What is Social Media Management?

Social media management is the process of creating, scheduling, and monitoring content across various social media channels. A social media manager is the person responsible for managing a company’s social media presence. This includes creating posts and responding to comments, as well as creating strategies to increase brand reach and engagement.

Social media management is a complex process. It requires the ability to think strategically, create compelling content, and stay on top of the latest trends. To be successful, a social media manager must have strong organizational and communication skills, as well as a deep understanding of the target audience.

The goal of social media management is to create an effective social media presence for a company. This involves creating content that resonates with the target audience and engaging with users to build relationships. When done correctly, social media management can have a positive impact on a company’s bottom line.

Benefits of Social Media Management

Social media management has a number of benefits for businesses. Here are some of the key benefits of social media management:

• Increased brand awareness: Social media management helps businesses reach a wider audience, build relationships with potential customers, and increase brand awareness.
• Improved customer engagement: Social media management helps businesses engage with customers and build relationships. This can lead to increased loyalty and sales.
• Increased website traffic: Social media management helps businesses drive more website traffic, which can lead to increased conversions and sales.
• Improved customer service: Social media management helps businesses respond quickly to customer inquiries and complaints, which can lead to improved customer satisfaction and loyalty.
• Increased sales: Social media management can help businesses increase their sales by targeting the right audience and building relationships with potential customers.

Social Media Management Statistics

Social media management is a powerful tool for businesses. Here are some key statistics about social media management:

• 97% of marketers say social media has helped them increase their brand exposure (Source: Oberlo)
• 75% of businesses are using social media for marketing (Source: Oberlo)
• 79% of businesses say their social media efforts have increased traffic to their website (Source: Oberlo)
• 57% of consumers say social media affects their purchasing decisions (Source: Oberlo)
• 78% of marketers have seen an increase in website traffic from social media (Source: Oberlo)

These statistics show that social media management can be an effective way to increase brand exposure, traffic, and sales.

Social Media Management Strategies

There are many different strategies that businesses can use to manage their social media presence. Here are some key strategies for social media management:

• Establish a presence on multiple social media channels: To maximize reach and engagement, businesses should establish a presence on multiple social media channels, such as Facebook, Twitter, and Instagram.
• Develop a content strategy: Developing a content strategy is essential for social media management. This involves creating content that resonates with the target audience and is aligned with the company’s goals.
• Monitor and respond to comments: It’s important to monitor and respond to comments in a timely manner. This helps build relationships with customers and increases customer satisfaction.
• Leverage influencers: Influencers can be a great way to reach a wider audience and increase engagement.
• Analyze data: Analyzing data is essential for understanding how the company’s social media efforts are performing and what changes should be made.

These strategies can help businesses maximize the impact of their social media presence.

Creating Your Social Media Management Plan

Creating a social media management plan is key for success. Here are some steps for creating a social media management plan:

• Define goals: Define what the goals of the social media management plan are. This could include increasing brand awareness, driving website traffic, or increasing sales.
• Identify target audience: Identify the company’s target audience and create content that resonates with them.
• Establish a presence on multiple channels: Establish a presence on multiple social media channels to maximize reach and engagement.
• Create a content plan: Develop a content plan that is aligned with the company’s goals.
• Monitor and respond to comments: Monitor and respond to comments in a timely manner.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing.

Creating a social media management plan is essential for success.

Social Media Management Tips

Social media management can be a daunting task. Here are some tips to make it easier:

• Keep it simple: Don’t try to do too much. Focus on creating content that resonates with the target audience and engaging with users.
• Automate when possible: Automation can help save time and ensure posts are scheduled and published on time.
• Focus on quality over quantity: Quality over quantity is key for social media management. Focus on creating high-quality content and engaging with users.
• Be consistent: Consistency is key for social media management. Post regularly and respond to comments in a timely manner.
• Analyze data: Analyzing data is essential for understanding how the company’s social media efforts are performing and what changes should be made.

Following these tips can help make social media management easier.

The Best Social Media Management Platforms

There are many social media management platforms available. Here are some of the best:

• Hootsuite: Hootsuite is a powerful social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Sprout Social: Sprout Social is a comprehensive social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Buffer: Buffer is a user-friendly social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• Agorapulse: Agorapulse is a comprehensive social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.
• SocialFlow: SocialFlow is a powerful social media management platform that helps businesses manage multiple social media accounts. It offers post scheduling, analytics, and team collaboration tools.

Choosing the right social media management platform is essential for success.

