy to have contact with suppliers in Asia. Have samples sent and start with very small orders. Please note: do not price your suppliers directly from the market, because then you get channel conflicts. By placing your own products on the market, your margins are many times higher. The European intermediate supplier or wholesaler, which usually sits between the manufacturer and the webshop, is switched off in this way. In addition, it will also be easier to do B2B business, because you have more room to move with your prices. Higher margins ensure that you can give away more margin with larger purchases. In addition, you do not have to stick to the recommended retail prices for your own products, which are used by many industries. 

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