Small Business Website

As of January 28, 2019, FML Marketing launches its complimentary Small Business Website Services. This is a web design solution created for companies with smaller budgets and often no direct need of a website, other than using it as an online business card.

Quality should not be expensive

Damn right! Quality does not have to be expensive. And we prove it! We offer business website templates from €395! All our templates are built in WordPress, include Yoast SEO plugin, Schema.org tools and a PREMIUM version of WP Rocket! In other words, with the addition of quality content, your website is ready to rock the search engines….for only €395!

Your Business Website ready in 48H

WordPress Installation

All the websites are built in WordPress. This means that there a no limitations, full possibilities to scale up or install your own plugins. Moreover, the website is yours! You are the owner and nobody else. This might sound strange, but try telling that to people that have monthly or annual contracts with Wix, Squarespace or other online website builders…

Premium Page builder

All the websites we deliver come with a page builder. This means that you don’t need any coding experience to alter or add new content to your own website. Embrace the flexibility and enjoy the ease and speed of building your website!

Yoast SEO for WordPress

With every website, we deliver a free version of the Yoast SEO plugin built in. To ensure your content is optimized for SEO!

Premium WP rocket

Pagespeed is becoming increasingly important! Google loves a fast website, so this is vital for your Search Engine Optimization! WP Rocket is recognized as the most powerful caching plugin by WordPress experts and included in all plans of Small Business Websites. WP Rocket is GDPR compliant and worth €45 stand-alone.

Small Business Website Features

Check our business website templates for more information and all functionalities. Moreover, we off integrated Online Marketing services to kickstart your business website!

More about affordable web design

Why choosing a free website builder is a bad idea
Website builder and 8 must have tools

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Search Engine Optimization

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines

Google the introduction

In the Netherlands, where FML Marketing was founded, Google is by far the most used search engine and the importance of being able to score well in Google is high. For example, the overwhelming majority (92%) of the people in the search results does not look any further than page one. And where 31 percent clicks the number 1 position, the number two and three are already considerably reduced to fourteen and eight percent respectively.

Two pillars

Search engine optimization is often referred to as SEO (Search Engine Optimization) and is based on two pillars: On-page: HTML, structure and content and Off-page: link building and social media. By actively implementing improvements in both pillars, your website will be better found. SEO is therefore seen as an effective marketing tool that can be used for branding and increase your conversion.

HTML

With on-page improvements, you can initially think of the optimization in the field of html. Give your site a good title and clear description (meta description). This is the information that is displayed in the search results and visitors have to go to your site. Then make sure that your site meets the expectations you generate with your title and description. The time that people spend on your site or not will affect your position.

Search Engine Optimization Solution Marbella

Local SEO: Why it is important for your business

Download our free infographic

Structure

The structure of your site is a second on-page element that Google takes care of when positioning the search results. The loading speed and the mobile-friendliness of your site are also included. For example, Google recently started mobile-first indexing, where the mobile variant of websites is leading to the compilation of the search results. With this, Google responds to the increase in the use of the search engine on the mobile phone.

Quality Content

Due to increasingly smart algorithms, content is all about relevance. The golden rule is, therefore: write for your customer. In addition to quality and relevance, it is important that your content is current and unique. That does not only apply to your texts, but also to other forms of content such as images and videos.

Keywords

When determining relevance, keywords play an important role. By knowing which search terms people use, you gain insight into the behaviour of your potential customers. An extensive analysis, where you also look at your competition is recommended. There are several programs that can help you with this, such as Google AdWords, Ubersuggest and Google Trends. The search function on your own website can also give you ideas. Then it is important to respond to these keywords with your content.

Link building

In addition to on-page SEO improvements, you can also implement off-page improvements, which ensure that your site is better indexed. Collecting incoming links to your website (link building) is one of the possibilities for this. Here too, the incoming links must be relevant. So do not use automated programs for this, do not pay for links and avoid spamming on forums. However, it is good to link to a relevant website with a high authority and to invite people to assess your products. You can also use interesting content to ensure that people want to link to your site by themselves.

Social media

The use of social media also affects your ranking in Google. So these channels are suitable for direct contact with your supporters and collecting reviews. Make sure you place content on your website that people like to share via social media. So know where your target group communicates and be active there!

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First of all, let’s start with the definition. We use in this case the version of SEO support firm Moz. SEO, or Search Engine Optimization, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO San Pedro: Why it is important

There is still a world to win in local search traffic. In Spain, the local search results are not as heavily competed as in other countries. That is why you can now build up a head start if you can set up a good local SEO strategy.