Courses for Social Media Management

There are many courses available for social media management. Here are some of the best:

• Hootsuite Academy: Hootsuite Academy offers courses in social media management, including courses in strategy and analytics.
• Coursera: Coursera offers courses in social media management, including courses in content creation, data analysis, and optimization.
• Social Media Marketing by Udemy: This course covers the basics of social media management, including creating content, measuring performance, and optimizing campaigns.
• Social Media Management by Skillshare: This course explores the fundamentals of social media management, including content creation, scheduling, and analytics.

These courses can help businesses learn the fundamentals of social media management.

Social Media Management Services and Outsourcing

Social media management can be a time-consuming process. Here are some services and outsourcing options for social media management:

• Freelancers: Freelancers can be a great option for businesses that need help with social media management. They can help with content creation, post scheduling, and analytics.
• Social media management agencies: Social media management agencies specialize in helping businesses with their social media presence. They can help with content creation, post scheduling, and analytics.
• Social media automation tools: Social media automation tools can help businesses save time by automating post scheduling, analytics, and other tasks.
• Virtual assistants: Virtual assistants can help businesses with a variety of tasks, including content creation, post scheduling, and analytics.

These services and outsourcing options can help businesses save time and maximize their social media presence.

Managing Multiple Social Media Channels

Managing multiple social media channels can be a challenge. Here are some tips for managing multiple social media channels:

• Set up a calendar: Set up a calendar to keep track of when posts should be published and when responses to comments should be made.
• Create content in batches: Create content in batches to save time. This can help ensure content is consistent across multiple channels.
• Automate when possible: Automation can help save time and ensure posts are scheduled and published on time.
• Monitor and respond: Monitor and respond to comments in a timely manner to build relationships with customers.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing and what changes should be made.

Following these tips can help make managing multiple social media channels easier.

Using the right tools can help businesses maximize the impact of their social media presence.

Social Media Management Agencies

Social media management agencies specialize in helping businesses with their social media presence. Here are some of the best social media management agencies:

• FML Marketing: FML Marketing is a social media management agency on the Costa del Sol. They specialize in creating compelling content, managing multiple accounts, and optimizing campaigns.

Hiring a social media management agency can help businesses maximize their social media presence.

Social Media for Business

Social media is an important tool for businesses. Here are some tips for using social media for business:

• Define goals: Define what the goals of the social media campaign are. This could include increasing brand awareness, driving website traffic, or increasing sales.
• Identify target audience: Identify the company’s target audience and create content that resonates with them.
• Establish a presence on multiple channels: Establish a presence on multiple social media channels to maximize reach and engagement.
• Create a content plan: Develop a content plan that is aligned with the company’s goals.
• Monitor and respond to comments: Monitor and respond to comments in a timely manner.
• Analyze data: Analyze data to understand how the company’s social media efforts are performing.

Following these tips can help businesses maximize the impact of their social media presence.

Conclusion

Social media management is an essential part of any business’s marketing strategy. It involves creating content, scheduling posts, and engaging with users. When done correctly, social media management can have a positive impact on a company’s bottom line.

To succeed with social media management, businesses must have a clear plan and understand the fundamentals of social media. They must also use the right tools, services, and outsourcing options. Following these tips can help businesses unlock their brand’s potential with social media management.

The post Unlock Your Brand’s Potential with Social Media Management‍ appeared first on FML Marketing.

social media monitoring: 6 do’s & don’ts

DO: Assign a person responsible for monitoring within your organization

Social media is always on. Where messages used to spread more slowly, online reporting continues all day long. Even the smallest messages can affect your brand reputation. Within the organization, therefore, monitoring is not something you ‘just add to’. Certainly not at the moment that a crisis breaks out in which action is expected from your organization.

Think, for example, of a wrong reaction from a web care employee who goes viral or an accident about which reports are soon published via social media. Such events have a direct impact on a brand’s reputation. At that moment it is good to have a person who guides the process of media monitoring, informs the right people and does not panic. This person is extremely patient, can act quickly and thinks in terms of solutions.

DO: Use monitoring tools

To keep an eye on your organization’s reputation, you could hire someone to keep an eye on all channels (Twitter, Facebook, LinkedIn, Instagram, YouTube, etc.) all day long. Fortunately, there are several useful and user-friendly tools available today that make social media monitoring a lot easier. Are you just starting media monitoring? A free tool such as Hootsuite offers easy solutions for different channels and offers you the possibility to respond via this tool.

