Typography Web Design

For those reasons alone, typography, the art of designing text, should be a top priority for any web designer. And, a readable website is a better website, something that every marketer likes to work with. In this blog post, we will review 7 simple rules that you remember best for your next project.

1. KEEP THE NUMBER OF FONTS MINIMUM

When using 3 different fonts you get the feeling that the website is unstructured and unprofessional. Also keep in mind that different sizes and styles will benefit your layout apart from each other. Try to limit the number of font families (two is a lot, one is often sufficient) and stay through the entire website with your choice. If you use more than one font then make sure that they complement each other on the basis of their letter width. The combination of Georgia and Verdana are made for each other while Baskerville and Impact will never know a ‘happy ending’.

2. CHOOSE STANDARD FONTS

Services such as Google Web Fonts and typekit have made it possible to use sexy and exotic fonts that can give your website that extra fresh, unexpected touch. But people are simply the habit of reading animals and texts with a familiar letter type easier and easier. If your website has a valid argument for an alternative font, such as branding or creating a compelling experience, you should stay with standard fonts such as Arial or Calibri.

3. REST LIMIT LENGTH

To promote readability it is very important to use the correct number of characters per line. Do not let design decide on the width of your texts. A pleasant average is 60 characters per line. If a line is too short, the eye must constantly move forward, which disrupts the reading rhythm of the user. If the rule is too long, the eye has difficulties to focus on the right rule and it strays quickly. For smaller screens, we recommend 30-40 characters per line. Below we see an example of 2 mobile websites. The first one uses 50-75 characters per line (which is ok for print and desktop), while the second website uses 30-40 characters.

Read more about web design 

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4. CHOOSE A FONT THAT WORKS FOR ALL THE BIGS

More and more people visit your website mobile, which ensures that you have to take into account different sizes and resolutions. Many interface elements are scalable (buttons, labels, headers, etc.). It is important to choose a font that is readable in different formats. The standard format for websites is 16pt. Do not be tempted by the sexy curves of Vivaldi and avoid cursive fonts at all times. Always go for the most readable option.

5. SELECT A FONT TYPE WITH DISTINCTIVE LETTERS

Many fonts have similar characteristics for letters, especially i’s and l’s are a problem. Another problem that often occurs is between r and n. Due to a limited number of letters, it seems that both letters form an m.

6. DO NOT REDUCE THE SET DISTANCE 

A correct line spacing promotes reading. It has even been proven that a correct line spacing also benefits reading comprehension by 20%. A good line spacing is 30% larger than the font size. Some factors that play a role in the line spacing are: size, thickness, capitalization, spacing, etc.

7. CARE FOR SUFFICIENT CONTRAST

Ensure sufficient contrast between the color of your font and the background. The more contrast the text is, the faster the user can read your message. Do not forget to test on different screens. Each screen has its own specifications regarding contrast, saturation, sharpness, color temperature, etc.

The post 7 important tips for typography in web design appeared first on FML Marketing.

A good logo for your company

A good logo is, therefore, a condition for success and personally, I would never cut down on it. There are five important benchmarks to appreciate your logo:

1. Simplicity
2. Recognizable
3. Timeless
4. Versatile
5. Suitable

An effective logo is (in random order): simple, memorable, timeless, versatile and usable. Below I explain what you should pay attention to.

1. Simplicity

This is all about the art of omission! A good logo knows how to touch the essence, leaves away all that is unnecessary and is powerful in all its simplicity. So ask yourself if you look at your own logo: is this logo memorable? Is it recognizable? Is it powerful? Can I leave something out?

The swoosh from Nike does not even need text to be recognized. (See the picture below).

2. Recognizable

It starts with people knowing that your company exists. The first acquaintance is extremely important and partly forms the way a prospect looks at your company in the future. By working on your own unique appearance, you differentiate yourself from your competitors. Ask yourself when looking at your own logo: is this logo distinctive? Is it memorable? Do I distinguish myself from my direct competitors?

3. Timeless

Trends come and trends go, nice jeans or new shoes, but when it comes to your brand identity, a long-life logo is important. You do not want to lose your corporate image by changing frequently. Your logo needs to last for at least 10 years in terms of design. So ask yourself if you look at your own logo: is my logo timeless? In terms of color use, language and font?

4. Versatile

A logo is used on all house-style carriers. Your logo must be used both small (for example on a pen) and large (for example as a poster). For this reason, the logo must be infinitely scalable. The logo is therefore preferably stored as a vector file (eps) and not as a pixel file (jpg). Logos are often used in color but sometimes also in black and white. That is why it is important to test this variant beforehand for usability. Some logos are not beautiful in black and white and a special variant has to be designed. In addition, it is important to look at applications in both square, horizontal and vertical formats. Ask yourself if you look at your own logo: is my logo still effective when it is shown in one color? On the size of a stamp? On a billboard? And is it also legible to read clearly (light text on a dark background or photo)?

5. Suitable

An important part is to assess whether a logo is suitable for the intended purpose. This is a subjective assessment, but if a logo is not suitable, most people agree. A grocery chain needs a different look than a law firm. Many people think it is important to show what the company sells or offers as a service. However, this is a misunderstanding. A car salesman does not have to show a car, a telephone supplier does not need to show a telephone. A logo is purely for identification. Take the top 50 brands in the world: 94% of the logos do not describe what the company does. A good example of this is the Apple logo. An apple has nothing to do with the products that are offered. But the logo is very recognizable and distinctive compared to the competition. So ask yourself if you look at your own logo: which associations do I see in this logo? Does the experience match my product or service?

Professional Logo Design Marbella & Estepona

If you have doubts about your logo, it is advisable to call in a professional. Do not economize on the development of your logo, because a first impression can only be made once! Thank you for reading this blog by FML Marketing, the modern marketing agency located in Estepona on the Costa del Sol.

The post Logo Design and the principles for a timeless design appeared first on FML Marketing.