Let’s break down and describe the parts:

• Quality of traffic. There is no point in attracting the whole digital world to your (local) business and its website. If you run a fine Italian restaurant in San Pedro, it makes no sense that people looking for car tires land on your website. That is not qualified as quality traffic. Instead, you want to attract visitors who are genuinely interested in product or service you offer.
• Quantity of traffic. When e right audience clicking through the search engine results pages (SERPs), the aim is to increase the amount of these visitors.
• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Local SEO versus Organic SEO

The most important difference between organic and local SEO is that local search has a geographical component. If someone is searching for a type of service, plus a location (e.g. Restaurant San Pedro), search engines like Google knows that the search has local intent. Search engines will also assume local intent in some searches. And all search engines want is to give the user exactly what they’re searching for.

Local SEO San Pedro: Define your Strategy

Below we will create a basis for a local SEO strategy for your company through a number of steps. We will first look at your goal, current situation, and possibilities. We then step by step to determine which local SEO areas you can still profit from, what the impact is and why you should or should not opt for that step.

STEP 1: Start roll-out Local SEO strategy

You must first define a starting point to see where you stand in terms of local search results. How do you currently rank for the keywords? Do you know who the competitors are, what they do and how strong they are? Is it not better to first focus on other keywords?

STEP 2: Time to prep

Do you have full control over your website? Can you adjust all important local SEO points on your site? Are all your branches verified? Do you have access (login and password) to all Google My Business locations? I know from experience that this is often not the case in practice. If you have these points in order, you can start looking at more advanced forms of local SEO. For example, can you produce high-quality content that meets SEO copywriting requirements and is this useful for your target audience? Do you have good channels (Social Media!) to put that content away?

STEP 3: On-page optimization

Impact: big
Effort: average
Obstacles: internal

For on-page optimization, consider adding a store locator, but also basic SEO criteria such as improving title, images and heading structure of your website.

STEP 4: Improve  Google My Business

Impact: low
Effort: small (hopefully)
Obstacles: internal / external

It helps to mention the keywords in the company name and to add opening hours and photos. If you really want to take steps, you have to get (positive) reviews on a regular basis, but this is just another discipline. Improving your Google My Business listings has no impact on your position in organic search results, but on your position in the local block that is often shown at the top of organic search results. This is often easy to adjust and the result is immediately visible. It is nice if your strategy not only shows long-term results, but also shows progress in the short term. This is possible with this quick win!

STEP 5: Increase (local) listings

Impact: average
Effort: great
Obstacles: external

Entries of company details are used to represent your company name and address information, for example in company guides. It is, therefore, the specific contact and addresses data of the various locations and not a link. It is important to have the correct data listed and that these are consistently the same.

Mobile SEO and Desktop SEO

You will have noticed that mobile has an increasingly strong position in the (online) world. The number of people searching via a mobile device on the internet is rapidly increasing. Therefore, not only SEO factors on the desktop play an important role in determining the rankings in the search results. Mobile SEO factors are becoming increasingly important when it comes to rankings within organic search results. That’s why it’s time to take a look at what exactly are the differences between mobile and desktop SEO.

• Responsive design

The responsive design of a website is a design that adapts to the screen format with which the visitor views the website. Having a responsive website can be seen as the most important SEO component for mobile.

• Pagespeed

The average loading time of the webpage is an important part of the Google algorithm. For mobile, even the page speed is a more important ranking factor than for desktop. To improve this, there are many good plugins to increase the loading speed of your website.

• Scheme.org

The layout of Schema.org structured data is even more important on mobile than on desktop. There is limited space available for mobile. As a result, rich snippets with important information (opening hours, product information, contact and address details) are shown earlier than on desktop. So make sure you have the schema.org in order.

• Local presence

The local visibility of your website is much more important on mobile than for desktop. This is also because mobile searches are ‘hyperlocal’. It is not only related to your IP address, Wi-Fi and search history but also to the location where a search is performed. As a result, the first three search results on mobile are usually part of the ‘mobile 3-pack’: a Google Maps widget with 3 search results in your area including website link, ‘call’ button, opening times, etc. It is, therefore, is essential that you have Google My Business and your local listings in order when you have a local branch. Also, make sure that you regularly use local keywords.

FML Marketing SEO San Pedro Services

With our team within FML Marketing, we provide SEO services for local and international businesses in Estepona, Manilva, San Pedro and Marbella.

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