Are you looking for a monitoring tool that can help you make a real difference in the field of reputation management? Then more advanced tools will help you out. Within such a tool it is possible to get graphs of volumes and scope of reporting, but it also offers the possibility of sentiment analysis, stakeholder monitoring and easy reports for internal use.

DO: Put relevant reputation pillars in place

To ensure optimum reputation management, it is important to focus on the pillars that are important for your organization. For example, by including the RepTrak© model in online media monitoring, you can measure the state of your brand’s reputation on a structural basis and where you may need to make adjustments. The model is based on seven dimensions with twenty-three characteristics and, with the right searches, can be easily integrated into a tool.

Does your organization appear online as an innovative company? Or do you show online that you are a sustainable company? By keeping an eye on this on a monthly, weekly or even daily basis, after a while you will gain insight into the online reputation of your brand. You can also see when situations threaten to get out of hand or when you have to make adjustments if you want to maintain or achieve the desired reputation.

DON’T: Lose your mind

The world of (social) media monitoring is enormous. The number of messages that organizations receive per day is sometimes between 1,000 and 10,000. Good monitoring helps you to get a clear overview of all these reports. Note: these are also messages that you might not have encountered in the normal course of business. An overview of these reports provides many new insights, which can lead to new ideas and solutions.

But you will also come across many negative reports that you have previously overlooked. Don’t panic! Look beyond the negativity and read carefully what your target group actually thinks. Are certain patterns visible? Or are the same people always negative? Map this out within the organization and think in terms of solutions. Monitoring can help you to actually adjust your reputation because you now have a good insight into what is being said about your brand. Think of it as a great opportunity from which your organization can benefit enormously.

DON’T: Ignore important questions or criticisms

Because monitoring provides you with more information, there is a good chance that there are also important and critical questions from consumers, external stakeholders, and interest groups, for example. In order to maintain or strengthen your reputation, it is important that you are able to answer these questions clearly. Put together the most important questions on a Q&A page (question-and-answer page).

Also, be aware that responses through public channels are visible to everyone. It is therefore even more important that you are unambiguous in the answers you give. Also, keep your organization’s customer service well informed of these questions. They are in direct contact with the customer and have a major impact on brand reputation. By responding quickly, clearly and unambiguously to important questions, your reputation will not be compromised.

DON’T: Forgot to ask questions yourself

Be constantly alert to changes in your customers’ purchasing behavior or the expectations they have. By constantly asking yourself how they see your brand and what they think of it, you can specifically monitor those answers.

For example, would you like to know how a recently launched campaign was received? Include this campaign name and related topics in your search. This gives you real-time insights into sentiment, volume, and media value around the campaign. Ask yourself such questions all the time, so that you can see whether the current strategy you are pursuing is a success or whether it needs to be worked on. Are you already aware of everything that is going on online around your organization? Or do you have any tips of your own? Let me know in a comment underneath this article!

Thank you for reading our article 6 do’s & don’ts of Social Media Monitoring. FML Marketing is a boutique digital marketing agency located in Estepona, Costa del Sol. We offer digital marketing solutions to small and medium-sized organizations. To learn more about our premium marketing services, please contact us for a personal approach.

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Advertise on Linkedin? What are the advantages of this? Why would you do that anyway? It is not the most popular social medium, so it makes much more sense to go to Facebook?

This is not entirely true for a specific target group. You know that 9 out of 10 people are on Facebook, but many of those who are not on Facebook do use LinkedIn. This is also because LinkedIn is used with a completely different purpose than Facebook and with this goal in mind it is actually very logical to advertise on LinkedIn.
On LinkedIn, there are mainly people in the business area. It is a professional ‘social media’. This way you know that you can reach serious potential customers. Advertising on LinkedIn is, therefore, a very serious area for you.

How do you do that?

In the following paragraphs, you will find a step-by-step plan in which you learn how to advertise on LinkedIn. Read them in advance so that you know what you have to have at hand. Especially step 1 does take the necessary time.

Step 1: preparation

A preparation is certainly important. Ask yourself: What do I want to achieve with advertising? Here are a few examples: Do you want to bring in more customers? Do you want more brand awareness? Do you want to lead people to your webshop? Whatever goal you have, you have to take it into account in your ads.

You have to put your target group together on LinkedIn. Also, think about your budget campaign LinkedIn.

Step 2: Create an account

You must have your own account on LinkedIn and a company page. With your account, you can manage a page for your company and only with that company page, you can advertise messages. If you do not yet have your own account, you have to create it. Then you start working in the Campaign Manager. You create a new account (within your own account) on the name of your company. Choose a suitable name that tells enough about your company.

