Writing good articles, blogs and creating high-vlaue content is one of the best ways to actually achieve this. But that must be hard, right? WRONG!

Writing a good SEO text is not that difficult at all

Especially when you have already done it a hundred times. Have you just started in the world of SEO? Did you just start a new business and writing content is fairly new to you? No worries. We offer a complete, comprehensive step-by-step E-book. And the best part…this book is COMPLETELY FREE!

What are you going to learn?

I assure you that after reading this E-Book, within the hour you can write a perfect SEO text for your blog, product page, category page or services page. The reading time for this E-Book is approx. 20 minutes. Of course you can also use this as a reference work too.  The 4 steps in this E-book are as concrete as possible.

In the example,  we are going to write a text for a category page for an online store (E-commerce website). In it we will focus on the keyword dresses. Although this step-by-step plan focuses on dresses, you can also use the tips from this blog for a service page or product page, for example.

SEO Copywriting like a pro: 4 simple steps

How to get started? Enter your email in the box below and we will e-mail your FREE Copy of How to write SEO copy like a real pro directly to your inbox. (30.min read approx.)

The post How to write SEO copy like a real pro! (FREE E-BOOK) appeared first on FML Marketing.

Website Design: What is an SSL certificate?

An SSL connection is an encrypted connection between the visitor of your website and the server. You can easily identify an SSL connection with the URL in the address bar of your browser (https://www.domain.com), the lock before or after the URL or a green bar.

Why an SSL certificate?

An SSL certificate gives a visitor the confidence that their personal data is handled securely and that malicious parties can not intercept the data if they are entered on the website.

Moreover, you comply with the new legislation in this way, because you ensure that the traffic to and from your website proceeds securely. The certificate provides for the encryption of the connection and for checking the identity of your website. This prevents others from being able to read, but you also prevent information that is sent to your website or sent from the website can be modified.

Different forms of SSL certificates:

• Extended Validation (EV): this is the highest level of validation and gives the visitor 100% guarantee that the visited website is optimally secured;
• Organization Validation (OV): just as with EV, your company is controlled by the Chamber of Commerce, but if you do not use any financial or personal data on your website, you better opt for OV;
• Domain validation (DV): limited level of protection, intended for websites with few visitors or an intranet;
• Multi-domain: if you have multiple websites this is the best solution and cost-saving. There are also multi-domain certificates with EV, so extra safe;
• Wildcard: if you have multiple subdomains on one server that you want to secure, this is a cheap and easy solution.

VIDEO – How to apply an SSL certificate to your website

Contact FML Marketing is you would like to learn more about the benefits of SSL secured websites, or advice when purchasing an SSL certificate. We will gladly help you!

FML – The creative marketing agency in Marbella, Estepona and San Pedro

FML Marketing is a creative, digital marketing agency located in Estepona. You will find our office on Avenida Litoral 45 when entering Estepona from the A-7 from Marbella. We support local and International businesses with Web Design, Website Maintenance, Search Engine Optimization, and digital marketing (social media). Contact us via (+34) 6 50 80 12 43 or via info@fmlmarketing.com

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1. Increase brand recognition

by using social media you increase the online presence of your company. By increasing the reach of your brand or product, consumers will recognize your brand or product name sooner and the name remains top-of-mind.

2. Online reputation management

Nowadays, it has become very easy for companies to monitor on the Internet what customers think of your brand. Here are several tools for finding. This part is very important for reputation management. By monitoring social media, you as an entrepreneur can respond quickly to reactions from (potential) customers and follow up on negative feedback. It is also advisable to monitor and learn from colleagues in the industry. Stagnation is decline: in many branches the saying

3. Stagnation is deterioration

The arrival of social media has changed marketing forever. The Internet is subject to constant changes. So it is important for your company to follow it. Social media is now becoming mature. As a result, you can no longer ignore it as an (innovative) company. Not to mention the massive presence of your (potential) target group.

4. Influence of buying behavior

The social media network of consumers has a considerable influence on buying behavior. Consumers who follow brands on social media often buy these products and regularly order them within their own network.

5. Social media business: Expert status

Your company profile/weblog is an excellent opportunity to be labeled as an expert by the consumer. Through a profile you can keep consumers up to date with the latest news regarding your company, but also sector-related news. When relevant news articles are shared on a regular basis, the consumer sees your company as an expert.

6. Generate website traffic

It is good to add a link to your site in posted messages where possible. By posting regular updates with a link on, for example, Twitter, Facebook or LinkedIn, you can generate additional traffic on the corporate website via ‘clicks’. Incoming links are also a very important factor in search engine marketing.

7. Influence on search engine rankings

Many social media websites use no-follow tags. This means that search engines do not follow them. Nevertheless, social media websites often score very high in search engines. Testing shows that websites with a social part in the link profile (i.e. the no-follow links) rank better than websites without no-follow links. This underlines the importance of a so-called ‘natural’ link profile. If people talk about your site (and link through social media), this is a natural process. Search engines attach great value to websites with a natural link profile. More about Search Engine Optimization and Google Ranking.

8. Niche & local marketing

With the arrival of social media, niche marketing has become even easier. Companies can search through social platforms for demographic characteristics and interests. Therefore, social media lends itself perfectly for location-bound services. These ‘Location Based Services’ are particularly suitable for companies that want to inform their customers about the specific possibilities at the location where the customer is at that moment. In the past, we executed a very successful Social Location based advert campaign for perhaps the most thrilling food truck company on the Costa del Sol, iFood Comida en Ruedas.  

9. Recruiting new talent

Recent research by MrWork shows that a majority of companies already use at least 3 different social media for recruitment. More than 80% of the respondents use social media for ’employer branding’ and ‘direct sourcing’. 58% of the respondents, for example, use vacancies on LinkedIn and / or have built up a ‘social talent pool’.

10. Input product development

Through monitoring of social media channels, you also gain insight into the wishes of the customer. This input is extremely useful for innovating your products. Although many social media platforms are free, it takes time and energy to set up a successful plan to formulate the target group, to find out where this target group is located and to analyze the feedback.

FML Marketing Social Media Solutions

Make more out of your Social Media presence, actions and (paid) campaigns, please contact us for an open-end advice. We are more than happy to share our thoughts and recommendations.

The post 10 reasons to use social media for your business appeared first on FML Marketing.