Choose the right currency for your business. Advertising is not free.

Think about the desired budget that advertises on LinkedIn costs.

Step 3: Campaign type

What kind of campaign are you going to conduct? LinkedIn gives you three choices. Sponsored content, text ads or a sponsored Inmail. What is the difference?

Sponsored content

You reach the customers through sponsored messages in their LinkedIn feed. The messages that you have already created on your company page can easily be sponsored to reach people who are not yet following your page. You can also turn on a feature that allows people to follow your page, which can provide more business followers. Very useful if you want to be seen repeatedly in their timeline.

This is the form of advertising that I usually apply on LinkedIn.

Text Ads

The campaign is listed as an ad on the side of Linked-In or at the top of one line.Advantage: This way of advertising leads to more visitors to your website. So this is more about selling. Because you lead people to your website, they can buy something from you.
Disadvantage: People cannot follow you in this way. You can create name recognition because you are always on the sidelines or top of LinkedIn.

Sponsored Inmail

This type of advertisement looks a bit like email marketing. You make a nice message that you can send to people you indicate in your target group or to the followers you have. The advantage is that this is very personal, the disadvantage is that this can also deter people.

Step 4: Campaign name

Think of a name for your campaign. You can have multiple campaigns on LinkedIn. If you want to order your campaigns, you have to put a number on your campaign. The campaigns are displayed in alphabetical order.
You also have to choose a language for your campaign. Think carefully about this! If you have a webshop, you will want to advertise internationally more quickly than if you have a store.

You can also opt for conversion tracking. This means that LinkedIn keeps track of the results for you. This way you can see whether your ads are effective. You can track how many people click on your ad and how many people go to your website or page. You can also see which campaign is most effective because of multiple campaigns.

For this, you have to install a code on your website, but this also allows you to advertise more specifically.

Step 5: Create the ads

It differs per type of advertisement, which is the working method.

Sponsored Content campaign

You can choose from two types of sponsored campaigns. With one, you sponsor from an existing content and with the other you create a content yourself. Give your ad a name and create a text with a maximum of 600 words and add an image. An image does not necessarily have to, but it appears from the practice that ads with images are viewed more.

Text Ad campaign

You can choose between two options: if people click on your ad, they will 1. visit your LinkedIn page or 2. to your website. Choose a good header for your ad with up to 25 words and a description of up to 75 characters. You can also add an image. You can create multiple text Ads to test which works best.

Sponsored Inmail

This is very similar to e-mail marketing within LinkedIn. You can write a personalized message to make real contact with people and to increase registrations for your real e-mail marketing or even programs.

Step 6: Target group

On LinkedIn, you can very clearly put together a business target group. You can indicate the areas you want to focus on. The professions and functions that your target audience must have, the number of years of experience, the company size and even which diploma your target group must have. Ideal for when you are looking for a business client with a certain position in a certain branch.

Step 7: Budgets

Advertising on LinkedIn is not free! Think in advance about your budget campaign LinkedIn. LinkedIn is relatively more expensive than for example Facebook, but this is also because you can advertise your target audience more accurately. With LinkedIn, for example, I have far less trouble with strange characters who like your ads. You can pay per click or per impression.

Cost-per-click

You pay when someone clicks your ad. Ideal for when you want more traffic to your website or page.

Cost-per-impressions

You pay per 1000 times your ad is shown, regardless of the number of times people clicked on it. This is a perfect deal when you want more brand awareness.
What is ideal on LinkedIn is that it always shows what the competitor does. You can also set a maximum budget per day so that you will not be through your budget after a week. You can also enter a budget for the entire campaign so that LinkedIn has an indication of your costs.

Your ad is ready to enter the world! Good luck! Do you need more help? Then you can always follow a workshop about LinkedIn.

LinkedIn advertising Marbella

If you want to learn more about advertising on Linkedin, or if you want professional support, please contact FML Marketing. Our team of experts is ready to help you and your organization reach your online marketing goals!

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LinkedIn ads that DO work

The question regularly asked on the platform is whether campaigns are ‘business enough’. As a result, the ads we see are often ‘coloured within the lines’. Or we could just say utterly boring, not conversing..rubbish! Fortunately, some companies succeed in making contact with their target group in an innovative, creative way. In this article, we show 4 good examples. Moreover, we share three tips to prevent your company (again) from setting up a colourless campaign.

1. Sun farmers?

Promoting Solar energy in a LinkedIn campaign, with a tight budget? E.On in Sweden succeeded and won the LinkedIn Marketing Award in 2017 for the most innovative corporate campaign. The idea? Simple but brilliant. Do you want to be able to trigger homeowners and entrepreneurs to switch to sustainable energy? In ‘The Great LinkedIn Sunfarmer Stunt’ all E.On employees in Sweden were asked update to update their LinkedIn to: Solfarmare (literally translated: solar farmer). Can you imagine how much attention and questions that have been called upon? All those changes to functions in your timeline? We do! LinkedIn indicated that all tens of thousands of members were reached within a few hours. Never shown before, as far as we know. And because good money is better than bad thinking … Who picks up the glove in the Netherlands, Spain and the UK? Come on guys!!

2. KFC – The Personal approach

Although it does not strictly meet the terms of use of LinkedIn, we think KFC has found a great way to generate brand awareness. We strongly believe in the personal approach (human to human). That is why we were pleasantly surprised that KFC (or a fellow fan!) Had created a LinkedIn profile for the now-deceased founder of the company, Colonel Harland Sanders.

And they did not finish it off quickly! The LinkedIn profile contains contact details, a (striking) summary and a complete CV. He also completed 50 (they would have looked after skills) skills. What an original way to highlight the heart and the history of the company!

Although we are extremely enthusiastic, there is still room for improvement. For example, the profile is not yet linked to the official LinkedIn Company Page of KFC. In addition, we miss a header on the profile and we would find it logical if some historical photos were added here and there. But the most important loss is the updates and the lack of interaction. The introduction of KFC in another country? More about KFC as an employer? Or a spicy chicken recipe for the barbecue? It may all be slightly less static. Nevertheless, a big compliment for the KFC social media team, which is brilliant anyway. Have you ever wondered why the company exactly follows 11 accounts on Twitter? This, of course, was the perfect opportunity for Albert Heijn (Dutch supermarket chain) to use the brand on LinkedIn with supermarket manager Harry Piekema.  Do you work for a company with a beautiful, rich history and a special founder? Then this is your chance! 

3. Undies or INdies?

This campaign by Fruit of the Loom blew us away. What did they do on LinkedIn to trigger their target audience? The company, known by many of its underwear and socks, launched a campaign where it sent a LinkedIn message to members who just had a new job. They offered free underwear under the motto “great-fitting underwear can help you start your workday in a great mood”. A fantastic example of being relevant at the right time, in a fun way too! 

4. Bikinis on LinkedIn?

Let’s remain in the fashion corner … What do you think? Do bikinis belong on LinkedIn? With exactly this question and a stimulating photo below, Candice Galek unleashed a huge discussion on the platform. People fell over each other to give their opinion on this subject. A Smart thought of this entrepreneur … Because she owns a manufacturer of designer swimwear! It resulted in 250,000 profile views in the 90 consecutive days, receiving more than 7,000 invitations during the same period and also traffic to the website went through the roof. Due to all (over)heated reactions, her post was removed by LinkedIn and her account temporarily blocked. But the ‘damage’ was already done. For example, as a result of this one post, she received several interesting business proposals, she was in The Huffington Post and now has almost 70,000 followers on LinkedIn. What one single update can do…

3 tips for your business

But now back to the daily practice. What can your company do now to really stand out on LinkedIn? This depends to a large extent of course on the market you are in, the vision of your company and your proposition. But these three things ensure that your next campaign on LinkedIn does not become the thirteenth in a dozen.

1. Look over the wall of your industry and the countries in which you are active. Get inspired! It is still better to steel well that invent something that is utter shite.

2. Do you have a brilliant idea for a campaign on LinkedIn, but do you doubt it is suitable for the platform? Discuss the idea with colleagues. And we do not only mean your hip fellow marketers, but also think about your colleagues who answer the phone when angry customers are reporting, the recruiters or, for example, your IT administrator. And introduce it to an outsider, which can lead to confirmation or surprising new insights.

3. Last but not least, show guts! We can all colour within the lines. Dare to do differently. Remeber that the most beautiful flowers always grow on the edge of the clough…

Social Media Support | FML Marketing Estepona

Thank you for reading our blog here at FML Marketing. We are a marketing agency located in Estepona on the Costa del Sol. Please contact us in case you need support with LinkedIn ads, social media, social advertisement or other digital challenges. We are happy to support. Contact us for a chat to discuss your digital challenges!

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